Creatives

Whether you are an artist, musician, actor or author your work deserves to be seen by as many people as possible. So when people search for your work your SEO strategy should put you in the spotlight.

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BrewDog, Foxtons, UNILAD, eBay, Just Eat, University of Cambridge, and other clients

Results we've shipped

A sample of the growth we've driven for our clients. Each links to the full case study.

21%
BrewDog
Increase in Position 1 rankings
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1M
UNILAD
Increase in organic clicks
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900K
Investment News
Migrated
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Our SEO Approach for Creatives

The creative industry is one of the most exciting and rewarding places to work. Being able to make your creations come to life to positively affect the world and enrich peoples lives is one of the most noblest of pursuits.

However, when it comes to monetisation and marketing, the shine starts to come off the creative industry. In most verticals inside the creative SEO space, there is extremely high levels of competition at both a local and a national scale. Due to this, it's important to be able to source a competent SEO agency create a robust SEO strategy that understands the customer journey of a client buying creative services for the first time.

Lead Times

Many prospective clients for creative businesses do not simply wake up one day, type a keyword into Google and convert. In fact, they almost never do. When a new client is looking to buy creative services, their journey starts months before they actually make a purchase.

So with each client, needing your services at completely different times of the year and for completely different reasons, we need to build a SEO strategy around high lead to sale times.

To do this we start with your content and understand what your prospective clients want to see at each stage of the funnel: from conversational to informational to transactional.

Showing Your Work

A huge part of converting new clients on your website is showing your work via a portfolio or show reel. This is a great way of exhibiting your creative work but it's also a great way of slowing down your sites loading time to a snails pace. As site speed is now a core part of Google's algorithm it's essential that your work is optimise for speed, especially on mobile devices.

Showing your best on a tiny screen

On the topic of mobile devices, we also know that most of your traffic comes from people searching on their phones. This is great for quickly finding and accessing your content but it's terrible for really showing off your best work.

Therefore, we balance our mobile SEO strategy with the SEO best practices for creative websites with the best possible view of your creative work.

Standardised frameworks. Bespoke delivery.

Every engagement runs on the same proven frameworks — so nothing is left to chance — then we tailor the delivery to your market. It's the major difference between Type A and other agencies.

REST

Strategy

Research, Evaluation, Strategy, Tactics — the phase that produces your keyword universe, content gaps and prioritised technical plan.

BOOM

Implementation

Broken site, On-page, Off-page, Measurement — the implementation engine, shipped in fortnightly sprints and prioritised by value, not issue type.

FEED

Answer-engine content

Content planned and structured to be surfaced and cited by AI search, not just ranked by classic crawlers.

DISCO

Digital PR

Discovery, Ideation, Sign-off, Creation, Outreach — coverage on the publications your customers actually read.

DDDD

Creative campaigns

Define, Design, Develop, Deploy — audit findings turned into shipped campaigns and the links Google actually counts.

From audit to compounding growth

  1. Phase 1

    Strategy

    We audit your site, market, and competitors, then build a complete blueprint of what to ship.

  2. Phase 2

    Implementation

    We embed with your team to ship the technical, content, and outreach work the strategy calls for.

  3. Phase 3

    Early traffic

    First measurable traffic shifts land in the early weeks of implementation as quick wins compound.

  4. Phase 4

    Breakeven

    Mid-engagement, organic traffic and pipeline reach the level the investment paid for.

  5. Phase 5

    Compounding

    Long-term, SEO compounds — every page indexed and every link built keeps working without further spend.

Frequently asked questions

Is SEO effective for creatives?

When you have a large social media following and tell people to look for tickets, albums or books that you have created online, you need your result to be number 1 not some reseller or venue. This is where SEO comes in – you own the user expereince for everything you do online – not a 3rd party.

How quickly will we see results?

First measurable traffic movement lands in the early weeks of implementation. Meaningful pipeline impact typically lands mid-engagement once the technical and content work compounds.

What does the engagement look like?

We start with a strategy phase that builds your blueprint — technical, content, outreach — then we embed with your team to ship it. You get senior strategists on the account from day one.

Who actually does the work?

The same person you meet on the discovery call runs your account. No bait-and-switch to junior account managers. We're a small team by design.

How do we measure success?

We instrument every account against the metrics that move your pipeline — organic sessions, qualified leads, indexed pages, won keywords. Reporting is monthly with a quarterly business review.

Ready to compete for profession search?

Tell us where you want to grow. We'll show you how we'd get you there.

Request a proposal