You can't see what's broken
Most teams know rankings are slipping but can't pinpoint why. We start with a forensic audit so the strategy is grounded in data, not guesswork.
SEO for Industry
SEO for Food and Drink
Whether you are in catering, food delivery or are launching a new food or drink brand, Type A have a wealth of experience growing the top line revenue for food and drink brands from Just Eat to Brewdog to Prezzo Restaurants.
Trusted by Foxtons · UNILAD · BrewDog · eBay · Just Eat · University of Cambridge
The problem
What's standing in your way
You can see the work but can't ship it
Strategy is the easy part. The blocker is implementation — getting the technical, content, and outreach work shipped without your team grinding to a halt.
You don't know what's working
Without clear measurement, every channel argues for credit. We instrument the work so the wins are obvious and the spend is defensible.
How we deliver
Four Frameworks. Every Account.
SEO
REST
Research, Evaluation, Strategy, Tactics. The 6-week waterfall that produces your keyword universe, content gaps, technical audit, and the prioritised content + technical plans.
Read about REST →SEO
BOOM
Broken site, On-page, Off-page, Measurement. The implementation engine — fixed in 2-week sprints with 6-week milestones, prioritised by cash value, not issue type.
Read about BOOM →Digital PR
DISCO
Discovery, Ideation, Sign-off, Creation, Outreach. The five-stage system that produces coverage on the publications your customers actually read.
Read about DISCO →Digital PR
DDDD
Define, Design, Develop, Deploy. The four-stage system that turns audit findings into shipped creative campaigns and the links Google actually counts.
Read about DDDD →What working with us looks like
From audit to compounding growth
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Phase 1
Strategy
We audit your site, market, and competitors, then build a complete blueprint of what to ship.
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Phase 2
Implementation
We embed with your team to ship the technical, content, and outreach work the strategy calls for.
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Phase 3
Early traffic
First measurable traffic shifts land in the early weeks of implementation as quick wins compound.
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Phase 4
Breakeven
Mid-engagement, organic traffic and pipeline reach the level the investment paid for.
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Phase 5
Compounding
Long-term, SEO compounds — every page indexed and every link built keeps working without further spend.
Our SEO Approach for Food and Drink Companies
Since the pandemic struck in late 2019, many things got distracted globally, education, financial institutions, transport systems, and being hit the most was the health system. Most countries suffered inflation, and lots of businesses went down for a long period. The lockdown and the pandemic at large caused over 114 million people to lose their jobs during the pandemic worldwide.
And those who are resilient and adapted quickly to the new normal. Businesses had to shift goalposts. Those that had an adaptability model shifted and targeted a different market. With the loss of jobs and people going into lockdown, some things that were still essential for people's daily needs, fast-moving consumer goods.
What role does SEO play?
Many businesses' that used to depend more on exhibitions and walk-in clients, and they had to re-focus on targeting people who cared so much about their safety now more than ever, suddenly their online offering became the last stand to keep them afloat.
This was the moment for fast-consumer goods to create ways of finding themselves on the screen of their users, now that they have to be online to access new prospects.
As the trend changed, businesses in the food and drink sector had to re-evaluate. Think of new ways to create more engaging, educative, and meaningful content.
When setting out to a new target market, the right SEO agency gives you an opportunity to set a long-term goal of acquiring a larger number of customers whose way of life has changed. Type A has extensive experience working closely with businesses in the food and drink industry to understand their customer lifetime value, their online buying habits and their intention on the target keywords to increase revenue and sales.
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Questions
Frequently asked
Do new drinks brands need SEO?
Most new drinks brands have a unique selling point or special ingredient that makes them special. By building an SEO program around the benefits of the product and the ingredients you can quickly capture market share and grow your customers via Google.
How quickly will we see results?
First measurable traffic movement lands in the early weeks of implementation. Meaningful pipeline impact typically lands mid-engagement once the technical and content work compounds.
What does the engagement look like?
We start with a strategy phase that builds your blueprint — technical, content, outreach — then we embed with your team to ship it. You get senior strategists on the account from day one.
Who actually does the work?
The same person you meet on the discovery call runs your account. No bait-and-switch to junior account managers. We're a small team by design.
How do we measure success?
We instrument every account against the metrics that move your pipeline — organic sessions, qualified leads, indexed pages, won keywords. Reporting is monthly with a quarterly business review.
Ready to compete for industry search?
Tell us about your business and we'll come back with a forecast, a roadmap shape, and the names of the people who'd run your account.
Request a Proposal