Release Notes
Building things to be agentic that are robust and useful in a commercial environment takes time, effort and tokens. We share everything we ship each week with our commentary to show you how we are thinking about agentic AI in an agency setting.
The engine room
An agentic company should make its agents check their own homework. So ours do.
Read the update →Industrialising reporting
A report used to be a hand-built page. Now it is data plus a library of modules, produced, updated and published automatically, for every industry our clients are in.
Read the update →The Audit Engine
We turned the industry-level visibility study into a client-level one: point it at a URL, get back an audit deck of changes the client can make today.
Read the update →An operating system for the agency
We have always been framework-forward. That is exactly why becoming an agentic business is an evolution for us, not a reinvention.
Read the update →Digital PR, productised
Data journalism lets you send 500 journalists 500 different stories, each about the single data point only they care about. Scale without spam or slop.
Read the update →One platform to run the agency
A single place that holds the plan, and a single way for the team to talk to it in plain language.
Read the update →Expert Line
A client's real knowledge often lives in the heads of people who will never sit at a laptop and annotate a document because they are busy actually running the business instead of making marketing decisions. So we met them where they were: a text, then a phone call.
Read the update →Self-healing client knowledge
Building a compounding client knowledge base that grows organically as we interact with the client across communication surfaces.
Read the update →Rebuilding our own website on an agentic stack
We moved typeamedia.net off WordPress and onto EmDash, an agentic CMS, as part of a dogfooding exercise to make our own marketing stack agentic.
Read the update →The agent learns to edit live pages, and link with confidence
Good writing is actually good editing. So we built an agent to help us get there faster.
Read the update →Keyword Universe: the research foundation
Keyword research is at the core of SEO and GEO as the outputs dictate the direction of the entire campaign.
Read the update →The content agent: from brief-writer to writing engine
AI content is synonymous with slop. And SEO people are the purveyors of said slop. So we engineered away the tedious bits of content production whilst keeping a human in the loop so the content remained creative, interesting, readable and slop proof.
Read the update →The first AI Visibility Index
Measuring who AI names when people ask about a whole industry. We started with property.
Read the update →No updates in this discipline yet.
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