Case Study
Building DR90+ links to core product categories for one of the biggest e-commerce sites in the world.
The Approach
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Phase 1 · Audit
Baseline + opportunity audit
Forensic audit of the technical foundation, content footprint and link profile against the brief and the competitive baseline.
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Phase 2 · Strategy
Prioritised plans, signed off
Built the prioritised content + technical plans, forecast the work, and signed off scope with the client team.
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Phase 3 · Implementation
Shipped in 2-week sprints
Technical fixes, content creation, and outreach work shipped in two-week sprints with 6-week deliverable milestones.
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Phase 4 · Compounding
Performance reporting + iteration
Monthly performance reports and quarterly business reviews. Iterated on the plan as the early wins compounded.
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90
Average DR of Link
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15
Number of Links
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[NDA]
Increase in organic clicks
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[NDA]
Increase in revenue
We'd love to tell you more about how we got 15 links on the biggest websites in the world without even adding content to the client's site. Sadly we're under full NDA.
In Detail
How we ran the engagement
Phase
Brief Our client, a leading e-commerce marketplace challenged us to build trustworthy links from high end and tier one publications to increase awareness around a specific content group, pointing links to target products to drive relevant traffic to these content groups.
Strategy The client’s target content group was ‘fitness’ due to the increase in people searching for home gym equipment at the height of the first UK lockdown due to Covid-19. We were able to get this piece out quickly, using the client’s first party data augmented with Google Trends data, to successfully reinforce social information narrative with accurate data displayed in striking infographics to highlight the increasing in interest and sales of specific home gym equipment.
Results We were able to win 15 live links (max DR91) with 100% follow rate pointing to target product pages using the target generic anchor text including ‘dumbbells’ and ‘weight plates’. ❗️Full Client Results under NDA
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