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Almost everyone on the planet uses the internet these days. Therefore, if the guy who lives down the street has a legal issue, they’ll likely search online for legal help. As a lawyer, you won’t get the job if you don’t have a website or your website doesn’t appear at the top of search engine results pages or SERPS. This is where search engine optimization or SEO comes in.
Potential clients will turn to your competitors without law firm SEO. By making the necessary SEO efforts, you’ll stay ahead of your competitors, boost your brand and attract more traffic to your website. Here’s everything you should know about law firm SEO, how to boost it, and its benefits:
Generally, the more you improve your law firm SEO, the higher your rank on search engine results pages or SERPS and the more traffic your website will attract. So, how can you improve your legal SEO? The following are the various components of online legal marketing your law firm needs to prioritize to attain SEO success:
Almost every law firm out there serves a specific practice area. Local SEO for law firms is vital to expanding your reach in a particular geolocation. Local SEO refers to enhancing a law firm’s online presence to make it more visible in local search results. It will not benefit a London law firm in any way to get website traffic from people in Glasgow.
You can optimize your law firm’s local SEO by updating your business information on popular online listings such as Google My Business, Yelp, and Bing Places. You can also use local SEO codings, such as the name of your county or city.
Another excellent option for enhancing local SEO for law firms is submitting your company’s information to top legal directories, such as FindLaw UK and The Legal 500 UK.
An excellent legal SEO strategy starts with keyword research. As a lawyer, you want to determine all the terms and phrases your target audience uses when looking for the legal service your law firm offers. This may include words like ‘truck accident lawyer in London.’
Therefore, the best way to ensure that people find your law firm is to ensure that the terms on your web page and the terms your target audience is using are similar. You can use keyword research tools like SEMRush and Ahrefs to get a list of keyword suggestions and their monthly search volume.
Once you’ve found the most popular keywords and phrases related to your legal services, ensure you include them on your web page content, meta title, and meta descriptions. This will help your law firm’s website appear higher on organic search results every time someone searches for a particular legal service.
Search engine optimization or SEO rankings favour websites that post high quality content. With good content, your efforts will pay off. Creative, engaging, and SEO-friendly content will improve your online legal marketing and bring new business to your law firm.
Some of the top content pages you should have on your law firm’s website include blog articles, attorney biographies, a contact us page, an about us page, practice area pages, and the home page.
The best strategy here is to optimize every content page with the right keywords to help attract more traffic to your law firm’s website.
Link building is a vital component of attorney SEO. Search engine rankings consider backlinks to determine a particular website’s trustworthiness and authority in the industry. Backlinks show that your website is a credible source of information for users. One of the best ways you can build links for your law firm’s website is by creating high quality content for other websites.
You can do an SEO campaign and contact reputable sites to find out whether they’d be interested in posting a guest post written by your law firm. Even though some sites may charge you a fee, the traffic of potential clients you’ll get from search engine rankings is worth it.
Once you’ve created high-quality content and incorporated the right keywords, it’s time to focus on the technical aspect of your law firm s website. You want to ensure that your law firm’s website is user-friendly and easy for search engines to crawl. You can make your website technically sound by improving its load speed, making it mobile-friendly and fixing broken links.
Additionally, consider submitting a sitemap of your website and adding metadata (meta titles and meta descriptions) to your website content. When it comes to technical SEO, you can always hire a web developer and a search engine optimization or SEO specialist to make your website easy to navigate.
With the competitive nature of the legal niche, attorney SEO is not only practical but also necessary. The following are some benefits you’re bound to get from law firm SEO:
Helps you outrank your practice area competitors
Attracts high-volume traffic of potential clients
Solidifies your law firm’s position as an expert in the legal industry
Increases your conversion rate and return on investment (ROI)
Reduces your website’s bounce rate, thus increasing your SEO efforts
Improves your law firm s website’s user experience
Helps your law firm collect positive feedback and enhance its online reputation
Developing a successful law firm SEO campaign takes work. However, by following the above tips, doing more research and working with the right legal SEO specialists, you’re bound to get the best benefits of organic search results. Contact us today by email [email protected] for professional help selling your law firm services.