A 1526% increase in clicks for a commercial property giant.

About the Client Gerald Eve is a firm of chartered surveyors and property consultants based in the UK, operating from nine offices with over 600 professionals. Gerald Eve is a Newmark company, offering expansive reach through a global platform.

Fix Technical Issues: Address broken elements, clean up metadata, and optimise site speed to improve performance. Enhance Content and Structure: Scale content uploads, improve internal linking for better crawlability, and provide contextual relevance between pages. Expand and Grow: Conduct GAP analysis, create new content, and implement link-building strategies to drive growth.

Tactics Hygiene Technical Issues Resolution: Addressed fundamental technical issues affecting rankings, including cleaning up metadata, fixing broken pages, and optimizing images. Ensured 404 errors, canonical issues, and redirect chains were resolved to improve overall site performance. Ongoing Optimisation: Regularly worked on hygiene and presentation issues to maintain optimal page performance and competitiveness. Defence: Internal Linking Strategy: Deployed a strategic internal linking approach to push key pages onto the first page of Google. Enhanced internal linking from previous strategies to boost key pages. Landing Page optimisation: Optimised existing landing pages to rank for new keywords, focusing transactional pages. Continued optimisation efforts to improve visibility and ranking. Growth: Gap Analysis and Content Creation: Conducted a comprehensive gap analysis to identify keywords Gerald Eve was not ranking for but had search volume. Created a content calendar based on keyword research and competitor analysis. Content Development: Produced and uploaded new pieces of content. Focused on keyword-rich content with evergreen elements to serve as core pillars for internal linking. Monthly Reporting: Implemented a reporting system to monitor growth month-over-month (MoM) and year-over-year (YoY), tracking performance and identifying opportunities for continued improvement.

Ranking Results Year over Year (YoY) Brand clicks increased by 607%, while the Non-brand clicks increased by 1526% from 2022 to 2024. Positioning: Keywords ranking P1 increased +221% YoY Keywords ranking in top 3 increased +221% YoY Keywords ranking in top 10 increased +205% YoY Keywords ranking in top 20 increased +81% YoY Keywords ranking in top 30 increased +81% YoY Overall keywords increased +50% YoY Organic Sessions are up +132% The increase in both brand and non-brand clicks highlights a successful expansion of keyword targeting and improved user engagement ultimately leading to an increase in leads. Enhanced metadata contributed to greater content visibility and relevance, boosting click-through rates. This comprehensive strategy effectively increased overall visibility and engagement across a broader range of search queries.