Building bridges is easier than building rankings unless you have a professional SEO for florists Service from Type A media. Grow your traffic and generate more leads today.

Our SEO for Florists Services are the best fit for your business because...

Clients love us

Our NPS scores who that 80% of our clients are promoters, meaning that they would recommend us to their peers.

Publicly Proven

We publish our clients results to our case studies section to show real results and real feedback.

Endorsed by greats

We are SEMrush academy trainers. The biggest SEO platform in the world uses Type A expertise to train their users.

Incentivised Team

Our team earn the 4 day week if all deliverables are completed on time and targets are met. We have skin in the game.

Request an SEO Proposal

By selecting this, you agree to the Privacy & Cookie policies.

How does our SEO for florists service work?

SEO for florists

As you know, digital marketing is essential for a floral business. But how can you ensure that your site ranks higher in search results? 

As a leading SEO company in London, we created this guide to tell you all you need to know about SEO for floristry businesses, including keyword research, optimizing Google My Business, on-page SEO, competitor analysis, SEO content creation, link building, and reviews. Let's get started!

Why is an effective SEO campaign important for florists?

The floral industry is vast, with over 12,000 flower businesses in the UK generating a retail revenue of around £2.2 billion per annum. But while the industry is enormous, many florists struggle to grow their businesses. And whether you are a small flower shop or a wedding florist, SEO or Search Engine Optimization will help you attract new potential customers.

An SEO campaign can be local or national. 

The aim of local SEO is to help your website rank higher in search results for local keywords, for example, "flower shop near me."

On the other hand, National SEO focuses on achieving a higher ranking in search engine results for national keywords, such as "flower delivery." SEO is an essential aspect of digital marketing for florists, driving more traffic to your site and generating more leads.

Effective search engine optimization for florists

SEO is not difficult, is very cost-effective and can help grow your business. A few simple steps can quickly boost your website's ranking in search results.

1. Identify keywords

Keywords are the phrases and words and phrases people enter when searching for flower businesses and are a crucial ranking factor. When choosing your keywords, focus on those most relevant and frequently searched for.

A keyword research tool, for example, Google Keyword Planner, will help you identify keywords that are relevant to your business and have a significant volume of searches.

2. Analyze the competition

After selecting your keywords, the next step is to analyze your competitors. Look at the websites of other local businesses and see how they are ranked for the same keywords. Next, type your keyword in Google's search bar and see where your competitors rank in the results. 

Doing this will help you understand what you need to do to optimize your Google and boost your ranking.

3. Optimize your website

Ensure that your website is technically optimized. For example, it must load quickly, be well-coded, and have no broken links. Google's PageSpeed Insights tool allows you to see the loading speed on mobile and desktop devices.

4. Check for on page SEO

On page SEO optimizes your website for search algorithms. Ensure that you have optimized the meta descriptions, title tags, header tags, and content for your selected keywords.

5. Optimize user experience

Another crucial element of technical SEO is to optimize your site's UX or user experience. Make sure visitors find your website easy to navigate and find what they are looking for quickly and easily.

Add internal links- they are an excellent way of improving your site's UX. These links take the user from one page to another on your website. They assist potential customers in navigating your website and finding the information they are looking for.

Another way of boosting the UX of your website is to add alt text to videos and images and videos. Alt-text is a brief description of a video or photo and indicates the subject of the image or video to search engines. It also helps visually impaired visitors to understand what the page is about. 

6. Improve your design for mobile devices

People increasingly use their mobiles and tablets when searching for information, so it's vital to construct your website so that it looks good and works smoothly on mobile devices and desktops. 

Google's Mobile-Friendly Test tool will show you how your site looks on these devices. 

It will show you where you need to improve, for example, by adding alt text or making buttons larger. 

7. Social media 

Make the most of social media, such as Facebook and Instagram, to promote your business. Increase your visibility and credibility by getting involved in your community and allowing your customers to see what you do. 

8. Create SEO content

SEO content is explicitly designed to rank highly in search engine results.

Some things to keep in mind when creating high quality SEO content:

  • Ensure your content is high quality and relevant to your selected keywords

  • Use meta descriptions and titles, and make sure that your meta description includes keywords

  • Break up text with headings and subheaders

  • Add videos and images to the content

9. Boost your ranking with link building

Link building means linking other websites to yours. Doing this is essential as Google utilizes backlinks as a ranking factor in its algorithm. So the more high-quality links you include, the higher your ranking in search results.

Ways of building links:

  • Contact other sites and ask them to create a link to your own website

  • Write guest blog posts for different websites and add a link to your website

  • Make sure your website is included in floral business directories

10. Optimize your Google Business Profile

Optimize your Google Business Profile listing - it is free and will help you rank higher in search engine results. Include the name of your floral business, phone number, address, directions and opening hours in your Google My Business information.

To optimize your google my business listing:

  • Claim your listing and verify it

  • Select the most suitable business category

  • Add videos and photos

  • Include keywords in descriptions 

  • Encourage visitors to review your flower shop

11. Optimize for Conversions

Finally, and most importantly, think about conversions - turning visitors to your website into customers.

Ways to optimize for conversions include:

  • Adding a CTA (call-to-action) to your business website.

  • Persuading with convincing language 

  • Ensuring your website is mobile-friendly.

  • Include customer reviews and testimonials

Grow your business with SEO for florists

We created this guide to help you with local SEO for florists and boost your ranking in search results, and if you follow these tips, you'll soon see your business grow. 

If you need more advice or don't have the time to do it yourself, our London-based SEO company has the solutions you need. With a wealth of experience in SEO and all aspects of digital marketing, our team can help attract more visitors to your website and convert potential customers into increased sales. Contact us by email [email protected] anytime.