UK USA

47% of UK pest control firms are invisible in AI search.

Learn what the most visible companies do differently to get traffic, leads and sales from AI surfaces like ChatGPT.

Read with Claude Read with ChatGPT agent.md

The verdict

AI assistants named the national operators and left specialists unnamed

This quarter's index measured one thing in UK pest control: whether an AI assistant named a firm when a person asked it a real question. 35 of the 75 firms surveyed appeared in no answer.

143 of the 384 answers named no firm at all (37.2%). Where the answers did name firms, those firms sat at the national end of the market. National & Multi-Branch Operators: 14 of 14 firms were named (100.0%), against 53.3% across the market. Specialist & Niche Providers: 1 of 12 firms were named (8.3%), against 53.3% across the market. A specialist or small firm in this market should check whether any assistant's answer names it at all.

How do companies show up in AI?

We compared 75 companies across 128 prompts and 6 personas.

  • 47%of companies never appear in an AI answer
  • 53%appear at least once
  • 12companies appear for most buyer types
  • 86%of largest (by site traffic) companies are visible, the highest share of any size
  • 50online platform mentions per 100 answers
  • 384answers analysed, 3 per prompt

Which companies appear in AI most often?

  • 53%of companies appear
  • 63%of answers name a company from our list
  • 37%of answers name no company

  1. Rentokil 37%
  2. JG Pest Control 22%
  3. Pest Solutions 11%
  4. Apex Pest Control 5%
  5. Ecolab 5%
  6. Nightshift Pest Control 5%
  7. Pestforce 5%
  8. Rentokil Initial 5%
  9. Bonaccord Pest Control 4%
  10. Fantastic Pest Control 4%
Share of 384 answers that name the company. 35 companies never appear.

Where are the invisible companies?

40 of the 75 companies appear in at least one answer. The other 35 never do.

Visible: 40 (53%)Invisible: 35 (47%)

Where the visible companies sit

  • Independent & Local Pest Controllers 57%
  • National & Multi-Branch Operators 35%
  • Facilities Management Providers 3%
  • Specialist & Niche Providers 3%
  • Unclassified firms 3%
Share of the 40 visible companies in each group.

Where the invisible companies sit

  • Independent & Local Pest Controllers 63%
  • Specialist & Niche Providers 31%
  • Facilities Management Providers 6%
Share of the 35 invisible companies in each group.

Which kinds of companies does AI see?

  • National & Multi-Branch Operators 14 of 14100%
  • Unclassified firms 1 of 1100%
  • Independent & Local Pest Controllers 23 of 4551%
  • Facilities Management Providers 1 of 333%
  • Specialist & Niche Providers 1 of 128%
Share of the companies in each category that appear in at least one answer, with the count behind it.

Does the size of a company change its AI visibility?

VisibleInvisible
86% 12 of 14

Largest (by site traffic)

81% 13 of 16

Large (by site traffic)

44% 12 of 27

Mid-size (by site traffic)

17% 3 of 18

Small (by site traffic)

Share of the companies in each size tier that appear in at least one answer.

Which companies does AI name for almost every buyer?

Company nameGroupPersonas reachedAnswers
RentokilNational & multi-branch operators6 of 6143
JG Pest ControlNational & multi-branch operators6 of 686
Pest SolutionsNational & multi-branch operators6 of 642
EcolabNational & multi-branch operators5 of 619
Nightshift Pest ControlOther national brands4 of 619
PestforceNational & multi-branch operators5 of 618
Rentokil InitialOther national brands6 of 618
Fantastic Pest ControlNational & multi-branch operators6 of 616
Vergo Pest ManagementOther national brands4 of 616
Pest UKOther national brands6 of 615
ThermoPestOther national brands5 of 615
The Pest CompanyOther national brands5 of 614
The 12 companies in the universal tier: named for most buyer personas. Answers: how many of the 384 answers name the company.

Do companies people search for by name get named by AI?

  • No brand searches no companies
  • 1–100 a month 11 of 2938%
  • 101–1,000 a month 21 of 3266%
  • 1,001–10,000 a month 4 of 667%
  • Over 10,000 a month 2 of 367%
Share of the companies in each brand search band that appear in at least one answer. 70 of 75 companies have a search figure.

5 companies have no search figure and sit outside every band: provider returned no figure for this keyword.

How many companies does AI name that are not on our list?

  • 318different companies named in 241 answers
  • 42of them are on the list we checked
  • 87%are not on the list (276)

Named most often, not on our list

  • Nightshift Pest Control 19
  • Rentokil Initial plc 18
  • Pest UK 15
  • ThermoPest 15
  • Nurture Pest Control 14
  • National Pest Control 13
  • The Pest Control Co 13
  • Bristol Pest Control Co. 12
  • Rentokil Pest Control 11
  • PestGuard UK 10
Answers that name the company, of the 241 answers that name any.

Does the buyer persona change the results?

Company name
Rentokil 32%32%37%60%24%40%
JG Pest Control 24%23%21%32%21%14%
Pest Solutions 9%3%8%16%11%19%
Apex Pest Control 29%0%0%0%0%3%
Ecolab 3%0%6%14%2%5%
Nightshift Pest Control 0%0%6%8%14%2%
Pestforce 9%6%2%10%0%2%
Rentokil Initial 3%3%6%5%6%5%
Bonaccord Pest Control 0%0%0%0%25%0%
Fantastic Pest Control 9%6%3%3%2%2%

Share of each persona's answers that name the company. Sort by a persona with its column heading.

Does each buyer see a different market?

  • The Worried Homeowner 70
  • The Landlord 79
  • The Food Business Owner 103
  • The Facilities Manager 94
  • The Property Manager 112
  • The Operations Manager 75
Different companies named across each persona's answers.

What does AI actually say?

The opening of real answers, in each persona's voice, with the companies each one names.

3 of 10 answers The Worried Homeowner

“Which pest control company should I use in the UK?”

Given where you are and what you’ve said (scratching in the loft, mouse droppings in the kitchen, two young kids, want it sorted quickly and safely), I’d do this: 1. Use an accredited professional, not a random advert Start with one of these: 1. British Pest Control Association (BPCA) “Find a pest controller” tool - Go to the BPCA website and use their postcode search. ([bpca.org.u…
Named: Apex Pest Control, The Pest Company

“Which pest control company should I use in the UK?”

Given you’re in Leeds with kids at home and likely mice in the loft and kitchen, you want: - Someone local and reputable - Very good with rodents (not just wasps/one‑off callouts) - Fast response, but also follow‑up visits and proofing (blocking entry points) - Options that can minimise poison use and explain safety clearly. 1. Strong local options in/around Leeds Based on u…
Named: The Pest Company, EcoCare Pest Management, Apex Pest Control, Planet Pest Control

“Which pest control company should I use in the UK?”

Given your situation (young kids at home, scratching in the loft, droppings in the kitchen) I’d focus on a reputable local firm that does mouse/rodent work all the time, uses child‑ and pet‑safe methods, and includes proofing (blocking entry points) rather than just chucking poison around. Good options around Leeds Based on recent local listings and review sites: - Apex Pest Control (…
Named: Apex Pest Control, EcoCare, The Pest Company, Bug-A-Pestcontrol, Planet Pest Control, Paul's Pest Control Services
3 of 10 answers The Landlord

“Which pest control company should I use in the UK?”

For what you’ve described (mice in one house, possible bed bugs in another, and wanting a contract across four properties) the key is to pick a good operator rather than chase a single “best” brand. Because this affects tenants’ health and your legal obligations, I’d approach it like this: 1. Use BPCA to shortlist companies (national or local) Start with the British Pest Control Associatio…
Named: Rentokil

“Which pest control company should I use in the UK?”

Given you’re in Manchester with four rentals and you’ve already got mice in one place and possible bed bugs in another, I’d focus less on a single “best” company for the whole UK and more on: (1) picking a properly accredited firm, and (2) getting a sensibly priced contract that covers rodents and bed bugs across all four properties. Here’s how I’d approach it. --- 1. Non‑negotiables: what t…
Named: RodentX, Protec Pest Control (Manchester), Rentokil

“Which pest control company should I use in the UK?”

Given you’re in Manchester with four rentals and issues with both mice and possible bed bugs, think in two layers: 1. An immediate firm that can move quickly for the two current problems. 2. A longer‑term contract covering all four properties (mice, rats, bed bugs, etc.), ideally with one provider so you’re not firefighting each time. 1. How to choose (and a few concrete options)…
Named: Manchester Pest Control, Manchester City Council pest control, Rentokil, BPCA, Manchester Council pest control, Manchester Council
3 of 10 answers The Food Business Owner

“Which pest control company should I use in the UK?”

For your situation (busy Bristol café with recent fruit flies and a mouse sighting), the “right” company is less about one national name and more about: - Being genuinely competent with food businesses - Giving you solid documentation for Environmental Health - Being responsive if something flares up between visits Here’s how I’d choose, and a few specific options to look at. --- 1. What to…
Named: Ecolab, Bristol Pest Control Co., Mitie, Advance Pest Control Bristol, Pale Horse Pest Control, Rentokil, Mitie Pest Control

“Which pest control company should I use in the UK?”

For your situation (busy café/kitchen in Bristol with a visit due and recent mouse/fruit fly activity) the key is: a proper commercial contract with good documentation, not just a cheap “man with a van”. I can’t pick one single “best” company for you, but here’s how I’d choose and a few realistic options. --- 1. What to look for (specific to food businesses) For your EHO and Food Hygien…
Named: Rentokil, Bristol City Council Pest Control, Bristol Pest Control Co., Best Pest Control (Bristol), Boycies, Pest Prevention Services

“Which pest control company should I use in the UK?”

Use a BPCA‑member commercial pest control company, ideally one that already works with food businesses in Bristol, and choose based on contract quality rather than just price. For your specific situation (busy café/kitchen in Bristol, previous mouse sighting and fruit flies, EH visit due), I’d narrow it like this: 1. What to look for (non‑negotiables for food businesses) When you contac…
Named: NBC Environment, Bristol Pest Control Co., Rentokil, Advance Pest Control Bristol, Pale Horse Pest Control (Bristol), Able Group
3 of 10 answers The Facilities Manager

“Which pest control company should I use in the UK?”

For a multi‑site, 600‑person office setup with audit needs and fast call‑out, you’re in “commercial contract” territory rather than one‑off jobs. There isn’t a single “objectively best” provider, but there are a few clear front‑runners and a good way to choose between them. 1. Start with BPCA‑member nationals (non‑negotiable) Whoever you pick should be a British Pest Control Association (…
Named: Rentokil, Nurture Group, Shield Pest

“Which pest control company should I use in the UK?”

For a 600‑person HQ plus two smaller Birmingham sites, wanting one national provider, proactive cover, audit‑ready reporting and fast call‑out, I’d narrow it like this: Shortlist for your situation 1. Rentokil Initial Best fit if you want the “big blue‑chip” option. - National coverage with specific multi‑site account management and consolidated reporting (myRentokil portal). ([rentokil…
Named: Vergo Pest Management, Clearwell Pest Control, Ecolab, JG Pest Control, NBC Environment, Rentokil

“Which pest control company should I use in the UK?”

For a 3-site, 600‑person office operation in Birmingham who wants one national provider, strong reporting and quick call-outs, you’re squarely in “commercial contract / national account” territory. Short answer / top picks For your specific brief, I’d shortlist: 1. Rentokil – best “safe pair of hands” for a national, audit‑heavy contract - National coverage with dedicated multi‑sit…
Named: Vergo Pest Management, Mosquito / National Pest Control, Rentokil
3 of 10 answers The Property Manager

“Which pest control company should I use in the UK?”

For a managed London estate with rats in bin stores and pigeons on roofs, you’re really looking for a commercial / block-management specialist, not a “one‑man band” doing domestic call‑outs. Because I can’t see your exact site, I’ll suggest types of firms to look for and name a few that fit your brief, plus what to ask them so you pick the right one. --- 1. What type of company you act…
Named: Bonaccord Pest Control, Pest Compliance, Nightshift Pest Control, The Pied Piper, PestGone Environmental, Inoculand

“Which pest control company should I use in the UK?”

For a London block with rats in the bin store and pigeon issues on the roof, you’re in “commercial/estate management” territory – you need someone set up for contracts, compliance and rapid call‑outs, not a domestic one‑man band. Rather than a single “best” firm for the whole UK, use this approach: 1. Only consider BPCA member companies - The British Pest Control Association audits member…
Named: Bonaccord Pest Control, Tidyee, Nightshift Pest Control

“Which pest control company should I use in the UK?”

For a London block with rats in the bin store and pigeons on the roof, you’ll want a commercial/estate-focused firm, not a “domestic only” one. I can’t pick a single “best in the UK”, but I can narrow it to the type of company and a few good options that match what you need. 1. Non‑negotiables for your situation When you’re shortlisting, insist on: 1. BPCA or NPTA membership…
Named: Inoculand Pest Control, Pest Compliance, Bonaccord Pest Control, Nightshift Pest Control, Bon Accord, The Pied Piper, Rentokil
3 of 10 answers The Operations Manager

“Which pest control company should I use in the UK?”

You don’t need one specific “best” company – you need the right type of contractor and contract for a BRC/AIB‑style food-grade warehouse with recurring rodents and birds. Because you’re in a Midlands distribution site supplying retailers, I’d do this: --- 1. Non‑negotiables for the company When you’re shortlisting, insist on all of the following: 1. BPCA member, food‑site experience…
Named: Rentokil, Apex, Shield Pest, Prokill

“Which pest control company should I use in the UK?”

For a UK food‑grade site like yours, the most important thing isn’t one specific brand name, it’s choosing a contractor who ticks the right technical and audit boxes. 1. Where to look Use BPCA’s “Find a pest controller” tool and filter for your postcode: this gives you audited member companies only. ([bpca.org.uk](https://bpca.org.uk/find-old?utm_source=openai)) BPCA members are audited ag…
Named: Mitie, Rentokil, Pest Defence, PGM, Apex Pest Control, Safeguard Pest Control

“Who are the best pest control companies in the UK?”

There isn’t a single “best” pest control company for every UK site. For a food‑grade warehouse with retail audits (BRCGS, supermarket COPs, etc.), you’re better off choosing from a shortlist of properly accredited providers and matching them to your site’s risks, rather than just going with the biggest name. 1. Start with BPCA & NPTA – non‑negotiable for you For a food distribution wareh…
Named: NBC Environment, Rentokil, Beaver Pest Control, Safeguard, PGM Pest Control, Europest Environmental Services, Guardian, Kestrel, PGM & Son

Does the same prompt produce the same results?

  • 23%average overlap of the companies named when the same prompt runs again
  • 92prompts that named a company in at least one run
  • 3runs of each prompt
Example prompt 1 “Which is the biggest pest control company in the UK?”

Run 1

  • jgpestcontrol.co.uk

Run 2

  • jgpestcontrol.co.uk

Run 3

  • jgpestcontrol.co.uk
Example prompt 2 “Which is the biggest pest control company in the UK?”

Run 1

  • jgpestcontrol.co.uk

Run 2

  • jgpestcontrol.co.uk

Run 3

  • jgpestcontrol.co.uk
Example prompt 3 “Which is the biggest pest control company in the UK?”

Run 1

  • jgpestcontrol.co.uk

Run 2

  • jgpestcontrol.co.uk

Run 3

  • jgpestcontrol.co.uk
  • rentokil.com

Does AI cite a source when it recommends?

  • Name a company and cite a source 59%
  • Name a company with no source 4%
  • Cite a source and name no company 5%
  • Name no company and cite no source 32%
Share of the 384 answers.

Fame or search: how do companies get into an answer?

An answer that cites no source names companies from what the model already knows. An answer that cites sources names companies it found. A company named both ways counts on both sides.

  • 7companies named in an answer that cites no source
  • 330companies named in an answer that cites sources
  • 87%of the 330 companies named beside sources are not on the list we checked

Named with no source

  • Rentokil 9
  • The Pest Company 6
  • Terminix 3
  • Mitie 2
  • Manchester City Council 1
  • Leeds City Council Pest Control 1
  • Manchester City Council Pest Control 1
7 companies are named in answers that cite no source; 57% of them are not on our list.

What do AI answers that recommend a company say?

  • “How to choose” 17%
  • “Questions to ask” 5.4%
  • “Practical next steps” 1.7%
  • Offers to draft the email or letter 9.5%
  • “No win, no fee” 0%
  • Fixed or capped fees 0%
  • Conditional fee agreement 0%
  • Chambers High Net Worth 0%
  • Trust and estate practitioners (STEP) 0%

Share of the 241 answers that name a company and use each phrase.

What sources are cited the most in AI results?

  • Other 41%
  • Company sites 23%
  • Government 20%
  • Review platforms 9%
  • Wiki and reference 4%
  • Forums and UGC 1%
  • Aggregators 1%
  • Directories 1%
  • News 1%
Share of 1728 citations by site type.
  • bpca.org.uk 13%
  • uk.trustpilot.com 6%
  • citehawk.com 4%
  • en.wikipedia.org 4%
  • checkatrade.com 2%
  • pestevidence.org.uk 2%
Most cited domains that are not one of the companies we checked, share of all citations.
  • 64%of answers cite at least one source
  • 4.5citations per answer
  • 210distinct domains cited

Do online platforms take the recommendations?

  • 50online platform mentions per 100 answers, over 384 answers
  • 1351mentions of companies across the answers
  • Trustpilot 5%
  • Checkatrade 4.2%
  • Yell 2.7%
  • TrustATrader 1.6%
  • Which? Trusted Traders 0.3%
  • TrustMark 0.2%
  • Rated People 0.1%
  • MyBuilder 0.1%
  • All other companies 85.8%
Share of the 1351 mentions of companies that go to each online platform, and to every other company together.

Which review sites does AI cite, and which of their pages?

  • checkatrade.com 2.5%
  • trustpilot.com 0.2%
Share of all 1728 citations. 196 of the 210 cited sites (1264 citations) are not classified by type yet.

Where the 108 citations of trustpilot.com land

  • /categories/ 54%
  • /review/ 46%

Most cited pages

  • /categories/pest_control_service 58
  • /review/rentokil-initial.com 14
  • /review/rentokil.com 12
  • /review/www.cimexine.com 6

Where the 43 citations of checkatrade.com land

  • /Search/ 93%
  • /trades/ 7%

Most cited pages

  • /Search/Emergency-Pest-Vermin-Control-Service/in/Leeds 12
  • /Search/Pest-Vermin-Control/in/Leeds 7
  • /Search/Pest-Vermin-Control/in/Bristol 5
  • /Search 4

Every cited site

  • bpca.org.uk 12.7%
  • rentokil.co.uk 8.3%
  • uk.trustpilot.com 6%
  • jgpestcontrol.co.uk 4.3%
  • citehawk.com 4%
  • en.wikipedia.org 3.7%
  • checkatrade.com review platform2.5%
  • pestevidence.org.uk 2.4%
  • nightshiftpestcontrol.co.uk 1.9%
  • nurture-group.co.uk 1.8%
All 210 sites the answers cite, by share of the 1728 citations.

What works?

We compared the SEO and AEO tactics to measure which optimisations move the needle.

Using our proprietary in-house framework for AEO called FEED we measured:

  • Freshness
  • Entities
  • Endpoints
  • Distribution
Learn more about our FEED framework →

What kind of pages does AI cite?

  • Informational 21%
  • Commercial 48%
  • Navigational 5%
  • Transactional 1%
  • Unknown 26%
Share of the 480 cited pages by search intent.
  • 480cited pages inspected
  • 21%of cited pages are informational
  • 48%of cited pages are commercial

Which types of page get cited?

Page typeShare of cited pagesShare of citations
Government regulator 16% 20%
Firm service page 18% 17%
Review platform profile 7% 9%
Firm homepage 5% 7%
Wikipedia 2% 4%
Forum or UGC post 3% 1%
Directory listing 1% 1%
News article 2% 1%
Firm blog article 0% 0%
Schema typeShare of cited pagesShare of citations
No schema type 56% 50%
Organization 21% 22%
FAQ 11% 15%
Article 9% 10%
Webpage 1% 3%
Product 1% 1%
Listing 0% 0%

480 cited pages, cited 1728 times. 227 of the pages (722 citations) have no page type yet, so the page-type shares do not add up to 100%.

Do FAQs and schema matter for AEO?

Cited pages with the featureUncited pages with the feature
17%
12%

FAQ

64%
74%

Schema

61%
65%

Q&A headers

Cited pages: 349. Uncited comparison pages: 34.
  • 64%of cited pages have schema
  • 17%of cited pages have FAQ schema
  • 61%of cited pages have Q&A style headers

Does the technical checklist separate visible companies from invisible ones?

Visible companiesInvisible companies

Any schema markup

  • Visible76%
  • Invisible74%

FAQPage schema

  • Visible11%
  • Invisible12%

Review or rating schema

  • Visible3%
  • Invisible0%

LegalService, Attorney or Lawyer schema

  • Visible0%
  • Invisible0%

FAQ text on the page

  • Visible29%
  • Invisible15%
Share of homepages with each feature: 38 homepages of visible companies, 34 of invisible companies. Median words on the homepage: 1010 (visible), 887 (invisible). Homepages fetched by 2026-10-09.

Does content length and freshness help with AEO?

Share of the cited pages
47%
164 pages

Under 800 words

32%
113 pages

800 to 2,000 words

21%
72 pages

2,000+ words

44%
56 pages

Updated in 90 days

41%
52 pages

Updated in 12 months

16%
20 pages

Older than 12 months

Where the 349 cited pages sit by length (349 with a measured length) and by freshness (128 carrying a date). A description of the cited pages, not a comparison with uncited ones.
  • 61%of cited pages give the answer at the start
  • 84%of dated cited pages were updated in the last 12 months

Does E-E-A-T help AI identify the author and the business?

Share of pages with a named author

  • Cited20%
  • Uncited29%
Cited pages: 349. Uncited comparison pages: 34.

Which organisations and places do the cited pages name?

  • 33%of read cited pages name a company from our list
  • 149read cited pages name a person (1917 different names)
  • 355of 480 cited pages were read for names
  • BPCA 48%
  • British Pest Control Association 25%
  • RSPH 22%
  • Google 14%
  • NPTA 11%
  • Rentokil on our list10%
  • Trustpilot 9%
  • CRRU 8%
  • National Pest Technicians Association 7%
  • JG Pest Control on our list6%
Share of the 355 read cited pages that name each organisation. "On our list" marks a company we checked.
  • UK 49%
  • London 34%
  • Leeds 14%
  • Bristol 14%
  • England 13%
  • Manchester 10%
  • Birmingham 8%
  • Wales 8%
  • Scotland 8%
  • West Yorkshire 8%
Share of the 355 read cited pages that name each place.

Do backlinks to the page or DR affect AEO results?

Domain rating of the cited site

  • DR under 1024%
  • DR 10 to 5050%
  • DR over 5026%
Share of the 209 rated cited sites in each band.

Backlinks to the cited page

  • Under 5 links72%
  • 5 to 20 links10%
  • Over 20 links19%
Share of the 480 rated cited pages in each band.

What does a page AI cites look like?

The most cited page in each group, measured as we captured it, beside pages the answers read but did not cite.

Facilities management · Firm service page

www.mitie.com/facilities-management/

Captured 2026-10-09 Cited in 1 answer

The question it was cited for

  • “Which pest control companies cover the whole of the UK?”
Words
1104
Schema types
BreadcrumbList, Organization, WebPage, WebSite
FAQ schema
No
Question headings
3
Named author
None
Headings (H2, H3)
14, 19
Images
23
Last modified
2026-06-18
Backlinks to the page
5
Referring domains
3
Domain rank
55 of 100
Facilities management . End-to-end facilities services, backed by our technology and expertise, to keep your high-performing places running safely, efficiently and sustainably. Overview. How we can help. Services. Case studies. News & insights. Overview. Get in touch. Flexible FM means seamless estates and buildings are assured. With Mitie, you get everything needed to design, maintain and transform even the most diverse portfolios of buildings and assets. Our flexible…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

Independent local · Firm homepage

bonaccordpestcontrol.co.uk/

Captured 2026-10-09 Cited in 22 answers

The questions it was cited for

  • “Are there eco friendly pest control companies in the UK?”
  • “Which company is best for getting rid of rats and mice?”
  • “Which pest control company should I use in the UK?”
  • “Who are the best pest control companies in the UK?”
  • “Who provides pest control for managed residential estates?”
  • “Which pest control company is best for a block of flats?”
Words
1819
Schema types
BreadcrumbList, ItemList, LocalBusiness, Organization, PestControl, SiteNavigationElement, WebSite, professionalservice
FAQ schema
No
Question headings
3
Named author
None
Headings (H2, H3)
12, 49
Images
49
Last modified
2026-10-04
Backlinks to the page
1184
Referring domains
119
Domain rank
45 of 100
Bon Accord Pest Control is a renowned company located in London, offering a wide range of pest control services at competitive prices. Our experienced technicians use the latest technologies and safe methods to provide the best pest control solutions. We guarantee to offer the most cost-effective pest control services, so you can rest assured that the pest control cost will be kept to a minimum. From rodent control to bird proofing, we can help you get rid of any pest…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

PageWordsSchema typesBacklinks to the pageDomain rank
www.pantherpestcontrol.co.uk/543Organization, WebPage, WebSite103942 of 100
www.predatorpestsolutions.co.uk/1159BreadcrumbList, Organization, WebPage, WebSite60431 of 100
biowiseservices.com/4411FAQPage, LocalBusiness, Organization, ProfessionalService, SiteNavigationElement, VideoObject, WebSite144531 of 100

National multi branch · Firm service page

jgpestcontrol.co.uk/biggest-pest-control-companies-uk/

Captured 2026-10-09 Cited in 28 answers

The questions it was cited for

  • “Which is the biggest pest control company in the UK?”
  • “Which pest control companies cover the whole of the UK?”
  • “Which pest control company should I use in the UK?”
  • “Which pest control company is best for commercial premises?”
  • “Who offers nationwide pest control contracts for offices?”
Words
2696
Schema types
BreadcrumbList, FAQPage, LocalBusiness, Organization, Person, Service, WebPage, WebSite
FAQ schema
Yes
Question headings
7
Named author
None
Headings (H2, H3)
21, 8
Images
65
Published
2026-05-25
Last modified
2026-08-22
Backlinks to the page
0
Referring domains
0
Domain rank
29 of 100
The UK's highest-rated pest control company on Trustpilot. Independently reviewed by real customers - 35,105+ reviews across Trustpilot and Google (as of October 2026). 4.7. out of 5. Rated Excellent on Trustpilot. 27,926 Trustpilot reviews. 4.6. out of 5. Google reviews. 7,179+ Google reviews. RSPH (BPCA) Level 2 certified techniciansSame-day responseFree, no-obligation surveyGuaranteed treatmentsTrusted since 2010. UK Pest Control Industry Guide 2026. The UK pest control…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

PageWordsSchema typesBacklinks to the pageDomain rank
jgpestcontrol.co.uk/meet-the-team/1230BreadcrumbList, ImageObject, LocalBusiness, Organization, WebPage, WebSite129 of 100
www.rentokil.co.uk/assets/content/files/nov2020-rentokil-pest-control-pestconnect-food-manufacturing-brochure-pdf.pdfNot measuredNot measured046 of 100
www.rentokil.co.uk/assets/content/files/bed-bug-monitor-service-brochure.pdfNot measuredNot measured046 of 100

Specialist · Firm homepage

www.rodentx.co.uk/

Captured 2026-10-09 Cited in 10 answers

The questions it was cited for

  • “Who offers emergency or same day pest control in the UK?”
  • “Which company is best for getting rid of rats and mice?”
  • “Which pest control companies offer a guarantee?”
  • “Which pest control company should I use in the UK?”
Words
1938
Schema types
LocalBusiness, WebSite
FAQ schema
No
Question headings
2
Named author
None
Headings (H2, H3)
3, 5
Images
10
Backlinks to the page
843
Referring domains
76
Domain rank
40 of 100
Pest Control in Manchester. Residential & Commercial Pest Control Experts. Same-Day Call Outs. Qualified Pest Professionals. Discreet Unmarked Vehicles. 0161 531 6369. Get a Free Quote. Manchester Pest Control. Welcome to RodentX Pest Control Manchester. We provide same day visits for all aspects of pest control covering every area throughout Greater Manchester. ​. We are known for our rapid response times, usually attending callouts within 3 hours of being contacted. We are…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

Unknown · Firm service page

vergo.uk/sectors/commercial/national-accounts/

Captured 2026-10-09 Cited in 1 answer

The question it was cited for

  • “Which pest control companies cover the whole of the UK?”
Words
330
Schema types
BreadcrumbList, SiteNavigationElement
FAQ schema
No
Question headings
0
Named author
None
Headings (H2, H3)
3, 3
Images
21
Last modified
2023-06-15
Backlinks to the page
0
Referring domains
0
Domain rank
40 of 100
Nationwide Pest Control Solutions. Vergo provides pest control for National Account Customers. The UK economy is underpinned by a diverse selection of businesses, many of which have national coverage and often require a consolidated single pest solution. As such Vergo has built its business model around its ability to provide a high level of service both at a local and national level 24 hours a day 7 days a week. This ability to provide a national service is because we…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

PageWordsSchema typesBacklinks to the pageDomain rank
vergo.uk/sectors/commercial/facilities-management/70BreadcrumbList, SiteNavigationElement140 of 100
vergo.uk/wp-content/uploads/2024/08/vergo-bed-bugs-sid-treatment-sheet.pdf151None040 of 100

Not on our list · Government regulator

bpca.org.uk/find/pest-aware

Captured 2026-10-09 Cited in 83 answers

The questions it was cited for

  • “Which pest control companies are BPCA members?”
  • “Which pest control companies cover the whole of the UK?”
  • “Who offers emergency or same day pest control in the UK?”
  • “Are there eco friendly pest control companies in the UK?”
  • “Which pest control companies offer a guarantee?”
  • “Which company is best for bed bug treatment in the UK?”
  • “Who are the best pest control companies in the UK?”
  • “Which pest control company should I use in the UK?”
  • “Which pest control firms have the best reviews in the UK?”
  • “Which company is best for getting rid of rats and mice?”
  • “How do I find a good pest control company near me?”
  • “Which pest control company is best for commercial premises?”
Words
132
Schema types
None
FAQ schema
No
Question headings
2
Named author
None
Headings (H2, H3)
1, 1
Images
8
Backlinks to the page
0
Referring domains
0
Domain rank
72 of 100
Find a Pest Controller. Search our membership database of trusted pest control companies. Sending Email. Why use BPCA? Professionally trained technicians who can control pests safely, legally and effectively. Fully insured businesses with at least £2M public liability insurance. All pest control companies have been audited to the British standard in pest management BS EN 16636. All member companies follow the BPCA Codes of Best Practice. About BPCA members. When I think of…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

PageWordsSchema typesBacklinks to the pageDomain rank
bpca.org.uk/write/MediaUploads/Documents/alexo%20Magazine/alexo_issue_4.pdf5489None072 of 100
bpca.org.uk/write/MediaUploads/Documents/PPC%20Back%20Issues/PPC84-Professional-Pest-Controller-Magazine-BPCA.pdf20459None272 of 100
bpca.org.uk/write/MediaUploads/PPC%20Online/Magazines/PPC109/5765_BPCA__PPC_109_SMALLEST.pdf14962None072 of 100

This capture records the page at its observation time, not necessarily when the AI answered.

The data

Details on what we measured and our data methodology.

  • 384answers
  • 128questions, 3 samples each
  • 75companies checked
  • gpt-5.1model

Personas

The Worried Homeowner

Archetype
First-time domestic pest customers
Age
30-55
Questions in this voice
4
Answers
66

The questions in this voice

  • How do I get rid of mice in my house?
  • Who can I call for a rat problem at home?
  • How much does it cost to get rid of a wasp nest?
  • Is there a same day pest control service for a rat in the house?
The 18 questions every persona asked
  1. Which pest control company should I use in the UK?
  2. Who are the best pest control companies in the UK?
  3. How do I find a good pest control company near me?
  4. Which is the biggest pest control company in the UK?
  5. Are Rentokil any good?
  6. Which pest control firms have the best reviews in the UK?
  7. How much does pest control cost in the UK?
  8. Is it worth paying for professional pest control?
  9. What should I look for when choosing a pest control company?
  10. Are national or local pest control companies better?
  11. Which pest control companies offer a guarantee?
  12. Who offers emergency or same day pest control in the UK?
  13. Which pest control companies are BPCA members?
  14. Which company is best for getting rid of rats and mice?
  15. Who can remove a wasp nest near me?
  16. Which company is best for bed bug treatment in the UK?
  17. Are there eco friendly pest control companies in the UK?
  18. Which pest control companies cover the whole of the UK?

Data methodology

  • A company is "named" when an answer names it. We asked each question 3 times and counted every company named in every answer.

Every company we checked

All 75 companies on the list, most mentioned first.

Company nameDomainCategorySizeDRMentionsNamed by AI
Rentokilrentokil.co.ukNational multi branchNational143Yes
JG Pest Controljgpestcontrol.co.ukNational multi branchNational86Yes
Pest Solutionspestsolutions.co.ukNational multi branchNational42Yes
Apex Pest Controlapex-pest-control.co.ukIndependent localBoutique21Yes
Ecolaben-uk.ecolab.comNational multi branchBoutique19Yes
Pestforcepest-force.co.ukNational multi branchNational18Yes
Bonaccord Pest Controlbonaccordpestcontrol.co.ukIndependent localRegional16Yes
Fantastic Pest Controlfantasticpestcontrol.co.ukNational multi branchNational16Yes
Vergo Pest Managementvergo.ukUnknownRegional16Yes
Mitiemitie.comFacilities managementNational14Yes
The Pest Companythepestcompany.co.ukIndependent localRegional14Yes
NBC Environmentnbcenvironment.co.ukIndependent localRegional13Yes
Orkinorkin.comNational multi branchNational13Yes
Discreet Pest Controldiscreetpestcontrol.comIndependent localMicro11Yes
Shield Pestshieldpest.co.ukIndependent localMicro9Yes
Pest Defencepestdefence.co.ukNational multi branchNational7Yes
Prokill Pest Controlprokill.co.ukNational multi branchRegional7Yes
RodentXrodentx.co.ukSpecialistBoutique7Yes
Beaver Pest Controlpestcontrolservices.co.ukIndependent localBoutique6Yes
PestUKpestuk.comNational multi branchNational6Yes
DR is the domain rating of the company's own site. Mentions count every time the 384 answers name the company, so one answer can count more than once.

How visible is your company?

This index measures the market. We run the same analysis on your own domain, with the same personas, questions and method, so you see where your company appears in AI answers and where it does not.

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