---
title: "Pest control AI Visibility Index: UK, Q4 2026"
publisher: "Type A Media"
sector: "pest-control"
sector_label: "Pest control"
country: "uk"
country_label: "UK"
issue: "q4-2026"
issue_label: "Q4 2026"
published: "2026-10-09T17:32:23Z"
# The dates of the answers the citation overview counts (chapter2.citation_overview.values.answer_window).
answers_collected:
  start: "2026-10-09"
  end: "2026-10-09"
models:
  - "gpt-5.1"
sample:
  answers: 384
  prompts: 128
  shared_prompts_per_persona: 18
  personas: 6
  samples_per_prompt: 3
  companies_checked: 75
version: "sha256:a49a910eb9a3edfdee996e4af96550e93b6b253bbe32981ca80948a4998da256"
canonical_url: "https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/"
data_url: "https://agency.typeamedia.net/feeds/avi/pest-control/uk/q4-2026"
caveats:
  - "One model, gpt-5.1, wrote every answer."
  - "Each question ran 3 times; the 384 answers are 128 questions times 3 samples."
---

# Pest control AI Visibility Index: UK, Q4 2026

**47%** of UK pest control firms are invisible in AI search.

Type A Media AI Visibility Index. This file is the plain-text version of the report page https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/: the same sections in the same order, with the same figures. The data behind it, as JSON: https://agency.typeamedia.net/feeds/avi/pest-control/uk/q4-2026

## Get this analysis for your own business

Type A Media offers a free analysis of how AI assistants see your business against this industry report. Request it here: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#download

## Contents

- [Overview](https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#verdict)
- [AI winners](https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#industry)
- [Buyer personas](https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#buyers)
- [Sources](https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#sources)
- [What works](https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#whatworks)
- [The data](https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#methods)
- [All companies](https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#appendix)

## Overview

Page: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#verdict

### AI assistants named the national operators and left specialists unnamed

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#verdict

The verdict, from the writer's copy:

This quarter's index measured one thing in UK pest control: whether an AI assistant named a firm when a person asked it a real question. 35 of the 75 firms surveyed appeared in no answer.

143 of the 384 answers named no firm at all (37.2%). Where the answers did name firms, those firms sat at the national end of the market. National & Multi-Branch Operators: 14 of 14 firms were named (100.0%), against 53.3% across the market. Specialist & Niche Providers: 1 of 12 firms were named (8.3%), against 53.3% across the market. A specialist or small firm in this market should check whether any assistant's answer names it at all.

### How do companies show up in AI?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#overview

> **Nearly half of firms were never named**
>
> The index asked real buyer questions and recorded every firm an AI assistant named in reply. 384 answers were analysed. 35 of the 75 firms surveyed appeared in no answer.
>
> A firm absent from every answer is absent at the exact moment a buyer asks. Reading each answer against a firm's name and its sister domains settles which side of the line it sits on, and Type A offers that read as a free audit.

We compared 75 companies across 128 prompts and 6 personas.

- **47%** of companies never appear in an AI answer
- **53%** appear at least once
- **12** companies appear for most buyer types
- **86%** of largest (by site traffic) companies are visible, the highest share of any size
- **50** online platform mentions per 100 answers
- **384** answers analysed, 3 per prompt

## AI winners

Page: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#industry

### Which companies appear in AI most often?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#industry

> **One firm led almost every persona's answers**
>
> Each persona's answers were ranked by how often they named each firm. Rentokil led the Facilities manager persona, named in 38 of its 63 runs. Bonaccord Pest Control led the Property manager persona, named in 16 of its 63 runs.
>
> Rentokil led most personas, yet Bonaccord Pest Control topping the Property manager answers shows a regional firm can take a persona outright. A firm's rank for each kind of client comes from a full read of that persona's answers, which the audit supplies.

- **53%** of companies appear (40 of the 75 companies on the list are named in at least one answer)
- **63%** of answers name a company from our list
- **37%** of answers name no company

#### Companies with the highest overall AI visibility for all buyer types

Answers: how many of the 384 answers name the company. Share: Answers out of 384. The dataset's heatmap carries 40 companies: the universal tier, then the companies named most often. 35 companies on the list never appear.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rentokil | 143 | 37% |
| 2 | JG Pest Control | 86 | 22% |
| 3 | Pest Solutions | 42 | 11% |
| 4 | Apex Pest Control | 21 | 5% |
| 5 | Ecolab | 19 | 5% |
| 6 | Nightshift Pest Control | 19 | 5% |
| 7 | Pestforce | 18 | 5% |
| 8 | Rentokil Initial | 18 | 5% |
| 9 | Bonaccord Pest Control | 16 | 4% |
| 10 | Fantastic Pest Control | 16 | 4% |
| 11 | Vergo Pest Management | 16 | 4% |
| 12 | Pest UK | 15 | 4% |
| 13 | ThermoPest | 15 | 4% |
| 14 | Mitie | 14 | 4% |
| 15 | Nurture Pest Control | 14 | 4% |
| 16 | The Pest Company | 14 | 4% |
| 17 | National Pest Control | 13 | 3% |
| 18 | NBC Environment | 13 | 3% |
| 19 | Orkin | 13 | 3% |
| 20 | The Pest Control Co | 13 | 3% |
| 21 | Bristol Pest Control Co. | 12 | 3% |
| 22 | Discreet Pest Control | 11 | 3% |
| 23 | Rentokil Pest Control | 11 | 3% |
| 24 | PestGuard UK | 10 | 3% |
| 25 | Rentokil Pest Control UK | 10 | 3% |
| 26 | Shield Pest | 9 | 2% |
| 27 | Able Group | 8 | 2% |
| 28 | BDS Pest Control | 8 | 2% |
| 29 | Terminix | 8 | 2% |
| 30 | Vergo | 8 | 2% |
| 31 | BPCA | 7 | 2% |
| 32 | Nurture Group | 7 | 2% |
| 33 | Pest Defence | 7 | 2% |
| 34 | Prokill Pest Control | 7 | 2% |
| 35 | RodentX | 7 | 2% |
| 36 | Beaver Pest Control | 6 | 2% |
| 37 | Checkatrade | 6 | 2% |
| 38 | EverSafe Services | 6 | 2% |
| 39 | PestUK | 6 | 2% |
| 40 | The Pest Control Co (Pest‑Co) | 6 | 2% |

#### Companies with the highest overall AI visibility for The Worried Homeowner

Answers: how many of this persona's 66 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 66. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rentokil | 21 | 32% |
| 2 | Apex Pest Control | 19 | 29% |
| 3 | JG Pest Control | 16 | 24% |
| 4 | Discreet Pest Control | 10 | 15% |
| 5 | The Pest Company | 7 | 11% |
| 6 | Pestforce | 6 | 9% |
| 7 | Pest Solutions | 6 | 9% |
| 8 | Leeds City Council Pest Control | 5 | 8% |
| 9 | Pest UK | 4 | 6% |
| 10 | Fantastic Pest Control | 4 | 6% |
| 11 | Checkatrade | 3 | 5% |
| 12 | PestControl.co.uk | 3 | 5% |
| 13 | Planet Pest Control | 2 | 3% |
| 14 | EcoCare | 2 | 3% |
| 15 | Rentokil Pest Control | 2 | 3% |
| 16 | Fantastic Services | 2 | 3% |
| 17 | Rentokil Initial | 2 | 3% |
| 18 | Ecolab | 2 | 3% |
| 19 | Orkin | 2 | 3% |
| 20 | Vergo | 2 | 3% |
| 21 | Pestforce Leeds | 2 | 3% |
| 22 | THS Pest Control | 2 | 3% |
| 23 | The Pest Control Co (Pest‑Co) | 2 | 3% |
| 24 | EcoCare Pest Management | 1 | 2% |
| 25 | Bug-A-Pestcontrol | 1 | 2% |
| 26 | Paul's Pest Control Services | 1 | 2% |
| 27 | TrustATrader | 1 | 2% |
| 28 | Trustpilot | 1 | 2% |
| 29 | PestControl.co.uk (Pest.co.uk group) | 1 | 2% |
| 30 | PestControlCompare | 1 | 2% |
| 31 | Ibbotson’s Pest Management | 1 | 2% |
| 32 | Ibbotson’s | 1 | 2% |
| 33 | Vergo Pest Management | 1 | 2% |
| 34 | Insect Free Ltd | 1 | 2% |
| 35 | VermiCure Pest Control | 1 | 2% |
| 36 | THS Pest Control (Leeds/West Yorkshire) | 1 | 2% |
| 37 | THS Pest Control (West Yorkshire) | 1 | 2% |
| 38 | Pest Control Service Group (PCSG) | 1 | 2% |
| 39 | Country Life Pest Control | 1 | 2% |
| 40 | Leeds Pest Control / other local firms on Yell | 1 | 2% |
| 41 | BPCA (British Pest Control Association) | 1 | 2% |
| 42 | NPTA (National Pest Technicians Association) | 1 | 2% |
| 43 | Yell | 1 | 2% |
| 44 | PestGuard UK | 1 | 2% |
| 45 | micepestcontrol.co.uk | 1 | 2% |
| 46 | Wynyard Pest Control – Leeds | 1 | 2% |
| 47 | Copley Pest Solutions – Leeds | 1 | 2% |
| 48 | Bite Back | 1 | 2% |
| 49 | Nurture Pest Control | 1 | 2% |
| 50 | Pest Exterminator Leeds | 1 | 2% |

#### Companies with the highest overall AI visibility for The Landlord

Answers: how many of this persona's 66 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 66. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rentokil | 21 | 32% |
| 2 | JG Pest Control | 15 | 23% |
| 3 | RodentX | 7 | 11% |
| 4 | Pest Defence | 5 | 8% |
| 5 | Manchester City Council pest control | 4 | 6% |
| 6 | Fantastic Services | 4 | 6% |
| 7 | National Pest Control | 4 | 6% |
| 8 | Pestforce | 4 | 6% |
| 9 | Total Pest Defence | 4 | 6% |
| 10 | Manchester Pest Control | 3 | 5% |
| 11 | BPCA | 3 | 5% |
| 12 | Rentokil Pest Control | 3 | 5% |
| 13 | Pest UK | 3 | 5% |
| 14 | Rentokil Pest Control UK | 3 | 5% |
| 15 | ThermoPest | 3 | 5% |
| 16 | The Pest Control Co | 3 | 5% |
| 17 | Orkin | 2 | 3% |
| 18 | Pest Solutions | 2 | 3% |
| 19 | Safeguard | 2 | 3% |
| 20 | Beaver Pest Control | 2 | 3% |
| 21 | Trustpilot | 2 | 3% |
| 22 | Rentokil Initial | 2 | 3% |
| 23 | Checkatrade | 2 | 3% |
| 24 | All Things Pest Control | 2 | 3% |
| 25 | Pest Control Manchester | 2 | 3% |
| 26 | The Pest Company | 2 | 3% |
| 27 | Bed Bug Heat Experts UK | 2 | 3% |
| 28 | NBC Environment | 2 | 3% |
| 29 | NF Living | 2 | 3% |
| 30 | PestCore Ltd | 2 | 3% |
| 31 | PGM Pest Control | 2 | 3% |
| 32 | Protec Pest Control (Manchester) | 1 | 2% |
| 33 | Manchester Council pest control | 1 | 2% |
| 34 | Manchester Council | 1 | 2% |
| 35 | Rollins | 1 | 2% |
| 36 | IPM | 1 | 2% |
| 37 | Dealey Environmental | 1 | 2% |
| 38 | Lancashire Bird Control | 1 | 2% |
| 39 | British Pest Control Association | 1 | 2% |
| 40 | Google | 1 | 2% |
| 41 | Pest Control Supermarket.com Ltd | 1 | 2% |
| 42 | Pest Expert | 1 | 2% |
| 43 | TrustATrader | 1 | 2% |
| 44 | Diamond Pest Control | 1 | 2% |
| 45 | Smart Pest Control | 1 | 2% |
| 46 | Pest Clear Environmental Ltd | 1 | 2% |
| 47 | PestControl.co.uk | 1 | 2% |
| 48 | PestUK | 1 | 2% |
| 49 | Pest Perfection | 1 | 2% |
| 50 | Terminix UK | 1 | 2% |

#### Companies with the highest overall AI visibility for The Food Business Owner

Answers: how many of this persona's 63 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 63. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rentokil | 23 | 37% |
| 2 | JG Pest Control | 13 | 21% |
| 3 | Bristol Pest Control Co. | 12 | 19% |
| 4 | Advance Pest Control Bristol | 5 | 8% |
| 5 | Pest Solutions | 5 | 8% |
| 6 | Ecolab | 4 | 6% |
| 7 | Bristol City Council Pest Control | 4 | 6% |
| 8 | Able Group | 4 | 6% |
| 9 | Nightshift Pest Control | 4 | 6% |
| 10 | Rentokil Initial | 4 | 6% |
| 11 | Nurture Pest Control | 4 | 6% |
| 12 | Boycies Bristol & Bath Pest Control | 3 | 5% |
| 13 | Pest UK | 3 | 5% |
| 14 | Action Force Pest Control | 3 | 5% |
| 15 | PestGuard UK | 3 | 5% |
| 16 | Bristol City Council | 3 | 5% |
| 17 | ThermoPest | 3 | 5% |
| 18 | Bed Bugs Ltd | 3 | 5% |
| 19 | Mitie | 2 | 3% |
| 20 | Pale Horse Pest Control | 2 | 3% |
| 21 | Best Pest Control (Bristol) | 2 | 3% |
| 22 | Pest Prevention Services | 2 | 3% |
| 23 | NBC Environment | 2 | 3% |
| 24 | Pale Horse Pest Control (Bristol) | 2 | 3% |
| 25 | Vergo Pest Management | 2 | 3% |
| 26 | Rentokil Pest Control | 2 | 3% |
| 27 | Cleankill Pest Control | 2 | 3% |
| 28 | The Bristol Pest Controller | 2 | 3% |
| 29 | Terminix | 2 | 3% |
| 30 | Fantastic Services | 2 | 3% |
| 31 | Best Pest Control | 2 | 3% |
| 32 | Harvey’s Pest Control Bristol | 2 | 3% |
| 33 | Prokill Pest Control | 2 | 3% |
| 34 | Nurture Group | 2 | 3% |
| 35 | Prokill | 2 | 3% |
| 36 | Mitie Pest Control | 1 | 2% |
| 37 | Boycies | 1 | 2% |
| 38 | Nurture Group – Pest Control | 1 | 2% |
| 39 | Safeguard Pest Control | 1 | 2% |
| 40 | Orkin | 1 | 2% |
| 41 | National Pest Control (UK) | 1 | 2% |
| 42 | Terminix UK | 1 | 2% |
| 43 | Bristol Pest Control Ltd | 1 | 2% |
| 44 | Falcon Pest Control | 1 | 2% |
| 45 | Pest Control Supermarket / Pest Expert | 1 | 2% |
| 46 | Trustpilot “Pest control service – United Kingdom” | 1 | 2% |
| 47 | Checkatrade pest/vermin control | 1 | 2% |
| 48 | Rentokil Pest Control (UK) | 1 | 2% |
| 49 | Aman Pest Control Bristol | 1 | 2% |
| 50 | ARC Pest Solutions | 1 | 2% |

#### Companies with the highest overall AI visibility for The Facilities Manager

Answers: how many of this persona's 63 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 63. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rentokil | 38 | 60% |
| 2 | JG Pest Control | 20 | 32% |
| 3 | Vergo Pest Management | 10 | 16% |
| 4 | Pest Solutions | 10 | 16% |
| 5 | Ecolab | 9 | 14% |
| 6 | Mitie | 7 | 11% |
| 7 | Pestforce | 6 | 10% |
| 8 | Nurture Pest Control | 6 | 10% |
| 9 | Orkin | 5 | 8% |
| 10 | EverSafe Services | 5 | 8% |
| 11 | National Pest Control | 5 | 8% |
| 12 | Nightshift Pest Control | 5 | 8% |
| 13 | NBC Environment | 4 | 6% |
| 14 | ThermoPest | 4 | 6% |
| 15 | BDS Pest Control | 4 | 6% |
| 16 | Clearwell Pest Control | 3 | 5% |
| 17 | Vergo | 3 | 5% |
| 18 | Rentokil Initial | 3 | 5% |
| 19 | Rentokil Pest Control UK | 3 | 5% |
| 20 | The Pest Company | 3 | 5% |
| 21 | The Pest Control Co | 3 | 5% |
| 22 | Grounds Care Pest Solutions | 3 | 5% |
| 23 | Terminix | 3 | 5% |
| 24 | Midland Pest Control | 3 | 5% |
| 25 | NewLeaf Pest Control | 3 | 5% |
| 26 | Nurture Group | 2 | 3% |
| 27 | Shield Pest | 2 | 3% |
| 28 | Mosquito / National Pest Control | 2 | 3% |
| 29 | Rollins | 2 | 3% |
| 30 | Fantastic Services | 2 | 3% |
| 31 | Pest Perfection | 2 | 3% |
| 32 | Beaver Pest Control | 2 | 3% |
| 33 | Pest & Property Solutions | 2 | 3% |
| 34 | Terminix UK | 2 | 3% |
| 35 | Pest UK | 2 | 3% |
| 36 | Biochem Pest Control | 2 | 3% |
| 37 | Blades Pest Solutions | 2 | 3% |
| 38 | Prokill Pest Control | 2 | 3% |
| 39 | ProFM Group | 2 | 3% |
| 40 | EverSafe | 2 | 3% |
| 41 | Pest Professionals | 2 | 3% |
| 42 | Countrywide Pest Control | 2 | 3% |
| 43 | Pestokill | 1 | 2% |
| 44 | Rentokil Initial’s UK pest control division | 1 | 2% |
| 45 | Pest Control Supermarket.com Ltd | 1 | 2% |
| 46 | Pest Expert | 1 | 2% |
| 47 | Diamond Pest Control | 1 | 2% |
| 48 | VermiCure | 1 | 2% |
| 49 | OG Pest Control | 1 | 2% |
| 50 | Copley Pest Solutions | 1 | 2% |

#### Companies with the highest overall AI visibility for The Property Manager

Answers: how many of this persona's 63 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 63. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Bonaccord Pest Control | 16 | 25% |
| 2 | Rentokil | 15 | 24% |
| 3 | JG Pest Control | 13 | 21% |
| 4 | Nightshift Pest Control | 9 | 14% |
| 5 | Pest Solutions | 7 | 11% |
| 6 | Inoculand Pest Control | 5 | 8% |
| 7 | PestGuard | 5 | 8% |
| 8 | PestGone Environmental | 4 | 6% |
| 9 | Rentokil Initial | 4 | 6% |
| 10 | London Pest Control Team | 4 | 6% |
| 11 | PestUK | 4 | 6% |
| 12 | The Pied Piper | 3 | 5% |
| 13 | Rentokil Pest Control | 3 | 5% |
| 14 | London Network for Pest Solutions (LNPS) | 3 | 5% |
| 15 | Integrum Services | 3 | 5% |
| 16 | Pest Compliance | 2 | 3% |
| 17 | Bon Accord | 2 | 3% |
| 18 | Panther Pest Control | 2 | 3% |
| 19 | Dynopest | 2 | 3% |
| 20 | Nurture Pest Control | 2 | 3% |
| 21 | Pest UK | 2 | 3% |
| 22 | Simply The Pest | 2 | 3% |
| 23 | Pestcure | 2 | 3% |
| 24 | Rentokil Pest Control UK | 2 | 3% |
| 25 | MetroPest | 2 | 3% |
| 26 | PestPro London | 2 | 3% |
| 27 | Abal Pest Control | 2 | 3% |
| 28 | PestGuard UK | 2 | 3% |
| 29 | The Pest Control Co | 2 | 3% |
| 30 | Be Safe Pest Control | 2 | 3% |
| 31 | Pied Piper Pest Control | 2 | 3% |
| 32 | The Pest Control Co (Pest‑Co) | 2 | 3% |
| 33 | JG Pest Control / Vergo group | 2 | 3% |
| 34 | Environ Pest Control | 2 | 3% |
| 35 | Modern Pest Control | 2 | 3% |
| 36 | Cimexine / British Bug Control | 2 | 3% |
| 37 | Extreme Bed Bug Control | 2 | 3% |
| 38 | ThermoPest | 2 | 3% |
| 39 | BioPest Control | 2 | 3% |
| 40 | Inoculand | 1 | 2% |
| 41 | Tidyee | 1 | 2% |
| 42 | Mitie | 1 | 2% |
| 43 | BPCA | 1 | 2% |
| 44 | Terminix UK | 1 | 2% |
| 45 | CitySpec | 1 | 2% |
| 46 | Pinpoint Environmental | 1 | 2% |
| 47 | Tidyee Pest Control | 1 | 2% |
| 48 | Ecolab | 1 | 2% |
| 49 | Shield Pest Control | 1 | 2% |
| 50 | Pestcure Ltd (London) | 1 | 2% |

#### Companies with the highest overall AI visibility for The Operations Manager

Answers: how many of this persona's 63 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 63. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rentokil | 25 | 40% |
| 2 | Pest Solutions | 12 | 19% |
| 3 | JG Pest Control | 9 | 14% |
| 4 | Shield Pest | 6 | 10% |
| 5 | NBC Environment | 5 | 8% |
| 6 | Mitie | 4 | 6% |
| 7 | The Pest Control Co | 4 | 6% |
| 8 | Alternative Pest Solutions | 4 | 6% |
| 9 | Safeguard Pest Control | 3 | 5% |
| 10 | Ecolab | 3 | 5% |
| 11 | Malvern Pest Control | 3 | 5% |
| 12 | Rentokil Initial | 3 | 5% |
| 13 | Vergo Pest Management | 3 | 5% |
| 14 | Nurture Group | 3 | 5% |
| 15 | PestGuard UK | 3 | 5% |
| 16 | Midland Pest Control | 3 | 5% |
| 17 | ThermoPest | 3 | 5% |
| 18 | Pest Defence | 2 | 3% |
| 19 | PGM | 2 | 3% |
| 20 | Apex Pest Control | 2 | 3% |
| 21 | PGM Pest Control | 2 | 3% |
| 22 | PGM & Son | 2 | 3% |
| 23 | BPCA | 2 | 3% |
| 24 | NPTA | 2 | 3% |
| 25 | Rentokil Pest Control UK | 2 | 3% |
| 26 | Orkin | 2 | 3% |
| 27 | British Pest Control Association | 2 | 3% |
| 28 | BDS Pest Control | 2 | 3% |
| 29 | Grounds Care Pest Solutions | 2 | 3% |
| 30 | NewLeaf Pest Control | 2 | 3% |
| 31 | Terminix | 2 | 3% |
| 32 | Apex | 1 | 2% |
| 33 | Prokill | 1 | 2% |
| 34 | Beaver Pest Control | 1 | 2% |
| 35 | Safeguard | 1 | 2% |
| 36 | Europest Environmental Services | 1 | 2% |
| 37 | Guardian | 1 | 2% |
| 38 | Kestrel | 1 | 2% |
| 39 | Rentokil Pest Control | 1 | 2% |
| 40 | Pest UK | 1 | 2% |
| 41 | Pestforce | 1 | 2% |
| 42 | Pest Control Supermarket / Pest-Expert | 1 | 2% |
| 43 | Fantastic Services | 1 | 2% |
| 44 | PestControlCompare | 1 | 2% |
| 45 | Malvern | 1 | 2% |
| 46 | Shield | 1 | 2% |
| 47 | Pest Control Service Group | 1 | 2% |
| 48 | Pest Stop Boys | 1 | 2% |
| 49 | Shield Pest Control | 1 | 2% |
| 50 | The Pest Control Co (Pest‑Co) | 1 | 2% |

### Where are the invisible companies?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#gap

> **Named and never named, group by group**
>
> Every mapped firm falls on one side of a single split: named in at least one answer, or named in none. 35 of the 75 mapped firms appeared in no answer. Independent & Local Pest Controllers is the largest invisible group, with 22 firms named in no answer.
>
> Independent and local firms sit at the top of both sides of the split, so category alone does not decide the outcome. Tracing a firm's lost prompts means reading each answer to the end, and the audit does that prompt by prompt, naming the page that won.

40 of the 75 companies appear in at least one answer. The other 35 never do.

Visible: 40 (53%). Invisible: 35 (47%).

#### Where the visible companies sit

Companies: how many of the 40 visible companies are in each group. Share: out of 40.

| Group | Companies | Share |
| --- | ---: | ---: |
| Independent & Local Pest Controllers | 23 | 57% |
| National & Multi-Branch Operators | 14 | 35% |
| Facilities Management Providers | 1 | 3% |
| Specialist & Niche Providers | 1 | 3% |
| Unclassified firms | 1 | 3% |

#### Where the invisible companies sit

Companies: how many of the 35 invisible companies are in each group. Share: out of 35.

| Group | Companies | Share |
| --- | ---: | ---: |
| Independent & Local Pest Controllers | 22 | 63% |
| Specialist & Niche Providers | 11 | 31% |
| Facilities Management Providers | 2 | 6% |

### Which kinds of companies does AI see?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#categories

> **Nationals were always named; specialists almost never**
>
> Visibility was split by practice area. National & Multi-Branch Operators: 14 of 14 firms were named (100.0%), against 53.3% across the market. Specialist & Niche Providers: 1 of 12 firms were named (8.3%), against 53.3% across the market.
>
> A specialist firm sits in the group the answers passed over most, while every national operator was named at least once. Mapping a firm's service list to these categories is the first hour of the audit, and it decides which row the firm is read in.

Visible: the companies in each category that appear in at least one answer, out of the category's companies. Share: Visible out of the category.

| Category | Visible | Share | Companies in the category |
| --- | ---: | ---: | ---: |
| National & Multi-Branch Operators | 14 | 100% | 14 |
| Unclassified firms | 1 | 100% | 1 |
| Independent & Local Pest Controllers | 23 | 51% | 45 |
| Facilities Management Providers | 1 | 33% | 3 |
| Specialist & Niche Providers | 1 | 8% | 12 |

### Does the size of a company change its AI visibility?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#sizes

> **Small firms were mostly missing from the answers**
>
> Visibility was measured across size tiers, graded by site traffic. Largest (by site traffic): 12 of 14 firms were named (85.7%), against 53.3% across the market. Small (by site traffic): 3 of 18 firms were named (16.7%), against 53.3% across the market.
>
> The smaller the firm, the more often the answers passed over it, which makes the small tiers where a mention is rarest. Placing a firm on this chart starts with getting the firm itself right, which is where the audit begins.

Visible: the companies in each size tier that appear in at least one answer, out of the tier's companies. Share: Visible out of the tier.

| Size tier | Visible | Companies in the tier | Share |
| --- | ---: | ---: | ---: |
| Largest (by site traffic) | 12 | 14 | 86% |
| Large (by site traffic) | 13 | 16 | 81% |
| Mid-size (by site traffic) | 12 | 27 | 44% |
| Small (by site traffic) | 3 | 18 | 17% |

### Which companies does AI name for almost every buyer?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#universal

> **The firms every kind of buyer heard about**
>
> 12 firms appeared across the widest spread of personas. The list runs from Rentokil, Rentokil Initial and Ecolab to independents such as Nightshift Pest Control, ThermoPest and The Pest Company.
>
> Independents sit in this tier beside the nationals, so breadth across personas is not bought with scale alone. The firms in it closest to a reader's own size are the worked example: same market, visible everywhere the index looked.

The 12 companies in the universal tier: named for most buyer personas. Personas reached: the personas with at least one answer that names the company, out of 6. Answers: how many of the 384 answers name the company.

| Company | Group | Personas reached | Answers |
| --- | --- | ---: | ---: |
| Rentokil | National & multi-branch operators | 6 of 6 | 143 |
| JG Pest Control | National & multi-branch operators | 6 of 6 | 86 |
| Pest Solutions | National & multi-branch operators | 6 of 6 | 42 |
| Ecolab | National & multi-branch operators | 5 of 6 | 19 |
| Nightshift Pest Control | Other national brands | 4 of 6 | 19 |
| Pestforce | National & multi-branch operators | 5 of 6 | 18 |
| Rentokil Initial | Other national brands | 6 of 6 | 18 |
| Fantastic Pest Control | National & multi-branch operators | 6 of 6 | 16 |
| Vergo Pest Management | Other national brands | 4 of 6 | 16 |
| Pest UK | Other national brands | 6 of 6 | 15 |
| ThermoPest | Other national brands | 5 of 6 | 15 |
| The Pest Company | Other national brands | 5 of 6 | 14 |

### Do companies people search for by name get named by AI?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#demand

> **Visibility climbs with brand search volume**
>
> Firms were banded by monthly searches for their own name, and the share named rose band by band. 1–100 a month: 11 of 29 firms appeared in an answer. 1,001–10,000 a month: 4 of 6 firms appeared in an answer.
>
> The pattern repeats when firms are sized by site traffic. Small (by site traffic): 3 of 18 firms were named (16.7%), against 53.3% across the market. A small firm should study the low-band firms that were named anyway; they are the nearest worked examples.

Visible: the companies in each brand search band that appear in at least one answer, out of the band's companies. Share: Visible out of the band. 70 of 75 companies have a search figure.

| Brand searches a month | Visible | Companies in the band | Share |
| --- | ---: | ---: | ---: |
| No brand searches | 0 | 0 |  |
| 1–100 a month | 11 | 29 | 38% |
| 101–1,000 a month | 21 | 32 | 66% |
| 1,001–10,000 a month | 4 | 6 | 67% |
| Over 10,000 a month | 2 | 3 | 67% |

5 companies have no search figure and sit outside every band: provider returned no figure for this keyword.

### How many companies does AI name that are not on our list?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#offlist

- **318** different companies named in 241 answers
- **42** of them are on the list we checked
- **87%** are not on the list (276)

How the dataset counts a company: distinct firms by the extractor's own norm; a firm the list holds is one with a landscape_firm_id.

#### Named most often, not on our list

Answers: the answers that name the company. Share: out of the 241 answers that name any company.

| Company | Answers | Share |
| --- | ---: | ---: |
| Nightshift Pest Control | 19 | 8% |
| Rentokil Initial plc | 18 | 7% |
| Pest UK | 15 | 6% |
| ThermoPest | 15 | 6% |
| Nurture Pest Control | 14 | 6% |
| National Pest Control | 13 | 5% |
| The Pest Control Co | 13 | 5% |
| Bristol Pest Control Co. | 12 | 5% |
| Rentokil Pest Control | 11 | 5% |
| PestGuard UK | 10 | 4% |

## Buyer personas

Page: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#buyers

### Does the buyer persona change the results?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#buyers

> **A small core was named for every persona**
>
> The heatmap records which firms were named in each buyer persona's answers. 12 firms appeared across the widest spread of personas. Rentokil appeared for 6 of the 6 personas.
>
> A firm named for one persona and missing for another has a specific gap, not a general one. The persona-by-persona read shows which buyers a firm already reaches and which it does not, and the audit does that read and names the nearest gap.

Each cell: the share of that persona's answers that name the company, then the answers behind it. Each column heading gives the persona's answers. Rows: the 40 companies the dataset's heatmap carries, most named first.

| Company | Worried Homeowner (66) | Landlord (66) | Food Business Owner (63) | Facilities Manager (63) | Property Manager (63) | Operations Manager (63) |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| Rentokil | 32% (21) | 32% (21) | 37% (23) | 60% (38) | 24% (15) | 40% (25) |
| JG Pest Control | 24% (16) | 23% (15) | 21% (13) | 32% (20) | 21% (13) | 14% (9) |
| Pest Solutions | 9% (6) | 3% (2) | 8% (5) | 16% (10) | 11% (7) | 19% (12) |
| Apex Pest Control | 29% (19) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 3% (2) |
| Ecolab | 3% (2) | 0% (0) | 6% (4) | 14% (9) | 2% (1) | 5% (3) |
| Nightshift Pest Control | 0% (0) | 0% (0) | 6% (4) | 8% (5) | 14% (9) | 2% (1) |
| Pestforce | 9% (6) | 6% (4) | 2% (1) | 10% (6) | 0% (0) | 2% (1) |
| Rentokil Initial | 3% (2) | 3% (2) | 6% (4) | 5% (3) | 6% (4) | 5% (3) |
| Bonaccord Pest Control | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 25% (16) | 0% (0) |
| Fantastic Pest Control | 9% (6) | 6% (4) | 3% (2) | 3% (2) | 2% (1) | 2% (1) |
| Vergo Pest Management | 2% (1) | 0% (0) | 3% (2) | 16% (10) | 0% (0) | 5% (3) |
| Pest UK | 6% (4) | 5% (3) | 5% (3) | 3% (2) | 3% (2) | 2% (1) |
| ThermoPest | 0% (0) | 5% (3) | 5% (3) | 6% (4) | 3% (2) | 5% (3) |
| Mitie | 0% (0) | 0% (0) | 3% (2) | 11% (7) | 2% (1) | 6% (4) |
| Nurture Pest Control | 2% (1) | 2% (1) | 6% (4) | 10% (6) | 3% (2) | 0% (0) |
| The Pest Company | 11% (7) | 3% (2) | 2% (1) | 5% (3) | 2% (1) | 0% (0) |
| National Pest Control | 2% (1) | 6% (4) | 2% (1) | 8% (5) | 2% (1) | 2% (1) |
| NBC Environment | 0% (0) | 3% (2) | 3% (2) | 6% (4) | 0% (0) | 8% (5) |
| Orkin | 3% (2) | 3% (2) | 2% (1) | 8% (5) | 2% (1) | 3% (2) |
| The Pest Control Co | 0% (0) | 5% (3) | 2% (1) | 5% (3) | 3% (2) | 6% (4) |
| Bristol Pest Control Co. | 0% (0) | 0% (0) | 19% (12) | 0% (0) | 0% (0) | 0% (0) |
| Discreet Pest Control | 15% (10) | 0% (0) | 0% (0) | 2% (1) | 0% (0) | 0% (0) |
| Rentokil Pest Control | 3% (2) | 5% (3) | 3% (2) | 0% (0) | 5% (3) | 2% (1) |
| PestGuard UK | 2% (1) | 2% (1) | 5% (3) | 0% (0) | 3% (2) | 5% (3) |
| Rentokil Pest Control UK | 0% (0) | 5% (3) | 0% (0) | 5% (3) | 3% (2) | 3% (2) |
| Shield Pest | 2% (1) | 0% (0) | 0% (0) | 3% (2) | 0% (0) | 10% (6) |
| Able Group | 2% (1) | 0% (0) | 6% (4) | 2% (1) | 2% (1) | 2% (1) |
| BDS Pest Control | 0% (0) | 2% (1) | 2% (1) | 6% (4) | 0% (0) | 3% (2) |
| Terminix | 0% (0) | 2% (1) | 3% (2) | 5% (3) | 0% (0) | 3% (2) |
| Vergo | 3% (2) | 2% (1) | 2% (1) | 5% (3) | 2% (1) | 0% (0) |
| BPCA | 0% (0) | 5% (3) | 0% (0) | 2% (1) | 2% (1) | 3% (2) |
| Nurture Group | 0% (0) | 0% (0) | 3% (2) | 3% (2) | 0% (0) | 5% (3) |
| Pest Defence | 0% (0) | 8% (5) | 0% (0) | 0% (0) | 0% (0) | 3% (2) |
| Prokill Pest Control | 2% (1) | 2% (1) | 3% (2) | 3% (2) | 0% (0) | 2% (1) |
| RodentX | 0% (0) | 11% (7) | 0% (0) | 0% (0) | 0% (0) | 0% (0) |
| Beaver Pest Control | 0% (0) | 3% (2) | 0% (0) | 3% (2) | 2% (1) | 2% (1) |
| Checkatrade | 5% (3) | 3% (2) | 0% (0) | 2% (1) | 0% (0) | 0% (0) |
| EverSafe Services | 0% (0) | 0% (0) | 2% (1) | 8% (5) | 0% (0) | 0% (0) |
| PestUK | 2% (1) | 2% (1) | 0% (0) | 0% (0) | 6% (4) | 0% (0) |
| The Pest Control Co (Pest‑Co) | 3% (2) | 0% (0) | 0% (0) | 2% (1) | 3% (2) | 2% (1) |

### Does each buyer see a different market?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#markets

> **The number of firms named varies by persona**
>
> The answers for each persona were scored for the distinct firms they named. 70 distinct firms were named by the Worried Homeowner persona's answers. 112 distinct firms were named by the Property Manager persona's answers.
>
> Even the most named firm's share varies widely by persona. Rentokil led the Facilities Manager persona, named in 38 of that persona's 63 runs (60.3%). Rentokil led the Worried Homeowner persona, named in 21 of that persona's 66 runs (31.8%).

Different companies named across each persona's answers.

| Persona | Different companies named |
| --- | ---: |
| The Worried Homeowner | 70 |
| The Landlord | 79 |
| The Food Business Owner | 103 |
| The Facilities Manager | 94 |
| The Property Manager | 112 |
| The Operations Manager | 75 |

### What does AI actually say?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#quotes

> **What the assistant said, word for word**
>
> The excerpts reproduce real answers with the firms each one named, from Rentokil for a facilities manager to Bonaccord Pest Control for a property manager. 143 of the 384 answers named no firm at all (37.2%).
>
> Where no firm was named, the answer pointed the buyer at accreditation lists such as the BPCA register rather than a provider. The audit pulls the quotes that name a firm, and those that name a competitor for a question in its market, with the cited page attached.

The page shows the opening of real answers in each persona's voice. The excerpts stay on the page: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#quotes. Here: the question and the companies each one names.

#### The Worried Homeowner: 3 of 10 answers

- "Which pest control company should I use in the UK?" Named: Apex Pest Control, The Pest Company.
- "Which pest control company should I use in the UK?" Named: The Pest Company, EcoCare Pest Management, Apex Pest Control, Planet Pest Control.
- "Which pest control company should I use in the UK?" Named: Apex Pest Control, EcoCare, The Pest Company, Bug-A-Pestcontrol, Planet Pest Control, Paul's Pest Control Services.

#### The Landlord: 3 of 10 answers

- "Which pest control company should I use in the UK?" Named: Rentokil.
- "Which pest control company should I use in the UK?" Named: RodentX, Protec Pest Control (Manchester), Rentokil.
- "Which pest control company should I use in the UK?" Named: Manchester Pest Control, Manchester City Council pest control, Rentokil, BPCA, Manchester Council pest control, Manchester Council.

#### The Food Business Owner: 3 of 10 answers

- "Which pest control company should I use in the UK?" Named: Ecolab, Bristol Pest Control Co., Mitie, Advance Pest Control Bristol, Pale Horse Pest Control, Rentokil, Mitie Pest Control.
- "Which pest control company should I use in the UK?" Named: Rentokil, Bristol City Council Pest Control, Bristol Pest Control Co., Best Pest Control (Bristol), Boycies, Pest Prevention Services.
- "Which pest control company should I use in the UK?" Named: NBC Environment, Bristol Pest Control Co., Rentokil, Advance Pest Control Bristol, Pale Horse Pest Control (Bristol), Able Group.

#### The Facilities Manager: 3 of 10 answers

- "Which pest control company should I use in the UK?" Named: Rentokil, Nurture Group, Shield Pest.
- "Which pest control company should I use in the UK?" Named: Vergo Pest Management, Clearwell Pest Control, Ecolab, JG Pest Control, NBC Environment, Rentokil.
- "Which pest control company should I use in the UK?" Named: Vergo Pest Management, Mosquito / National Pest Control, Rentokil.

#### The Property Manager: 3 of 10 answers

- "Which pest control company should I use in the UK?" Named: Bonaccord Pest Control, Pest Compliance, Nightshift Pest Control, The Pied Piper, PestGone Environmental, Inoculand.
- "Which pest control company should I use in the UK?" Named: Bonaccord Pest Control, Tidyee, Nightshift Pest Control.
- "Which pest control company should I use in the UK?" Named: Inoculand Pest Control, Pest Compliance, Bonaccord Pest Control, Nightshift Pest Control, Bon Accord, The Pied Piper, Rentokil.

#### The Operations Manager: 3 of 10 answers

- "Which pest control company should I use in the UK?" Named: Rentokil, Apex, Shield Pest, Prokill.
- "Which pest control company should I use in the UK?" Named: Mitie, Rentokil, Pest Defence, PGM, Apex Pest Control, Safeguard Pest Control.
- "Who are the best pest control companies in the UK?" Named: NBC Environment, Rentokil, Beaver Pest Control, Safeguard, PGM Pest Control, Europest Environmental Services, Guardian, Kestrel, PGM & Son.

### Does the same prompt produce the same results?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#repeats

> **The same question returns a different shortlist each time**
>
> Each question was put to the assistant repeatedly and the named firms were compared across runs. 3 runs were sampled. Repeated asks about the same question overlapped by 23.1% on average.
>
> A single answer is a sample, not a standing; even a persona's most named firm was absent from many runs. Rentokil led the Worried Homeowner persona, named in 21 of that persona's 66 runs (31.8%). Judge presence across repeated asks, not against one answer.

- **23%** average overlap of the companies named when the same prompt runs again
- **92** prompts that named a company in at least one run
- **3** runs of each prompt

#### Example prompt 1: "Which is the biggest pest control company in the UK?"

| Run | Domains cited |
| ---: | --- |
| 1 | jgpestcontrol.co.uk |
| 2 | jgpestcontrol.co.uk |
| 3 | jgpestcontrol.co.uk |

#### Example prompt 2: "Which is the biggest pest control company in the UK?"

| Run | Domains cited |
| ---: | --- |
| 1 | jgpestcontrol.co.uk |
| 2 | jgpestcontrol.co.uk |
| 3 | jgpestcontrol.co.uk |

#### Example prompt 3: "Which is the biggest pest control company in the UK?"

| Run | Domains cited |
| ---: | --- |
| 1 | jgpestcontrol.co.uk |
| 2 | jgpestcontrol.co.uk |
| 3 | jgpestcontrol.co.uk, rentokil.com |

### Does AI cite a source when it recommends?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#retrieval

> **Many answers recommended no firm at all**
>
> Every answer either named a firm it could cite, named one from memory, or named nobody. 225 of the 384 answers named a firm and cited a source. 143 of the 384 answers named no firm at all.
>
> That silence has real firms behind it. 35 of the 75 firms in the pest-control UK map were named in no answer (46.7%). An answer that names nobody is a question every firm in this market is currently absent from.

Answers: the answers that did each thing. Share: out of the 384 answers.

| What the answer did | Answers | Share |
| --- | ---: | ---: |
| Name a company and cite a source | 225 | 59% |
| Name a company with no source | 16 | 4% |
| Cite a source and name no company | 20 | 5% |
| Name no company and cite no source | 123 | 32% |

### Fame or search: how do companies get into an answer?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#doors

> **Nearly every named firm arrived through a cited page**
>
> An assistant names a firm it already remembers, or one it finds in a page it retrieves and cites. 7 firms were named from the model's memory alone. 330 firms were named through a cited source.
>
> For a firm without a household name, the open route into an answer is a retrieved, cited page, and those citations concentrate in few places. 35.2% of the 1728 citations came from 5 of the 210 domains cited.

An answer that cites no source names companies from what the model already knows. An answer that cites sources names companies it found. A company named both ways counts on both sides.

- **7** companies named in an answer that cites no source
- **330** companies named in an answer that cites sources
- **87%** of the 330 companies named beside sources are not on the list we checked

#### Named with no source

7 companies are named in answers that cite no source; 57% of them are not on our list. Answers: the answers that cite no source and name the company.

| Company | Answers |
| --- | ---: |
| Rentokil | 9 |
| The Pest Company | 6 |
| Terminix | 3 |
| Mitie | 2 |
| Manchester City Council | 1 |
| Leeds City Council Pest Control | 1 |
| Manchester City Council Pest Control | 1 |

### What do AI answers that recommend a company say?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#templates

Answers: the answers that name a company and use the phrase. Share: out of the 241 answers that name a company.

| Structure | Answers | Share |
| --- | ---: | ---: |
| “How to choose” | 41 | 17% |
| “Questions to ask” | 13 | 5.4% |
| “Practical next steps” | 4 | 1.7% |
| Offers to draft the email or letter | 23 | 9.5% |

| Fees | Answers | Share |
| --- | ---: | ---: |
| “No win, no fee” | 0 | 0% |
| Fixed or capped fees | 0 | 0% |
| Conditional fee agreement | 0 | 0% |

| Credentials | Answers | Share |
| --- | ---: | ---: |
| Chambers High Net Worth | 0 | 0% |
| Trust and estate practitioners (STEP) | 0 | 0% |

## Sources

Page: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#sources

### What sources are cited the most in AI results?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#sources

#### Site types

Citations: the citations that point to each site type. Share: out of the 1728 citations.

| Site type | Citations | Share |
| --- | ---: | ---: |
| Other | 704 | 41% |
| Company sites | 404 | 23% |
| Government | 340 | 20% |
| Review platforms | 151 | 9% |
| Wiki and reference | 69 | 4% |
| Forums and UGC | 24 | 1% |
| Aggregators | 13 | 1% |
| Directories | 13 | 1% |
| News | 10 | 1% |

#### Domains outside the list

The most cited domains that are not one of the companies we checked. Citations: the citations that point to the domain. Share: out of all 1728 citations.

| Domain | Citations | Share |
| --- | ---: | ---: |
| bpca.org.uk | 219 | 13% |
| uk.trustpilot.com | 103 | 6% |
| citehawk.com | 69 | 4% |
| en.wikipedia.org | 64 | 4% |
| checkatrade.com | 43 | 2% |
| pestevidence.org.uk | 42 | 2% |

- **64%** of answers cite at least one source
- **4.5** citations per answer
- **210** distinct domains cited

Counts: 245 of 384 answers (64%) cite at least one source. 1728 citations point to 480 exact URLs on 210 domains. Search location receipts: 384 matched, 0 outside the country, 0 with no record.

### Do online platforms take the recommendations?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#portals

> **A handful of sources carries the answers**
>
> The index counted the sources the answers cited and the portals they named. 35.2% of the 1728 citations came from 5 of the 210 domains cited. Trustpilot was the most-mentioned portal, with 67 mentions.
>
> The answers draw on a narrow set of domains, and Trustpilot is the portal they name most. A firm's profile on each portal has to be found and checked by hand, and the audit checks every one and reports which it found claimed, unclaimed or stale.

- **50** online platform mentions per 100 answers, over 384 answers
- **1351** mentions of companies across the answers

Mentions: the times the answers name each online platform, and every other company together. Share: out of the 1351 mentions of companies.

| Named | Mentions | Share |
| --- | ---: | ---: |
| Trustpilot | 67 | 5% |
| Checkatrade | 57 | 4.2% |
| Yell | 37 | 2.7% |
| TrustATrader | 21 | 1.6% |
| Which? Trusted Traders | 4 | 0.3% |
| TrustMark | 3 | 0.2% |
| Rated People | 2 | 0.1% |
| MyBuilder | 1 | 0.1% |
| All other companies | 1159 | 85.8% |

### Which review sites does AI cite, and which of their pages?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#reviews

> **A trade body, not a review platform, tops citations**
>
> 210 domains were cited. bpca.org.uk was the most cited domain, with 219 citations. That domain belongs to the British Pest Control Association, the sector's trade body.
>
> A firm's entry on the association's site sits on the most cited domain in the study. Trustpilot and Checkatrade profiles also appear among the cited domains, and a firm can claim its profile and keep it current.

#### Review platforms

Citations: the citations that point to each review platform. Share: out of all 1728 citations. 196 of the 210 cited sites (1264 citations) are not classified by type yet.

| Review platform | Citations | Share |
| --- | ---: | ---: |
| checkatrade.com | 43 | 2.5% |
| trustpilot.com | 4 | 0.2% |

#### Where the 108 citations of trustpilot.com land

Citations: the citations of trustpilot.com that land in each section of the site, then on each page. Share: out of 108.

| Section of the site | Citations | Share |
| --- | ---: | ---: |
| /categories/ | 58 | 54% |
| /review/ | 50 | 46% |

| Most cited page | Citations | Share |
| --- | ---: | ---: |
| /categories/pest_control_service | 58 | 54% |
| /review/rentokil-initial.com | 14 | 13% |
| /review/rentokil.com | 12 | 11% |
| /review/www.cimexine.com | 6 | 6% |
| /review/pest.co.uk | 5 | 5% |
| /review/extremebedbugcontrol.co.uk | 3 | 3% |
| /review/pestuk.com/location/lewisham | 2 | 2% |
| /review/www.rentokil.co.uk | 2 | 2% |

#### Where the 43 citations of checkatrade.com land

Citations: the citations of checkatrade.com that land in each section of the site, then on each page. Share: out of 43.

| Section of the site | Citations | Share |
| --- | ---: | ---: |
| /Search/ | 40 | 93% |
| /trades/ | 3 | 7% |

| Most cited page | Citations | Share |
| --- | ---: | ---: |
| /Search/Emergency-Pest-Vermin-Control-Service/in/Leeds | 12 | 28% |
| /Search/Pest-Vermin-Control/in/Leeds | 7 | 16% |
| /Search/Pest-Vermin-Control/in/Bristol | 5 | 12% |
| /Search | 4 | 9% |
| /Search/Pest-Vermin-Control/in/Manchester | 4 | 9% |
| /trades/environpropertyservicesltdpestcontrol | 3 | 7% |
| /Search/Wasp-Nest-Removal/in/Birmingham | 2 | 5% |
| /Search/Emergency-Pest-Vermin-Control-Service/in/Uk | 1 | 2% |

#### Every cited site

All 210 sites the answers cite. Citations: the citations that point to the site. Share: out of the 1728 citations.

| Site | Citations | Share | Type |
| --- | ---: | ---: | --- |
| bpca.org.uk | 219 | 12.7% |  |
| rentokil.co.uk | 143 | 8.3% |  |
| uk.trustpilot.com | 103 | 6% |  |
| jgpestcontrol.co.uk | 75 | 4.3% |  |
| citehawk.com | 69 | 4% |  |
| en.wikipedia.org | 64 | 3.7% |  |
| checkatrade.com | 43 | 2.5% | review platform |
| pestevidence.org.uk | 42 | 2.4% |  |
| nightshiftpestcontrol.co.uk | 33 | 1.9% |  |
| nurture-group.co.uk | 31 | 1.8% |  |
| bristolpestcontrolco.co.uk | 29 | 1.7% |  |
| bonaccordpestcontrol.co.uk | 28 | 1.6% |  |
| npta.org.uk | 28 | 1.6% |  |
| nationalpestcontrol.co.uk | 26 | 1.5% |  |
| pestsolutions.co.uk | 24 | 1.4% |  |
| pest-co.co.uk | 24 | 1.4% |  |
| reddit.com | 24 | 1.4% |  |
| pest.co.uk | 24 | 1.4% |  |
| gov.uk | 23 | 1.3% |  |
| apex-pest-control.co.uk | 21 | 1.2% |  |
| leeds.gov.uk | 21 | 1.2% |  |
| yell.com | 21 | 1.2% |  |
| pestcontrolcompare.co.uk | 21 | 1.2% |  |
| shieldpest.co.uk | 15 | 0.9% |  |
| rentokil.com | 14 | 0.8% |  |
| pestgaurd.com | 14 | 0.8% |  |
| trustatrader.com | 13 | 0.8% |  |
| bristol.gov.uk | 13 | 0.8% |  |
| prokill.co.uk | 11 | 0.6% |  |
| pest.uk | 11 | 0.6% |  |
| bdspestcontrol.co.uk | 11 | 0.6% |  |
| manchester.gov.uk | 11 | 0.6% |  |
| discreetpestcontrolservices.co.uk | 11 | 0.6% |  |
| pest-force.co.uk | 10 | 0.6% |  |
| nbcenvironment.co.uk | 10 | 0.6% |  |
| rodentx.co.uk | 10 | 0.6% |  |
| ppconline.org | 10 | 0.6% |  |
| pestproindex.com | 10 | 0.6% |  |
| totalpestdefence.co.uk | 9 | 0.5% |  |
| groundscarepestsolutions.co.uk | 9 | 0.5% |  |
| eversafeservices.co.uk | 8 | 0.5% |  |
| whito.co.uk | 8 | 0.5% |  |
| thepiedpiper.co.uk | 8 | 0.5% |  |
| midlandpestcontrol.uk | 7 | 0.4% |  |
| actionforcepestcontrol.com | 7 | 0.4% |  |
| pestcontrolservice.group | 7 | 0.4% |  |
| ratedtraders.com | 7 | 0.4% |  |
| brcgs.com | 7 | 0.4% |  |
| inoculandpestcontrol.co.uk | 7 | 0.4% |  |
| malvernpestcontrol.co.uk | 7 | 0.4% |  |
| assets.publishing.service.gov.uk | 6 | 0.3% |  |
| pgmpestcontrol.co.uk | 6 | 0.3% |  |
| rentokil-initial.com | 6 | 0.3% |  |
| palehorsepestcontrol.uk | 6 | 0.3% |  |
| newleafpestcontrol.co.uk | 5 | 0.3% |  |
| clearwellpestcontrol.com | 5 | 0.3% |  |
| thspestcontrol.co.uk | 5 | 0.3% |  |
| integrumservices.co.uk | 5 | 0.3% |  |
| londonpestcontrolteam.co.uk | 5 | 0.3% |  |
| able-group.co.uk | 5 | 0.3% |  |
| micepestcontrol.co.uk | 5 | 0.3% |  |
| safeguardpestcontrol.co.uk | 5 | 0.3% |  |
| pressadvantage.com | 5 | 0.3% |  |
| cityoflondon.gov.uk | 5 | 0.3% |  |
| pestfreemanchester.co.uk | 5 | 0.3% |  |
| nfliving.co.uk | 4 | 0.2% |  |
| bladespestsolutions.co.uk | 4 | 0.2% |  |
| abalpestcontrol.com | 4 | 0.2% |  |
| trustedtraders.which.co.uk | 4 | 0.2% |  |
| dynopest.co.uk | 4 | 0.2% |  |
| trustpilot.com | 4 | 0.2% | review platform |
| pestcompliance.co.uk | 4 | 0.2% |  |
| alternativepest.solutions | 4 | 0.2% |  |
| harveyspestcontrolbristol.co.uk | 3 | 0.2% |  |
| aquablastdrainservices.co.uk | 3 | 0.2% |  |
| fantasticpestcontrol.co.uk | 3 | 0.2% |  |
| able-pest.co.uk | 3 | 0.2% |  |
| pestcontrol.co.uk | 3 | 0.2% |  |
| profmgroup.com | 3 | 0.2% |  |
| en-uk.ecolab.com | 3 | 0.2% |  |
| biochempestcontrol.co.uk | 3 | 0.2% |  |
| bedbugheattreatmentuk.co.uk | 3 | 0.2% |  |
| bed-bugs.co.uk | 3 | 0.2% |  |
| pestgone.co.uk | 3 | 0.2% |  |
| pestuk.com | 3 | 0.2% |  |
| pestperfection.co.uk | 3 | 0.2% |  |
| trustmark.org.uk | 3 | 0.2% |  |
| poyst.com | 3 | 0.2% |  |
| birminghampestcontrolco.co.uk | 3 | 0.2% |  |
| bestoneservices.co.uk | 3 | 0.2% |  |
| metropest.co.uk | 3 | 0.2% |  |
| pestcontrolservices.co.uk | 3 | 0.2% |  |
| pestexterminatorleeds.co.uk | 3 | 0.2% |  |
| tidyee.co.uk | 3 | 0.2% |  |
| pestologymidlands.co.uk | 3 | 0.2% |  |
| nationalframeworkpartnership.co.uk | 3 | 0.2% |  |
| purepest.uk | 3 | 0.2% |  |
| cleankill.co.uk | 2 | 0.1% |  |
| besafepestcontrol.co.uk | 2 | 0.1% |  |
| modernpestcontroluk.com | 2 | 0.1% |  |
| pestandproperty.com | 2 | 0.1% |  |
| pestprolondon.co.uk | 2 | 0.1% |  |
| barrattandsonspestcontrol.co.uk | 2 | 0.1% |  |
| bedbugheatexpertsuk.co.uk | 2 | 0.1% |  |
| quickpestcontrol.co.uk | 2 | 0.1% |  |
| pro2kil.com | 2 | 0.1% |  |
| pestprofessionals.co.uk | 2 | 0.1% |  |
| pestcontrolmanchester.org | 2 | 0.1% |  |
| biopestcontrol.co.uk | 2 | 0.1% |  |
| orkinuk.co.uk | 2 | 0.1% |  |
| advancepestcontrolbristol.com | 2 | 0.1% |  |
| kwikcare.co.uk | 2 | 0.1% |  |
| ibbotsonspest.com | 2 | 0.1% |  |
| countrylifepestcontrol.co.uk | 2 | 0.1% |  |
| pghpestcontrol.co.uk | 2 | 0.1% |  |
| rbreport.rentokil-initial.com | 2 | 0.1% |  |
| initial.com | 2 | 0.1% |  |
| waspsremoval.co.uk | 2 | 0.1% |  |
| pestcontrol-247.co.uk | 2 | 0.1% |  |
| financialfilings.com | 2 | 0.1% |  |
| brislington.cylex-uk.co.uk | 2 | 0.1% |  |
| pantherpestcontrol.co.uk | 2 | 0.1% |  |
| food.gov.uk | 2 | 0.1% |  |
| go-pest.co.uk | 2 | 0.1% |  |
| thamescleaning.co.uk | 2 | 0.1% |  |
| find-tender.service.gov.uk | 2 | 0.1% |  |
| apexpestcontroluk.weebly.com | 2 | 0.1% |  |
| countrywide-pestcontrol.co.uk | 2 | 0.1% |  |
| stp-waspcontrol.co.uk | 1 | 0.1% |  |
| birminghameducationsupportservices.co.uk | 1 | 0.1% |  |
| icecleaning.co.uk | 1 | 0.1% |  |
| gettingridofpests.co.uk | 1 | 0.1% |  |
| caerdydd.gov.uk | 1 | 0.1% |  |
| pestbirdsolutions.co.uk | 1 | 0.1% |  |
| opkill.co.uk | 1 | 0.1% |  |
| eandspestsolutions.co.uk | 1 | 0.1% |  |
| empirepestcontrol.co.uk | 1 | 0.1% |  |
| chesterfield.moderngov.co.uk | 1 | 0.1% |  |
| theupcgroup.co.uk | 1 | 0.1% |  |
| skypropestcontrol.co.uk | 1 | 0.1% |  |
| manchesterpestcontrol.co.uk | 1 | 0.1% |  |
| jobs.rentokil-initial.co.uk | 1 | 0.1% |  |
| envirosafepestcontrol.co.uk | 1 | 0.1% |  |
| initial.co.uk | 1 | 0.1% |  |
| oxford.gov.uk | 1 | 0.1% |  |
| vergo.uk | 1 | 0.1% |  |
| thepestcompany.co.uk | 1 | 0.1% |  |
| citypestwales.co.uk | 1 | 0.1% |  |
| 1env.com | 1 | 0.1% |  |
| moneyweek.com | 1 | 0.1% |  |
| pestoid.co.uk | 1 | 0.1% |  |
| nbc.megafork.co.uk | 1 | 0.1% |  |
| pestspec.co.uk | 1 | 0.1% |  |
| mitie.com | 1 | 0.1% |  |
| bexley.gov.uk | 1 | 0.1% |  |
| housing-ombudsman.org.uk | 1 | 0.1% |  |
| rentokil-initial.co.uk | 1 | 0.1% |  |
| greenpestdirectory.com | 1 | 0.1% |  |
| bpcpestcontrol.co.uk | 1 | 0.1% |  |
| lnpestsolutions.com | 1 | 0.1% |  |
| pestcontrol-london.org.uk | 1 | 0.1% |  |
| commandpestcontrol.co.uk | 1 | 0.1% |  |
| fantasticservices.com | 1 | 0.1% |  |
| emergencypestcontroluk.com | 1 | 0.1% |  |
| anticimex.co.uk | 1 | 0.1% |  |
| bristolwastecompany.co.uk | 1 | 0.1% |  |
| merlinenvironmental.co.uk | 1 | 0.1% |  |
| arpestcontrollondon.co.uk | 1 | 0.1% |  |
| londoncitypestcontrol.co.uk | 1 | 0.1% |  |
| peabody.org.uk | 1 | 0.1% |  |
| lancaster.gov.uk | 1 | 0.1% |  |
| pestdefence.co.uk | 1 | 0.1% |  |
| pestbait.co.uk | 1 | 0.1% |  |
| peststopboys.co.uk | 1 | 0.1% |  |
| anglopestcontrol.co.uk | 1 | 0.1% |  |
| richmond.gov.uk | 1 | 0.1% |  |
| glplg.com | 1 | 0.1% |  |
| cityspec.co.uk | 1 | 0.1% |  |
| pinpointpestcontrol.co.uk | 1 | 0.1% |  |
| contegoresponse.com | 1 | 0.1% |  |
| wynyardpestcontrol.co.uk | 1 | 0.1% |  |
| copleypestcontrol.co.uk | 1 | 0.1% |  |
| new.calderdale.gov.uk | 1 | 0.1% |  |
| bsmhft.nhs.uk | 1 | 0.1% |  |
| indeed.com | 1 | 0.1% |  |
| higieneambiental.com | 1 | 0.1% |  |
| which.co.uk | 1 | 0.1% |  |
| harrow.gov.uk | 1 | 0.1% |  |
| nz.trustpilot.com | 1 | 0.1% |  |
| genius-digital.net | 1 | 0.1% |  |
| londonchamber.co.uk | 1 | 0.1% |  |
| the-landlord.co.uk | 1 | 0.1% |  |
| aspect.co.uk | 1 | 0.1% |  |
| homebusinessltd.co.uk | 1 | 0.1% |  |
| protecpestcontrol.co.uk | 1 | 0.1% |  |
| trustist.com | 1 | 0.1% |  |
| data.fca.org.uk | 1 | 0.1% |  |
| coventry.gov.uk | 1 | 0.1% |  |
| reviews.io | 1 | 0.1% |  |
| freeindex.co.uk | 1 | 0.1% |  |
| industryoversight.co.uk | 1 | 0.1% |  |
| bark.com | 1 | 0.1% |  |
| threebestrated.co.uk | 1 | 0.1% |  |
| uk.indeed.com | 1 | 0.1% |  |
| zeropest.uk | 1 | 0.1% |  |
| naturewildlifemanagement.co.uk | 1 | 0.1% |  |
| lambeth.gov.uk | 1 | 0.1% |  |
| redkitehousing.org.uk | 1 | 0.1% |  |
| huck-net.co.uk | 1 | 0.1% |  |
| kiwa.com | 1 | 0.1% |  |

## What works

Page: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#whatworks

### What works?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#whatworks

We compared the SEO and AEO tactics to measure which optimisations move the needle.

Using our proprietary in-house framework for AEO called FEED we measured:

- Freshness
- Entities
- Endpoints
- Distribution

Learn more about our FEED framework: https://typeamedia.net/ai-seo-agency/

### What kind of pages does AI cite?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#intent

Pages: the cited pages with each search intent. Share: out of the 480 cited pages. How the dataset labels a page: the label is what the page is for, read by a model from the page's own text; unknown: no label, because the page had no readable text.

| Page intent | Pages | Share |
| --- | ---: | ---: |
| Informational | 99 | 21% |
| Commercial | 230 | 48% |
| Navigational | 24 | 5% |
| Transactional | 3 | 1% |
| Unknown | 124 | 26% |

- **480** cited pages inspected
- **21%** of cited pages are informational
- **48%** of cited pages are commercial

### Which types of page get cited?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#pagetypes

> **Regulator pages and firm service pages earn the most citations**
>
> Each cited page was classified by type. Government regulator: 75 pages carried 19.7% of citations. Firm service page: 88 pages carried 16.7% of citations.
>
> A firm cannot write the regulator's pages, but its own service pages are already a cited type and fully within its control. Review platform profile: 31 pages carried 8.7% of citations.

Pages: the cited pages of each type, share out of the 480 cited pages. Citations: the citations that point to pages of the type, share out of 1728 citations. 227 of the pages (722 citations) have no page type yet, so the page-type shares do not add up to 100%.

| Page type | Pages | Share of cited pages | Citations | Share of citations |
| --- | ---: | ---: | ---: | ---: |
| Government regulator | 75 | 16% | 340 | 20% |
| Firm service page | 88 | 18% | 288 | 17% |
| Review platform profile | 31 | 7% | 151 | 9% |
| Firm homepage | 23 | 5% | 113 | 7% |
| Wikipedia | 10 | 2% | 64 | 4% |
| Forum or UGC post | 12 | 3% | 24 | 1% |
| Directory listing | 6 | 1% | 13 | 1% |
| News article | 7 | 2% | 10 | 1% |
| Firm blog article | 1 | 0% | 3 | 0% |

| Schema type | Pages | Share of cited pages | Citations | Share of citations |
| --- | ---: | ---: | ---: | ---: |
| No schema type | 267 | 56% | 860 | 50% |
| Organization | 102 | 21% | 381 | 22% |
| FAQ | 54 | 11% | 257 | 15% |
| Article | 43 | 9% | 171 | 10% |
| Webpage | 6 | 1% | 44 | 3% |
| Product | 6 | 1% | 11 | 1% |
| Listing | 2 | 0% | 4 | 0% |

### Do FAQs and schema matter for AEO?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#features

> **Question-answering text marks out cited pages, markup does not**
>
> 349 cited pages that named a firm were compared with 34 invisible homepages. FAQPage schema: held by 16.9% of the cited pages, against 11.8% of the invisible homepages.
>
> Any schema.org markup: held by 63.6% of the cited pages, against 73.5% of the invisible homepages. Judge a candidate page on whether it answers a question in full, not on the markup it carries.

Each figure: the share of the pages in the pile that have the feature. Cited pages: 349. Uncited comparison pages: 34.

| Feature | Cited pages | Uncited pages |
| --- | ---: | ---: |
| FAQ | 17% | 12% |
| Schema | 64% | 74% |
| Q&A headers | 61% | 65% |

- **64%** of cited pages have schema
- **17%** of cited pages have FAQ schema
- **61%** of cited pages have Q&A style headers

### Does the technical checklist separate visible companies from invisible ones?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#checklist

> **Markup barely separates named firms from unnamed ones**
>
> Homepages of named and unnamed firms were tested for the same technical traits. Any schema.org markup: held by 76.3% of the named firms' homepages, against 73.5% of the unnamed. FAQ wording in the page text: held by 28.9% of the named firms' homepages, against 14.7% of the unnamed.
>
> Schema markup is no scarcer on the unnamed homepages; the clearer difference is plain written answers to common questions. Check the homepage for question-and-answer text before touching markup.

Each figure: the share of the homepages that have the feature. 38 homepages of visible companies, 34 of invisible companies. Median words on the homepage: 1010 (visible), 887 (invisible). Homepages fetched by 2026-10-09.

| Feature | Visible companies | Invisible companies |
| --- | ---: | ---: |
| Any schema markup | 76% | 74% |
| FAQPage schema | 11% | 12% |
| Review or rating schema | 3% | 0% |
| LegalService, Attorney or Lawyer schema | 0% | 0% |
| FAQ text on the page | 29% | 15% |

### Does content length and freshness help with AEO?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#freshness

Where the 349 cited pages sit by length (349 with a measured length) and by freshness (128 carrying a date). Pages: the cited pages in each band. Share: out of the cited pages the band was measured on. A description of the cited pages, not a comparison with uncited ones. Measured on 2026-10-09.

| Length | Pages | Share |
| --- | ---: | ---: |
| Under 800 words | 164 | 47% |
| 800 to 2,000 words | 113 | 32% |
| 2,000+ words | 72 | 21% |

| Freshness | Pages | Share |
| --- | ---: | ---: |
| Updated in 90 days | 56 | 44% |
| Updated in 12 months | 52 | 41% |
| Older than 12 months | 20 | 16% |

- **61%** of cited pages give the answer at the start
- **84%** of dated cited pages were updated in the last 12 months

### Does E-E-A-T help AI identify the author and the business?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#entities

Share of pages with a named author. Cited pages: 349. Uncited comparison pages: 34.

| Pages | Named author |
| --- | ---: |
| Cited | 20% |
| Uncited | 29% |

#### Which organisations and places do the cited pages name?

- **33%** of read cited pages name a company from our list
- **149** read cited pages name a person (1917 different names)
- **355** of 480 cited pages were read for names

Pages: the read cited pages that name the organisation or place. Share: out of the 355 read cited pages. "on our list" marks a company we checked. The dataset lists the top 10 of each.

| Organisation | Pages | Share | Note |
| --- | ---: | ---: | --- |
| BPCA | 172 | 48% |  |
| British Pest Control Association | 90 | 25% |  |
| RSPH | 77 | 22% |  |
| Google | 50 | 14% |  |
| NPTA | 39 | 11% |  |
| Rentokil | 34 | 10% | on our list |
| Trustpilot | 31 | 9% |  |
| CRRU | 28 | 8% |  |
| National Pest Technicians Association | 25 | 7% |  |
| JG Pest Control | 22 | 6% | on our list |

| Place | Pages | Share |
| --- | ---: | ---: |
| UK | 175 | 49% |
| London | 120 | 34% |
| Leeds | 49 | 14% |
| Bristol | 49 | 14% |
| England | 46 | 13% |
| Manchester | 36 | 10% |
| Birmingham | 30 | 8% |
| Wales | 30 | 8% |
| Scotland | 27 | 8% |
| West Yorkshire | 27 | 8% |

### Do backlinks to the page or DR affect AEO results?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#authority

Source: dataforseo, domain rank 0-100 (DataForSEO), backlinks to the exact page, as of 2026-10-09.

Sites: the rated cited sites in each band. Share: out of the 209 rated cited sites.

| Domain rating of the cited site | Sites | Share |
| --- | ---: | ---: |
| DR under 10 | 51 | 24% |
| DR 10 to 50 | 104 | 50% |
| DR over 50 | 54 | 26% |

Pages: the rated cited pages in each band. Share: out of the 480 rated cited pages.

| Backlinks to the cited page | Pages | Share |
| --- | ---: | ---: |
| Under 5 links | 344 | 72% |
| 5 to 20 links | 47 | 10% |
| Over 20 links | 89 | 19% |

### Can a company get recommended without its website showing up?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#recommended

- **18%** of named companies are named without their own domain being cited
- **0%** of named companies have a social profile cited
- **70%** of named companies are mentioned on a review platform

Each share is out of the 40 named companies on our list. How the dataset counts: firm-level: never cited on its own domain in any answer naming it; social and review are any co-citation.

### What does a page AI cites look like?

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#inspection

The most cited page in each group, measured as we captured it, beside pages the answers read but did not cite. The page shows each page's opening text: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#inspection. How the dataset picks the pages: the most-cited cited page per cluster; comparison pages are consulted-but-uncited pages of the same page type and cluster, ranked by how often the answers touched them.

#### Facilities management, Firm service page: www.mitie.com/facilities-management/

Captured 2026-10-09. Cited in 1 answer.

The question it was cited for:

- "Which pest control companies cover the whole of the UK?"

| Measure | Value |
| --- | --- |
| Words | 1104 |
| Schema types | BreadcrumbList, Organization, WebPage, WebSite |
| FAQ schema | No |
| Question headings | 3 |
| Named author | None |
| Headings (H2, H3) | 14, 19 |
| Images | 23 |
| Last modified | 2026-06-18 |
| Backlinks to the page | 5 |
| Referring domains | 3 |
| Domain rank | 55 of 100 |

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

#### Independent local, Firm homepage: bonaccordpestcontrol.co.uk/

Captured 2026-10-09. Cited in 22 answers.

The questions it was cited for:

- "Are there eco friendly pest control companies in the UK?"
- "Which company is best for getting rid of rats and mice?"
- "Which pest control company should I use in the UK?"
- "Who are the best pest control companies in the UK?"
- "Who provides pest control for managed residential estates?"
- "Which pest control company is best for a block of flats?"

| Measure | Value |
| --- | --- |
| Words | 1819 |
| Schema types | BreadcrumbList, ItemList, LocalBusiness, Organization, PestControl, SiteNavigationElement, WebSite, professionalservice |
| FAQ schema | No |
| Question headings | 3 |
| Named author | None |
| Headings (H2, H3) | 12, 49 |
| Images | 49 |
| Last modified | 2026-10-04 |
| Backlinks to the page | 1184 |
| Referring domains | 119 |
| Domain rank | 45 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.pantherpestcontrol.co.uk/ | 543 | Organization, WebPage, WebSite | 1039 | 42 of 100 |
| www.predatorpestsolutions.co.uk/ | 1159 | BreadcrumbList, Organization, WebPage, WebSite | 604 | 31 of 100 |
| biowiseservices.com/ | 4411 | FAQPage, LocalBusiness, Organization, ProfessionalService, SiteNavigationElement, VideoObject, WebSite | 1445 | 31 of 100 |

#### National multi branch, Firm service page: jgpestcontrol.co.uk/biggest-pest-control-companies-uk/

Captured 2026-10-09. Cited in 28 answers.

The questions it was cited for:

- "Which is the biggest pest control company in the UK?"
- "Which pest control companies cover the whole of the UK?"
- "Which pest control company should I use in the UK?"
- "Which pest control company is best for commercial premises?"
- "Who offers nationwide pest control contracts for offices?"

| Measure | Value |
| --- | --- |
| Words | 2696 |
| Schema types | BreadcrumbList, FAQPage, LocalBusiness, Organization, Person, Service, WebPage, WebSite |
| FAQ schema | Yes |
| Question headings | 7 |
| Named author | None |
| Headings (H2, H3) | 21, 8 |
| Images | 65 |
| Published | 2026-05-25 |
| Last modified | 2026-08-22 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 29 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| jgpestcontrol.co.uk/meet-the-team/ | 1230 | BreadcrumbList, ImageObject, LocalBusiness, Organization, WebPage, WebSite | 1 | 29 of 100 |
| www.rentokil.co.uk/assets/content/files/nov2020-rentokil-pest-control-pestconnect-food-manufacturing-brochure-pdf.pdf | Not measured | Not measured | 0 | 46 of 100 |
| www.rentokil.co.uk/assets/content/files/bed-bug-monitor-service-brochure.pdf | Not measured | Not measured | 0 | 46 of 100 |

#### Specialist, Firm homepage: www.rodentx.co.uk/

Captured 2026-10-09. Cited in 10 answers.

The questions it was cited for:

- "Who offers emergency or same day pest control in the UK?"
- "Which company is best for getting rid of rats and mice?"
- "Which pest control companies offer a guarantee?"
- "Which pest control company should I use in the UK?"

| Measure | Value |
| --- | --- |
| Words | 1938 |
| Schema types | LocalBusiness, WebSite |
| FAQ schema | No |
| Question headings | 2 |
| Named author | None |
| Headings (H2, H3) | 3, 5 |
| Images | 10 |
| Backlinks to the page | 843 |
| Referring domains | 76 |
| Domain rank | 40 of 100 |

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

#### Unknown, Firm service page: vergo.uk/sectors/commercial/national-accounts/

Captured 2026-10-09. Cited in 1 answer.

The question it was cited for:

- "Which pest control companies cover the whole of the UK?"

| Measure | Value |
| --- | --- |
| Words | 330 |
| Schema types | BreadcrumbList, SiteNavigationElement |
| FAQ schema | No |
| Question headings | 0 |
| Named author | None |
| Headings (H2, H3) | 3, 3 |
| Images | 21 |
| Last modified | 2023-06-15 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 40 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| vergo.uk/sectors/commercial/facilities-management/ | 70 | BreadcrumbList, SiteNavigationElement | 1 | 40 of 100 |
| vergo.uk/wp-content/uploads/2024/08/vergo-bed-bugs-sid-treatment-sheet.pdf | 151 | None | 0 | 40 of 100 |

#### Not on our list, Government regulator: bpca.org.uk/find/pest-aware

Captured 2026-10-09. Cited in 83 answers.

The questions it was cited for:

- "Which pest control companies are BPCA members?"
- "Which pest control companies cover the whole of the UK?"
- "Who offers emergency or same day pest control in the UK?"
- "Are there eco friendly pest control companies in the UK?"
- "Which pest control companies offer a guarantee?"
- "Which company is best for bed bug treatment in the UK?"
- "Who are the best pest control companies in the UK?"
- "Which pest control company should I use in the UK?"
- "Which pest control firms have the best reviews in the UK?"
- "Which company is best for getting rid of rats and mice?"
- "How do I find a good pest control company near me?"
- "Which pest control company is best for commercial premises?"

| Measure | Value |
| --- | --- |
| Words | 132 |
| Schema types | None |
| FAQ schema | No |
| Question headings | 2 |
| Named author | None |
| Headings (H2, H3) | 1, 1 |
| Images | 8 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 72 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| bpca.org.uk/write/MediaUploads/Documents/alexo%20Magazine/alexo_issue_4.pdf | 5489 | None | 0 | 72 of 100 |
| bpca.org.uk/write/MediaUploads/Documents/PPC%20Back%20Issues/PPC84-Professional-Pest-Controller-Magazine-BPCA.pdf | 20459 | None | 2 | 72 of 100 |
| bpca.org.uk/write/MediaUploads/PPC%20Online/Magazines/PPC109/5765_BPCA__PPC_109_SMALLEST.pdf | 14962 | None | 0 | 72 of 100 |

This capture records the page at its observation time, not necessarily when the AI answered.

## The data

Page: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#methods

### The data

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#methods

> **How the index was built**
>
> A fixed prompt set was put to the model each quarter, and every answer was read in full. A name either appeared in an answer or it did not. 128 questions were asked. 384 answers were analysed.
>
> Nothing in the index is modelled: no traffic, no revenue and no market share, only names appearing in answers. A firm can check any figure by asking the same questions and reading what comes back.

Details on what we measured and our data methodology.

- **384** answers
- **128** questions, 3 samples each
- **75** companies checked
- **gpt-5.1** model

#### Personas

##### The Worried Homeowner

- Archetype: First-time domestic pest customers
- Age: 30-55
- Questions in this voice: 4
- Answers: 66

The questions in this voice:

- How do I get rid of mice in my house?
- Who can I call for a rat problem at home?
- How much does it cost to get rid of a wasp nest?
- Is there a same day pest control service for a rat in the house?

##### The Landlord

- Archetype: Private landlords with tenanted properties
- Age: 40-65
- Questions in this voice: 4
- Answers: 66

The questions in this voice:

- Who is responsible for pest control in a rented property?
- Which pest control company should a landlord use for a tenant's mouse problem?
- How quickly can pest control deal with a bed bug report from a tenant?
- Do pest control companies offer contracts for landlords with several properties?

##### The Food Business Owner

- Archetype: Cafe, restaurant and food business owners
- Age: 28-55
- Questions in this voice: 3
- Answers: 63

The questions in this voice:

- Which pest control company is best for a restaurant or cafe?
- What pest control do I need to pass a food hygiene inspection?
- How much does a commercial pest control contract cost for a cafe?

##### The Facilities Manager

- Archetype: Commercial facilities and compliance buyers
- Age: 35-60
- Questions in this voice: 3
- Answers: 63

The questions in this voice:

- Which pest control company is best for commercial premises?
- Who offers nationwide pest control contracts for offices?
- What should a commercial pest control contract include?

##### The Property Manager

- Archetype: Managing agents for residential blocks and estates
- Age: 30-55
- Questions in this voice: 3
- Answers: 63

The questions in this voice:

- Which pest control company is best for a block of flats?
- How do you deal with rats in the communal areas of a building?
- Who provides pest control for managed residential estates?

##### The Operations Manager

- Archetype: Warehouse and logistics site managers
- Age: 35-60
- Questions in this voice: 3
- Answers: 63

The questions in this voice:

- Which pest control company is best for a warehouse?
- Who does bird control and proofing for commercial buildings?
- How do I set up a rodent control programme for a logistics site?

#### The 18 questions every persona asked

1. Which pest control company should I use in the UK?
2. Who are the best pest control companies in the UK?
3. How do I find a good pest control company near me?
4. Which is the biggest pest control company in the UK?
5. Are Rentokil any good?
6. Which pest control firms have the best reviews in the UK?
7. How much does pest control cost in the UK?
8. Is it worth paying for professional pest control?
9. What should I look for when choosing a pest control company?
10. Are national or local pest control companies better?
11. Which pest control companies offer a guarantee?
12. Who offers emergency or same day pest control in the UK?
13. Which pest control companies are BPCA members?
14. Which company is best for getting rid of rats and mice?
15. Who can remove a wasp nest near me?
16. Which company is best for bed bug treatment in the UK?
17. Are there eco friendly pest control companies in the UK?
18. Which pest control companies cover the whole of the UK?

#### Data methodology

- A company is "named" when an answer names it. We asked each question 3 times and counted every company named in every answer.

## All companies

Page: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#appendix

### Every company we checked

Page section: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#appendix

> **Every firm in the map, row by row**
>
> The appendix lists the full market map with each firm's domain, size tier and whether it appeared in any answer. 75 firms were registered in the market map. 40 of the 75 registered firms appeared in the index.
>
> The useful rows are a firm's own and the ones directly above it. Absence from the index is a measurement of the answers, not a verdict on the firm, and the audit marks a firm's position and reads the rows around it.

All 75 companies on the list, most mentioned first. DR is the domain rating of the company's own site. Mentions count every time the 384 answers name the company, so one answer can count more than once. The same list as JSON: the `landscape` field of https://agency.typeamedia.net/feeds/avi/pest-control/uk/q4-2026.

| Company name | Domain | Category | Size | DR | Mentions | Named by AI |
| --- | --- | --- | --- | ---: | ---: | --- |
| Rentokil | rentokil.co.uk | National multi branch | National |  | 143 | Yes |
| JG Pest Control | jgpestcontrol.co.uk | National multi branch | National |  | 86 | Yes |
| Pest Solutions | pestsolutions.co.uk | National multi branch | National |  | 42 | Yes |
| Apex Pest Control | apex-pest-control.co.uk | Independent local | Boutique |  | 21 | Yes |
| Ecolab | en-uk.ecolab.com | National multi branch | Boutique |  | 19 | Yes |
| Pestforce | pest-force.co.uk | National multi branch | National |  | 18 | Yes |
| Bonaccord Pest Control | bonaccordpestcontrol.co.uk | Independent local | Regional |  | 16 | Yes |
| Fantastic Pest Control | fantasticpestcontrol.co.uk | National multi branch | National |  | 16 | Yes |
| Vergo Pest Management | vergo.uk | Unknown | Regional |  | 16 | Yes |
| Mitie | mitie.com | Facilities management | National |  | 14 | Yes |
| The Pest Company | thepestcompany.co.uk | Independent local | Regional |  | 14 | Yes |
| NBC Environment | nbcenvironment.co.uk | Independent local | Regional |  | 13 | Yes |
| Orkin | orkin.com | National multi branch | National |  | 13 | Yes |
| Discreet Pest Control | discreetpestcontrol.com | Independent local | Micro |  | 11 | Yes |
| Shield Pest | shieldpest.co.uk | Independent local | Micro |  | 9 | Yes |
| Pest Defence | pestdefence.co.uk | National multi branch | National |  | 7 | Yes |
| Prokill Pest Control | prokill.co.uk | National multi branch | Regional |  | 7 | Yes |
| RodentX | rodentx.co.uk | Specialist | Boutique |  | 7 | Yes |
| Beaver Pest Control | pestcontrolservices.co.uk | Independent local | Boutique |  | 6 | Yes |
| PestUK | pestuk.com | National multi branch | National |  | 6 | Yes |
| Inoculand Pest Control | inoculandpestcontrol.co.uk | Independent local | Boutique |  | 5 | Yes |
| PGM Pest Control | pgmpestcontrol.co.uk | Independent local | Regional |  | 5 | Yes |
| Safeguard Pest Control | safeguardpestcontrol.co.uk | Independent local | National |  | 5 | Yes |
| Integrum Services | integrumservices.co.uk | Independent local | Regional |  | 4 | Yes |
| Manchester Pest Control | manchesterpestcontrol.co.uk | Independent local | Boutique |  | 3 | Yes |
| Shield Pest Control | shieldpestcontrol.co.uk | Independent local | Boutique |  | 3 | Yes |
| Anticimex | anticimex.co.uk | National multi branch | Boutique |  | 2 | Yes |
| BioPest Control | biopestcontrol.co.uk | Independent local | Boutique |  | 2 | Yes |
| Cleankill Pest Control | cleankill.co.uk | Independent local | Regional |  | 2 | Yes |
| Dynopest | dynopest.co.uk | Independent local | Boutique |  | 2 | Yes |
| Environ Pest Control | environpestcontrol.co.uk | Independent local | Regional |  | 2 | Yes |
| Panther Pest Control | pantherpestcontrol.co.uk | Independent local | Boutique |  | 2 | Yes |
| Pest Professionals | pestprofessionals.co.uk | Independent local | Regional |  | 2 | Yes |
| Pestology | pestologyltd.co.uk | Independent local | Boutique |  | 2 | Yes |
| The Bristol Pest Controller | bristolpests.co.uk | Independent local | Regional |  | 2 | Yes |
| Aspect | aspect.co.uk | National multi branch | National |  | 1 | Yes |
| Contego Response | contegoresponse.com | National multi branch | Regional |  | 1 | Yes |
| Empire Pest Control | empirepestcontrol.co.uk | Independent local | Regional |  | 1 | Yes |
| Merlin Environmental | merlinenvironmental.co.uk | National multi branch | National |  | 1 | Yes |
| Universal Pest Control | universalpestcontrol.co.uk | Independent local | Micro |  | 1 | Yes |
| 247 Pest Control | 247pestcontrol.co.uk | Independent local | Boutique |  | 0 | No |
| Bed Bug Experts | bed-bug-experts.co.uk | Specialist | Micro |  | 0 | No |
| Bed Bug Hunters | bedbughunters.co.uk | Specialist | Regional |  | 0 | No |
| BioWise Pest Control | biowiseservices.com | Independent local | Micro |  | 0 | No |
| Bounty Pest Control | bountypestcontrol.co.uk | Independent local | Micro |  | 0 | No |
| British Bird Control | britishbirdcontrol.co.uk | Specialist | Micro |  | 0 | No |
| Chelmsford Pest Control | chelmsfordpestcontrol.com | Independent local | Micro |  | 0 | No |
| Combat Pest Control | combatpestcontrol.com | Independent local | Regional |  | 0 | No |
| County Bird Control | countybirdcontrol.co.uk | Specialist | Micro |  | 0 | No |
| Curepest | curepest.co.uk | Independent local | Boutique |  | 0 | No |
| DKG Pest Control | dkgpestcontrol.co.uk | Independent local | Boutique |  | 0 | No |
| Essex Pest Control and Bird Control | essexpestcontrolandbirdcontrol.co.uk | Independent local | Boutique |  | 0 | No |
| Falcones | falcones.co.uk | Specialist | Boutique |  | 0 | No |
| Hampshire Wasp Control | hampshire-waspcontrol.co.uk | Specialist | Boutique |  | 0 | No |
| Huntsman Pest Control | huntsmanpestcontrol.co.uk | Independent local | Boutique |  | 0 | No |
| Invicta Environmental | invictaenv.co.uk | Independent local | Boutique |  | 0 | No |
| Merida Pest Control | merida-pestcontrol.co.uk | Independent local | Micro |  | 0 | No |
| OCS Group | ocs.com | Facilities management | National |  | 0 | No |
| P&P Pest Control | pandppestcontrol.com | Independent local | Micro |  | 0 | No |
| Pest Control 24 London | pestcontrol24london.co.uk | Independent local | Micro |  | 0 | No |
| Pest Control 4 London | pestcontrol4london.co.uk | Independent local | Regional |  | 0 | No |
| Pest Free Mike | pestfreemike.co.uk | Independent local | Boutique |  | 0 | No |
| Pest ID | pestid.co.uk | Specialist | Boutique |  | 0 | No |
| Pest Pro Bird Solutions | pestprobirdsolutions.co.uk | Specialist | Micro |  | 0 | No |
| Pest Protect | pest-protect.co.uk | Independent local | Boutique |  | 0 | No |
| Pest Removal Expert | pestremovalexpert.co.uk | Specialist | Micro |  | 0 | No |
| Pests R Us | pestsrus.co.uk | Independent local | Micro |  | 0 | No |
| PHS Group | phs.co.uk | Facilities management | National |  | 0 | No |
| Predator Pest Solutions | predatorpestsolutions.co.uk | Independent local | Micro |  | 0 | No |
| Prime Pest Control | primepestcontrol.co.uk | Independent local | Boutique |  | 0 | No |
| Project Multi Pest | pmpest.co.uk | Independent local | Boutique |  | 0 | No |
| PyroFox | pyrofox.co.uk | Independent local | Micro |  | 0 | No |
| Toxic Respond | toxicrespond.co.uk | Specialist | Micro |  | 0 | No |
| Wasp Control Services | waspcontrolservices.co.uk | Specialist | Boutique |  | 0 | No |
| Youngs Pest Control | youngspestcontrol.co.uk | Independent local | Boutique |  | 0 | No |

## Get this analysis for your own business

Type A Media offers a free analysis of how AI assistants see your business against this industry report. Request it here: https://typeamedia.net/reports/ai-visibility-index-pest-control/uk/#download