SEO for Publishers

If it bleeds it leads and if it isn’t ranked, the story tanks. Learn how we achieve top rankings for current events and news sites.

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Numerous case studies with client success stories

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Consistently high quarterly NPS survey scores

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Team incentivised with bonuses and 4 day weeks

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SEO for Publishers Case Studies

Our SEO Approach for Publishers

Our SEO agency have been very lucky to work with the biggest Facebook page in the world, receiving well over a billion clicks a year.

From doing SEO for news websites, we’ve learned a lot about how Google treats fresh information and what they value the most when it comes to ranking your news articles.

We felt honoured when our former publishing client mentioned us in the Drum and commended us as a core part of their company growth strategy.

The reason we were able to grow the news websites SEO so effectively is because we understood that the SEO strategy for publishers needs to be completely different from other SEO clients that the agency works with.

In particular, we need to be aware that almost 99% of news is going to be consumed on a mobile device so having a lightening fast speed optimise site is going to be of paramount importance. At the time, Google was also rewarding websites with AMP (accelerated mobile pages) by pacing them in the news carousel at the top of the page, therefore, we knew that would need to be a core part of the strategy.

Small insights like this, lead to huge organic traffic gains, that’s why it’s important to chose an SEO agency with experience in your field, so you don’t get generic advice that every business receives.

Frequently Asked Questions about SEO Services for Publishers

The SEO approach for  anew website is totally different to that of a standard ecomerce or lead generation site. The main differences are the size of the site, the frequency of content published and the KPIs. 

The publishing client cares about page views and stickiness as they monetise through CPM advertising. They also have 2 types of content on the site that require 2 different approaches ephemeral content that’s controlled by the QDF algorithm (query deserves freshness) and evergreen content. 

Due to the size of most news sites, SEO strategy cannot be isolated to particular keywords or pages, instead you must build a strategy that is site wide so that the client can rank for big events that happen in their chosen beat. 

SEO in publishing is usually teaching news editors how to optimise the titles of their articles for more search exposure in Google in order to get in the top stories section. However, optimising for Google Discover is antithetical to standard SEO practice as it is not keyword based, rather interest based. Therefore, SEO in publishing is not just one strategy it is multiple strategies for Discover, Top Stories and then evergreen content.

Yes. In particular, optimising for sections of the newspaper to rank for major upcoming events can dramatically increase the exposure of the stories that the journalists are writing. On top of this, developing a SEO strategy to consistently appear in Discover and Top Stories will increase traffic to the magazine or newspaper.