In this week’s episode of the Canonical Chronicle, we discuss:
😉 Optimising for the Google BERT algorithm
📚 Resources to learn more about natural language processing
😲 Page Speed and CrUX at Scale with Screaming Frog 12.0
0:21 What is Google BERT?
0:54 Examples of BERT changing the SERPs
1:22 Keywords as ‘transformers’ in the query
1:43 How to optimise for the Google BERT algorithm……lol
2:24 Resources to Learn about How Google’s BERT algorithm works
3:00 Things you can “kind of” do to “optimise” for BERT
4:00 Free Google sheet to do Natural Language Processing (NLP) and Search Console analysis
4:33 New Screaming Frog version 12 update is a banger
5:20 Getting page level page speed insight at scale with Screaming Frog
5:53 How to extract data from a webpage with Screaming Frog with Custom Extraction
