Agency OS. Less doing, more done.

Agency OS does the repeat work, so you and your team spend less time chasing documents and more time seeing results. Continuous improvements ship every week, shepherded by your dedicated account strategist and sharpened by cutting-edge AI.

Try it out with free access to the AEO module See it in action ↓

Prompt tracking and analysis for 150 free prompts and 3 personas.

The Agency OS client portal for an example client, Acme Outdoors: revenue, rankings and AI answers at the top, this cycle's work below with its status
Example client and figures.

Lots of humans in the loop. Dedicated account strategists and regular check-ins.

Agency OS only works because people make it work. Together with your account team, we set strategy, ship deliverables and grow your business, all in one intuitive interface.

Ross Tavendale

Your account strategist

Ross Tavendale

"I set your strategy with you, check what the system suggests before you see it, and I'm one message away in your portal."
The rest of the account team

Plus a strategist, a content lead, a PR lead and a technical SEO.

Expect to hear from us.

  1. Weekly status updates

    What got shipped, what is next, and anything waiting for your sign-off. All done at the push of a button.

  2. Bi-weekly video call

    A regular call to discuss progress on your account and your wider business needs.

  3. Monthly performance reporting

    AEO, AIO, SEO, PPC, digital PR and technical. Cause-and-effect reporting that details the work we shipped and its effect on your visibility.

  4. Quarterly business review

    A formal face-to-face meeting. We tear down every campaign, report results against our original hypothesis, and plan the next three months.

Communication is a core feature.

Every email and request you send lands in one inbox inside Agency OS, so we answer fast and nothing gets dropped. Around it runs a steady rhythm of updates, calls and reviews with your account team.

A video call between the client and their account strategist, who explains progress from the Type A office The Agency OS inbox: each client email is logged, matched to its ticket or saved to the brand rules

No more deliverable tennis.

The old world gave us email, Drive, Slack, Teams and every marketer's most important tool: the colour-coded spreadsheet. Unfortunately, that leads to more doing and less done.

Two players hit documents and spreadsheets back and forth over a tennis net while piles of paper grow at their feet

The usual way

Audits, decks and spreadsheets go back and forth. Every version needs a review, and things get missed on both sides.

Two people sweep the ice together in front of one curling stone heading for the target

With Agency OS

One shared system. You and your team move the same work forward together, one small step at a time.

Faster, more streamlined work.
Everything in one place.

We've all seen AI tools that put your company knowledge in one place. That's neat, but on its own it isn't very useful. AI only becomes useful when it has vast amounts of data, all connected. That's why one system holds everything, from the crawl to your Search Console data to the latest digital PR links you've won.

Your data (Google Analytics 4, Search Console, site crawl, backlinks, AI visibility, Bing, PR coverage, your brief) feeds Agency OS, which drives strategy, content, technical fixes, digital PR and your client portal An example organic performance report: clicks up 42% year on year, with clicks, revenue, crawl issues and AI citations for each page

Agency OS ships continuous, consistent actions instead of big one-off audits, so more gets done.

50-page technical audits are needlessly long, and best read if you have trouble sleeping. Instead, we crawl weekly and turn what we find into small, manageable tickets for your team, tracked end to end in Agency OS.

The usual way: every 6 months

A technical audit spreadsheet with 50 rows of issues, notes such as 'see tab 4', and a 50-page PDF attached
  • Delivered months after the crawl
  • Hard to tell what to do first
  • Nobody knows what has been fixed

With Agency OS: every week

This week's technical fixes in Agency OS, each with its status: dev ticket written, ready for your sign-off, in your dev queue, confirmed, shipped
  • We crawl your whole site every week
  • Each issue becomes a ticket your developers can act on
  • When your developers fix something, the next crawl shows it

Sign off in minutes, not line by line.

We often underestimate how much work sign-off takes. That's why the client portal in Agency OS is designed around each type of deliverable, so you can sign it off quickly and easily. Click once, and the work moves.

The usual way

A cannibalisation spreadsheet of 412 rows marked delete, merge or keep, with arguments in the comments column

You check 412 rows by hand, or you trust the agency with your pages.

With Agency OS

Pages to combine in the client portal: each decision shows its clicks and forecast, with Approve, Keep both and Ask a question buttons
  • Every decision shows the data behind it
  • One click updates the plan for everyone
  • No spreadsheet to send back

Nothing slips past. We see every change, every week.

Sites change all the time. A developer ships a new design, a page turns into a 404, a template adds a noindex by mistake, Google updates its algorithm. Agency OS maps all of it, so we steer around problems before they cost you.

Two sailors look at the far coast through a telescope while red rocks sit right under their boat

The usual way: looking the wrong way

A check every quarter watches the horizon. The problem that sinks you is the one right under the boat.

A sonar screen maps 404s, an accidental noindex, a design change, an algorithm update and a redirect loop, with a course charted between them

With Agency OS: the whole map

Weekly crawls and your Search Console data map every issue as it appears, and we chart a course around each one.

How Agency OS works.

The systems that do the heavy lifting, each one shown the usual way and our way.

Everything flows back to one plan.

Task management is at the heart of Agency OS. We don't rely on AI at every turn. Instead we have built careful rule-based software that aligns with our time-tested delivery frameworks, such as REST and BOOM. Every crawl, sign-off, answer and link flows back into one plan, so we always know what is happening and what comes next.

A stressed person surrounded by red plates on sticks, several smashing on the floor

The usual way: spinning plates

Tools, inboxes, spreadsheets and calls, each one a plate to keep spinning. One person runs between them, and sooner or later something smashes.

One tap fills a row of glasses on a conveyor belt, one after another

With Agency OS: one pipe, filled on time

Everything flows through one plan. Work comes out in the right order, at the right time, and nothing gets lost.

Your plan for cycle 4: a weekly crawl, your sign-off, an AI visibility change, a Search Console drop, a PR link and your request, each placed in the plan with its status

On brand from day one, and every day after.

We build your brand, your tone of voice and the way you think into Agency OS when we start. Agency OS learns from every sign-off, comment and conversation, so it gets better aligned to your brand the more we use it.

A grey factory drops identical sausages into buckets labelled Brand A, Brand B and Brand C

The usual way: the sausage factory

The same process for every client, with a different label on the bucket. The brand guidelines arrive once, then gather dust.

A chef tosses colourful vegetables in a flaming wok while a second cook adds seasoning

With Agency OS: cooked to order

Fresh work made for you, seasoned with everything you have taught us about your brand.

Jev, the model that makes decisions.

Jev is a specialist AI model built for one job: deciding. We give it a page and the questions our strategists would ask. It answers every question for every page on your site, each with a confidence score.

A person piles one more spreadsheet onto an overloaded toy mule, which bucks and kicks back at them

The usual way: load up the spreadsheet

Analytics, Search Console and crawl data all go into one spreadsheet. On a big site it slows to a halt, so you only ever see part of the picture.

A vending machine the size of a building drops an answer to a small person waiting below

With Agency OS: ask, and it answers

Jev works like a vending machine the size of a building. Put in a question, about every page at once, and the answer drops out in minutes.

A merged GA4, Search Console and crawl spreadsheet stuck calculating, full of #N/A errors Jev answered 12 questions for each of 41,200 pages in 38 minutes; answers below 0.8 confidence go to a strategist

Content that adds something new.

Google and AI tools reward pages that add information nobody else has. So before we write a word, Agency OS pulls in the data behind every topic. Your strategist and writers then do the craft, and you publish with one click.

A tired writer slowly fills a long parchment scroll with a quill and red ink, surrounded by books

The usual way: quill and parchment

Research by hand, a brief, a draft, rounds of comments by email, then a wait while someone finds time to put it live.

The client portal lists pieces ready to publish, each with a Sign off and publish button

With Agency OS: one click to publish

Every piece arrives researched, written, checked and edited. You read it in your portal and press publish. It goes straight onto your website.

Writing a page, the usual way

  1. Keyword and competitor research by hand
  2. Write a content brief
  3. Wait for the client to sign off the brief
  4. Write the content
  5. Make the client's changes
  6. Send it to the client again
  7. Wait for them to put it live

Seven hand-offs, and weeks between the idea and the page going live.

A content pack: SERP and competitor analysis, People Also Ask, TF-IDF, your page template, brand profile, tone of voice, GPTZero line by line, a final AI check and one click to publish

A crawler that never waits for a person.

Our crawler reads every page on your site, and every page that ChatGPT cites. Then it hands the results straight to the next step. Nobody has to export, paste or press go.

A driver's view of a city street jammed with traffic under red lights

The usual way: stop, start, stop

Every step is a task for a person: export the citations, paste them into a crawler, run it, clean the HTML, then analyse it. Each hand-off is a red light.

An empty desert highway runs straight towards the rising sun

With Agency OS: open road

Jobs queue, run and land back in your plan on their own. The data is ready when your strategist sits down, so we find wins all the time.

Finding what AI cites, the usual way

  1. Run prompt tracking in one tool
  2. Export the cited links to a spreadsheet
  3. Paste them into a desktop crawler and run it
  4. Extract and clean the HTML
  5. Compare it with your pages by hand
  6. Write up what to change

6 hand-offs. Days of waiting between each one.

This week's AI citations ran on their own: answers collected, cited pages crawled and compared, and 3 new wins added to your plan

Digital PR that hits the target.

We turn data into interactive stories that earn links on their own. Then Jev, our decision model, matches every headline to the right journalists from the 25,000 we have worked with over 10 years.

A stressed PR person on two phones as hundreds of red paper-plane emails fly out of a laptop

The usual way: spray and pray

One press release, hundreds of emails to anyone whose beat looks close, then the follow-ups. Most never reply.

A calm archer faces a row of targets, each with one arrow in the bullseye

With Agency OS: every arrow on target

Each story goes only to the journalists who write about exactly that. Fewer emails, and far more of them land.

A PR campaign, the usual way

  1. Think of an idea in a meeting
  2. Find some data to back it up
  3. Write one press release for everyone
  4. Buy a media list by beat
  5. Email the whole list
  6. Chase with follow-ups and calls

Hundreds of emails, a handful of replies, and the links are luck.

A rap sheet: the research, the angle and headline, and Jev's best-matched journalists with a fit score for each

Native AEO tracking and deep industry knowledge.

AEO tracking is built in. Every quarter we monitor your whole industry for how everyone performs in AI, and benchmark you against the best.

AI visibility in Agency OS: 38% of ChatGPT answers name the example client, against three competitors

AI visibility, measured

We track how often ChatGPT names you against your competitors, by buyer and by topic. We publish the same research for whole industries in our AI visibility reports.

See the industry reports →

It keeps getting better.

We ship improvements to Agency OS every week. Each release makes your account faster or sharper: better crawls, sharper audits, reporting that builds itself. Follow along in our release notes.

v2.10 Platform & Tech

Crawl change detection added to site crawls

We added a change-detection step to our site crawls that records what changed on each page since the previous completed crawl, with every recorded change reviewed by our team.

 v2.6 Platform & Tech

The engine room

An agentic company should make its agents check their own homework. So ours do.

 v2.4 Reporting

Industrialising reporting

A report used to be a hand-built page. Now it is data plus a library of modules, produced, updated and published automatically, for every industry our clients are in.

 v2.2 Auditing & Visibility

The Audit Engine

We turned the industry-level visibility study into a client-level one: point it at a URL, get back an audit deck of changes the client can make today.

 v2.0 Operations

An operating system for the agency

We have always been framework-forward. That is exactly why becoming an agentic business is an evolution for us, not a reinvention.

 v1.5 Digital PR

Digital PR, productised

Data journalism lets you send 500 journalists 500 different stories, each about the single data point only they care about. Scale without spam or slop.

 v1.3 Platform & Tech

One platform to run the agency

A single place that holds the plan, and a single way for the team to talk to it in plain language.

 v1.0 Account Management

Expert Line

A client's real knowledge often lives in the heads of people who will never sit at a laptop and annotate a document because they are busy actually running the business instead of making marketing decisions. So we met them where they were: a text, then a phone call.

 v0.9 Account Management

Self-healing client knowledge

Building a compounding client knowledge base that grows organically as we interact with the client across communication surfaces.

 v0.7 Platform & Tech

Rebuilding our own website on an agentic stack

We moved typeamedia.net off WordPress and onto EmDash, an agentic CMS, as part of a dogfooding exercise to make our own marketing stack agentic.

 v0.6 Content Production

The agent learns to edit live pages, and link with confidence

Good writing is actually good editing. So we built an agent to help us get there faster.

 v0.4 Auditing & Visibility

Keyword Universe: the research foundation

Keyword research is at the core of SEO and GEO as the outputs dictate the direction of the entire campaign.

 v0.3 Content Production

The content agent: from brief-writer to writing engine

AI content is synonymous with slop. And SEO people are the purveyors of said slop. So we engineered away the tedious bits of content production whilst keeping a human in the loop so the content remained creative, interesting, readable and slop proof.

 v0.1 Auditing & Visibility

The first AI Visibility Index

Measuring who AI names when people ask about a whole industry. We started with property.

Become a Type A client

Tell us where you want to grow. We'll show you what Agency OS sees in your market.

Request a proposal Or start with a free AI visibility report →