UK USA

91% of UK dental practices are invisible in AI search.

Learn what the most visible companies do differently to get traffic, leads and sales from AI surfaces like ChatGPT.

Read with Claude Read with ChatGPT agent.md

The verdict

Most UK dental practices were never named by AI assistants

When AI assistants answered real patient questions this quarter, the overwhelming share of UK dental firms appeared in none of the answers. 91% of the 270 firms surveyed appeared in no answer.

This quarter's answers show a market the assistant barely names. 245 of the 270 firms in the dentists UK map were named in no answer (90.7%). The firms that did appear were concentrated among the national groups and chains rather than independent practices. Dental Groups & Chains: 12 of 20 firms were named (60.0%), against 9.3% across the market. For most practices in this market, the measurement is plain: when a patient asked, the answer named someone else or named nobody.

How do companies show up in AI?

We compared 270 companies across 128 prompts and 6 personas.

  • 91%of companies never appear in an AI answer
  • 9%appear at least once
  • 12companies appear for most buyer types
  • 56%of largest (traffic 50,000 and over) companies are visible, the highest share of any size
  • 2online platform mentions per 100 answers
  • 384answers analysed, 3 per prompt

Which companies appear in AI most often?

  • 9%of companies appear
  • 84%of answers name a company from our list
  • 16%of answers name no company

  1. Bupa 43%
  2. mydentist 41%
  3. Denplan 22%
  4. Simplyhealth 19%
  5. Practice Plan 17%
  6. WPA 13%
  7. Dencover 12%
  8. AXA 6%
  9. Boots 6%
  10. PortmanDentex 6%
Share of 384 answers that name the company. 245 companies never appear.

Where are the invisible companies?

25 of the 270 companies appear in at least one answer. The other 245 never do.

Visible: 25 (9%)Invisible: 245 (91%)

Where the visible companies sit

  • Dental Groups & Chains 48%
  • Independent General & Family Practices 20%
  • Cosmetic & Smile Clinics 12%
  • Emergency & Same-Day Dentists 8%
  • Dental Implant Clinics 4%
  • Orthodontists & Braces Providers 4%
  • Unclassified firms 4%
Share of the 25 visible companies in each group.

Where the invisible companies sit

  • Independent General & Family Practices 65%
  • Cosmetic & Smile Clinics 16%
  • Orthodontists & Braces Providers 4%
  • Dental Groups & Chains 3%
  • Specialist & Referral Clinics (incl. children's dentistry) 3%
  • Unclassified firms 3%
  • Dental Implant Clinics 2%
  • Emergency & Same-Day Dentists 2%
Share of the 245 invisible companies in each group.

Which kinds of companies does AI see?

  • Dental Groups & Chains 12 of 2060%
  • Emergency & Same-Day Dentists 2 of 825%
  • Dental Implant Clinics 1 of 714%
  • Unclassified firms 1 of 812%
  • Orthodontists & Braces Providers 1 of 119%
  • Cosmetic & Smile Clinics 3 of 427%
  • Independent General & Family Practices 5 of 1653%
  • Specialist & Referral Clinics (incl. children's dentistry) 0 of 70%
  • NHS & Community Dental Services 0 of 20%
Share of the companies in each category that appear in at least one answer, with the count behind it.

Does the size of a company change its AI visibility?

VisibleInvisible
56% 5 of 9

Largest (traffic 50,000 and over)

23% 10 of 43

Large (traffic 10,000 to 49,999)

5% 10 of 201

Mid-size (traffic 1,000 to 9,999)

0% 0 of 15

Small (traffic under 1,000)

Share of the companies in each size tier that appear in at least one answer.

Which companies does AI name for almost every buyer?

Company nameGroupPersonas reachedAnswers
BupaDental groups & chains6 of 6167
mydentistDental groups & chains6 of 6159
DenplanOther national brands6 of 686
SimplyhealthOther national brands6 of 672
Practice PlanOther national brands6 of 664
WPAOther national brands6 of 650
DencoverOther national brands6 of 645
AXAOther national brands5 of 624
BootsOther national brands6 of 624
PortmanDentexOther national brands6 of 622
Rodericks Dental PartnersOther national brands6 of 622
CignaOther national brands5 of 617
The 12 companies in the universal tier: named for most buyer personas. Answers: how many of the 384 answers name the company.

Do companies people search for by name get named by AI?

  • No brand searches no companies
  • 1–100 a month 1 of 323%
  • 101–1,000 a month 6 of 1076%
  • 1,001–10,000 a month 9 of 6414%
  • Over 10,000 a month 5 of 771%
Share of the companies in each brand search band that appear in at least one answer. 210 of 270 companies have a search figure.

60 companies have no search figure and sit outside every band: provider returned no figure for this keyword.

How many companies does AI name that are not on our list?

  • 274different companies named in 322 answers
  • 25of them are on the list we checked
  • 91%are not on the list (249)

Named most often, not on our list

  • Denplan 86
  • Simplyhealth 72
  • Practice Plan 64
  • WPA 50
  • Dencover 45
  • AXA 24
  • Boots 24
  • PortmanDentex 22
  • Rodericks Dental Partners 22
  • Cigna 17
Answers that name the company, of the 322 answers that name any.

Does the buyer persona change the results?

Company name
Bupa 47%38%39%36%50%52%
mydentist 45%36%39%35%54%41%
Denplan 23%18%18%17%19%39%
Simplyhealth 17%18%15%18%15%29%
Practice Plan 21%17%12%8%15%27%
WPA 11%14%11%12%6%24%
Dencover 11%12%11%11%17%11%
AXA 3%9%0%9%6%11%
Boots 6%5%3%9%6%9%
PortmanDentex 3%5%3%5%13%8%

Share of each persona's answers that name the company. Sort by a persona with its column heading.

Does each buyer see a different market?

  • The Locked-Out NHS Patient 89
  • The Missing Tooth Planner 85
  • The Smile Upgrade Shopper 102
  • The Late-Blooming Straightener 105
  • The Anxious Comeback Patient 83
  • The Senior Care Budgeter 80
Different companies named across each persona's answers.

What does AI actually say?

The opening of real answers, in each persona's voice, with the companies each one names.

3 of 10 answers The Locked-Out NHS Patient

“Which is the best dental plan in the UK?”

You’re in a really tough spot, and the throbbing tooth means this isn’t something to just “wait out” if you can possibly avoid it — it often gets more painful and more expensive the longer it’s left. On your question about “best dental plan in the UK”: there isn’t one single best plan for everyone, but there are a few common types and providers that are usually worth looking at if you’re pric…
Named: Denplan, Bupa, Practice Plan, Smilecare, Simplyhealth, WPA, Boots, Dencover, Unum

“Which is the best dental plan in the UK?”

You’re bumping into two separate problems at once: 1) an urgent, painful tooth, and 2) the “which plan is best?” question. I’ll tackle the plan question first, then talk about what I’d do in your shoes with a throbbing tooth and no NHS access. --- 1. There is no single “best” UK dental plan Unlike car insurance, there isn’t one clear market leader that’s best for everyone. Plans dif…
Named: Denplan, Bupa, Practice Plan, DPAS, Dencover, Simplyhealth

“Which is the best dental plan in the UK?”

You’re in a really tough spot, and the system is making this much harder than it should be. I’ll break this into two parts: 1. What to do right now about the throbbing tooth (this is more urgent than choosing “the best” plan). 2. A quick comparison of UK dental plan options that can realistically help if you’re on a tight budget. --- 1. First: do not just “wait it out” A throbbing…
Named: Denplan, Bupa, Practice Plan
3 of 10 answers The Missing Tooth Planner

“Which is the best dental plan in the UK?”

There isn’t a single “best” dental plan for everyone in the UK – it depends on: - Whether you can reliably use the NHS at all - How much treatment you know is coming (you’ve mentioned likely implants/bridge/dentures) - Whether you mainly want: - to spread the cost of check‑ups/cleans, or - insurance against big bills Below is a clear way to think about it, then how to pick a spec…
Named: Denplan, Bupa, Practice Plan, DPAS, Simplyhealth, AXA

“Which is the best dental plan in the UK?”

There isn’t one single “best” dental plan in the UK, because what’s best depends a lot on: - How many teeth you’re likely to lose / need restored - Whether you’re going for implants vs bridge vs dentures - How often you need treatment (frequent work vs mainly check‑ups and hygiene) - Whether you can get decent NHS access where you live But I can narrow it down and explain how to choose…
Named: Denplan, Bupa, Practice Plan, Simplyhealth, Dencover, DPAS

“Which is the best dental plan in the UK?”

“Best” depends a lot on how many teeth you’re likely to lose, how fast, and whether you’re mainly trying to cap risk (catastrophic bills) or just save a bit on routine care. I’ll break this into: 1. Big picture: how to think about UK dental plans 2. NHS vs private 3. Main types of plans and who they suit 4. How this ties into your situation (implants/bridge/dentures & cost‑benefit) --…
Named: Denplan, Bupa, Practice Plan, Simplyhealth, Bupa Dental Insurance
3 of 10 answers The Smile Upgrade Shopper

“Who is the best dentist in the UK?”

There isn’t a single objectively “best” dentist in the UK, and anyone who claims that title is mostly doing marketing. Dentistry quality is judged in categories (cosmetic, implants, orthodontics, general family dentistry, etc.), and by clinics or chains, not by one crowned individual. For example: - The Private Dentistry Awards and similar schemes have been running for 25+ years to recogni…
Named: Bupa, mydentist, Smile Dental Care

“Which is the best dental plan in the UK?”

“Best” depends on what you need (NHS access, cosmetic work, flexibility, cost). There isn’t one single winner for everyone, but I can narrow it down and show you how to choose. First, a key point for you specifically: Most UK dental plans (NHS, Denplan, Bupa, etc.) do not cover major cosmetic work like veneers or cosmetic whitening. They mainly cover check‑ups, hygiene and medically‑neces…
Named: Denplan, Bupa, Practice Plan, Dencover, WPA, Simplyhealth, Bupa Dental Care, Invisalign

“Which is the best dental plan in the UK?”

“Best” depends a lot on: - Your budget (monthly and what you can pay upfront) - Whether you need NHS or private treatment - How much treatment you’re likely to need (just check‑ups vs major work / cosmetic work) - Whether you want insurance (covers unexpected costs) or a capitation plan (pays for routine care) I’ll outline the main UK options and then give you a simple way to cho…
Named: Denplan Care, Bupa, DPAS, Simplyhealth, Dencover, WPA, Boots, Denplan, Smilelign
3 of 10 answers The Late-Blooming Straightener

“Which is the best dental plan in the UK?”

It depends what you mean by “dental plan” and what you want it to do: - Help pay for braces/aligners (your main concern) - Reduce costs of routine and emergency care - Cover you for NHS vs private treatment I’ll break it down simply and then suggest how to choose. --- 1. Key reality first: no plan is “best” for braces In the UK, most standalone dental insurance plans either…
Named: Denplan, Bupa, Practice Plan, Simplyhealth, Dencover, Boots

“Which is the best dental plan in the UK?”

There isn’t one single “best” dental plan in the UK, but there is a “best for you” depending on three things: - how much treatment you expect to need (especially for straightening) - whether you’re happy to stay with one dentist - how much hassle you’re willing to tolerate to save money Below is a focused overview and how I’d approach choosing, especially given you’re already thinking ab…
Named: Denplan, Bupa, Simplyhealth, Smile Plan, WPA, Dencover, Unum

“Which is the best dental plan in the UK?”

“Best” depends a lot on what you actually want covered. In the UK there are three quite different routes people mean by “dental plan”: 1. NHS dentistry (Band charges / low cost, but limited on orthodontics & availability) 2. Private dental plans from dentists (e.g. Denplan, Practice Plan, in‑house membership schemes) 3. Standalone dental insurance from insurers (e.g. Bupa, Simplyh…
Named: Denplan, Bupa, Practice Plan, Simplyhealth, WPA, Dencover, Unum, Invisalign
3 of 10 answers The Anxious Comeback Patient

“Which is the best dental plan in the UK?”

In the UK there isn’t a single “best” dental plan; it really depends on: - whether you’ll use an NHS dentist or go fully private - how much treatment you’re likely to need over the next 1–2 years - whether you want to smooth costs out monthly to make it less scary/uncertain Because you’re anxious and unsure about costs, I’ll focus on practical options that: 1) reduce the “big unknown bil…
Named: Denplan, Bupa, Practice Plan, Simplyhealth, Vitality, Boots

“Which is the best dental plan in the UK?”

There isn’t a single “best” dental plan for everyone in the UK, but there are a few big options and a simple way to narrow them down so you’re not stuck in decision‑paralysis. Below is a quick, practical guide tailored to: UK‑based, anxious about cost and judgement, and mainly needing a check‑up, clean and likely some repairs. --- 1. First big decision: NHS vs Private plan A. NHS: Pay…
Named: Denplan Care, Bupa, DPAS, Denplan, Dencover, Practice Plan

“Which is the best dental plan in the UK?”

There isn’t one single “best” dental plan in the UK, but there is a “best for you” once we narrow down: - Where you live - Whether you want to stay NHS or go private - How much treatment you’re likely to need (especially after a long gap) - Whether you mainly want peace‑of‑mind for big bills, or just cheaper check‑ups and cleans I’ll keep this very practical and non‑judgy, and focus on…
Named: Denplan, Bupa, Practice Plan
3 of 10 answers The Senior Care Budgeter

“Who is the best dentist in the UK?”

There isn’t a single “best dentist in the UK”, and any source that claims that is mostly marketing. What you can use are a few objective-ish signals: 1. Shortlists and awards (for clinical quality / reputation) - National awards like The Dental Awards (Dentist of the Year, Practice of the Year, etc.) ([the-probe.co.uk](https://the-probe.co.uk/awards/?utm_source=openai)) - Pri…
Named: Bupa, mydentist

“Which is the best dental plan in the UK?”

You’ll get much better value (and avoid being misled) by thinking in two steps: 1. Decide what “type” of cover you actually need 2. Then pick a specific provider that matches that type and your budget There isn’t a single “best” plan for everyone in the UK – it depends heavily on: - Whether you still access NHS dentistry - How many fillings / root canals / crowns you tend to need - Whe…
Named: Denplan, Bupa, Practice Plan, Simplyhealth, Dencover, WPA

“Which is the best dental plan in the UK?”

You’ll get the “best” answer only if we match a plan to your situation (age, dental history, NHS access, budget), not a single winner for everyone. Because you’re on a fixed income and already thinking ahead to dentures/extractions, the key question isn’t “Which is best overall?” but “Which actually saves me money and stress?” Below is a clear way to think about it, then I’ll suggest which…
Named: Denplan, Bupa, Practice Plan, Simplyhealth, AXA, WPA

Does the same prompt produce the same results?

  • 59%average overlap of the companies named when the same prompt runs again
  • 116prompts that named a company in at least one run
  • 3runs of each prompt
Example prompt 1 “What is the biggest dental company in the UK?”

Run 1

  • bridgepointgroup.com
  • christie.com

Run 2

No source cited in this answer.

Run 3

  • christie.com
Example prompt 2 “Is mydentist NHS or private?”

Run 1

  • mydentist.co.uk

Run 2

No source cited in this answer.

Run 3

No source cited in this answer.

Example prompt 3 “What is the biggest dental company in the UK?”

Run 1

  • bridgepointgroup.com
  • sdmag.co.uk

Run 2

  • bridgepointgroup.com
  • christie.com
  • mydentist.co.uk

Run 3

  • bridgepointgroup.com
  • christie.com

Does AI cite a source when it recommends?

  • Name a company and cite a source 45%
  • Name a company with no source 39%
  • Cite a source and name no company 7%
  • Name no company and cite no source 10%
Share of the 384 answers.

Fame or search: how do companies get into an answer?

An answer that cites no source names companies from what the model already knows. An answer that cites sources names companies it found. A company named both ways counts on both sides.

  • 127companies named in an answer that cites no source
  • 216companies named in an answer that cites sources
  • 88%of the 216 companies named beside sources are not on the list we checked

Named with no source

  • Bupa 110
  • Denplan 71
  • Practice Plan 60
  • Simplyhealth 59
  • Dencover 44
  • WPA 42
  • mydentist 34
  • Boots 16
  • AXA 15
  • Cigna 14
  • DPAS 13
  • Vitality 12
127 companies are named in answers that cite no source; 96% of them are not on our list.

What do AI answers that recommend a company say?

  • “How to choose” 10.6%
  • “Questions to ask” 6.5%
  • “Practical next steps” 2.8%
  • Offers to draft the email or letter 0.6%
  • “No win, no fee” 0%
  • Fixed or capped fees 0%
  • Conditional fee agreement 0%
  • Chambers High Net Worth 0%
  • Trust and estate practitioners (STEP) 0%

Share of the 322 answers that name a company and use each phrase.

What sources are cited the most in AI results?

  • Other 51%
  • Company sites 19%
  • Government 11%
  • Wiki and reference 10%
  • Forums and UGC 6%
  • News 3%
  • Directories 2%
  • Aggregators 0%
  • Review platforms 0%
Share of 1178 citations by site type.
  • which.co.uk 5%
  • uk.trustpilot.com 5%
  • reddit.com 5%
  • christie.com 5%
  • cqc.org.uk 5%
  • en.wikipedia.org 4%
Most cited domains that are not one of the companies we checked, share of all citations.
  • 51%of answers cite at least one source
  • 3.1citations per answer
  • 201distinct domains cited

Do online platforms take the recommendations?

  • 2online platform mentions per 100 answers, over 384 answers
  • 1475mentions of companies across the answers
  • WhatClinic 0.3%
  • Top Doctors 0.2%
  • All other companies 99.5%
Share of the 1475 mentions of companies that go to each online platform, and to every other company together.

Which review sites does AI cite, and which of their pages?

  • doctify.com 0.1%
Share of all 1178 citations. 182 of the 201 cited sites (856 citations) are not classified by type yet.

Where the 1 citations of doctify.com land

  • /uk/ 100%

Most cited pages

  • /uk/find/cosmetic-dentistry-treatment/london/practices 1

Every cited site

  • mydentist.co.uk 16.8%
  • which.co.uk 5.4%
  • uk.trustpilot.com 5.3%
  • reddit.com 5.3%
  • christie.com 4.8%
  • cqc.org.uk 4.8%
  • en.wikipedia.org 3.6%
  • assets-eu-01.kc-usercontent.com 2.8%
  • dentalplanfinder.co.uk 2.6%
  • nhs.uk 2.3%
All 201 sites the answers cite, by share of the 1178 citations.

What works?

We compared the SEO and AEO tactics to measure which optimisations move the needle.

Using our proprietary in-house framework for AEO called FEED we measured:

  • Freshness
  • Entities
  • Endpoints
  • Distribution
Learn more about our FEED framework →

What kind of pages does AI cite?

  • Informational 34%
  • Commercial 33%
  • Navigational 10%
  • Transactional 4%
  • Unknown 20%
Share of the 369 cited pages by search intent.
  • 369cited pages inspected
  • 34%of cited pages are informational
  • 33%of cited pages are commercial

Which types of page get cited?

Page typeShare of cited pagesShare of citations
Firm service page 8% 15%
Government regulator 14% 11%
Forum or UGC post 9% 6%
Firm homepage 2% 4%
Wikipedia 5% 4%
News article 3% 3%
Directory listing 2% 2%
Review platform profile 0% 0%
Schema typeShare of cited pagesShare of citations
No schema type 53% 61%
Article 22% 20%
Organization 10% 8%
FAQ 10% 7%
Webpage 4% 3%
Person 1% 0%
Qa or forum 0% 0%
Product 0% 0%

369 cited pages, cited 1178 times. 214 of the pages (670 citations) have no page type yet, so the page-type shares do not add up to 100%.

Do FAQs and schema matter for AEO?

Cited pages with the featureUncited pages with the feature
22%
12%

FAQ

62%
85%

Schema

55%
64%

Q&A headers

Cited pages: 256. Uncited comparison pages: 241.
  • 62%of cited pages have schema
  • 22%of cited pages have FAQ schema
  • 55%of cited pages have Q&A style headers

Does the technical checklist separate visible companies from invisible ones?

A comparison needs at least 30 homepages on each side. This issue has 24 homepages of visible companies and 241 of invisible companies, so the page draws no comparison.

Does content length and freshness help with AEO?

Share of the cited pages
42%
107 pages

Under 800 words

32%
82 pages

800 to 2,000 words

26%
67 pages

2,000+ words

47%
52 pages

Updated in 90 days

31%
34 pages

Updated in 12 months

21%
23 pages

Older than 12 months

Where the 256 cited pages sit by length (256 with a measured length) and by freshness (110 carrying a date). A description of the cited pages, not a comparison with uncited ones.
  • 55%of cited pages give the answer at the start
  • 79%of dated cited pages were updated in the last 12 months

Does E-E-A-T help AI identify the author and the business?

Share of pages with a named author

  • Cited36%
  • Uncited26%
Cited pages: 256. Uncited comparison pages: 241.

Which organisations and places do the cited pages name?

  • 39%of read cited pages name a company from our list
  • 133read cited pages name a person (1248 different names)
  • 296of 369 cited pages were read for names
  • NHS 49%
  • mydentist on our list23%
  • GDC 13%
  • General Dental Council 12%
  • CQC 11%
  • Bupa on our list11%
  • Denplan 10%
  • Google 9%
  • Care Quality Commission 8%
  • Straumann 7%
Share of the 296 read cited pages that name each organisation. "On our list" marks a company we checked.
  • UK 47%
  • London 34%
  • England 18%
  • Europe 12%
  • United Kingdom 9%
  • Scotland 9%
  • Wales 9%
  • Manchester 8%
  • United States 8%
  • Northern Ireland 7%
Share of the 296 read cited pages that name each place.

Do backlinks to the page or DR affect AEO results?

Domain rating of the cited site

  • DR under 1024%
  • DR 10 to 5042%
  • DR over 5034%
Share of the 199 rated cited sites in each band.

Backlinks to the cited page

  • Under 5 links75%
  • 5 to 20 links6%
  • Over 20 links19%
Share of the 369 rated cited pages in each band.

What does a page AI cites look like?

The most cited page in each group, measured as we captured it, beside pages the answers read but did not cite.

Cosmetic · Firm homepage

dreamsmiledental.co.uk/

Captured 2026-10-14 Cited in 1 answer

The question it was cited for

  • “Who are the best Invisalign specialists in the UK?”
Words
895
Schema types
BreadcrumbList, ImageObject, WebPage, WebSite
FAQ schema
No
Question headings
1
Named author
Zehraan Arif
Headings (H2, H3)
14, 16
Images
60
Published
2025-02-18
Last modified
2025-10-27
Backlinks to the page
90
Referring domains
68
Domain rank
28 of 100
Previous Next. Invisalign. Makes the decision easy! You can get a great and healthy smile without people even noticing you’re going through treatment! Find out more. Smile Biometrics. Design your smile with precision and purpose. This advanced system maps your facial features to create a smile that truly fits you. Find out more. London’s home for Healthy teeth and a Beautiful smile. Dream Smile Dental Clinic is built around the power of digital dentistry. We’ve invested in…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

Dental group · Firm homepage

www.mydentist.co.uk/

Captured 2026-10-14 Cited in 40 answers

The questions it was cited for

  • “Is mydentist NHS or private?”
  • “How much does a mydentist dental plan cost?”
  • “What is the price list for mydentist in the UK?”
  • “Is mydentist a good company?”
  • “Is mydentist reputable?”
Words
841
Schema types
None
FAQ schema
No
Question headings
3
Named author
None
Headings (H2, H3)
7, 8
Images
30
Backlinks to the page
8050
Referring domains
466
Domain rank
57 of 100
Loading, please wait. Popular treatments: See all treatments and prices. Dental implants. Teeth whitening. Teeth straightening. Composite bonding. Invisalign. Dental hygiene. Dentures. Your choice of affordable dental care. At mydentist, we offer three tiers of affordable dentistry - NHS dental care, myoptions private dental care and Premium private dental care. Each tier has unique features, allowing you to choose the option that best suits your needs. We also offer the…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

Emergency · Firm homepage

urgentcaredental.co.uk/

Captured 2026-10-14 Cited in 1 answer

The question it was cited for

  • “Where can I find an affordable private dentist in London?”
Words
3664
Schema types
Blog, Dentist, LocalBusiness, MedicalBusiness, MedicalOrganization, Organization, WebSite
FAQ schema
No
Question headings
2
Named author
None
Headings (H2, H3)
16, 53
Images
12
Backlinks to the page
106
Referring domains
51
Domain rank
33 of 100
Seen today. How the next few hours go. You get seen, you get an answer, and you get it treated. You know every price before you say yes to anything. Here’s the whole thing, start to finish. Call us, or book online. Phones are answered 24 hours a day, every day, and same-day emergency slots run at all three clinics. Tell us what’s hurting and we’ll get you in. Hours from now, not weeks. The £20 appointment. A dentist examines you properly, gets to the root of what’s wrong…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

Independent practice · Firm homepage

www.toothfully.co.uk/

Captured 2026-10-14 Cited in 4 answers

The questions it was cited for

  • “Who is the best dentist in the UK?”
  • “Who has the best reputation for dental implants?”
  • “Who is the best dentist for dental implants in the UK?”
Words
470
Schema types
Organization, WebSite
FAQ schema
No
Question headings
3
Named author
None
Headings (H2, H3)
9, 0
Images
1
Backlinks to the page
0
Referring domains
0
Domain rank
0 of 100
The UK dental directory. Find a dentist and read reviews from verified patients. Every NHS and private dental practice in the UK, from the official health service lists. Reviews are only published after the visit behind them has been checked. Every practice in the UK. Real appointments, checked. Free for patients. 12,476dental practices. 8,631offering NHS care. 6,037offering private care. 100%of reviews checked by a person. Browse by treatment. Search all →. NHS…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

PageWordsSchema typesBacklinks to the pageDomain rank
toothfully.co.uk/470Organization, WebSite00 of 100

Orthodontics · Firm homepage

www.straightteethdirect.com/

Captured 2026-10-14 Cited in 1 answer

The question it was cited for

  • “Where can I get online invisible braces for my teeth?”
Words
1377
Schema types
BreadcrumbList, ImageObject, WebPage, WebSite
FAQ schema
No
Question headings
1
Named author
None
Headings (H2, H3)
19, 10
Images
200
Published
2017-08-28
Last modified
2025-10-06
Backlinks to the page
161
Referring domains
63
Domain rank
33 of 100
What sets us apart? Data-driven smiles – from our lab. to your door. Receive a treatment tailored to you and monitored month by month by expert dentists. All through our game-changing app that’s built on years of research. View Pricing. End to end dentist led treatment. Complete the process online, save cost but don’t skip steps. Am I Suitable? Submit photos of your teeth and answer a few dental questions that will be reviewed by an expert dentist who will determine if you…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

PageWordsSchema typesBacklinks to the pageDomain rank
www.thebrace.com/1099Dentist, ImageObject, LocalBusiness, Organization, Place, WebPage, WebSite2520 of 100

Unknown · Firm homepage

www.sensu.co.uk/

Captured 2026-10-14 Cited in 2 answers

The question it was cited for

  • “Who are the best Invisalign specialists in the UK?”
Words
812
Schema types
BreadcrumbList, Place, WebPage, WebSite
FAQ schema
No
Question headings
1
Named author
None
Headings (H2, H3)
18, 26
Images
67
Published
2026-05-21
Last modified
2026-08-21
Backlinks to the page
124
Referring domains
49
Domain rank
30 of 100
Top Diamond Apex Invisalign Providers Top 50 Invisalign Specialist Worldwide. AWARD-WINNING DENTAL CLINICS. Transform Your Smile With London's Top Dental Clinics. From invisible braces to bespoke smile makeovers, together, we’ll find the treatment that’s right for your lifestyle and budget. Your free consultation includes: Full Teeth & Gum Assessment. 3D Smile Preview. Bespoke Treatment Plan. Photos & Any Necessary X-Rays. Transparent Pricing & Finance Options. Book a free…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

Not on our list · Other

www.christie.com/news-resources/press-releases/dental-market-review-2025-press-release/

Captured 2026-10-14 Cited in 36 answers

The questions it was cited for

  • “What is the biggest dental company in the UK?”
  • “What are the biggest dental companies in the UK?”
  • “What are the top 10 dental companies?”
Words
1289
Schema types
None
FAQ schema
No
Question headings
0
Named author
None
Headings (H2, H3)
5, 12
Images
2
Published
2025-09-08
Backlinks to the page
0
Referring domains
0
Domain rank
48 of 100
9/8/2025Press Releases. Dental. Brokerage. Dental Market gains ground with stronger confidence and deal activity, says Christie & Co report. Specialist business property adviser, Christie & Co, has launched its Dental Market Review 2025 report, which offers a panoramic view of the UK dental business sector, spotlighting important areas, including sector ownership structures, market dynamics, pricing patterns, the appetite of banks to lend within the sector, and an extensive…
A citation identifies the page, not the passage it used; this is the page's opening text.

Pages read but not cited, same type and group

PageWordsSchema typesBacklinks to the pageDomain rank
www.trustpilot.com/review/mydentist.co.ukNot measuredNot measured095 of 100
assets-eu-01.kc-usercontent.com/6bb3df3c-b648-01ae-2357-22fa5c7d5f19/875a393c-1834-4982-a84c-0bf007e3c941/Dental%20Market%20Review%202022.pdfNot measuredNot measured276 of 100
www.beckersdental.com/dso-dpms/where-the-largest-dsos-stand-halfway-through-2026/Not measuredNot measured064 of 100

This capture records the page at its observation time, not necessarily when the AI answered.

The data

Details on what we measured and our data methodology.

  • 384answers
  • 128questions, 3 samples each
  • 270companies checked
  • gpt-5.1model

Personas

The Locked-Out NHS Patient

Archetype
Can't find or keep an NHS dentist and must decide whether to pay privately before pain gets worse
Age
25-55
Questions in this voice
4
Answers
66

The questions in this voice

  • Where can I find a 24-hour emergency dentist in Hertfordshire?
  • Which NHS dentists in Bristol are accepting new patients?
  • Are there any dentists in Salisbury taking on NHS patients?
  • Can you self refer to Eastman dental Hospital?
The 18 questions every persona asked
  1. Who is the best dentist in the UK?
  2. Which is the best dental plan in the UK?
  3. Which private dental plan in the UK is the best?
  4. What are the biggest dental companies in the UK?
  5. What is the best dental plan in the UK?
  6. Where can I find an affordable private dentist in London?
  7. Is mydentist NHS or private?
  8. What is the price list for mydentist in the UK?
  9. What is the biggest dental company in the UK?
  10. What are the top 10 dental companies?
  11. What's the best dental insurance in the UK?
  12. Is the Bupa dental plan worth it?
  13. How to find a private dentist in the UK?
  14. Is mydentist a good company?
  15. How much is a root canal at mydentist?
  16. How much does a mydentist dental plan cost?
  17. Is mydentist reputable?
  18. Why is Bupa dentist so expensive?

Data methodology

  • A company is "named" when an answer names it. We asked each question 3 times and counted every company named in every answer.

Every company we checked

All 270 companies on the list, most mentioned first.

Company nameDomainCategorySizeDRMentionsNamed by AI
Bupabupa.co.ukDental groupNational167Yes
mydentistmydentist.co.ukDental groupNational159Yes
Damira Dentaldamiradental.co.ukDental groupRegional15Yes
Together Dentaltogether.dentalDental groupRegional12Yes
Bhandal Dentalbhandaldental.co.ukDental groupRegional9Yes
Envisage Dentalenvisage-dental.co.ukDental groupBoutique7Yes
Dental Care Groupdentalcaregroup.co.ukDental groupBoutique5Yes
Smart Dental Caresmartdentalcare.co.ukDental groupRegional5Yes
Toothfullytoothfully.co.ukIndependent practiceBoutique4Yes
24 Hour Emergency Dentist24hour-emergencydentist.co.ukEmergencyBoutique3Yes
Dentaprimedentaprime.co.ukImplantsBoutique3Yes
Queenswayqueensway.co.ukIndependent practiceRegional3Yes
Whites Dentalwhitesdental.co.ukIndependent practiceNational3Yes
Clyde Munro Dentalclydemunrodental.comDental groupRegional2Yes
Dental Beauty Partnersdentalbeautypartners.co.ukCosmeticBoutique2Yes
Sensusensu.co.ukUnknownBoutique2Yes
Smile Dental Caresmile-dentalcare.co.ukIndependent practiceRegional2Yes
Straight Teeth Directstraightteethdirect.comOrthodonticsBoutique2Yes
Banning Dentalbanningdental.co.ukDental groupRegional1Yes
DD Groupddgroup.comDental groupNational1Yes
DR is the domain rating of the company's own site. Mentions count every time the 384 answers name the company, so one answer can count more than once.

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