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SEO plays a crucial role in ranking your website on search engine result pages (SERPs) and increasing organic traffic to your website. Everyone wants to be on that first page of SERPs. According to research, more than 90% of online searchers never go to the second page of local search results. So, being on the very first page significantly increases your chances of generating more organic traffic that could turn into customers.
If you want to rank high on SERPs, investing in top-quality SEO services is mandatory. That means hiring a reliable and experienced SEO agency. Finding an SEO company that suits the marketing needs of our small businesses can be relatively challenging. You might have to consider factors such as track record and experience – and, most importantly, the cost of their search engine optimisation services.
As you compare agencies, you might come across a freelancer with an hourly rate of £30, while an SEO agency charges you £70 per hour. Of course, that indicates a significant variation in the quality of services you will receive. More often than not, SEO pricing is directly proportional to the SEO packages and the results you expect for your business.
SEO costs in the UK vary depending on various factors. Since technical SEO is an essential component of your business, it is important to understand the pricing factor before you set out to find an SEO agency.
Although Google search engines are constantly changing how they operate, the importance of link building has remained constant. Google algorithms use these backlinks to establish the relevance of a website and how they should rank it for specific queries. As such, the more top-quality backlinks you have pointing back to your site, the higher it ranks on SERPs. Unfortunately, link acquisition for backlinking takes a lot of time and effort, which can significantly raise the cost of SEO for your business.
You can expect to pay a higher fee if you want more top-quality organic links pointing back to your website. Luckily, there are a few techniques an SEO company can use to get your site ranking higher without the high costs. It is important to note that you can still acquire links using these ways, even if they are cheaper alternatives:
Create top-tier content
Request links from friends and partners
Request reviews and mentions by industry leaders and influencers
The size of your website and quantity of pages you need SEO-optimised will also affect the average SEO cost. If you have a large website, an SEO marketing agency will most likely spend a lot of time and effort working on it. On the other hand, a smaller website will take less effort and time to optimise fully.
Websites for small businesses often feature simpler architecture, which can be relatively easier to optimise. They also have fewer landing pages for products/services, requiring less effort to perform keyword research and link building to optimise the website.
On the other hand, a larger website will most likely have many landing pages – meaning more work for keyword researchers and link-building experts. So, when trying to figure out the average SEO cost for your business, it is essential to keep the size of your website and its number of pages in mind.
Before optimising your website for SEO, an SEO marketing agency will perform a competitive analysis to establish your competitor's SEO performance. Ranking high on SERPs means you have to dethrone competitors currently sitting at the top – and that can't be a simple task for an SEO expert.
Some of the tasks involved in the competitive analysis include:
Analysing competitor rankings on SERPs
The effectiveness of their link-building campaign
Quality of content on competitor's social media and websites
Competitor's site architecture and user experience (UX)
Suppose competitive analysis indicates your competition is performing superbly in SEO rankings. In that case, your SEO marketing agency might have to do a little more to get your website ranking higher than theirs. And, as we already know, the more effort required to perform SEO, the higher the costs. So, it is essential to check competitors' SEO performance when trying to figure out the cost of SEO for small businesses.
The cost of SEO packages can also vary depending on your website's current SEO ranking or technical state. If your website is far from ranking high on SERPs, you should expect to pay more for SEO services. But how does your website fall down the ranks on SERPs?
Several factors can contribute to your website's fall down the ranks. For instance, constant updates on Google's algorithm changes how search engines operate – so techniques that worked for ranking a few years ago might not work today. Your website could also rank lower on SERPs if your competition recently invested in a successful SEO strategy.
In some cases, your SEO costs in the UK may be lower if you invested in a long-term technical SEO campaign years ago and only needs a few adjustments. However, the costs might be slightly higher for your business and website if you are starting from scratch. You should never think a smaller website will demand a lower hourly rate than a larger one. The costs of search engine optimisation will depend heavily on the current technical state of your business and website.
So, What is the Average Cost of SEO Services
The cost of SEO varies depending on several factors, including:
The size of your website and quantity of pages
The intensity of competitive analysis
Current SEO ranking of your website
If you want your website to rank higher on SERPs, you will need to invest a little more for a long term SEO campaign. A bigger budget means you can hire a more prominent SEO company with the right equipment and personnel for the job. At the end of the day, the higher you are willing to spend on your SEO strategy, the better the results.