SEO for Wix

What's standing in your way

You can't see what's broken

Most teams know rankings are slipping but can't pinpoint why. We start with a forensic audit so the strategy is grounded in data, not guesswork.

You can see the work but can't ship it

Strategy is the easy part. The blocker is implementation — getting the technical, content, and outreach work shipped without your team grinding to a halt.

You don't know what's working

Without clear measurement, every channel argues for credit. We instrument the work so the wins are obvious and the spend is defensible.

Four Frameworks. Every Account.

SEO

REST

Research, Evaluation, Strategy, Tactics. The 6-week waterfall that produces your keyword universe, content gaps, technical audit, and the prioritised content + technical plans.

Read about REST →

SEO

BOOM

Broken site, On-page, Off-page, Measurement. The implementation engine — fixed in 2-week sprints with 6-week milestones, prioritised by cash value, not issue type.

Read about BOOM →

Digital PR

DISCO

Discovery, Ideation, Sign-off, Creation, Outreach. The five-stage system that produces coverage on the publications your customers actually read.

Read about DISCO →

Digital PR

DDDD

Define, Design, Develop, Deploy. The four-stage system that turns audit findings into shipped creative campaigns and the links Google actually counts.

Read about DDDD →

From audit to compounding growth

Phase 1

Strategy

We audit your site, market, and competitors, then build a complete blueprint of what to ship.

Phase 2

Implementation

We embed with your team to ship the technical, content, and outreach work the strategy calls for.

Phase 3

Early traffic

First measurable traffic shifts land in the early weeks of implementation as quick wins compound.

Phase 4

Breakeven

Mid-engagement, organic traffic and pipeline reach the level the investment paid for.

Phase 5

Compounding

Long-term, SEO compounds — every page indexed and every link built keeps working without further spend.

Our SEO Approach for Wix

SEO is a vital element of running an e-commerce business, because it attracts new visitors to your website. Also, SEO-optimized websites deliver a better user experience, which boosts conversions. The 2014 report from Wolfgang Digital showed that forty percent of engagement with e-commerce platforms originates from organic search results. This engagement, the report claims, accounts for forty-one percent of conversions. Moreover, data from Search Engine Watch indicates that top ranking websites enjoy a 36.4 percent CTR (Click-through Rate). Undoubtedly, these figures demonstrate the benefits of effective brand promotion and advanced targeting – facilitated by SEO. The challenge is to achieve high search engine rankings, in the face of fierce competition for numerous keywords.

Wix has established a reputation as an easy-to-use website builder, due to its intuitive dashboard with drag-and-drop features - and its massive selection of high quality templates. Suffice to say, Wix SEO tools suit small businesses well. With title and meta options for website pages, this toolkit gives small businesses a head start when it comes to ranking. Even newly built Wix websites have been known to rank quickly with Google . SEO for Wix obviously has a big impact therefore, because new domains normally take a while to appear in organic search results.

Wix website owners have a smaller learning curve to go through than owners of Joomla, Drupal or Wordpress websites. With the Wix Website Editor, you can navigate to different pages and make changes easily, by clicking the relevant images or text boxes. In addition, the Wix SEO Wiz app allows you to monitor your progress, while you carry out the actions to optimise your site. This is great for staying organised.

It is simple to add new text boxes, images, forms and buttons in Wix, by dragging and dropping these elements onto pages. Often, search engines use sitemaps to analyse your website pages, before indexing, prioritising and ranking them. Websites without sitemaps take longer for search engines to evaluate, which - in turn – causes you to miss out on profitable traffic. Wix addresses this issue and does the heavy lifting for you, promptly generating XML sitemaps and updating them straightaway - whenever you add new product pages, landing pages or blog pages, etc.

All of this results in fresh, new, keyword-related content, which is precisely what Google wants. It is fair to say then, that the user-friendly nature of Wix's platform – which enables content to be published and updated quickly on a regular basis – greatly facilitates SEO for small business. It is often said that, to rank highly, you should publish content frequently, become an industry expert, and grow your website into an informational resource about the products you sell.

In terms of advanced features, Wix is not the best website builder on the market, however it is highly suitable for small businesses. No coding skills are required to use Wix, and it is not necessary to fiddle around with widgets or plugins. The Wix dashboard has in-built SEO functionality, and it is simple to connect Wix websites to the Google Search Console and Google Analytics - which both benefit SEO considerably. Wix allows you to showcase your website content effectively, and this is a great way of performing well in search engine results.

All websites on Wix can have SSL (Secure Sockets Layer) certificates enabled, and you can use HTTPS (Hyper Text Transfer Protocol Secure) to encrypt and authenticate your data. As well as helping to secure sensitive information, HTTPS is one of Google's lightweight ranking signals . Even if you do not collect personal data from the visitors to your website, you will still enhance your SEO by capitalising on Wix’s offer - and taking measures to use HTTPS on your site.

In all likelihood, when designing a website, you concentrate on its desktop appearance. However, in 2017, traffic from mobile devices surpassed desktop traffic - and Google gives priority to your mobile website for indexing and crawling. Fortunately, Wix websites are completely responsive and work fine on mobile. Get into the habit of previewing your website's appearance on mobile and desktop though. And, don't forget, Google will rank and index your mobile website, so - if there are any features that display on desktop only - Google will not factor these into its search ranking.

Although Wix had certain SEO problems historically, updates to the platform have resolved previous issues that stopped Wix websites from achieving good rankings.

Frequently asked

How quickly will we see results?

First measurable traffic movement lands in the early weeks of implementation. Meaningful pipeline impact typically lands mid-engagement once the technical and content work compounds.

What does the engagement look like?

We start with a strategy phase that builds your blueprint — technical, content, outreach — then we embed with your team to ship it. You get senior strategists on the account from day one.

Who actually does the work?

The same person you meet on the discovery call runs your account. No bait-and-switch to junior account managers. We're a small team by design.

How do we measure success?

We instrument every account against the metrics that move your pipeline — organic sessions, qualified leads, indexed pages, won keywords. Reporting is monthly with a quarterly business review.