Using custom extraction to build links to some of the UK's highest traffic sites for Funky Pigeon

Brief

Our client, the leading stationery and greeting card company in the UK, challenged us to build high trust links from national press to increase awareness around Mother’s Day to drive relevant traffic to the site.

Our approach

Strategy

Our SEO team used custom extraction to scrape Reed.com and Indeed.com for up to date salary and job information for USA, UK, AU & CA, giving us 3m data points. We created individual assets for every journalist across 3000 locations. Using programmatic outreach we then sent personalised pitches and assets to all.

Results

This piece is evergreen, and constantly being pushed. To date, we have generated 162 links as of July 2019 with the client seeing a 40% revenue increase to the mother's day and father's day subfolders.

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