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Bookkeeping firms record financial transactions, make invoices, and maintain and balance the books. If you are running a bookkeeping business, you will need to market your services to potential clients. With the increased use of the internet, the best marketing method today is search engine optimisation. Most people search for bookkeepers online as this is the most convenient method of finding such professionals. Failing to optimise your website for search engines can be disastrous as this will give your competitors an advantage over your business.
Search engine optimisation is important for all bookkeeping firms. It makes you more visible online as you will appear when people search for relevant keywords. You should note that most people trust brands that appear first in the search engine results pages. This is because such brands are perceived to be popular and more credible.
You will also find SEO a cost-effective marketing method for your bookkeeping firm. This is because it actively targets people running a local search for your bookkeeping services. You can hire firms that offer SEO for accounting firms as these are less costly compared to in-house SEO teams.
Another benefit of SEO for a bookkeeping firm is that it offers long-term results. This makes it a better alternative to options like paid advertising or pay-per-click as these will require ongoing investment.
A major aspect of the SEO strategy is keyword research. Our experts will use various tools to find the right keywords for your industry. Whenever people search for these terms, your website will be more likely to appear on the results page. Aside from using keyword research tools, we run extensive analyses on your competitors to see which keywords they are using. This helps us identify more useful keywords, and it also tells us whether any of the phrases need to be targeted more aggressively. If any terms have high competition, we will use more strategies to target them, including link building.
It is important to note that Google ranks web pages by identifying keywords in the articles. This is the only way the search engine can determine whether your web pages answer the query of your potential clients. This isn’t to say that using the right keywords will automatically take you to the top of the search engine results pages. You have to apply other SEO strategies, as you will see in the following sections.
The internet has significantly changed the way businesses market their services. Today, bookkeeping firms have to apply content marketing strategies. This process involves creating articles or blog posts that answer questions that potential clients may have. For example, you can create articles on tax tips and budgeting advice. You can also use your content to showcase the firm’s expertise through case studies or testimonials. The benefit of case studies is that they show how your bookkeeping services have solved the problems of previous clients.
It is important to use the right keywords when creating articles for your bookkeeping firm. You can even use these phrases to come up with relevant topics for your target audience. Remember that Google values user experience even more than the use of the right keywords. This means the keywords should be used naturally, and you should focus more on providing value to the readers. Low-quality articles will lead to a high bounce rate, which will indicate that your site doesn’t deserve higher Google ranks.
Local SEO has become quite important as many people prefer working with businesses in their locality. SEO for accounting firms should especially apply this strategy as these businesses commonly rely on customers in specific geographical areas. For example, bookkeepers in the UK may not be able to effectively work with clients in Turkey.
This strategy involves several steps, and we can handle all of them for you. First, you will have to own and complete your Google My Business profile. Some details you must include in the Google My Business profile include your name, address, and phone number. With these details, any Google search for bookkeepers in your region will include your firm.
If your business targets clients in different towns, cities, or countries, you can create location-specific pages for the site. It is also important to use keywords that are suited for certain regions. This way, your articles or posts will appear in any local search for bookkeeping services.
Social media can make it easier for your site to appear in organic search results. With our SEO services, you will be able to use social media for link building. This is simply done by engaging with members of various communities online. By providing solutions or useful advice, you will encourage more people to link back to your site.
We will also provide complete details about your firm on your profiles. This will help with local SEO. A strong online presence will make your brand stronger, and this can help you get more positive reviews. It will signal to Google that you are a high quality bookkeeper.
Search ads don’t appear as organic search results and are instead displayed as advertisements before the actual results appear for specific searches. Our SEO services don’t usually include this recommendation as it is a pay-per-click marketing model. Since this isn’t an SEO strategy, it will only work for as long as you are willing to keep paying. Google also uses a complex algorithm to determine when and how your ad can be displayed and ranked. A better solution would be to use search engine optimisation and build a high quality brand.
Call us today for a consultation on SEO for your bookkeeping business.