SEO for Estate Agents

Get more home owners to submit valuations to your real estate business and grow exponentially with the power of SEO.

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SEO for Estate Agents Case Studies

Our SEO Approach for Estate Agents

If you have an interest in real estate and enjoy helping people, you will find an estate agent career rewarding. This sector can offer great earning potential, especially if you can sell high-value properties. To make good money as an estate agent, you must optimize your site so that you are visible on Google search engine results pages SERPs. SEO is simply a way of generating organic traffic to your website. Unlike Google ads, you won’t have to pay for SEO on an ongoing basis. You just need to hire an SEO expert to take your site to the top of the Google search engine results pages SERPs.

SEO offers lots of benefits. Since you will rank higher on the search results, there is a good chance that potential clients will click through your page. This gives you a chance to market your properties and make more revenue. Sites that appear at the top of Google and other search engines are also seen as more credible and trustworthy. That means more clients will be willing to buy property from you. Ranking highly for relevant search queries also gives you an advantage over your competitors.

What is SEO for Real Estate?

SEO or search engine optimization is a marketing tactic that helps real estate businesses rank better for relevant search queries on Google. In the early days of the internet, SEO primarily focused on keyword research. While this is still important, search algorithms have become more complex over the years. Now, you have to provide an overall positive user experience in order to rank higher on search engine results pages. Let’s look at some of the main aspects of SEO for real estate websites.

Keyword research is still useful as the right terms will help Google determine the kind of content you post. Tools like Google Keyword Planner can help you make a list of keywords you want to rank. You should take note of the search volume of these phrases, as well as the level of competition they have. If you have important keywords you want to rank, you can position them in the titles, meta descriptions, sub-headings, and introductions. These should be the most competitive keywords.

Keyword research tools will also give you a list of long tail keywords. These are usually made up of a few words. The advantage of long tail keywords is that they are specific and less competitive.

Once you get a complete list of real estate SEO keywords, you have to decide how you will incorporate them into your articles or blog posts. Make sure the phrases are used naturally as the blog posts still need to be easy to read. Overusing these terms will increase the bounce rate of your real estate business since the articles will be unreadable. Quality content will also attract backlinks, which are important for SEO. You can also use images and other visual forms of content in your posts. This will improve the quality of your content and will keep visitors on your site for long.

Mobile User Experience

Google uses a mobile-first approach to rank websites, and that means sites that can be used on mobile devices will be ranked higher. You should optimize your site for mobile devices by making it adjustable to smaller screens. Also, make sure the site has a high load speed. Mobile users will occasionally use slower internet, but they will still expect your website to load quickly. Another aspect to consider is the size of the buttons and links. They should be large enough to be tapped by the finger and should be far enough apart.

Link Building for SEO for Real Estate

Google and other search engines have been using links to rank websites for a long time. Links help search engines judge the quality of your real estate website. This is because most high-quality sites will be unwilling to add links to poorly-written articles. There are many real estate SEO tips you can use to get backlinks to your website. First, you can communicate with business owners in fields related to real estate to see if they can include a link to your website. Another popular method is to write guest posts on various sites. In these articles, you can include a link to your website. While these real estate SEO tips can be effective, you still need to ensure that you post quality content. Otherwise, no one will want to be associated with your real estate business.

Essential SEO Tools

Here is a list of real estate SEO tools you must use:


  • Keyword explorers

  • SEO results analysis tools

  • Site audit tools

  • Backlink analysis tools

  • Website audit tools to identify technical SEO issues

Using Local SEO to Get Organic Traffic to Your Website

All your real estate listings are in a specific geographical area, and this makes local SEO essential. This form of SEO simply makes your site visible to buyers and sellers in a specific region. Local SEO has several components. The most basic step is to own and complete your Google My Business profile. Some details you should add include your business name, address, and contacts. You can encourage your clients to leave reviews on Google My Business.

You should also research keywords that are related to your region. These can help Google determine your location and the business you are engaged in. Applying these keywords appropriately will help you gain visibility in local searches, and that means more people will view your real estate listings.

Contact Us for Estate Agent SEO Services

As an estate agent, you will be able to boost your business significantly if you apply SEO strategies. We are highly experienced in this form of marketing and will help you compete with other agents in your region. Contact us today for help with real estate SEO.

Frequently Asked Questions

The portals are great for generating leads however they all take a cut of your business and sometimes even charge you just for listing your properties. With SEO you control the entire process and keep all of the profit.