Before the start of Game of Thrones' final season, we created a bar chart race showing which character had received the most screen time up until that point.
Across YouTube, Facebook, Twitter, Instagram and Weibo, this video was watched in excess of 1.1 million times (with an approximated 50:50 paid:organic split). And we got great coverage in the press.
Now the most popular TV show on Earth is over, we have access to screen time data for all characters over every season of Game of Thrones ever (courtesy of developer Jeffrey Lancaster).
Bran Stark may have won the Game of Thrones, but which character received the most screen time of all?
Someone else entirely?
Watch our follow-up video to find out...