The SEO agency made of humans and agents
An SEO agency with a 9 year pedigree working for some of the best brands on the internet is now building for the agentic age.
Our position on AI
AI will fundamentally change the way we work, in a good way. It will augment and support human creativity helping us to get more done and drive better results for our clients.
At the offset, we wrote our AI manifesto to put our flag in the ground to detail how we approach using these powerful systems. In short, AI is the engine and the humans are the driver. We have deliberately re-built all of our agency deliverables around a careful ‘human in the loop’ vs ‘away-from-keyboard’ model to harness the power of AI under the strict control and guidance of Type A specialists.
Human in the Loop
Computers do what computers do best - compute. Agents handle data pulling, cleaning, auditing, drafting and monitoring but the decisions that need taste and accountability stay with our people.
Robust Frameworks
We have developed in-house frameworks that compile every task down to it’s smallest primitive so all agents only ever have a small sandbox to play in before our team move them onto the next thing.
Public Journey
Only since Opus 4.6 has AI been capable enough to use in a serious commercial production environment. And rebuilding and retooling with the correct guardrails in place takes time. That’s why we are shipping new agentic features each week and publishing our release notes for you to follow along in our journey.
In a world where AI does the work, taste is everything. That’s where our unique in-house frameworks come into play
Standardised frameworks and bespoke implementation is our secret sauce. Just like building a house has a standard set of rules and procedures, so does building a robust SEO and AEO campaign that drives revenue.
We thought out every last step down to the smallest possible primitive and wrapped it in our frameworks so we can provide clear, repeatable and dependable work to our clients.
Research · Evaluation · Strategy · Tactics. The strategy and audit phase — defining the highest-leverage SEO and AEO tasks before any work starts.
Broken site · On-page · Off-page · Measurement. The implementation phase, delivered in six-week cycles.
Freshness · Entities · Endpoints · Distribution. Our AI optimisation framework — built to increase citations in AI surfaces like ChatGPT.
Discovery · Ideation · Sign-off · Creation · Outreach. Our PR strategy for developing data-journalism assets that earn world-class links.
Data · Design · Development · Deployment. The delivery mechanism for building interactive data-journalism pieces that win world-class links.
Human forward thinking with 4 day weeks
We are known as the ‘4 day week hipsters’ because we were doing 4 day work weeks before they were cool. The agency was founded in 2017 as a 4 day week agency and pioneered the concept in the space. Almost a decade later, its still going strong.
We think like philosophers and live our values. 4 days weeks have real commercial consequences and demonstrate that we’ve been putting our money where our mouth is, since the beginning.
It also helps us find and retain the best talent....which is a nice side effect :-D
What we value, and how we live it.
Our values are built into our internal reward system called Bonusly. When a team member demonstrates they are living the company values we use peer 2 peer rewards to thank them. From Amazon vouchers, to time off, cold hard cash.
Upfront
Plain language and dispassionate communication is key to having a company run smoothly. State the facts plainly to clients and offer ideas and solutions. That’s it.
Growing together
Being a remote business means that investing in each other has an increased importance. Therefore, helping junior members, sharing knowledge and growing together is fundamental.
Balance
Ironically, 4 day weeks are more likely to create burnout. As the team are so energised from longer weekends it can lead to long nights burning the midnight oil if there is a project they are excited to work on. We don’t advocate for that. Get your work done inside normal office hours and then go live your life. No prizes for heroics.
Make cool shit
We want to ship things that are genuinely cool. The kind of deliverable that changes things for our clients, lowers friction, increases efficacy and done in an elegant way.
Come build the agentic age with us.
Whether you want us to run it or just want the playbook, we're easy to talk to.
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