Case Study

An extra 60,000 organic clicks per month, ranking on page 1 for 10 new keyword categories.

ClientBrewDog

IndustryFood and Drink

ServicesSEO, Website Migration

RegionUK, USA

The Approach

Phase 1 · Audit

Baseline + opportunity audit

Forensic audit of the technical foundation, content footprint and link profile against the brief and the competitive baseline.
Phase 2 · Strategy

Prioritised plans, signed off

Built the prioritised content + technical plans, forecast the work, and signed off scope with the client team.
Phase 3 · Implementation

Shipped in 2-week sprints

Technical fixes, content creation, and outreach work shipped in two-week sprints with 6-week deliverable milestones.
Phase 4 · Compounding

Performance reporting + iteration

Monthly performance reports and quarterly business reviews. Iterated on the plan as the early wins compounded.

21%

Increase in Position 1 rankings
61

Increase in organic clicks

Really happy to see the results come in so quickly during a very trying commercial period.

RW

Rob Webster

Head of Content

In Detail

How we ran the engagement

Phase

Brief Our client, a market leader in craft beer with an outstanding offline offering but limited online market share, challenged us to increase organic traffic and carve out a larger stake in the online market. This required migration support to launch a new e-commerce-focused website as well as an overhaul of the keyword targeting throughout the site.

Strategy While the business was excited to see the potential growth, there were changes to the site that needed senior buy-in. Once we carried out extensive keyword research to highlight the change in keyword targeting required, we built comprehensive business cases for all changes, including forecasting potential traffic improvements from technical and on-page changes.

Results After successfully getting senior buy-in to make the proposed technical and on-page changes we saw an additional 60,000 clicks on just 10 target keyword categories in the three months after the changes were made compared to the previous three months.

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