WooCommerce is a free, open-source WordPress plug-in that allows you to have a 100% customisable online store with multiple benefits and the opportunity to work with WordPress's dashboard.
The main advantage of using WooCommerce is building your online store while enjoying WordPress's many benefits.
SEO or Search Engine Optimisation is the process of improving your site to boost its visibility when people search for products or services. To position a website on its result pages, Google takes into account several criteria, including the quality of the content. However, for an online store, product pages are among the most important content. They allow you to attract qualified traffic and improve the conversion rate of your platform.
To do this, they must be unique and detailed; in other words, you must personalise your descriptions and provide complete and precise information on the characteristics of each product.
Customer reviews and frequently asked questions (FAQs) must also be available to add value to each file.
Remember that to rank your online store under WooCommerce properly, you must first submit it to the Google Search Console and Google Analytics. These free tools allow you to access a significant amount of data about your platform and its presence in Google and easily optimise your WooCommerce SEO. This will lead to good rankings for e-commerce, increased market share and, ultimately, more revenue.
WooCommerce lets you:
Offer instant downloads, product variations, and multiple configurations
Sell affiliate products, virtual products, and products with subscriptions
Customize shipping options and payments
Upgrade your store to the next level
Track your stock
Make reservations and appointments
Access full reports
WooCommerce is a very easy-to-use plug-in. It is ergonomic and can be used by experts and novices in the field of e-commerce.
WooCommerce allows you to sell several products and services, whether they are:
Dematerialised products (downloads)
Services, appointments and reservations
Packs of different products
If you want to launch a promotion, sell internationally by offering multiple currencies or manage your stock control, you can do all this with WooCommerce.
If you want potential and existing clients to be able to quickly find your service offer in search engines, you need to optimise your product pages. The WordPress editor can easily edit body text content, meta descriptions and titles, URLs, alt tags, and other ways of optimising product pages.
The WooCommerce plug-in is also highly suitable for those who are unconfident at coding as it is very straightforward to use.
When considering SEO for e-commerce, it's important to be aware that WooCommerce is a plug-in and not a platform in its own right. This means that it is also missing some of the more advanced features unique to other platforms. For example, it does not support multiple languages or allow users to create more than one storefront.
In summary, WooCommerce occupies a vital place in the e-commerce macrocosm - it now powers nearly one-third of all online stores. In fact, according to the BuiltWith site, more than 3 million online store sites currently use this plug-in. However, WooCommerce is not the only option and in such a competitive and crowded market, it can be hard to know how to use SEO for your business in the most effective way. This is where we can help.