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Search engine optimisation or SEO is a marketing strategy that can boost your online presence and improve your ranking on search engine results pages. SEO encompasses several digital marketing techniques and strategies, which in the long term result in better conversion rates and a higher ROI.
Every SEO marketing strategy can be adapted to suit the needs of businesses and their audience. In this article, we’ll explain how SEO services can benefit fitness companies, and we’ll look into the most effective strategies for this sector.
If you own a business in the fitness industry in London, you know that this market has enormous potential for growth. 2022 data show that approximately 1 in 5 Londoners have gym membership – that’s the highest ratio in the entire UK.
Simply opening your fitness space and doing some local advertising isn’t going to get members flocking through the doors. There are more than 7,000 gyms and fitness businesses in the UK, which means competition is tight – and especially so in London, where there are hundreds of venues to choose from, including large chains.
A data driven SEO plan can make your business visible and known to your target audience, even in a very competitive environment.
Gyms and fitness venues were badly hit by lockdowns. In fact, 2021 was the first time in 10 years in which the number of UK gyms declined.
The good news is that once fitness venues reopened, demand grew very quickly, as evidenced in the huge volume of online searches done for the word “gym”.
A personalised SEO strategy can help your fitness company capitalise on this opportunity, attract new members, and get your ROI in line with your pre-pandemic goals.
The home gym revolution that took place during lockdowns has become a challenge for many small businesses in the fitness industry. Even today, many former gym-goers just can’t see a reason to go back to the gym when they can work out from home.
A digital marketing agency with expertise in fitness can create a SEO strategy that gives former and potential members a compelling reason to drop by your premises regularly.
Customer retention is a major challenge in the fitness industry. A survey found out that only half of all UK gym members are actually active.
According to the survey, the most common reason for non-attendance was that people felt intimidated. This is where Search engine optimization or SEO can be helpful, as you can address this issue in your marketing campaigns and show members why your venue is different.
Next, let’s look at some practical ways a digital marketing agency can help you achieve all of the above.
Your website should catch the attention of potential members. How exactly this happens will depend on a number of factors, but an experienced SEO company can ensure your site stands out by:
Creating a data driven content strategy that answers common questions, offers expert advice, and keeps you readers engaged.
Including an updated class schedule and the option to sign up online.
Showcasing your instructors’ skills and interests.
Uploading virtual walk-throughs that highlight your venue’s welcoming atmosphere.
Posting live classes and events.
Setting up an online shop where you can sell your branded equipment.
In addition to having compelling content and an engaging user experience, there are some technical SEO standards that must be met to improve SEO rankings. This includes meta descriptions, website security, and tweaking some technical aspects to improve website speed.
If you’re not sure what any of the above means – don’t worry, you don’t have to! This is the domain of a SEO company with experience in technical search engine marketing.
Technical SEO is a long term game, as technical requirements change often in response to modifications to search engine algorithms. SEO experts can take care of every technical aspect of your site and ensure search engine results are consistent over time.
The success of any digital marketing strategy depends on a number of factors. One of the most important is the expertise of the people behind it. Experts in gym SEO services know how to create a tailor-made SEO plan that wins you more customers, whether that involves email marketing, paid search marketing campaigns, video marketing, updating meta descriptions influencer marketing, or a mix of these options.
To obtain tangible results, it’s vital to leave your SEO needs in the hands of SEO experts who have in-depth knowledge of your client base, their pain points, and how to address them.
Working with experts providing gym SEO services will help improve conversion rates, and save time and effort so you can focus on growing your fitness business.
If you want to ensure the time and effort invested in search engine marketing deliver results, get in touch with our experienced gym SEO agency in London.