Notes on search, AI & content from around the web.
A weekly read for technical marketers, founders and the agency-curious covering how-tos and breaking AI and SEO news.
The engine room
12 Jun 2026An agentic company should make its agents check their own homework. So ours do.
Industrialising reporting
11 Jun 2026A report used to be a hand-built page. Now it is data plus a library of modules, produced, updated and published automatically, for every industry our clients are in.
The Audit Engine
11 Jun 2026We turned the industry-level visibility study into a client-level one: point it at a URL, get back an audit deck of changes the client can make today.
An operating system for the agency
10 Jun 2026We have always been framework-forward. That is exactly why becoming an agentic business is an evolution for us, not a reinvention.
Digital PR, productised
2 Jun 2026Data journalism lets you send 500 journalists 500 different stories, each about the single data point only they care about. Scale without spam or slop.
One platform to run the agency
29 May 2026A single place that holds the plan, and a single way for the team to talk to it in plain language.
Expert Line
27 May 2026A client's real knowledge often lives in the heads of people who will never sit at a laptop and annotate a document because they are busy actually running the business instead of making marketing decisions. So we met them where they were: a text, then a phone call.
Self-healing client knowledge
27 May 2026Building a compounding client knowledge base that grows organically as we interact with the client across communication surfaces.
Rebuilding our own website on an agentic stack
18 May 2026We moved typeamedia.net off WordPress and onto EmDash, an agentic CMS, as part of a dogfooding exercise to make our own marketing stack agentic.
The agent learns to edit live pages, and link with confidence
13 May 2026Good writing is actually good editing. So we built an agent to help us get there faster.
Keyword Universe: the research foundation
7 May 2026Keyword research is at the core of SEO and GEO as the outputs dictate the direction of the entire campaign.
The content agent: from brief-writer to writing engine
7 May 2026AI content is synonymous with slop. And SEO people are the purveyors of said slop. So we engineered away the tedious bits of content production whilst keeping a human in the loop so the content remained creative, interesting, readable and slop proof.
The first AI Visibility Index
26 Apr 2026Measuring who AI names when people ask about a whole industry. We started with property.
Google Search Liaison Reveals the Future of Search
11 Oct 2024Why is Reddit everywhere in the SERPs and why aren't AI overviews in search console?
Wordpress Turns off the Taps on WPengine
30 Sept 2024This week Wordpress has banned WPengine from accessing it's repositories.
Google's new AI Update could be a Gamechanger...just not for SEOs
24 Sept 2024Learn about the new AI overviews that are taking over the search results.
Google Drops the Spam Hammer
13 Sept 2024Google issues a spam warning for people abusing the indexing API
August 2024 Google Core Update - News, Opinion and Analysis
10 Sept 2024An agency POV on the August 2024 core update.
What Are Title Tags And Meta Descriptions?
10 Sept 2024SEO 101: What's the difference been the title and the header?