Magento SEO Services

Our SEO Approach for Magento

Magento is a popular e-commerce platform that offers many benefits to online merchants. As a seller, you will have a wide range of customization options, and this lets you create a unique store that reflects your brand. This open-source platform offers high levels of flexibility. You can easily integrate it with various external systems, including payment gateways, fulfilment providers, and shipping carriers. Magento stores are also able to handle high traffic.

Creating a Magento website can be very easy, but you have to compete with many other merchants. A good way of increasing your sales on the platform is to use SEO. While a loyal core of repeat customers can keep your store profitable, you will also need to attract new customers continually. Magento stores don’t usually get new customers through word of mouth, so you need to make your product pages visible to Google.

As SEO experts with many years of experience, we can help you successfully market your site via Google.

What is the Magento SEO Strategy?

The Magento SEO strategy aims at getting your Magento site to the top of Google searches for relevant keywords. To improve the ranking of your store, you first need to focus on making the site itself SEO friendly. This is known as technical SEO and involves working on the security and structure of the Magento store. You should purchase an SSL certificate, a technology that encrypts sensitive information that is entered on the site. Since 2014, Google has been prioritizing sites with SSL certificates as these are considered secure.

You must also ensure that your product pages are mobile-friendly. This is because most of your organic traffic will be generated via smartphones. The site should adjust itself automatically so that it can be accessed on any device. Google now has a ‘mobile-first’ approach to indexing content, so you need to pay attention to the responsiveness of your store.

Another essential aspect of technical SEO is the speed of the Magento website. This will make the site SEO friendly as your store will have a low bounce rate. There are several methods you can use to speed up your website. You can use fast hosting and a fast DNS or domain name system provider. You also need to keep the use of scripts and plugins at a minimum. While you shouldn’t make your images pixelated, you can make the as small as possible. This will help with the website speed.

With our SEO services, your duplicate content issues will also be fixed. Search engines aren’t keen on duplicate content as this method is commonly used to manipulate search results. Such articles can easily hurt your search engine optimization efforts.

The other thing your Magento SEO agency will do is create a sitemap to help search engines understand the structure of your site. The sitemap for your category pages will also contain useful information about different sections. For example, you will get details on the modification date and priority of particular category pages.

The Magento SEO agency also needs to add title meta tags and meta descriptions to help Google understand the nature of your content. Title meta tags and meta descriptions also need to entice readers to click through the article. This way, you will get more organic traffic to your Magento ecommerce site.

Keywords for Your Magento SEO Campaign

Keyword research is a core element of any Magento SEO campaign. By using the right keywords, Google will be able to rank you in the relevant search results. There are many tools you can use for keyword research, and they will simply show you the terms people commonly use to search for your products. Some of these tools will also include the phrases competitors are using to rank higher on search engines. You can easily determine the most competitive keywords and can target them more aggressively in your content.

While keywords are essential in attracting organic traffic to your Magento site, you shouldn’t stuff these phrases in your articles. This will make the articles hard to read, and the result will be a high bounce rate. The bounce rate is used by Google to make assumptions about your user experience, quality of writing, or even layout. You should, therefore, try to keep it as low as possible.

Link Building

Link building is another factor that is commonly undervalued in SEO. You should think of backlinks as votes, and sites with more high-quality backlinks are automatically considered authoritative in their fields. Google will usually rank such sites highly. While a large number of backlinks can be great for your site, you should pay more attention to the quality of the backlinks. If Google determines that you are attempting to manipulate the algorithm unfairly, you may hurt your SEO.

You can use several methods to get backlinks to your Magento e-commerce site. One of these methods is to approach website owners in related fields. They can recommend your products to their readers and include links to your pages. You can also interact with community members on social media platforms and get more backlinks from the members.

What is an SEO Audit?

SEO audit refers to the process of evaluating the search engine optimization of a website. This process allows you to identify any areas that are hurting your SEO or offering less-than-ideal results. An SEO audit will reveal the following:

• Any issues with your technical SEO
• Any issues with your site structure
• Any on-page SEO problems
• Possible off-page SEO problems
• Any issues with the user experience
• Opportunities you are missing with your content
• Insight on the competitive marketplace
  

With this information, you will be able to improve your site and rank higher on Google. You have to make sure the audit is comprehensive and that it offers actionable recommendations. A proper audit can take a few weeks to complete as the auditor will need to find the root causes of the issues affecting your search engine optimization.

As noted earlier, we have many years of experience in SEO. Call us today for more information on our Magento SEO services.