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Our team earn the 4 day week if all deliverables are completed on time and targets are met. We have skin in the game.

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Top Seven SEO Strategies for Wineries

Looking to turn vines into sales? 

Your winery website is an essential tool for selling your wine. However, it's about more than just getting your target audience to your site; it's about turning those visitors into customers.

And that's where Search Engine Optimization comes in.

We offer a full range of wine SEO services to help your winery website rank higher and drive your web traffic through the roof.

Our team will analyze your site, find out what your competitors are doing right and wrong, and create a custom SEO strategy that will give you a higher ROI on your SEO investment while helping your business grow.

You’ll also get professional technical SEO services: consider everything that needs to be done to the back end of your website handled. 

In this blog post, we will share some of our favorite SEO strategies that you could use to get your website to rank higher on Google. 

SEO Strategies for Wineries

Search engine optimization is an integral part of any website's success. But wine SEO is even more vital when you're a winery because it can help you stand out from the crowd and attract new customers.

All you need to do is follow these simple steps, and you’ll be on your way to better search rankings and more customers.

Make Sure Your Website Looks Good

Digital marketing is at its very peak today. So, ensure your website looks good on mobile devices and desktop computers.

A good user experience across all devices guarantees that you won’t miss out on potential customers searching for information about your products while they are out and about.

Link Building

 We've found that building links from other sites that are relevant to yours helps increase your rankings on Google's search engine results page (SERP). 

The more links there are pointing back to your site from other places online, the more likely it will appear higher up in the SERP when people search for specific keywords related to what you do/sell.

Keyword Research

This is where we find out what terms people are searching for to find your product or service. 

Once we know what those terms are, we'll optimize your site so that it shows up when someone searches for those terms. 

This way, you have a better chance of getting potential customers just about to give up a fantastic wine-tasting adventure. 

Remember that choosing the correct long tail keyword allows you to reach your target audience. It will also get your site noticed by search engines and improve your search rankings. 

So, make sure that every blog post has its specific long tail keyword phrase so that you can increase traffic from unique search queries on Google. 

Also, make sure to include relevant keywords in your headline and meta description. Search engines use these words to determine what your page is all about. 

Create Interesting Content

Content is king! To rank well, you must create content for your winery website's blog and update it regularly.

It’s all about user experience. So, create content that will engage your visitors and keep them returning for more. 

It’s hard for potential customers to ignore content that matches their search intent. This means your click-through rate (the number of searchers that clicked on your search results) and dwell time (the time searchers spend on your website) will improve exponentially. 

Remember, Google crawls through your blog posts and picks up specific keywords related to your business. So, optimize your content with relevant keywords for your next wine tasting event. You want people searching for "wine tasting" or "vineyard tours" to find your site easily and quickly.

Improve Your EAT Score

The ultimate goal of SEO companies is to get your website to rank higher on Google by improving its EAT score.

EAT stands for Expertise, Authority, and Trustworthiness, and it’s one of the most important factors that Google takes into account when determining page ranks.

The EAT score is calculated based on several factors, such as:

1. Content quality - How much time have you spent creating content versus re-purposing existing content?

2. Authority - Are you an expert in your field?

3. Social proof - How much engagement do you receive from other websites and social media channels?

4. Linking strategy - Do other websites link to yours? And if so, are they relevant sites or spammy ones?

5. Local search results - Have any local businesses mentioned you on social media or linked to your website? This is a good thing in most cases because it means they trust your business enough to recommend it to their customers.

Looking for an SEO Agency in London?

We know that it can be challenging to bargain with SEO companies, so we offer everything from keyword research and analysis to content creation and copywriting.

We'll even show you how well your site ranks on Google search engine results pages (SERPs) so you can be sure that we're using the best tools in our arsenal to help you succeed. 

Get Your Winery's Site on the First Page of Google

Want to see your business take off?

We're a London-based digital marketing company committed to helping you grow. Contact us today to get your winery's SEO on track!