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Search engine optimisation is the key to boosting your website’s ranking on search engine result pages. The majority of modern customers research information about products or services before they set out to purchase them. So, ranking higher on SERPs puts you in a prime position to convert these organic searches into organic traffic and, in the end, clients for your business. But you first need to develop and implement a strong SEO strategy.
One of the best ways to integrate proper SEO elements into your site is by partnering with an experienced SEO agency. An SEO firm will oversee your SEO campaign to ensure efficiency and effectiveness. But how much does an SEO agency charge for its SEO services?
At this juncture, every business person hopes to get a straight answer. You desire a simple, straightforward figure that wouldn’t significantly dent your business finances. Unfortunately, SEO costs can vary significantly depending on several factors.
If you are considering partnering with SEO companies, it is essential to have a fairly good idea of the pricing to avoid getting overcharged. This post will cover a few elements that determine SEO costs to give you an idea of what you should expect to pay.
Determining the costs of SEO services can be relatively complex since plenty of factors are in play. It typically involves collecting information about the client’s business and analysing it to determine the amount of work required and how long the SEO project might take to complete. In a nutshell, the more work/effort and time it takes to complete your SEO campaign, the higher the SEO will cost.
Here are the primary factors that determine the cost of SEO:
The first step towards optimising your website for SEO is gathering information about the current state of technical SEO in your business. SEO experts will research your business to identify the amount of SEO work required to complete the optimisation campaign.
SEO costs will often depend on how much tweaking is necessary for your website. Most people think running SEO marketing services for small businesses is much faster. However, the technical readiness of your web pages or, in other words, the degree of optimisation needed significantly affects the amount of money you will pay for SEO services.
If your website has already been optimised for SEO, you should expect to pay a lower fee for subsequent services. That is because the SEO marketing agency will only need to update a few aspects, including:
Another factor that SEO consulting companies use to determine the costs of SEO services is the goal or value you expect from the SEO marketing campaign. The end goal often determines the amount of work and effort an agency will put into implementing an SEO strategy. So, it is safe to say your SEO goals directly reflect your budget.
Typical SEO strategies are made of several sub-services, including;
Link building and PR
Local and international SEO
Since every SEO strategy is made of these basic building blocks, the cost of running your campaign will depend on the level of aggressiveness you expect from your SEO marketing agency. It is up to you to decide whether you want a full-blown aggressive campaign with short-term targets or slow-paced SEO work with long term goals.
An aggressive SEO plan will cost you more money since the SEO marketing firm will dedicate a considerable chunk of its time and effort towards it. On the other hand, if you prefer establishing a slow-paced monthly SEO plan, you might be able to save a few extra coins.
The timeline of your marketing campaign can also affect the overall cost of SEO. After all, the more time SEO experts spend on your campaign, the more effort they invest, which translates to higher pay. When hiring an SEO company, you get to decide whether you want one-time or ongoing services.
As the name suggests, one-time services involve a one-off payment, and after completion, the SEO firm will move on to other SEO sub-services or move to cut ties with your business. Typical one-time services include on-page SEO tasks such as SEO audit (website audit), website architecture optimisation, keyword research (for content marketing) and backlinking.
On the other hand, ongoing SEO services involve continuous support for an agreed-upon time frame. For instance, you can hire an SEO expert to work under a monthly SEO plan. That is a more practical option since it focuses on establishing long term SEO success for your business. If any SEO issue arises, the team will always be around to help fix it as quickly as possible.
If you are working with a tight budget, you might be better off hiring an SEO company on a one-off basis. The option allows you to focus your available resources on pressing SEO sub-services and leaving the rest for later.
However, an ongoing SEO plan is the better option for individuals looking to establish a strong SEO marketing campaign. The costs of ongoing SEO services can be slightly higher in the end, but it is a more effective and efficient approach to technical SEO for small businesses.
The costs of SEO marketing services vary significantly depending on a wide range of factors, including:
The timeline of the SEO marketing campaign
Your SEO marketing end goal
Current state of your online visibility
With that in mind, it can be relatively challenging to establish a precise figure of how much you will pay for SEO services. However, above all, the cost will not nearly be as much as what you will reap in online visibility, organic traffic and revenue for your business.
Are you looking for an expert to help map your SEO marketing campaign? Contact us today to get a free quote or book an appointment!