Mortgage Introducer Finance Publication SEO Case Study

55% increase in P1 rankings by implementing new SEO strategy across 5 countries

82% increase in top 3 rankings

54% increase in top 10

5 countries

55% increase in P1

Industry

Finance, Publishing

Services

Technical SEO, On-page SEO

About the Client

Launched in 1999, Mortgage Introducer is the champion of the mortgage professional, priding itself on delivering the latest industry news and views to its strong readership.

Created exclusively for the mortgage & finance industry, Mortgage Introducer provides a real-time web service that keeps time-poor mortgage & finance professionals up to date with the latest breaking news, cutting-edge opinion, and expert analysis affecting both their business, and their industry as a whole.

Brief

Grow organic traffic by implementing SEO tactics to help pages get discovered, indexed and ranked in a competitive landscape across different geo-targeted sub domains.

Strategy

New internal linking strategy: focusing on changing related articles to more relevant matches.
Sitemap: Implementing a sitemap to ensure old articles are no more than 2 clicks from the homepage across all geolocations.
Meta optimisation: Ensuring landing pages have optimised titles, avoiding duplicates and targeting specific keywords.
Optimised SEO content: creating evergreen pillars of content that support the site’s main target keywords and linking to the core landing pages.

Tactics

Fixing technical issues across the site to improve crawlability and rankings
Working on pagespeed elements to improve UX and crawlability
Implementing HTML sitemaps across each countries domain for all articles produced
Providing content briefs for evergreen pieces of content to provide core pillars for attract relevant users

Working with Mortgage Introducer was challenging but really interesting. Working with a niche finance publication your keyword research needs to be so spot on due to the amount of technical financial instruments and the regulatory rules across countries.

Emily Brocklehurst, Account Director