B2B SEO

Generate marketing qualified leads for your B2B company with an intelligent SEO program that turns your website into a lead generation machine.

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Tell us about your business and we'll come back with a forecast and a roadmap shape.

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BrewDog, Foxtons, UNILAD, eBay, Just Eat, University of Cambridge, and other clients

Results we've shipped

A sample of the growth we've driven for our clients. Each links to the full case study.

21%
BrewDog
Increase in Position 1 rankings
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1M
UNILAD
Increase in organic clicks
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900K
Investment News
Migrated
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Our SEO Approach for B2B Companies

At Type A Media, we have extensive experience in working on B2B businesses. In fact, as an SEO agency we are a B2B business ourselves.

Therefore, we understand the importance of CRM, nurturing potential clients at each stage of the funnel and being smart about your keyword choice. With B2B SEO, we find that many of the "converting keywords" with high commercial intent are usually very low search volume. Therefore, ranking for commercial terms in isolation is a bad SEO strategy for a B2B business.

Also, we find that in B2B SEO, ranking for head terms, the only 20% of the leads are usually of high enough value when generated by commercial keywords. Typically, B2B sales is powered by relationships, conferences and thought leadership and we know that to generate high quality B2B leads with SEO, we need to be focused on capturing peoples attention at different stages of the funnel and convert them with email, retargeting or our gold old fashioned sales team.

Having simple insights like this mean that your SEO strategy for B2B is going to pay off faster than if you chase traditional "SEO metrics" by trying to rank for arbitrary terms.

With all of this in mind we like to develop a full circle B2B SEO strategy that focuses on different conversion types at different stages of the funnel. We typically think of conversions in 3 formats:

Conversational: your customer is starting to Google top level discovery terms to understand what kind of problem they have and how to fix it. Conversational KPIs in B2B SEO are usually around very top level metrics like clicks and time on site. Depending on the type of business we would also start counting social media signups as a conversational KPI.

Informational: your customer now knows they need you services and are looking for tips and tricks to solve a problem they have. An informational KPI in the world of B2B SEO is usually email signups so you can add them to your CRM and start building a relationship.

Transactional: a transactional KPI is exactly what it sounds like - someone fills out a form or calls you to show interest in your service. The trick with transactional KPIs in a B2B environment is proper segmentation. As you will not convert 100% of the leads to sales it's important that we start to segment your content accordingly so we can understand not only the content that generates leads but the content that has the highest lead to sales conversion rate

Standardised frameworks. Bespoke delivery.

Every engagement runs on the same proven frameworks — so nothing is left to chance — then we tailor the delivery to your market. It's the major difference between Type A and other agencies.

REST

Strategy

Research, Evaluation, Strategy, Tactics — the phase that produces your keyword universe, content gaps and prioritised technical plan.

BOOM

Implementation

Broken site, On-page, Off-page, Measurement — the implementation engine, shipped in fortnightly sprints and prioritised by value, not issue type.

FEED

Answer-engine content

Content planned and structured to be surfaced and cited by AI search, not just ranked by classic crawlers.

DISCO

Digital PR

Discovery, Ideation, Sign-off, Creation, Outreach — coverage on the publications your customers actually read.

DDDD

Creative campaigns

Define, Design, Develop, Deploy — audit findings turned into shipped campaigns and the links Google actually counts.

From audit to compounding growth

  1. Phase 1

    Strategy

    We audit your site, market, and competitors, then build a complete blueprint of what to ship.

  2. Phase 2

    Implementation

    We embed with your team to ship the technical, content, and outreach work the strategy calls for.

  3. Phase 3

    Early traffic

    First measurable traffic shifts land in the early weeks of implementation as quick wins compound.

  4. Phase 4

    Breakeven

    Mid-engagement, organic traffic and pipeline reach the level the investment paid for.

  5. Phase 5

    Compounding

    Long-term, SEO compounds — every page indexed and every link built keeps working without further spend.

Frequently asked questions

How quickly will we see results?

First measurable traffic movement lands in the early weeks of implementation. Meaningful pipeline impact typically lands mid-engagement once the technical and content work compounds.

What does the engagement look like?

We start with a strategy phase that builds your blueprint — technical, content, outreach — then we embed with your team to ship it. You get senior strategists on the account from day one.

Who actually does the work?

The same person you meet on the discovery call runs your account. No bait-and-switch to junior account managers. We're a small team by design.

How do we measure success?

We instrument every account against the metrics that move your pipeline — organic sessions, qualified leads, indexed pages, won keywords. Reporting is monthly with a quarterly business review.

Ready to compete for service search?

Tell us where you want to grow. We'll show you how we'd get you there.

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