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Were you aware that the results provided by a search engine are responsible for nearly 70 per cent of all online experiences? In fact, studies have shown that over 53 per cent of inbound website traffic is the result of a simple search query. These are two of the many reasons why obtaining professional and reliable SEO services is crucial in this day and age.
Our cadre of trained SEO experts are capable of catering to the needs of modern search engines so that your growing business obtains the exposure that it deserves. We are particularly proud of our on-page search engine optimisation (SEO) techniques. What does this type of SEO strategy entail and why is there no better time than the present to consult with our experts?
On page SEO refers to any and all activities that will impact the content of your web pages and the architecture of your website. The main goal is to increase your search engine ranking so that it appears higher within the results; leading to robust clickthrough rates and ultimately, an impressive return on investment (ROI).
The only issue is that there are several ranking factors to consider. From internal linking and live page content to relevant keywords and HTML issues such as title tags, it can be difficult to know where to begin. Thankfully, our team is able to deliver high quality content while addressing the bespoke needs of your organisation. What are some of the reasons why a growing number of firms have already leveraged what we have to offer?
HTML coding can be a rather confusing concept; particularly to those who have little prior experience. Some of the metrics which must be analysed include:
Alt text (used to describe embedded images).
The appropriate title tags.
Internal links such as calls to action.
Not only will HTML help search engines to better appreciate what is included throughout your website, but it also serves to enhance the user experience (UX). Your site will rank higher and the web pages will be more appealing to the visitor.
Utilising relevant keywords is yet another core tenet of on-page SEO. Keywords will help to reinforce the core qualities of the products and services that you have to offer. Perhaps more importantly, target keywords enable search engine crawlers to understand what is contained within your website.
Many experts consider keywords to represent critical ranking factors due to their ability to directly impact where your site will appear within a search engine results page (SERP). Let's also remember that employing the correct words and phrases will enable your marketing team to develop the most relevant strategies when presenting what it is that you have to offer to the general public.
Our team will conduct keyword research to ensure that your efforts are focused in the right direction from the beginning. If you are less than satisfied with your current search results, the chances are high that this strategy requires a bit of fine tuning. We are always pleased to help.
Internal linking is yet another facet of a well-rounded approach to search engine optimisation. Quality links actually serve several purposes including:
The ability to provide a sense of transparency to the end user.
Greater online visibility.
Ensuring that you appear in the appropriate search results
Higher levels of inbound (organic) traffic.
It should also be mentioned that trusted inbound and outbound links (such as those associated with known industry leaders) can imbue your entire site with an innate sense of authority. Visitors who gain this level of trust are much more likely to take an interest in what you happen to be providing.
We have already examined some of the more technical aspects of on-page search engine optimisation. However, it is also prudent to mention the "soft" side of this SEO strategy. We are directly referring to the user experience in this case.
Why is it important to deliver high quality content that resonates with the visitor? While this approach will obviously enable you to rank higher within search engine rankings, there are other factors to consider. Here are some of the user-friendly benefits that our techniques will provide:
Internal page content that directly resonates with your target audience.
Quick page load times.
Streamlined and easy navigation.
The ability to present your products and services in the most attractive light.
We can therefore see that on page SEO refers to more than what occurs "behind the scenes". Whether referring to meta descriptions, alt text or quality written material, there is little room for error.
We firmly believe that the most trusted SEO services should begin by establishing a working relationship with each and every client. This allows us to better appreciate the goals of your business and ultimately, to deliver quantifiable results within an amenable time frame. The simple fact of the matter is that "cookie-cutter" approaches to SEO are of little use in this day and age. When we consider that the top three Google search results enjoy more than 50 per cent of all inbound clicks, it becomes clear that nothing but the best on-page SEO agency will suffice.
Are you curious to learn more about how we conduct keyword research? Do you have a question about HTML practices? Either way, please take a moment to contact us directly. We will be more than happy to speak further and to explain why clients continue to rely upon what we have to offer.