---
title: "Property AI Visibility Index: US, Q4 2026 v2"
publisher: "Type A Media"
sector: "property"
sector_label: "Property"
country: "us"
country_label: "US"
issue: "q4-2026-v2"
issue_label: "Q4 2026 v2"
published: "2026-10-28T16:02:08Z"
# The dates of the answers the citation overview counts (chapter2.citation_overview.values.answer_window).
answers_collected:
  start: "2026-10-12"
  end: "2026-10-12"
models:
  - "gpt-5.1"
sample:
  answers: 384
  prompts: 128
  shared_prompts_per_persona: 18
  personas: 6
  samples_per_prompt: 3
  companies_checked: 104
version: "sha256:86c2e8dc678c0292acad9e8395b923c52461ddfd5b85e3a793efea9688df97e3"
canonical_url: "https://typeamedia.net/reports/ai-visibility-index-real-estate/us/"
data_url: "https://agency.typeamedia.net/feeds/avi/property/us/q4-2026-v2"
caveats:
  - "One model, gpt-5.1, wrote every answer."
  - "Each question ran 3 times; the 384 answers are 128 questions times 3 samples."
  - "review_path_anatomy: measured over 384, nothing to show (no answer cited a listed review platform)."
  - "review_platforms: measured over 197, nothing to show (no answer cited a listed review platform)."
---

# Property AI Visibility Index: US, Q4 2026 v2

**87%** of US real estate firms are invisible in AI search.

Type A Media AI Visibility Index. This file is the plain-text version of the report page https://typeamedia.net/reports/ai-visibility-index-real-estate/us/: the same sections in the same order, with the same figures. The data behind it, as JSON: https://agency.typeamedia.net/feeds/avi/property/us/q4-2026-v2

## Get this analysis for your own business

Type A Media offers a free analysis of how AI assistants see your business against this industry report. Get your free report and start tracking your prompts for free: https://report.typeamedia.net/free-analysis/start/1?utm_source=typeamedia.net&utm_medium=avi_report&utm_campaign=property-us

## Contents

- [Overview](https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#verdict)
- [AI winners](https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#industry)
- [Buyer personas](https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#buyers)
- [Sources](https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#sources)
- [What works](https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#whatworks)
- [The data](https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#methods)
- [All companies](https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#appendix)

## Overview

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#verdict

### Most US property firms were never named by AI assistants

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#verdict

The verdict, from the writer's copy:

This quarter's index measured whether AI assistants named US property firms when people asked real questions, and most firms were absent. 87% of the 104 firms surveyed appeared in no answer.

The quarter's answers describe a market the assistants mostly do not name. 90 of the 104 firms in the property US map were named in no answer (86.5%). Many answers went further and named nobody. 100 of the 384 answers named no firm at all (26.0%). The citations behind those answers also drew on a narrow set of sources. 36.1% of the 989 citations came from 5 of the 197 domains cited.

### How do companies show up in AI?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#overview

> **Most firms were never named in any answer**
>
> 87% of US real estate firms are invisible in AI search. The silence runs deeper than the firm count suggests. 100 of the 384 answers named no firm at all (26.0%).
>
> A firm absent from every answer is absent from every shortlist those answers produced. The first check for any firm in this market is whether its own name appeared at all.

We compared 104 companies across 128 prompts and 6 personas.

- **87%** of companies never appear in an AI answer
- **13%** appear at least once
- **12** companies appear for most buyer types
- **75%** of largest (traffic 250,000 and over) companies are visible, the highest share of any size
- **51** online platform mentions per 100 answers
- **384** answers analysed, 3 per prompt

## AI winners

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#industry

### Which companies appear in AI most often?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#industry

> **Each kind of client hears a different leader**
>
> CBRE led the Commercial investor persona, named in 29 of its 69 runs. Compass led the First time buyer persona, named in 21 of its 54 runs.
>
> Visibility in this market is decided persona by persona, not by a single league table. The client type a firm serves decides which of these lists it must appear in.

- **13%** of companies appear (14 of the 104 companies on the list are named in at least one answer)
- **74%** of answers name a company from our list
- **26%** of answers name no company

#### Companies with the highest overall AI visibility for all buyer types

Answers: how many of the 384 answers name the company. Share: Answers out of 384. The dataset's heatmap carries 40 companies: the universal tier, then the companies named most often. 90 companies on the list never appear.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Keller Williams | 99 | 26% |
| 2 | Compass | 92 | 24% |
| 3 | Redfin | 86 | 22% |
| 4 | Zillow | 66 | 17% |
| 5 | Coldwell Banker | 65 | 17% |
| 6 | RE/MAX | 64 | 17% |
| 7 | Realtor.com | 48 | 13% |
| 8 | Century 21 | 42 | 11% |
| 9 | eXp Realty | 39 | 10% |
| 10 | Sotheby's International Realty | 37 | 10% |
| 11 | Douglas Elliman | 36 | 9% |
| 12 | CBRE | 33 | 9% |
| 13 | Cushman & Wakefield | 30 | 8% |
| 14 | Corcoran Group | 27 | 7% |
| 15 | Colliers | 24 | 6% |
| 16 | eXp | 24 | 6% |
| 17 | JLL | 24 | 6% |
| 18 | Berkshire Hathaway HomeServices | 22 | 6% |
| 19 | LoopNet | 22 | 6% |
| 20 | Anywhere Advisors | 21 | 5% |
| 21 | Anywhere Real Estate | 21 | 5% |
| 22 | Newmark | 21 | 5% |
| 23 | HomeServices of America | 20 | 5% |
| 24 | Crexi | 19 | 5% |
| 25 | Brown Harris Stevens | 16 | 4% |
| 26 | CoStar | 16 | 4% |
| 27 | Marcus & Millichap | 15 | 4% |
| 28 | Prologis | 15 | 4% |
| 29 | Real Brokerage | 15 | 4% |
| 30 | Berkshire Hathaway | 14 | 4% |
| 31 | Blackstone | 14 | 4% |
| 32 | HomesUSA.com | 14 | 4% |
| 33 | Brookfield | 13 | 3% |
| 34 | Equity Residential | 13 | 3% |
| 35 | SERHANT. | 13 | 3% |
| 36 | CalPERS | 12 | 3% |
| 37 | KKR | 12 | 3% |
| 38 | AvalonBay | 11 | 3% |
| 39 | Starwood Capital | 11 | 3% |
| 40 | Greystar | 10 | 3% |

#### Companies with the highest overall AI visibility for The House Seller Weighing Commission

Answers: how many of this persona's 54 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 54. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Keller Williams | 16 | 30% |
| 2 | Compass | 14 | 26% |
| 3 | Redfin | 13 | 24% |
| 4 | Coldwell Banker | 10 | 19% |
| 5 | Zillow | 10 | 19% |
| 6 | RE/MAX | 9 | 17% |
| 7 | Realtor.com | 7 | 13% |
| 8 | Corcoran Group | 6 | 11% |
| 9 | Douglas Elliman | 6 | 11% |
| 10 | HomesUSA.com | 6 | 11% |
| 11 | Century 21 | 5 | 9% |
| 12 | Sotheby's International Realty | 4 | 7% |
| 13 | Trulia | 4 | 7% |
| 14 | Anywhere Real Estate | 4 | 7% |
| 15 | eXp Realty | 4 | 7% |
| 16 | Brown Harris Stevens | 3 | 6% |
| 17 | SERHANT. | 3 | 6% |
| 18 | Berkshire Hathaway HomeServices | 3 | 6% |
| 19 | Prologis | 3 | 6% |
| 20 | CBRE Investment Management | 3 | 6% |
| 21 | Equity Residential | 3 | 6% |
| 22 | AvalonBay | 3 | 6% |
| 23 | Houzeo | 3 | 6% |
| 24 | Anywhere Advisors | 3 | 6% |
| 25 | Coldwell Banker Realty | 3 | 6% |
| 26 | HomeServices of America | 3 | 6% |
| 27 | Howard Hanna Real Estate Services | 3 | 6% |
| 28 | Manhattan Realty Group | 2 | 4% |
| 29 | Modlin Group | 2 | 4% |
| 30 | Berkshire Hathaway | 2 | 4% |
| 31 | Sotheby's | 2 | 4% |
| 32 | Abu Dhabi Investment Authority (ADIA) | 2 | 4% |
| 33 | AXA IM Alts | 2 | 4% |
| 34 | PGIM Real Estate | 2 | 4% |
| 35 | Nuveen Real Estate | 2 | 4% |
| 36 | Brookfield Asset Management | 2 | 4% |
| 37 | Starwood Capital | 2 | 4% |
| 38 | Public Storage | 2 | 4% |
| 39 | Blackstone | 2 | 4% |
| 40 | Brokerless | 2 | 4% |
| 41 | FSBO.com | 2 | 4% |
| 42 | ForSaleByOwner.com | 2 | 4% |
| 43 | Facebook Marketplace | 2 | 4% |
| 44 | Craigslist | 2 | 4% |
| 45 | Ben Caballero | 2 | 4% |
| 46 | Sotheby’s | 2 | 4% |
| 47 | Long & Foster | 2 | 4% |
| 48 | Edina Realty | 2 | 4% |
| 49 | Real Brokerage | 2 | 4% |
| 50 | United Real Estate | 2 | 4% |

#### Companies with the highest overall AI visibility for The Budget-Conscious House Hunter

Answers: how many of this persona's 54 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 54. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Compass | 21 | 39% |
| 2 | Keller Williams | 20 | 37% |
| 3 | Coldwell Banker | 16 | 30% |
| 4 | RE/MAX | 14 | 26% |
| 5 | Redfin | 14 | 26% |
| 6 | Zillow | 13 | 24% |
| 7 | Century 21 | 11 | 20% |
| 8 | eXp Realty | 10 | 19% |
| 9 | Realtor.com | 9 | 17% |
| 10 | Berkshire Hathaway HomeServices | 8 | 15% |
| 11 | eXp | 7 | 13% |
| 12 | Douglas Elliman | 6 | 11% |
| 13 | Sotheby's International Realty | 6 | 11% |
| 14 | Anywhere Advisors | 5 | 9% |
| 15 | Corcoran Group | 4 | 7% |
| 16 | HomeServices of America | 4 | 7% |
| 17 | Brown Harris Stevens | 3 | 6% |
| 18 | Nest Seekers International | 3 | 6% |
| 19 | SERHANT. | 3 | 6% |
| 20 | Blackstone | 3 | 6% |
| 21 | Brookfield | 3 | 6% |
| 22 | Prologis | 3 | 6% |
| 23 | Simon Property Group | 3 | 6% |
| 24 | Sotheby’s | 3 | 6% |
| 25 | HomesUSA.com | 3 | 6% |
| 26 | Real Brokerage | 3 | 6% |
| 27 | Berkshire Hathaway | 2 | 4% |
| 28 | KKR | 2 | 4% |
| 29 | Starwood Capital | 2 | 4% |
| 30 | Apollo | 2 | 4% |
| 31 | AvalonBay | 2 | 4% |
| 32 | Equity Residential | 2 | 4% |
| 33 | Realty Income | 2 | 4% |
| 34 | American Tower | 2 | 4% |
| 35 | Crown Castle | 2 | 4% |
| 36 | Equinix | 2 | 4% |
| 37 | Public Storage | 2 | 4% |
| 38 | Trulia | 2 | 4% |
| 39 | Anywhere Real Estate | 2 | 4% |
| 40 | Howard Hanna Real Estate | 2 | 4% |
| 41 | Side | 2 | 4% |
| 42 | Peerage Realty Partners | 2 | 4% |
| 43 | The Agency | 1 | 2% |
| 44 | Eklund \| Gomes Team | 1 | 2% |
| 45 | The Agency One Rock | 1 | 2% |
| 46 | Modlin Group | 1 | 2% |
| 47 | Coleman Real Estate Group | 1 | 2% |
| 48 | Christie's International Real Estate Group | 1 | 2% |
| 49 | Carlyle | 1 | 2% |
| 50 | Mid-America Apartment Communities | 1 | 2% |

#### Companies with the highest overall AI visibility for The Career-Change Realtor Hopeful

Answers: how many of this persona's 63 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 63. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Keller Williams | 27 | 43% |
| 2 | Redfin | 22 | 35% |
| 3 | Coldwell Banker | 18 | 29% |
| 4 | RE/MAX | 18 | 29% |
| 5 | Compass | 15 | 24% |
| 6 | Century 21 | 15 | 24% |
| 7 | eXp Realty | 14 | 22% |
| 8 | Zillow | 11 | 17% |
| 9 | Real | 9 | 14% |
| 10 | Sotheby's International Realty | 8 | 13% |
| 11 | Realtor.com | 8 | 13% |
| 12 | eXp | 8 | 13% |
| 13 | Douglas Elliman | 6 | 10% |
| 14 | Corcoran Group | 5 | 8% |
| 15 | Berkshire Hathaway | 5 | 8% |
| 16 | LPT | 4 | 6% |
| 17 | Berkshire Hathaway HomeServices | 4 | 6% |
| 18 | Brown Harris Stevens | 3 | 5% |
| 19 | Nest Seekers International | 3 | 5% |
| 20 | SERHANT. | 3 | 5% |
| 21 | Modlin Group | 3 | 5% |
| 22 | Christie’s International Real Estate Group | 3 | 5% |
| 23 | Realty ONE Group | 3 | 5% |
| 24 | Fathom | 3 | 5% |
| 25 | Anywhere Real Estate | 3 | 5% |
| 26 | Anywhere Advisors | 3 | 5% |
| 27 | HomeServices of America | 3 | 5% |
| 28 | Hudson Advisory Team | 2 | 3% |
| 29 | Sotheby’s | 2 | 3% |
| 30 | Real Brokerage | 2 | 3% |
| 31 | Sotheby's | 2 | 3% |
| 32 | CalPERS | 2 | 3% |
| 33 | Blackstone | 2 | 3% |
| 34 | Brookfield | 2 | 3% |
| 35 | KKR | 2 | 3% |
| 36 | Trulia | 2 | 3% |
| 37 | KW | 2 | 3% |
| 38 | Better Homes & Gardens | 2 | 3% |
| 39 | HomesUSA.com | 2 | 3% |
| 40 | @properties | 2 | 3% |
| 41 | Coldwell Banker Realty | 2 | 3% |
| 42 | LoKation | 2 | 3% |
| 43 | Coldwell Banker Warburg | 1 | 2% |
| 44 | Bond | 1 | 2% |
| 45 | The Agency One Rock | 1 | 2% |
| 46 | Manhattan Realty Group | 1 | 2% |
| 47 | Next Step Realty | 1 | 2% |
| 48 | MTY Group | 1 | 2% |
| 49 | The Glazer Team at Corcoran | 1 | 2% |
| 50 | Coleman Real Estate Group | 1 | 2% |

#### Companies with the highest overall AI visibility for The Landlord Weighing a Property Manager

Answers: how many of this persona's 90 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 90. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Redfin | 13 | 14% |
| 2 | Zillow | 11 | 12% |
| 3 | Keller Williams | 10 | 11% |
| 4 | Compass | 9 | 10% |
| 5 | Realtor.com | 9 | 10% |
| 6 | Greystar | 9 | 10% |
| 7 | Avail | 7 | 8% |
| 8 | Apartments.com | 7 | 8% |
| 9 | iPropertyManagement | 7 | 8% |
| 10 | Douglas Elliman | 6 | 7% |
| 11 | Sotheby's International Realty | 6 | 7% |
| 12 | Buildium | 6 | 7% |
| 13 | RE/MAX | 6 | 7% |
| 14 | RPM Living | 6 | 7% |
| 15 | Asset Living | 6 | 7% |
| 16 | Corcoran Group | 5 | 6% |
| 17 | Zillow Rental Manager | 5 | 6% |
| 18 | Hemlane | 4 | 4% |
| 19 | Equity Residential | 4 | 4% |
| 20 | Anywhere Real Estate | 4 | 4% |
| 21 | Willow Bridge Property Company | 4 | 4% |
| 22 | Greystar Real Estate Partners | 4 | 4% |
| 23 | TurboTenant | 4 | 4% |
| 24 | AppFolio | 4 | 4% |
| 25 | Brown Harris Stevens | 3 | 3% |
| 26 | SERHANT. | 3 | 3% |
| 27 | CBRE | 3 | 3% |
| 28 | Cushman & Wakefield | 3 | 3% |
| 29 | RentRedi | 3 | 3% |
| 30 | AvalonBay | 3 | 3% |
| 31 | Allianz | 3 | 3% |
| 32 | HomeRiver Group | 3 | 3% |
| 33 | BH Management | 3 | 3% |
| 34 | Real Property Management | 3 | 3% |
| 35 | CBRE Group, Inc. | 3 | 3% |
| 36 | Coldwell Banker | 3 | 3% |
| 37 | Anywhere Advisors | 3 | 3% |
| 38 | Coldwell Banker Realty | 3 | 3% |
| 39 | eXp Realty | 3 | 3% |
| 40 | HomeServices of America | 3 | 3% |
| 41 | Real Brokerage | 3 | 3% |
| 42 | Avenue5 Residential | 3 | 3% |
| 43 | Bozzuto | 3 | 3% |
| 44 | FirstService Residential | 3 | 3% |
| 45 | Deca Property Management | 3 | 3% |
| 46 | JLL | 2 | 2% |
| 47 | Newmark | 2 | 2% |
| 48 | Innago | 2 | 2% |
| 49 | Blackstone | 2 | 2% |
| 50 | Brookfield Asset Management | 2 | 2% |

#### Companies with the highest overall AI visibility for The Small Business Owner Eyeing Commercial Space

Answers: how many of this persona's 69 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 69. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | CBRE | 29 | 42% |
| 2 | Cushman & Wakefield | 27 | 39% |
| 3 | Colliers | 24 | 35% |
| 4 | JLL | 21 | 30% |
| 5 | Newmark | 19 | 28% |
| 6 | LoopNet | 19 | 28% |
| 7 | Crexi | 19 | 28% |
| 8 | CoStar | 16 | 23% |
| 9 | Compass | 14 | 20% |
| 10 | Marcus & Millichap | 14 | 20% |
| 11 | Zillow | 11 | 16% |
| 12 | Redfin | 9 | 13% |
| 13 | Realtor.com | 8 | 12% |
| 14 | Douglas Elliman | 7 | 10% |
| 15 | Savills | 7 | 10% |
| 16 | Cresa | 7 | 10% |
| 17 | Keller Williams | 7 | 10% |
| 18 | Eastdil Secured | 6 | 9% |
| 19 | JLL (Jones Lang LaSalle) | 6 | 9% |
| 20 | RE/MAX | 6 | 9% |
| 21 | Sotheby's International Realty | 6 | 9% |
| 22 | CityFeet | 6 | 9% |
| 23 | CBRE Group, Inc. | 5 | 7% |
| 24 | Showcase | 5 | 7% |
| 25 | Ten-X | 5 | 7% |
| 26 | eXp | 4 | 6% |
| 27 | Anywhere Advisors | 4 | 6% |
| 28 | eXp Realty | 4 | 6% |
| 29 | Anywhere Real Estate | 4 | 6% |
| 30 | HomeServices of America | 3 | 4% |
| 31 | Hughes Marino | 3 | 4% |
| 32 | Abu Dhabi Investment Authority | 3 | 4% |
| 33 | GIC | 3 | 4% |
| 34 | Qatar Investment Authority | 3 | 4% |
| 35 | Norges Bank Investment Management | 3 | 4% |
| 36 | CalPERS | 3 | 4% |
| 37 | Prologis | 3 | 4% |
| 38 | CBRE Investment Management | 3 | 4% |
| 39 | Real Brokerage | 3 | 4% |
| 40 | CommercialCafe | 3 | 4% |
| 41 | Corcoran Group | 2 | 3% |
| 42 | Mohr Partners | 2 | 3% |
| 43 | Coldwell Banker | 2 | 3% |
| 44 | Berkshire Hathaway HomeServices | 2 | 3% |
| 45 | Savills (North America) | 2 | 3% |
| 46 | CPP Investments | 2 | 3% |
| 47 | Allianz | 2 | 3% |
| 48 | Prudential | 2 | 3% |
| 49 | Swiss Life | 2 | 3% |
| 50 | Blackstone Real Estate | 2 | 3% |

#### Companies with the highest overall AI visibility for The Relocating Employee

Answers: how many of this persona's 54 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 54. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Compass | 19 | 35% |
| 2 | Keller Williams | 19 | 35% |
| 3 | Coldwell Banker | 16 | 30% |
| 4 | Redfin | 15 | 28% |
| 5 | RE/MAX | 11 | 20% |
| 6 | Zillow | 10 | 19% |
| 7 | Sotheby's International Realty | 7 | 13% |
| 8 | Century 21 | 7 | 13% |
| 9 | Realtor.com | 7 | 13% |
| 10 | Cartus | 6 | 11% |
| 11 | SIRVA | 6 | 11% |
| 12 | Corcoran Group | 5 | 9% |
| 13 | Douglas Elliman | 5 | 9% |
| 14 | Berkshire Hathaway HomeServices | 5 | 9% |
| 15 | Berkshire Hathaway | 5 | 9% |
| 16 | Graebel | 4 | 7% |
| 17 | Anywhere Real Estate | 4 | 7% |
| 18 | eXp | 4 | 7% |
| 19 | Brookfield | 4 | 7% |
| 20 | eXp Realty | 4 | 7% |
| 21 | HomeServices of America | 4 | 7% |
| 22 | Brown Harris Stevens | 3 | 6% |
| 23 | Altair | 3 | 6% |
| 24 | CalPERS | 3 | 6% |
| 25 | Blackstone | 3 | 6% |
| 26 | Starwood Capital | 3 | 6% |
| 27 | KKR | 3 | 6% |
| 28 | Carlyle | 3 | 6% |
| 29 | Apollo | 3 | 6% |
| 30 | Prologis | 3 | 6% |
| 31 | Equinix | 3 | 6% |
| 32 | Digital Realty | 3 | 6% |
| 33 | Public Storage | 3 | 6% |
| 34 | AvalonBay | 3 | 6% |
| 35 | Equity Residential | 3 | 6% |
| 36 | Better Homes & Gardens | 3 | 6% |
| 37 | Anywhere Advisors | 3 | 6% |
| 38 | The Agency One Rock | 2 | 4% |
| 39 | Nest Seekers International | 2 | 4% |
| 40 | ERA | 2 | 4% |
| 41 | CalSTRS | 2 | 4% |
| 42 | MetLife | 2 | 4% |
| 43 | Prudential | 2 | 4% |
| 44 | Allianz | 2 | 4% |
| 45 | BlackRock | 2 | 4% |
| 46 | Vanguard | 2 | 4% |
| 47 | State Street | 2 | 4% |
| 48 | Lennar | 2 | 4% |
| 49 | D.R. Horton | 2 | 4% |
| 50 | Simon Property Group | 2 | 4% |

### Where are the invisible companies?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#gap

> **Local brokerages form the largest invisible group**
>
> 90 of the 104 mapped firms appeared in no answer. Local Brokerages & Agent Teams is the largest invisible group, with 29 firms named in no answer.
>
> A firm in the invisible group did not appear lower down an answer; it did not appear at all. For a local brokerage the absence covers its entire category, and the names given instead are national.

14 of the 104 companies appear in at least one answer. The other 90 never do.

Visible: 14 (13%). Invisible: 90 (87%).

#### Where the visible companies sit

Companies: how many of the 14 visible companies are in each group. Share: out of 14.

| Group | Companies | Share |
| --- | ---: | ---: |
| National & Full-Service Brokerages | 8 | 57% |
| Online & Flat-Fee Brokerages | 4 | 29% |
| Commercial Real Estate Firms | 1 | 7% |
| Property & Rental Management | 1 | 7% |

#### Where the invisible companies sit

Companies: how many of the 90 invisible companies are in each group. Share: out of 90.

| Group | Companies | Share |
| --- | ---: | ---: |
| Local Brokerages & Agent Teams | 29 | 32% |
| Property & Rental Management | 17 | 19% |
| National & Full-Service Brokerages | 16 | 18% |
| Commercial Real Estate Firms | 14 | 16% |
| Online & Flat-Fee Brokerages | 9 | 10% |
| Relocation & Military Specialists | 4 | 4% |
| Property-Adjacent Firms (builders, lenders, investors, tech) | 1 | 1% |

### Which kinds of companies does AI see?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#categories

> **Whole categories went unnamed across every answer**
>
> Local Brokerages & Agent Teams: 0 of 29 firms were named (0%). National & Full-Service Brokerages: 8 of 24 firms were named (33.3%), against 13.5% across the market.
>
> A local brokerage is not losing to a nearby rival in these answers; its whole category is absent. The names an assistant gives instead belong to national brands.

Visible: the companies in each category that appear in at least one answer, out of the category's companies. Share: Visible out of the category.

| Category | Visible | Share | Companies in the category |
| --- | ---: | ---: | ---: |
| National & Full-Service Brokerages | 8 | 33% | 24 |
| Online & Flat-Fee Brokerages | 4 | 31% | 13 |
| Commercial Real Estate Firms | 1 | 7% | 15 |
| Property & Rental Management | 1 | 6% | 18 |
| Local Brokerages & Agent Teams | 0 | 0% | 29 |
| Relocation & Military Specialists | 0 | 0% | 4 |
| Property-Adjacent Firms (builders, lenders, investors, tech) | 0 | 0% | 1 |

### Does the size of a company change its AI visibility?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#sizes

> **The smallest firms were never named**
>
> Small (traffic under 10,000): 0 of 43 firms were named (0%). Largest (traffic 250,000 and over): 6 of 8 firms were named (75%).
>
> For a small firm the question is not position but presence, since no firm of its size was named at all. Appearing in a single answer is the first measurable step.

Visible: the companies in each size tier that appear in at least one answer, out of the tier's companies. Share: Visible out of the tier.

| Size tier | Visible | Companies in the tier | Share |
| --- | ---: | ---: | ---: |
| Largest (traffic 250,000 and over) | 6 | 8 | 75% |
| Large (traffic 50,000 to 249,999) | 5 | 17 | 29% |
| Mid-size (traffic 10,000 to 49,999) | 3 | 31 | 10% |
| Small (traffic under 10,000) | 0 | 43 | 0% |

### Which companies does AI name for almost every buyer?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#universal

> **A small tier appears for every kind of client**
>
> 12 firms appeared across the widest spread of personas. The tier spans portals such as Zillow and Realtor.com alongside brokerages such as Compass, Coldwell Banker and Douglas Elliman.
>
> 1 of the 6 personas are led by a firm that is not in the universal tier. A firm courting a single persona is, in almost every case, competing with a name that already appears for all of them.

The 12 companies in the universal tier: named for most buyer personas. Personas reached: the personas with at least one answer that names the company, out of 6. Answers: how many of the 384 answers name the company.

| Company | Group | Personas reached | Answers |
| --- | --- | ---: | ---: |
| Keller Williams | National & full-service brokerages | 6 of 6 | 99 |
| Compass | National & full-service brokerages | 6 of 6 | 92 |
| Redfin | Online & flat-fee brokerages | 6 of 6 | 86 |
| Zillow | Other national brands | 6 of 6 | 66 |
| Coldwell Banker | Other national brands | 6 of 6 | 65 |
| RE/MAX | National & full-service brokerages | 6 of 6 | 64 |
| Realtor.com | Other national brands | 6 of 6 | 48 |
| Century 21 | Other national brands | 6 of 6 | 42 |
| eXp Realty | Other national brands | 6 of 6 | 39 |
| Sotheby's International Realty | National & full-service brokerages | 6 of 6 | 37 |
| Douglas Elliman | National & full-service brokerages | 6 of 6 | 36 |
| Corcoran Group | Other national brands | 6 of 6 | 27 |

### Do companies people search for by name get named by AI?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#demand

> **Firms with high brand demand appeared far more often**
>
> 1–100 a month: 0 of 23 firms appeared in an answer. Over 10,000 a month: 8 of 11 firms appeared in an answer.
>
> Large (traffic 50,000 to 249,999): 5 of 17 firms were named (29.4%), against 13.5% across the market. A firm should learn which band it sits in before planning anything else.

Visible: the companies in each brand search band that appear in at least one answer, out of the band's companies. Share: Visible out of the band. 93 of 104 companies have a search figure.

| Brand searches a month | Visible | Companies in the band | Share |
| --- | ---: | ---: | ---: |
| No brand searches | 0 | 0 |  |
| 1–100 a month | 0 | 23 | 0% |
| 101–1,000 a month | 1 | 36 | 3% |
| 1,001–10,000 a month | 3 | 23 | 13% |
| Over 10,000 a month | 8 | 11 | 73% |

11 companies have no search figure and sit outside every band: keyword not acceptable to the provider (too short, too long, over ten words, only punctuation, or carries a symbol Google Ads refuses); provider returned no figure for this keyword.

### How many companies does AI name that are not on our list?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#offlist

- **418** different companies named in 284 answers
- **14** of them are on the list we checked
- **97%** are not on the list (404)

How the dataset counts a company: distinct firms by the extractor's own norm; a firm the list holds is one with a landscape_firm_id.

#### Named most often, not on our list

Answers: the answers that name the company. Share: out of the 284 answers that name any company.

| Company | Answers | Share |
| --- | ---: | ---: |
| Zillow | 66 | 23% |
| Coldwell Banker | 65 | 23% |
| Realtor.com | 48 | 17% |
| Century 21 | 42 | 15% |
| eXp Realty | 39 | 14% |
| CBRE | 33 | 12% |
| Cushman & Wakefield | 30 | 11% |
| Corcoran | 27 | 10% |
| JLL | 24 | 8% |
| eXp | 24 | 8% |

## Buyer personas

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#buyers

### Does the buyer persona change the results?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#buyers

> **Few firms appear for every persona**
>
> 12 firms appeared across the widest spread of personas. Compass appeared for 6 of the 6 personas.
>
> A firm that appears for one persona and not another is invisible to a whole class of client. Comparing its own spread with Compass or Redfin shows which personas it has yet to appear for.

Each cell: the share of that persona's answers that name the company, then the answers behind it. Each column heading gives the persona's answers. Rows: the 40 companies the dataset's heatmap carries, most named first.

| Company | Seller (54) | Buyer (54) | Aspiring Agent (63) | Landlord (90) | Commercial Buyer (69) | Relocator (54) |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| Keller Williams | 30% (16) | 37% (20) | 43% (27) | 11% (10) | 10% (7) | 35% (19) |
| Compass | 26% (14) | 39% (21) | 24% (15) | 10% (9) | 20% (14) | 35% (19) |
| Redfin | 24% (13) | 26% (14) | 35% (22) | 14% (13) | 13% (9) | 28% (15) |
| Zillow | 19% (10) | 24% (13) | 17% (11) | 12% (11) | 16% (11) | 19% (10) |
| Coldwell Banker | 19% (10) | 30% (16) | 29% (18) | 3% (3) | 3% (2) | 30% (16) |
| RE/MAX | 17% (9) | 26% (14) | 29% (18) | 7% (6) | 9% (6) | 20% (11) |
| Realtor.com | 13% (7) | 17% (9) | 13% (8) | 10% (9) | 12% (8) | 13% (7) |
| Century 21 | 9% (5) | 20% (11) | 24% (15) | 2% (2) | 3% (2) | 13% (7) |
| eXp Realty | 7% (4) | 19% (10) | 22% (14) | 3% (3) | 6% (4) | 7% (4) |
| Sotheby's International Realty | 7% (4) | 11% (6) | 13% (8) | 7% (6) | 9% (6) | 13% (7) |
| Douglas Elliman | 11% (6) | 11% (6) | 10% (6) | 7% (6) | 10% (7) | 9% (5) |
| CBRE | 0% (0) | 2% (1) | 0% (0) | 3% (3) | 42% (29) | 0% (0) |
| Cushman & Wakefield | 0% (0) | 0% (0) | 0% (0) | 3% (3) | 39% (27) | 0% (0) |
| Corcoran Group | 11% (6) | 7% (4) | 8% (5) | 6% (5) | 3% (2) | 9% (5) |
| Colliers | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 35% (24) | 0% (0) |
| eXp | 2% (1) | 13% (7) | 13% (8) | 0% (0) | 6% (4) | 7% (4) |
| JLL | 0% (0) | 2% (1) | 0% (0) | 2% (2) | 30% (21) | 0% (0) |
| Berkshire Hathaway HomeServices | 6% (3) | 15% (8) | 6% (4) | 0% (0) | 3% (2) | 9% (5) |
| LoopNet | 0% (0) | 0% (0) | 2% (1) | 2% (2) | 28% (19) | 0% (0) |
| Anywhere Advisors | 6% (3) | 9% (5) | 5% (3) | 3% (3) | 6% (4) | 6% (3) |
| Anywhere Real Estate | 7% (4) | 4% (2) | 5% (3) | 4% (4) | 6% (4) | 7% (4) |
| Newmark | 0% (0) | 0% (0) | 0% (0) | 2% (2) | 28% (19) | 0% (0) |
| HomeServices of America | 6% (3) | 7% (4) | 5% (3) | 3% (3) | 4% (3) | 7% (4) |
| Crexi | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 28% (19) | 0% (0) |
| Brown Harris Stevens | 6% (3) | 6% (3) | 5% (3) | 3% (3) | 1% (1) | 6% (3) |
| CoStar | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 23% (16) | 0% (0) |
| Marcus & Millichap | 0% (0) | 0% (0) | 0% (0) | 1% (1) | 20% (14) | 0% (0) |
| Prologis | 6% (3) | 6% (3) | 2% (1) | 2% (2) | 4% (3) | 6% (3) |
| Real Brokerage | 4% (2) | 6% (3) | 3% (2) | 3% (3) | 4% (3) | 4% (2) |
| Berkshire Hathaway | 4% (2) | 4% (2) | 8% (5) | 0% (0) | 0% (0) | 9% (5) |
| Blackstone | 4% (2) | 6% (3) | 3% (2) | 2% (2) | 3% (2) | 6% (3) |
| HomesUSA.com | 11% (6) | 6% (3) | 3% (2) | 1% (1) | 0% (0) | 4% (2) |
| Brookfield | 2% (1) | 6% (3) | 3% (2) | 1% (1) | 3% (2) | 7% (4) |
| Equity Residential | 6% (3) | 4% (2) | 2% (1) | 4% (4) | 0% (0) | 6% (3) |
| SERHANT. | 6% (3) | 6% (3) | 5% (3) | 3% (3) | 0% (0) | 2% (1) |
| CalPERS | 2% (1) | 2% (1) | 3% (2) | 2% (2) | 4% (3) | 6% (3) |
| KKR | 2% (1) | 4% (2) | 3% (2) | 2% (2) | 3% (2) | 6% (3) |
| AvalonBay | 6% (3) | 4% (2) | 0% (0) | 3% (3) | 0% (0) | 6% (3) |
| Starwood Capital | 4% (2) | 4% (2) | 2% (1) | 2% (2) | 1% (1) | 6% (3) |
| Greystar | 2% (1) | 0% (0) | 0% (0) | 10% (9) | 0% (0) | 0% (0) |

### Does each buyer see a different market?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#markets

> **Each persona names a different set of firms**
>
> 199 distinct firms were named by the Landlord persona's answers. 90 distinct firms were named by the Buyer persona's answers.
>
> CBRE led the Commercial Buyer persona, named in 29 of that persona's 69 runs (42.0%). The leaders differ by persona, so a firm should pick one persona and build pages that answer its questions first.

Different companies named across each persona's answers.

| Persona | Different companies named |
| --- | ---: |
| The House Seller Weighing Commission | 128 |
| The Budget-Conscious House Hunter | 90 |
| The Career-Change Realtor Hopeful | 96 |
| The Landlord Weighing a Property Manager | 199 |
| The Small Business Owner Eyeing Commercial Space | 157 |
| The Relocating Employee | 116 |

### What does AI actually say?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#quotes

> **The same question draws different names by persona**
>
> Asked for the top brokers in New York City, buyers, sellers and relocators all heard the same names: Compass, Corcoran Group and Douglas Elliman. The commercial investor asking the same question heard CBRE, JLL, Cushman & Wakefield and Newmark instead.
>
> Reading the answers a client actually receives shows which rivals fill the space a firm is absent from. Each quote is checkable against the exact question that produced it.

The page shows the opening of real answers in each persona's voice. The excerpts stay on the page: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#quotes. Here: the question and the companies each one names.

#### The House Seller Weighing Commission: 3 of 10 answers

- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, Manhattan Realty Group, Platinum Properties, The Agency One Rock, SERHANT., Hudson Advisory Team at Compass, Eklund│Gomes Team at Douglas Elliman, Modlin Group, Deborah Grubman Team at Corcoran.
- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Douglas Elliman, Brown Harris Stevens, Compass, SERHANT., Sotheby's International Realty, Nest Seekers, Warburg, The Agency.
- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, SERHANT., Keller Williams, Hudson Advisory Team, Eklund | Gomes Team, Modlin Group, Manhattan Realty Group, Next Step Realty, New York Living Solutions.

#### The Budget-Conscious House Hunter: 3 of 10 answers

- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, Nest Seekers International, Sotheby's International Realty, SERHANT., Keller Williams, The Agency, Eklund | Gomes Team.
- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, Nest Seekers International, Sotheby's International Realty, SERHANT., Keller Williams, The Agency One Rock, Modlin Group, Coleman Real Estate Group, Christie's International Real Estate Group.
- "Who are the top real estate brokers in New York City?" Named: The Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, SERHANT., Sotheby's International Realty, Nest Seekers International, Keller Williams.

#### The Career-Change Realtor Hopeful: 3 of 10 answers

- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, Nest Seekers International, Keller Williams, SERHANT., Sotheby's International Realty, Coldwell Banker Warburg, Bond, The Agency One Rock, Modlin Group, Manhattan Realty Group, Next Step Realty, MTY Group, The Glazer Team at Corcoran, Hudson Advisory Team.
- "Who are the top real estate brokers in New York City?" Named: The Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, SERHANT., Sotheby's International Realty, Nest Seekers International, Keller Williams, Modlin Group, Coleman Real Estate Group.
- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, Christie’s International Real Estate Group, Sotheby's International Realty, Hudson Advisory Team, Modlin Group, SERHANT., Nest Seekers International.

#### The Landlord Weighing a Property Manager: 3 of 10 answers

- "Who are the top real estate brokers in New York City?" Named: The Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, SERHANT., Nest Seekers International, BOND New York, Living New York, CBRE, Cushman & Wakefield, JLL, Newmark, Savills.
- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, SERHANT., Sotheby's International Realty, Nest Seekers, Keller Williams, The Agency One Rock, The Modlin Group, Coleman Real Estate Group, Christie's International Real Estate Group.
- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, SERHANT., Keller Williams, Daniel Gale Sotheby's, Sotheby's International Realty, Warburg, Coldwell Banker Warburg, CBRE, Cushman & Wakefield, JLL, Newmark, Eastdil Secured, Ariel Property Advisors, Marcus & Millichap, EPIC Commercial, Skyline Properties.

#### The Small Business Owner Eyeing Commercial Space: 3 of 10 answers

- "Who are the top real estate brokers in New York City?" Named: CBRE, Colliers, Cushman & Wakefield, Compass, JLL, Douglas Elliman, Newmark, Savills, Marcus & Millichap, Meridian, Ariel, Eastdil Secured, The Corcoran Group, Brown Harris Stevens.
- "Who are the top real estate brokers in New York City?" Named: CBRE, Colliers, JLL, Jones Lang LaSalle, Cushman & Wakefield, Newmark, Savills, Marcus & Millichap, Eastdil Secured, TerraCRG, Skyline Properties, Cresa, Mohr Partners, Vestian, TenantBase, Reqodata, CoStar, LoopNet, Crexi.
- "Who are the top real estate brokers in New York City?" Named: CBRE, Colliers, JLL (Jones Lang LaSalle), Douglas Elliman, Cushman & Wakefield, Compass, Newmark, Savills, Eastdil Secured, Marcus & Millichap, Ariel Property Advisors, Pinnacle Realty, IPRG, B6, RIPCO Real Estate, Metro Manhattan Office Space, Corcoran, Brown Harris Stevens (BHS).

#### The Relocating Employee: 3 of 10 answers

- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, The Agency One Rock, Sotheby's International Realty.
- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, SERHANT., Nest Seekers International, Modlin Group, The Agency One Rock.
- "Who are the top real estate brokers in New York City?" Named: Corcoran Group, Compass, Brown Harris Stevens, Douglas Elliman, Halstead, Sotheby's International Realty, Nest Seekers International, Keller Williams, Keller Williams NYC, New York Living Solutions.

### Does the same prompt produce the same results?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#repeats

> **Repeated asks return partly different shortlists**
>
> Each question was put to the assistant several times. Repeated asks about the same question overlapped by 34.5% on average.
>
> 90 of the 104 firms in the property US map were named in no answer (86.5%). A firm should judge its visibility across repeated runs; a single answer proves little either way.

- **35%** average overlap of the companies named when the same prompt runs again
- **109** prompts that named a company in at least one run
- **3** runs of each prompt

#### Example prompt 1: "Who is the largest real estate company in America?"

| Run | Domains cited |
| ---: | --- |
| 1 | realestatealmanac.com |
| 2 | kwri.kw.com, realestatealmanac.com |
| 3 | No source cited in this answer. |

#### Example prompt 2: "Who is the number one REALTOR in Florida?"

| Run | Domains cited |
| ---: | --- |
| 1 | elliman.com, realtrends.com |
| 2 | carpenterkessel.com |
| 3 | elliman.com |

#### Example prompt 3: "Who is the #1 realtor in the US?"

| Run | Domains cited |
| ---: | --- |
| 1 | housingwire.com |
| 2 | housingwire.com |
| 3 | housingwire.com |

### Does AI cite a source when it recommends?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#retrieval

> **Most naming answers cited a source**
>
> 186 of the 384 answers named a firm and cited a source. 100 of the 384 answers named no firm at all.
>
> 98 of the 384 answers named a firm without citing a source. A firm absent from the pages assistants cite is named only when the model remembers it.

Answers: the answers that did each thing. Share: out of the 384 answers.

| What the answer did | Answers | Share |
| --- | ---: | ---: |
| Name a company and cite a source | 186 | 48% |
| Name a company with no source | 98 | 26% |
| Cite a source and name no company | 38 | 10% |
| Name no company and cite no source | 62 | 16% |

### Fame or search: how do companies get into an answer?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#doors

> **Firms are named from memory or from cited pages**
>
> 167 firms were named from the model's memory alone. 360 firms were named through a cited source.
>
> Local Brokerages & Agent Teams: 0 of 29 firms were named (0.0%), against 13.5% across the market. A firm the model does not know from memory has one measured route into an answer: the pages assistants cite.

An answer that cites no source names companies from what the model already knows. An answer that cites sources names companies it found. A company named both ways counts on both sides.

- **167** companies named in an answer that cites no source
- **360** companies named in an answer that cites sources
- **96%** of the 360 companies named beside sources are not on the list we checked

#### Named with no source

167 companies are named in answers that cite no source; 96% of them are not on our list. Answers: the answers that cite no source and name the company.

| Company | Answers |
| --- | ---: |
| Redfin | 42 |
| Zillow | 39 |
| Keller Williams | 36 |
| RE/MAX | 32 |
| Coldwell Banker | 26 |
| Realtor.com | 26 |
| Compass | 23 |
| Century 21 | 19 |
| eXp | 12 |
| Berkshire Hathaway | 10 |
| Blackstone | 10 |
| Brookfield | 10 |

### What do AI answers that recommend a company say?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#templates

Answers: the answers that name a company and use the phrase. Share: out of the 284 answers that name a company.

| Structure | Answers | Share |
| --- | ---: | ---: |
| “How to choose” | 12 | 4.2% |
| “Questions to ask” | 18 | 6.3% |
| “Practical next steps” | 0 | 0% |
| Offers to draft the email or letter | 3 | 1.1% |

| Fees | Answers | Share |
| --- | ---: | ---: |
| “No win, no fee” | 0 | 0% |
| Fixed or capped fees | 0 | 0% |
| Conditional fee agreement | 0 | 0% |

| Credentials | Answers | Share |
| --- | ---: | ---: |
| Chambers High Net Worth | 0 | 0% |
| Trust and estate practitioners (STEP) | 0 | 0% |

## Sources

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#sources

### What sources are cited the most in AI results?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#sources

#### Site types

Citations: the citations that point to each site type. Share: out of the 989 citations.

| Site type | Citations | Share |
| --- | ---: | ---: |
| Other | 696 | 70% |
| Wiki and reference | 129 | 13% |
| Directories | 56 | 6% |
| News | 42 | 4% |
| Forums and UGC | 33 | 3% |
| Company sites | 28 | 3% |
| Aggregators | 3 | 0% |
| Government | 2 | 0% |

#### Domains outside the list

The most cited domains that are not one of the companies we checked. Citations: the citations that point to the domain. Share: out of all 989 citations.

| Domain | Citations | Share |
| --- | ---: | ---: |
| en.wikipedia.org | 129 | 13% |
| realestatealmanac.com | 120 | 12% |
| realtrends.com | 44 | 4% |
| brokerlist.ai | 32 | 3% |
| reddit.com | 32 | 3% |
| cbre.com | 22 | 2% |

- **58%** of answers cite at least one source
- **2.6** citations per answer
- **197** distinct domains cited

Counts: 224 of 384 answers (58%) cite at least one source. 989 citations point to 344 exact URLs on 197 domains. Search location receipts: 384 matched, 0 outside the country, 0 with no record.

### Do online platforms take the recommendations?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#portals

> **Zillow leads the portal brands the answers name**
>
> Portal mentions add up to 51% of the 384 answers. Zillow was the most-mentioned portal, with 98 mentions.
>
> When an answer names a portal rather than a brokerage, a firm's route into that answer runs through a platform it does not control. Checking which portal profiles are claimed and current is worth the time.

- **51** online platform mentions per 100 answers, over 384 answers
- **2136** mentions of companies across the answers

Mentions: the times the answers name each online platform, and every other company together. Share: out of the 2136 mentions of companies.

| Named | Mentions | Share |
| --- | ---: | ---: |
| Zillow | 98 | 4.6% |
| Realtor.com | 67 | 3.1% |
| Apartments.com | 9 | 0.4% |
| FastExpert | 7 | 0.3% |
| Homes.com | 6 | 0.3% |
| Yelp | 4 | 0.2% |
| Thumbtack | 2 | 0.1% |
| HomeLight | 2 | 0.1% |
| All other companies | 1941 | 90.9% |

### Which review sites does AI cite, and which of their pages?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#reviews

> **Citations cluster on a few domains**
>
> 197 domains were cited. en.wikipedia.org was the most cited domain, with 129 citations.
>
> 36.1% of the 989 citations came from 5 of the 197 domains cited. A firm should audit how it appears on that short list of domains, starting with en.wikipedia.org.

We measured 197 cited sites: no answer cited a listed review platform.

We measured 384 answers: no answer cited a listed review platform.

#### Every cited site

All 197 sites the answers cite. Citations: the citations that point to the site. Share: out of the 989 citations.

| Site | Citations | Share |
| --- | ---: | ---: |
| en.wikipedia.org | 129 | 13% |
| realestatealmanac.com | 120 | 12.1% |
| realtrends.com | 44 | 4.4% |
| reddit.com | 32 | 3.2% |
| brokerlist.ai | 32 | 3.2% |
| cbre.com | 22 | 2.2% |
| breezebrowser.com | 19 | 1.9% |
| therealdeal.com | 17 | 1.7% |
| housingwire.com | 16 | 1.6% |
| bestinhood.com | 16 | 1.6% |
| cityrealty.com | 15 | 1.5% |
| t360.com | 14 | 1.4% |
| endcap.design | 14 | 1.4% |
| citehawk.com | 13 | 1.3% |
| realestateskills.com | 13 | 1.3% |
| redfin.com | 12 | 1.2% |
| traded.co | 12 | 1.2% |
| resimpli.com | 11 | 1.1% |
| indeed.com | 11 | 1.1% |
| passandearn.com | 10 | 1% |
| launchadvisor.co | 10 | 1% |
| usrealtytraining.com | 10 | 1% |
| realassets.ipe.com | 9 | 0.9% |
| expertise.com | 9 | 0.9% |
| usrealtorlist.com | 8 | 0.8% |
| listwithclever.com | 7 | 0.7% |
| clutch.co | 7 | 0.7% |
| loopnet.com | 7 | 0.7% |
| irei.com | 7 | 0.7% |
| ipropertymanagement.com | 7 | 0.7% |
| kwri.kw.com | 6 | 0.6% |
| realtycensus.com | 6 | 0.6% |
| globenewswire.com | 6 | 0.6% |
| statista.com | 6 | 0.6% |
| zillow.com | 6 | 0.6% |
| ibuyer.com | 6 | 0.6% |
| theclose.com | 6 | 0.6% |
| altss.com | 6 | 0.6% |
| bbb.org | 6 | 0.6% |
| bobvila.com | 6 | 0.6% |
| tradersunion.com | 5 | 0.5% |
| ir.cbre.com | 5 | 0.5% |
| searchcompared.com | 5 | 0.5% |
| commercialsearch.com | 5 | 0.5% |
| anrev.org | 5 | 0.5% |
| curtisbain.com | 5 | 0.5% |
| reonomy.com | 5 | 0.5% |
| agentinc.com | 4 | 0.4% |
| zumvu.com | 4 | 0.4% |
| franchising.com | 4 | 0.4% |
| guides.loc.gov | 4 | 0.4% |
| realtor.com | 4 | 0.4% |
| d1e1jt2fj4r8r.cloudfront.net | 4 | 0.4% |
| kbs.com | 4 | 0.4% |
| joinagentplus.com | 4 | 0.4% |
| elliman.com | 3 | 0.3% |
| music.amazon.com | 3 | 0.3% |
| agentarena.com | 3 | 0.3% |
| sandgateguide.com.au | 3 | 0.3% |
| lifestoryresearch.com | 3 | 0.3% |
| prnewswire.com | 3 | 0.3% |
| legalclarity.org | 3 | 0.3% |
| companiesranked.com | 3 | 0.3% |
| blackstone.com | 3 | 0.3% |
| mdpi.com | 3 | 0.3% |
| propertyclub.nyc | 3 | 0.3% |
| pei-privaterealestate.com | 3 | 0.3% |
| sec.gov | 3 | 0.3% |
| landlordtechlab.com | 3 | 0.3% |
| crexi.com | 3 | 0.3% |
| propertymanagementlist.com | 3 | 0.3% |
| iistl.org | 3 | 0.3% |
| glassdoor.com | 3 | 0.3% |
| homesusa.com | 2 | 0.2% |
| forbeseurope.uk | 2 | 0.2% |
| cynthiafleming.agentinc.com | 2 | 0.2% |
| news.remax.com | 2 | 0.2% |
| floridarealtors.org | 2 | 0.2% |
| daniaperry.com | 2 | 0.2% |
| nrrb.org | 2 | 0.2% |
| nar.realtor | 2 | 0.2% |
| nahrep.org | 2 | 0.2% |
| realestatenews.com | 2 | 0.2% |
| movewithmomentum.com | 2 | 0.2% |
| houzeo.com | 2 | 0.2% |
| byowner.com | 2 | 0.2% |
| institutionalinvestor.com | 2 | 0.2% |
| nycofficeleasing.net | 2 | 0.2% |
| reit.com | 2 | 0.2% |
| c21.careers | 2 | 0.2% |
| agentimpactnetwork.com | 2 | 0.2% |
| smartagentalliance.com | 2 | 0.2% |
| brokerbrockzevan.com | 2 | 0.2% |
| marketcentertech.com | 2 | 0.2% |
| ashbygraffcareers.com | 2 | 0.2% |
| hoodline.com | 2 | 0.2% |
| investing.com | 2 | 0.2% |
| bobknakal.com | 2 | 0.2% |
| bisnow.com | 2 | 0.2% |
| avail.com | 2 | 0.2% |
| fs.hubspotusercontent00.net | 2 | 0.2% |
| go.buildout.com | 2 | 0.2% |
| thumbtack.com | 2 | 0.2% |
| flarebuilt.com | 2 | 0.2% |
| similarweb.com | 1 | 0.1% |
| consumerreports.org | 1 | 0.1% |
| compass.com | 1 | 0.1% |
| aaronspiteri.com | 1 | 0.1% |
| businesstimesjournal.com | 1 | 0.1% |
| einnews.com | 1 | 0.1% |
| carpenterkessel.com | 1 | 0.1% |
| floridaagentrankings.com | 1 | 0.1% |
| guidetoflorida.com | 1 | 0.1% |
| getleo.com | 1 | 0.1% |
| onlinemarketplaces.com | 1 | 0.1% |
| bellavirtual.com | 1 | 0.1% |
| dallasbuilders.org | 1 | 0.1% |
| fastexpert.com | 1 | 0.1% |
| therealtorrankings.com | 1 | 0.1% |
| forbes.com | 1 | 0.1% |
| 0e190a550a8c4c8c4b93-fcd009c875a5577fd4fe2f5b7e3bf4eb.ssl.cf2.rackcdn.com | 1 | 0.1% |
| bestreviews.com | 1 | 0.1% |
| thewealthlist.com | 1 | 0.1% |
| s25.q4cdn.com | 1 | 0.1% |
| scrapeany.com | 1 | 0.1% |
| mediaroom.realtor.com | 1 | 0.1% |
| soldbydykstra.com | 1 | 0.1% |
| unstar.app | 1 | 0.1% |
| mlsimport.com | 1 | 0.1% |
| www-statista-com.libproxy.pcc.edu | 1 | 0.1% |
| contentsnare.com | 1 | 0.1% |
| mls.com | 1 | 0.1% |
| sell.realtor.com | 1 | 0.1% |
| stanfieldrealestate.com | 1 | 0.1% |
| obpai.com | 1 | 0.1% |
| joefrankrealtor.com | 1 | 0.1% |
| softwr.com | 1 | 0.1% |
| jasminedirectory.com | 1 | 0.1% |
| breit.com | 1 | 0.1% |
| brokerless.com | 1 | 0.1% |
| necdot.io | 1 | 0.1% |
| top100realestateagents.com | 1 | 0.1% |
| yousellsmart.com | 1 | 0.1% |
| blog.idealagent.com | 1 | 0.1% |
| homerise.com | 1 | 0.1% |
| homeshack.com | 1 | 0.1% |
| lipseyco.com | 1 | 0.1% |
| lee-associates.com | 1 | 0.1% |
| wwwbcp.eastdilsecured.com | 1 | 0.1% |
| ibinterviewquestions.com | 1 | 0.1% |
| sellabl.app | 1 | 0.1% |
| ftc.gov | 1 | 0.1% |
| opendoor.com | 1 | 0.1% |
| emerald.com | 1 | 0.1% |
| dev.swfinstitute.org | 1 | 0.1% |
| spglobal.com | 1 | 0.1% |
| jamilacademy.com | 1 | 0.1% |
| greysq.com | 1 | 0.1% |
| floridarealtorcareers.com | 1 | 0.1% |
| jessica-souza.com | 1 | 0.1% |
| revenuebase.ai | 1 | 0.1% |
| inrev.org | 1 | 0.1% |
| kiplinger.com | 1 | 0.1% |
| cdn.anrev.org | 1 | 0.1% |
| krest.reit | 1 | 0.1% |
| img1.wsimg.com | 1 | 0.1% |
| iprg.com | 1 | 0.1% |
| metro-manhattan.com | 1 | 0.1% |
| erabrokers.com | 1 | 0.1% |
| s3.us-west-2.amazonaws.com | 1 | 0.1% |
| selectsoftwarereviews.com | 1 | 0.1% |
| kwrelocation.com | 1 | 0.1% |
| clearlyrated.com | 1 | 0.1% |
| terracrg.com | 1 | 0.1% |
| sky-nyc.com | 1 | 0.1% |
| tenantbase.com | 1 | 0.1% |
| fsresidential.com | 1 | 0.1% |
| naahq.org | 1 | 0.1% |
| en.uptoolsdown.com | 1 | 0.1% |
| rentformulas.com | 1 | 0.1% |
| landlordtoolhq.com | 1 | 0.1% |
| stellarmls.com | 1 | 0.1% |
| costar.com | 1 | 0.1% |
| sharplaunch.com | 1 | 0.1% |
| cityfeet.com | 1 | 0.1% |
| jasoncre.com | 1 | 0.1% |
| pbprealestate.com | 1 | 0.1% |
| firstdoorpm.com | 1 | 0.1% |
| commercialleasecost.com | 1 | 0.1% |
| reviews.birdeye.com | 1 | 0.1% |
| caproll.io | 1 | 0.1% |
| biggerpockets.com | 1 | 0.1% |
| stlouishomeresources.com | 1 | 0.1% |
| investors.redfin.com | 1 | 0.1% |
| enterprisesrpm.com | 1 | 0.1% |
| primarypmok.com | 1 | 0.1% |
| twodoorsrealty.com | 1 | 0.1% |

## What works

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#whatworks

### What works?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#whatworks

We compared the SEO and AEO tactics to measure which optimisations move the needle.

Using our proprietary in-house framework for AEO called FEED we measured:

- Freshness
- Entities
- Endpoints
- Distribution

Learn more about our FEED framework: https://typeamedia.net/ai-seo-agency/

### What kind of pages does AI cite?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#intent

Pages: the cited pages with each search intent. Share: out of the 344 cited pages. How the dataset labels a page: the label is what the page is for, read by a model from the page's own text; unknown: no label, because the page had no readable text.

| Page intent | Pages | Share |
| --- | ---: | ---: |
| Informational | 134 | 39% |
| Commercial | 127 | 37% |
| Navigational | 25 | 7% |
| Transactional | 2 | 1% |
| Unknown | 56 | 16% |

- **344** cited pages inspected
- **39%** of cited pages are informational
- **37%** of cited pages are commercial

### Which types of page get cited?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#pagetypes

> **Wikipedia leads the classified citation mix**
>
> 989 citations were counted across the cited pages. Wikipedia: 35 pages carried 13% of citations.
>
> Directory listing: 17 pages carried 5.7% of citations. A firm should check its entries on the page types assistants already cite, directory listings first.

Pages: the cited pages of each type, share out of the 344 cited pages. Citations: the citations that point to pages of the type, share out of 989 citations. 233 of the pages (699 citations) have no page type yet, so the page-type shares do not add up to 100%.

| Page type | Pages | Share of cited pages | Citations | Share of citations |
| --- | ---: | ---: | ---: | ---: |
| Wikipedia | 35 | 10% | 129 | 13% |
| Directory listing | 17 | 5% | 56 | 6% |
| News article | 16 | 5% | 42 | 4% |
| Forum or UGC post | 23 | 7% | 33 | 3% |
| Firm service page | 12 | 4% | 19 | 2% |
| Firm blog article | 5 | 2% | 8 | 1% |
| Government regulator | 2 | 1% | 2 | 0% |
| Firm homepage | 1 | 0% | 1 | 0% |

| Schema type | Pages | Share of cited pages | Citations | Share of citations |
| --- | ---: | ---: | ---: | ---: |
| No schema type | 161 | 47% | 372 | 38% |
| Article | 111 | 32% | 344 | 35% |
| Organization | 40 | 12% | 208 | 21% |
| FAQ | 18 | 5% | 37 | 4% |
| Webpage | 7 | 2% | 15 | 2% |
| Person | 4 | 1% | 9 | 1% |
| Listing | 3 | 1% | 4 | 0% |

### Do FAQs and schema matter for AEO?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#features

> **Cited pages look unlike invisible homepages**
>
> 277 cited pages that named a firm were compared with 77 invisible homepages. FAQPage schema: held by 16.2% of the cited pages, against 7.8% of the invisible homepages.
>
> RealEstateAgent schema: held by 2.5% of the cited pages, against 29.9% of the invisible homepages. A firm shaping new pages should copy the cited pattern, question-and-answer markup included, rather than add more homepage markup.

Each figure: the share of the pages in the pile that have the feature. Cited pages: 277. Uncited comparison pages: 77.

| Feature | Cited pages | Uncited pages |
| --- | ---: | ---: |
| FAQ | 16% | 8% |
| Schema | 68% | 77% |
| Q&A headers | 43% | 58% |

- **68%** of cited pages have schema
- **16%** of cited pages have FAQ schema
- **43%** of cited pages have Q&A style headers

### Does the technical checklist separate visible companies from invisible ones?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#checklist

> **Schema markup did not separate named from unnamed firms**
>
> 89 register homepages were checked: 12 of named firms and 77 of firms the answers never named. Any schema.org markup: held by 66.7% of the named firms' homepages, against 76.6% of the unnamed.
>
> RealEstateAgent schema: held by 8.3% of the named firms' homepages, against 29.9% of the unnamed. A firm should not expect markup alone to get it named; the unnamed firms often carry more of it.

A comparison needs at least 30 homepages on each side. This issue has 12 homepages of visible companies and 77 of invisible companies, so the page draws no comparison.

### Does content length and freshness help with AEO?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#freshness

Where the 277 cited pages sit by length (277 with a measured length) and by freshness (152 carrying a date). Pages: the cited pages in each band. Share: out of the cited pages the band was measured on. A description of the cited pages, not a comparison with uncited ones. Measured on 2026-10-12.

| Length | Pages | Share |
| --- | ---: | ---: |
| Under 800 words | 88 | 32% |
| 800 to 2,000 words | 99 | 36% |
| 2,000+ words | 90 | 33% |

| Freshness | Pages | Share |
| --- | ---: | ---: |
| Updated in 90 days | 77 | 51% |
| Updated in 12 months | 52 | 34% |
| Older than 12 months | 23 | 15% |

- **43%** of cited pages give the answer at the start
- **85%** of dated cited pages were updated in the last 12 months

### Does E-E-A-T help AI identify the author and the business?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#entities

Share of pages with a named author. Cited pages: 277. Uncited comparison pages: 77.

| Pages | Named author |
| --- | ---: |
| Cited | 46% |
| Uncited | 20% |

#### Which organisations and places do the cited pages name?

- **42%** of read cited pages name a company from our list
- **168** read cited pages name a person (2019 different names)
- **288** of 344 cited pages were read for names

Pages: the read cited pages that name the organisation or place. Share: out of the 288 read cited pages. "on our list" marks a company we checked. The dataset lists the top 10 of each.

| Organisation | Pages | Share | Note |
| --- | ---: | ---: | --- |
| Zillow | 62 | 22% |  |
| Redfin | 55 | 19% | on our list |
| Compass | 46 | 16% | on our list |
| Realtor.com | 38 | 13% |  |
| National Association of Realtors | 38 | 13% |  |
| NAR | 37 | 13% |  |
| Trulia | 36 | 13% |  |
| CBRE | 34 | 12% |  |
| Wikipedia | 33 | 11% |  |
| Google | 30 | 10% |  |

| Place | Pages | Share |
| --- | ---: | ---: |
| United States | 96 | 33% |
| New York | 60 | 21% |
| U.S. | 56 | 19% |
| California | 49 | 17% |
| Florida | 46 | 16% |
| Texas | 41 | 14% |
| New York City | 37 | 13% |
| Dallas | 33 | 11% |
| Washington | 33 | 11% |
| Canada | 33 | 11% |

### Do backlinks to the page or DR affect AEO results?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#authority

Source: dataforseo, domain rank 0-100 (DataForSEO), backlinks to the exact page, as of 2026-10-12.

Sites: the rated cited sites in each band. Share: out of the 193 rated cited sites.

| Domain rating of the cited site | Sites | Share |
| --- | ---: | ---: |
| DR under 10 | 26 | 14% |
| DR 10 to 50 | 70 | 36% |
| DR over 50 | 97 | 50% |

Pages: the rated cited pages in each band. Share: out of the 344 rated cited pages.

| Backlinks to the cited page | Pages | Share |
| --- | ---: | ---: |
| Under 5 links | 224 | 65% |
| 5 to 20 links | 42 | 12% |
| Over 20 links | 78 | 23% |

### Can a company get recommended without its website showing up?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#recommended

- **50%** of named companies are named without their own domain being cited
- **0%** of named companies have a social profile cited
- **0%** of named companies are mentioned on a review platform

Each share is out of the 14 named companies on our list. How the dataset counts: firm-level: never cited on its own domain in any answer naming it; social and review are any co-citation.

### What does a page AI cites look like?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#inspection

The most cited page in each group, measured as we captured it, beside pages the answers read but did not cite. The page shows each page's opening text: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#inspection. How the dataset picks the pages: the most-cited cited page per cluster; comparison pages are consulted-but-uncited pages of the same page type and cluster, ranked by how often the answers touched them.

#### Full service brokerage, Firm service page: www.elliman.com/reports/2026-ellies/regions/florida

Captured 2026-10-12. Cited in 2 answers.

The question it was cited for:

- "Who is the number one REALTOR in Florida?"

| Measure | Value |
| --- | --- |
| Words | 1625 |
| Schema types | None |
| FAQ schema | No |
| Question headings | 1 |
| Named author | None |
| Headings (H2, H3) | 3, 1 |
| Images | 0 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 71 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.sothebysrealty.com/extraordinary-living-blog/sothebys-international-realty-leads-the-industry-once-again-in-realtrends-verified-the-thousand-rankings/ | Not measured | Not measured | 0 | 74 of 100 |
| www.compass.com/agents/lauren-neuschel/ | 1068 | None | 0 | 81 of 100 |
| www.compass.com/newsroom/press-releases/LlI6BOWj1zko7ZTEeWr36 | 1405 | None | 1 | 81 of 100 |

#### Online brokerage, Firm service page: www.redfin.com/guides/how-to-sell-a-house-online

Captured 2026-10-12. Cited in 2 answers.

The question it was cited for:

- "Which website is best for real estate?"

| Measure | Value |
| --- | --- |
| Words | 1024 |
| Schema types | Organization, WebPage |
| FAQ schema | No |
| Question headings | 3 |
| Named author | Redfin |
| Headings (H2, H3) | 1, 0 |
| Images | 8 |
| Backlinks to the page | 20 |
| Referring domains | 16 |
| Domain rank | 83 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| brokerless.com/compare-flat-fee-mls-services | 455 | BreadcrumbList | 0 | 26 of 100 |
| www.redfin.com/partners | 441 | Organization, WebPage | 17249 | 83 of 100 |

#### Not on our list, Other: www.realestatealmanac.com/brokerages/2026/by-sales-volume

Captured 2026-10-12. Cited in 50 answers.

The questions it was cited for:

- "Who is the largest real estate company in America?"
- "Who are the top 10 real estate brokers in the USA?"
- "Who is the #1 realtor in the US?"
- "Which property agency is the best?"
- "Who are the top real estate brokers in New York City?"
- "Which company is best for real estate?"

| Measure | Value |
| --- | --- |
| Words | 179 |
| Schema types | BreadcrumbList, Organization, WebPage, WebSite |
| FAQ schema | No |
| Question headings | 0 |
| Named author | None |
| Headings (H2, H3) | 2, 2 |
| Images | 37 |
| Backlinks to the page | 84 |
| Referring domains | 84 |
| Domain rank | 45 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| cdnc.heyzine.com/files/uploaded/v3/74470c145264130cca5b7a401dc4cf2685edeae9-3.pdf | 5839 | None | 4 | 49 of 100 |
| www.rer.org/wp-content/uploads/CO-Powerlist100-2026.pdf | Not measured | Not measured | 2 | 36 of 100 |
| www.chcteam.com/userfiles/news/articles/documents/1389/MarinNorth-BayMarket-Share---Mid-2025.pdf | 1769 | None | 0 | 26 of 100 |

This capture records the page at its observation time, not necessarily when the AI answered.

## The data

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#methods

### The data

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#methods

> **A name appeared in an answer or it did not**
>
> 128 questions were asked. 384 answers were analysed.
>
> Every figure in the report is a count of names in those answers; nothing is modelled and nothing is estimated. Any question can be rerun and the answer checked by hand.

Details on what we measured and our data methodology.

- **384** answers
- **128** questions, 3 samples each
- **104** companies checked
- **gpt-5.1** model

#### Personas

##### The House Seller Weighing Commission

- Archetype: Homeowner deciding how to sell
- Age: 35-65
- Questions in this voice: 0
- Answers: 54

##### The Budget-Conscious House Hunter

- Archetype: First-time buyer stretching a budget
- Age: 26-40
- Questions in this voice: 0
- Answers: 54

##### The Career-Change Realtor Hopeful

- Archetype: Considering licensing to sell real estate
- Age: 25-55
- Questions in this voice: 3
- Answers: 63

The questions in this voice:

- Which real estate company is considered the best to work for in Florida?
- Is it good to work for Redfin?
- How much commission do Redfin agents make?

##### The Landlord Weighing a Property Manager

- Archetype: Rental owner deciding on management
- Age: 30-60
- Questions in this voice: 12
- Answers: 90

The questions in this voice:

- Who are the top 10 property management companies?
- What is the best rent collection software for landlords?
- Who is the number one property management company?
- What is the cheapest property management company?
- What is the largest residential property management company in the US?
- What are red flags for Airbnb guests?
- What is the best app to manage rental property?
- What are the best property management companies in Saint Louis, Missouri?
- What are some good property management companies in Oklahoma City?
- How much does a rent manager cost per month?
- Why is Airbnb charging 15%?
- Can you Airbnb your primary residence?

##### The Small Business Owner Eyeing Commercial Space

- Archetype: Business owner buying or leasing property
- Age: 35-60
- Questions in this voice: 5
- Answers: 69

The questions in this voice:

- Who is the best commercial real estate broker?
- Who is the biggest commercial real estate company?
- What is the best platform for commercial real estate?
- Is there a site like Zillow for commercial property?
- Is there a Zillow for commercial property?

##### The Relocating Employee

- Archetype: Employee moving for a new job
- Age: 28-50
- Questions in this voice: 0
- Answers: 54

#### The 18 questions every persona asked

1. Who are the top real estate brokers in New York City?
2. Which company is best for real estate?
3. Who are the biggest investors in real estate?
4. Which website is best for real estate?
5. Who is the number one REALTOR in Florida?
6. Which real estate company is best?
7. Which real estate agency is best?
8. Who is the best real estate agent in the US?
9. Who is the largest real estate company in America?
10. Who is the #1 realtor in the US?
11. Who is the richest realtor in the USA?
12. Who is the #1 realtor in the world?
13. Which real estate agent is best?
14. Who is more accurate, Zillow or Realtor?
15. What's the best realtor site?
16. Who are the top 10 real estate brokers in the USA?
17. Which property agency is the best?
18. Who's better, Redfin or Zillow?

#### Data methodology

- A company is "named" when an answer names it. We asked each question 3 times and counted every company named in every answer.

## All companies

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#appendix

### Every company we checked

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/us/#appendix

> **Every firm in the map, named or not**
>
> 104 firms were registered in the market map. 14 of the 104 registered firms appeared in the index.
>
> The full table lists each firm by name with whether it appeared in any answer. A firm can find its own row and see which named firms sit nearest to it.

All 104 companies on the list, most mentioned first. DR is the domain rating of the company's own site. Mentions count every time the 384 answers name the company, so one answer can count more than once. The same list as JSON: the `landscape` field of https://agency.typeamedia.net/feeds/avi/property/us/q4-2026-v2.

| Company name | Domain | Category | Size | DR | Mentions | Named by AI |
| --- | --- | --- | --- | ---: | ---: | --- |
| Keller Williams | kw.com | Full service brokerage | National |  | 99 | Yes |
| Compass | compass.com | Full service brokerage | National |  | 92 | Yes |
| Redfin | redfin.com | Online brokerage | National |  | 86 | Yes |
| RE/MAX | remax.com | Full service brokerage | National |  | 64 | Yes |
| Sotheby's International Realty | sothebysrealty.com | Full service brokerage | National |  | 37 | Yes |
| Douglas Elliman | elliman.com | Full service brokerage | Regional |  | 36 | Yes |
| Colliers | colliers.com | Commercial real estate | Regional |  | 24 | Yes |
| @properties | atproperties.com | Full service brokerage | Regional |  | 8 | Yes |
| Beycome | beycome.com | Online brokerage | Boutique |  | 3 | Yes |
| HomeRiver Group | homeriver.com | Property management | Regional |  | 3 | Yes |
| Houzeo | houzeo.com | Online brokerage | National |  | 3 | Yes |
| Long & Foster | longandfoster.com | Full service brokerage | Regional |  | 3 | Yes |
| United Real Estate | unitedrealestate.com | Full service brokerage | Boutique |  | 3 | Yes |
| Brokerless | brokerless.com | Online brokerage | Boutique |  | 2 | Yes |
| Adam Timothy | adamtimothy.com | Local brokerage | Unknown |  | 0 | No |
| Andrea Rentals | andrearentals.com | Property management | Micro |  | 0 | No |
| Atrium Management | atriummanagement.com | Property management | Boutique |  | 0 | No |
| Avison Young | avisonyoung.us | Commercial real estate | Regional |  | 0 | No |
| AZ Prime Property Management | azprimepropertymanagement.com | Property management | Micro |  | 0 | No |
| Bennett Williams Realty | bennettwilliams.com | Commercial real estate | Boutique |  | 0 | No |
| Berkshire Hathaway HomeServices Florida Properties | bhhsfloridaproperties.com | Full service brokerage | Micro |  | 0 | No |
| Briggs Freeman Sotheby's International Realty | briggsfreeman.com | Full service brokerage | Regional |  | 0 | No |
| Bull Realty | bullrealty.com | Commercial real estate | Boutique |  | 0 | No |
| Carpenter Realtors | callcarpenter.com | Full service brokerage | Boutique |  | 0 | No |
| CBI Commercial | cbicommercial.com | Commercial real estate | Micro |  | 0 | No |
| Charleston Home Listings | charlestonhomelistings.com | Local brokerage | Micro |  | 0 | No |
| Compass Military | compassmilitary.com | Relocation | Boutique |  | 0 | No |
| Compass Property Manager | compasspropertymanager.com | Property management | Micro |  | 0 | No |
| Crescent City Living | crescentcityliving.com | Local brokerage | Boutique |  | 0 | No |
| Davis Commercial | davis-commercial.com | Commercial real estate | Micro |  | 0 | No |
| Dickens Mitchener | dickensmitchener.com | Full service brokerage | Micro |  | 0 | No |
| Discount Agent | discountagent.com | Online brokerage | Micro |  | 0 | No |
| Edinhart | edinhart.com | Local brokerage | Micro |  | 0 | No |
| Finest Residences | finestresidences.com | Full service brokerage | Micro |  | 0 | No |
| First Team Real Estate | firstteam.com | Full service brokerage | Boutique |  | 0 | No |
| Florida CBN | floridacbn.com | Commercial real estate | Unknown |  | 0 | No |
| Foundry Commercial | foundrycommercial.com | Commercial real estate | Boutique |  | 0 | No |
| Foxes Sell Faster | foxessellfaster.com | Local brokerage | Regional |  | 0 | No |
| Fresno Management Company | fresnomanagementcompany.com | Property management | Boutique |  | 0 | No |
| Home to Indy | hometoindy.com | Local brokerage | Boutique |  | 0 | No |
| HomeBay | homebay.com | Online brokerage | Unknown |  | 0 | No |
| HomeCoin | homecoin.com | Online brokerage | Boutique |  | 0 | No |
| HomePro Associates | homeproassociates.com | Local brokerage | Micro |  | 0 | No |
| Homes by the Pros | homesbythepros.com | Local brokerage | Micro |  | 0 | No |
| Idaho Agents | idahoagents.com | Local brokerage | Micro |  | 0 | No |
| Inv-Rel Realty | rolla.inv-rel.com | Local brokerage | Micro |  | 0 | No |
| JoinReal | joinreal.com | Property adjacent | Boutique |  | 0 | No |
| Kapre | kapre.com | Online brokerage | National |  | 0 | No |
| Keller Williams Arizona | kwarizona.com | Full service brokerage | Boutique |  | 0 | No |
| Kentwood Real Estate | kentwood.com | Full service brokerage | Regional |  | 0 | No |
| Kidder Mathews | kidder.com | Commercial real estate | Boutique |  | 0 | No |
| Kleinman Property Management | kleinmanpropertymanagement.com | Property management | Micro |  | 0 | No |
| Landmark Commercial Realty | landmarkcr.com | Commercial real estate | Boutique |  | 0 | No |
| Landmark CRES | landmarkcres.com | Commercial real estate | Micro |  | 0 | No |
| Live in Alabama | liveinalabama.com | Local brokerage | Regional |  | 0 | No |
| Lokation Real Estate | lokationre.com | Full service brokerage | Micro |  | 0 | No |
| Longstreet Property Management | longstreetpropertymanagement.com | Property management | Micro |  | 0 | No |
| Los Angeles Property Management Group | losangelespropertymanagementgroup.com | Property management | Micro |  | 0 | No |
| Lucid Realty | lucidrealty.com | Local brokerage | Micro |  | 0 | No |
| Manage My Property | managemyproperty.com | Property management | Boutique |  | 0 | No |
| Manor Real Estate | manorrealestate.com | Local brokerage | Micro |  | 0 | No |
| Matthews Real Estate Investment Services | matthews.com | Commercial real estate | Regional |  | 0 | No |
| Mega Agent Rentals | megaagentrentals.com | Property management | Micro |  | 0 | No |
| Military Relocation Pro | militaryrelocationpro.org | Relocation | Unknown |  | 0 | No |
| MoveZen360 | movezen360.com | Local brokerage | Boutique |  | 0 | No |
| Oakland County Lakefront Homes MI | oaklandcountylakefronthomesmi.com | Local brokerage | Micro |  | 0 | No |
| One Percent Broker | onepercentbroker.com | Online brokerage | Micro |  | 0 | No |
| ONE Real | onereal.com | Full service brokerage | Regional |  | 0 | No |
| Orlando Realty Consultants | orlandorealtyconsultants.com | Local brokerage | Micro |  | 0 | No |
| Own Luxury Homes | ownluxuryhomes.com | Local brokerage | Micro |  | 0 | No |
| Paul Land | paulland.com | Local brokerage | Boutique |  | 0 | No |
| Phyllis Browning Company | phyllisbrowning.com | Full service brokerage | Boutique |  | 0 | No |
| Platinum Rental Property | platinumrentalproperty.com | Property management | Boutique |  | 0 | No |
| Premier Sotheby's International Realty | premiersothebysrealty.com | Full service brokerage | Boutique |  | 0 | No |
| Prevu | prevu.com | Online brokerage | Regional |  | 0 | No |
| Property Management STL | propertymanagementstl.com | Property management | Micro |  | 0 | No |
| Pure Home River | purehomeriver.com | Property management | Boutique |  | 0 | No |
| Pure Property Management | purepm.co | Property management | Boutique |  | 0 | No |
| Real Estate Agent PDX | realestateagentpdx.com | Local brokerage | Regional |  | 0 | No |
| Rock Real Estate | rockrealestate.net | Local brokerage | Micro |  | 0 | No |
| RubyHome | rubyhome.com | Online brokerage | National |  | 0 | No |
| RW Towne Military | military.rwtowne.com | Relocation | Unknown |  | 0 | No |
| Salmon Real Estate | salmonrealestate.com | Local brokerage | Micro |  | 0 | No |
| Sarasota Homes | sarasotahomes.com | Local brokerage | Regional |  | 0 | No |
| Saunders Real Estate | commercial.saundersrealestate.com | Commercial real estate | Boutique |  | 0 | No |
| SC Midlands Agent | scmidlandsagent.com | Local brokerage | Micro |  | 0 | No |
| Sell Buy MD Homes | sellbuymdhomes.com | Local brokerage | Micro |  | 0 | No |
| Seven Gables Real Estate | sevengables.com | Full service brokerage | Micro |  | 0 | No |
| SimpleShowing | simpleshowing.com | Online brokerage | Micro |  | 0 | No |
| Stern Management | sternmanagement.com | Property management | Micro |  | 0 | No |
| Stewards Inc | stewardsinc.org | Property management | Micro |  | 0 | No |
| TH Realty | threaltyinc.com | Full service brokerage | Regional |  | 0 | No |
| The Ginther Group | theginthergroup.com | Local brokerage | Micro |  | 0 | No |
| The Jamil Brothers | thejamilbrothers.com | Local brokerage | Micro |  | 0 | No |
| TOK Commercial | tokcommercial.com | Commercial real estate | Micro |  | 0 | No |
| Trelora | trelora.com | Online brokerage | Micro |  | 0 | No |
| Twellis | twellis.com | Local brokerage | Boutique |  | 0 | No |
| Veteran Real Estate SA | veteranrealestatesa.com | Relocation | Micro |  | 0 | No |
| Victory Real Estate LLC | victoryrealestatellc.com | Local brokerage | Micro |  | 0 | No |
| Vreeland Real Estate | vreelandre.com | Local brokerage | Boutique |  | 0 | No |
| Wallace Real Estate | wallacetn.com | Full service brokerage | Regional |  | 0 | No |
| Waterfront Properties | waterfront-properties.com | Full service brokerage | Boutique |  | 0 | No |
| Westside Property Management | westsidepropertymanagement.com | Property management | Boutique |  | 0 | No |
| Wolf CRE | wolfcre.com | Commercial real estate | Micro |  | 0 | No |

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