Episode 46 – How to Optimise for the Google BERT algorithm update?

In this week’s episode of the Canonical Chronicle, we discuss:

馃槈 Optimising for the Google BERT algorithm

馃摎 Resources to learn more about natural language processing

馃槻 Page Speed and CrUX at Scale with Screaming Frog 12.0

0:21 What is Google BERT?

0:54 Examples of BERT changing the SERPs

1:22 Keywords as ‘transformers’ in the query

1:43 How to optimise for the Google BERT algorithm……lol

2:24 Resources to Learn about How Google’s BERT algorithm works

3:00 Things you can “kind of” do to “optimise” for BERT

4:00 Free Google sheet to do Natural Language Processing (NLP) and Search Console analysis

4:33 New Screaming Frog version 12 update is a banger

5:20 Getting page level page speed insight at scale with Screaming Frog

5:53 How to extract data from a webpage with Screaming Frog with Custom Extraction

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