Brewdog SEO Case Study

Adding 60,000 monthly generic clicks to

The Approach


Our client, a market leader in craft beer with an outstanding offline offering but limited online market share, challenged us to increase organic traffic and carve out a larger stake in the online market. 

This required migration support to launch a new e-commerce-focused website as well as an overhaul of the keyword targeting throughout the site.


While the business was excited to see the potential growth, there were changes to the site that needed senior buy-in. 

Once we carried out extensive keyword research to highlight the change in keyword targeting required, we built comprehensive business cases for all changes, including forecasting potential traffic improvements from technical and on-page changes.



After successfully getting senior buy-in to make the proposed technical and on-page changes we saw an additional 60,000 clicks on just 10 target keyword categories in the three months after the changes were made compared to the previous three months.

"Really happy to see the result come in so quickly during a very trying commercial period."

Become our next Case Study

Publicly Proven

Numerous case studies with client success stories

Clients Love Us

Consistently high quarterly NPS survey scores

Skin in The Game

Team incentivised with bonuses and 4 day weeks

Endorsed by Greats

SEMrush Academy trainers to thousands of SEOs. 

Request a Proposal