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Starting an assisted living business can be rewarding as it gives you a chance to help seniors and other vulnerable members of society. In senior living facilities, individuals can get help with daily activities like bathing, dressing, and taking medication. With the growing population of older individuals, the demand for high quality assisted living facilities is bound to rise. After starting the senior living facility, you will need to market your services. Effective marketing strategies will give you an advantage over your competitors. One of the best ways of selling your assisted living services is through search engine optimisation SEO.
Your senior living website will help you market your services to potential clients. By applying SEO marketing strategies, you can make it easier for people to search for your assisted living facilities online. Whenever people search for keywords related to your field, your website will be among the first results to appear on the search engine ranking.
SEO marketing also helps to improve your credibility as clients are quicker to trust any senior living facility that appears on the first page of the search engine ranking. You should note that trust and respect are among the top priorities of relatives and friends looking to put someone in such facilities. Aside from ranking highly on Google, we would advise that you get the right accreditation, staff qualifications, and licenses.
The other benefit of using SEO services is that you will reach your target audience directly. Your website will be displayed to people who are actively seeking a senior living community. This makes it more likely that you will enjoy high conversion rates. That makes SEO a better option compared to paid ads. Unlike Google search ads, you won’t have to make ongoing payments for this marketing option. In the long run, SEO will be cost-effective.
There are many aspects of search engine optimisation to consider. You first need to build a high quality website. Google prioritizes user experience, so you need to ensure that your site is easy to navigate and that it has a fairly decent design. Remember that most people now use their smartphones or tablets to access the internet. That means your site should be optimised for smaller screens.
Still on user experience, you need to ensure that you have a high load speed. Most people will be unwilling to wait a few seconds for your site to load, and this will raise the bounce rate. Google will pick this data and use it to determine the quality of your website user experience.
With our SEO services, you will also get high quality content for your site. The point of this content is to make your senior living community easily discoverable via Google. We will use relevant keywords to help Google determine what kind of services you offer. To create content, our experts have to first use keyword research tools to determine the terms potential clients use when looking up your services. We also evaluate the most successful competitors to see which keywords they are focusing on. This lets us know which terms we need to target aggressively when making blog posts.
It is important to only create content that is useful to your target audience. Search engines like Google penalize senior living websites that stuff keywords in their blog posts as this practice ends up worsening the user experience. You will rank higher if you use content that will keep people on your site longer.
The other aspect of assisted living SEO is client reviews. By treating your existing clients well, you will be able to attract positive reviews. Make sure their physical, emotional, and social needs are met. You also need to communicate with residents and their families regularly so that you stay informed about their needs and concerns. Once all this is done, you should encourage the residents and their families to provide feedback on their experience in the facility. In case you get any negative reviews, make sure you respond to them promptly and professionally. This can prevent the issue from escalating. Our digital marketing professionals are experienced in handling such comments and have always been able to change the perception of the clients.
Customer reviews help Google and other search engines determine whether you are a credible facility and whether you deserve a top spot on search engine results pages. They also serve as social proof and are essential in any senior living SEO strategy. People will be less willing to place their relatives and friends in facilities that have many negative comments and poor ratings.
Another essential aspect of your senior living SEO strategy is local SEO. This form of search engine optimization helps you rank higher for location-specific searches. You should note that most people will prefer to place their relatives in facilities that are close to their homes.
To get started with local SEO, our digital marketing experts will complete your Google My Business profile. This involves adding essential details like your business name, address, and telephone number. We will also complete your profile on local directories like Yelp. Another way of ranking higher on local search engine results pages is to use social media marketing. By engaging with members of the community, you will be able to get more backlinks to your site. This helps you build a reputation as an authority in your field. With social media marketing, you will need to select platforms that are commonly used by members of your local community.
Assisted living SEO can be a cost-effective marketing method, but it can take up a lot of your time. It would be better for you to focus your time on running the facility. Also, Google changes its algorithm regularly, and we are better placed to keep up with these changes. Our case studies can show you how successful we have been with past clients.