---
title: "Property AI Visibility Index: UK, Q4 2026 v2"
publisher: "Type A Media"
sector: "property"
sector_label: "Property"
country: "uk"
country_label: "UK"
issue: "q4-2026-v2"
issue_label: "Q4 2026 v2"
published: "2026-10-28T15:44:55Z"
# The dates of the answers the citation overview counts (chapter2.citation_overview.values.answer_window).
answers_collected:
  start: "2026-10-10"
  end: "2026-10-10"
models:
  - "gpt-5.1"
sample:
  answers: 384
  prompts: 128
  shared_prompts_per_persona: 18
  personas: 6
  samples_per_prompt: 3
  companies_checked: 166
version: "sha256:4dca016ee32715943e264fc32bdcde08fb62e798cf121a98384bb5111ebbd54e"
canonical_url: "https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/"
data_url: "https://agency.typeamedia.net/feeds/avi/property/uk/q4-2026-v2"
caveats:
  - "One model, gpt-5.1, wrote every answer."
  - "Each question ran 3 times; the 384 answers are 128 questions times 3 samples."
---

# Property AI Visibility Index: UK, Q4 2026 v2

**80%** of UK property firms are invisible in AI search.

Type A Media AI Visibility Index. This file is the plain-text version of the report page https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/: the same sections in the same order, with the same figures. The data behind it, as JSON: https://agency.typeamedia.net/feeds/avi/property/uk/q4-2026-v2

## Get this analysis for your own business

Type A Media offers a free analysis of how AI assistants see your business against this industry report. Get your free report and start tracking your prompts for free: https://report.typeamedia.net/free-analysis/start/1?utm_source=typeamedia.net&utm_medium=avi_report&utm_campaign=property-uk

## Contents

- [Overview](https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#verdict)
- [AI winners](https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#industry)
- [Buyer personas](https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#buyers)
- [Sources](https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#sources)
- [What works](https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#whatworks)
- [The data](https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#methods)
- [All companies](https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#appendix)

## Overview

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#verdict

### Most UK property firms were never named in AI answers

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#verdict

The verdict, from the writer's copy:

The quarter's answers left most of the market unmentioned. 80% of the 166 firms surveyed appeared in no answer.

The index measured one thing: whether an AI assistant named a firm when a person asked it a real property question. 133 of the 166 firms in the property UK map were named in no answer (80.1%). The largest firms stood far apart from the rest of the market. Largest (traffic 200,000 and over): 15 of 19 firms were named (78.9%), against 19.9% across the market. Where the answers did name firms, Rightmove led or shared the lead for most personas, with Savills and Knight Frank tied ahead among international buyers, so the names a firm competes against depend on the audience asking.

### How do companies show up in AI?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#overview

> **Most UK property firms were never named**
>
> 80% of UK property firms are invisible in AI search. 133 of the 166 firms surveyed appeared in no answer.
>
> A firm absent from every answer is not part of the conversation when a buyer asks an assistant where to look. Finding out which answers name the firm, and which name a rival instead, is the first step.

We compared 166 companies across 128 prompts and 6 personas.

- **80%** of companies never appear in an AI answer
- **20%** appear at least once
- **12** companies appear for most buyer types
- **79%** of largest (traffic 200,000 and over) companies are visible, the highest share of any size
- **173** online platform mentions per 100 answers
- **384** answers analysed, 3 per prompt

## AI winners

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#industry

### Which companies appear in AI most often?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#industry

> **The leader changes when the client does**
>
> Rightmove and Zoopla shared the lead for the First time buyer persona, each named in 24 of that persona's 69 runs (34.8%). Savills and Knight Frank shared the lead for the International buyer persona, each named in 26 of that persona's 57 runs (45.6%).
>
> A firm's visibility is not one number; it differs with the persona asking the question. Check the ranking for the persona closest to the firm's core client first.

- **20%** of companies appear (33 of the 166 companies on the list are named in at least one answer)
- **72%** of answers name a company from our list
- **28%** of answers name no company

#### Companies with the highest overall AI visibility for all buyer types

Answers: how many of the 384 answers name the company. Share: Answers out of 384. The dataset's heatmap carries 40 companies: the universal tier, then the companies named most often. 133 companies on the list never appear.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rightmove | 124 | 32% |
| 2 | Zoopla | 122 | 32% |
| 3 | OnTheMarket | 87 | 23% |
| 4 | Connells | 50 | 13% |
| 5 | Purplebricks | 47 | 12% |
| 6 | Savills | 46 | 12% |
| 7 | Hamptons | 37 | 10% |
| 8 | Knight Frank | 36 | 9% |
| 9 | Foxtons | 32 | 8% |
| 10 | Spicerhaart | 29 | 8% |
| 11 | Countrywide | 25 | 7% |
| 12 | Dexters | 22 | 6% |
| 13 | Yopa | 22 | 6% |
| 14 | Nationwide | 19 | 5% |
| 15 | Chestertons | 18 | 5% |
| 16 | Halifax | 18 | 5% |
| 17 | PrimeLocation | 16 | 4% |
| 18 | Strutt & Parker | 16 | 4% |
| 19 | JLL Residential | 15 | 4% |
| 20 | John D Wood & Co. | 15 | 4% |
| 21 | LSL | 14 | 4% |
| 22 | Offagent | 14 | 4% |
| 23 | OpenRent | 14 | 4% |
| 24 | Bairstow Eves | 12 | 3% |
| 25 | CBRE | 11 | 3% |
| 26 | Barclays | 10 | 3% |
| 27 | Barnard Marcus | 10 | 3% |
| 28 | Your Move | 10 | 3% |
| 29 | Alan Boswell Group | 9 | 2% |
| 30 | Aviva | 9 | 2% |
| 31 | HSBC | 9 | 2% |
| 32 | Mouseprice | 9 | 2% |
| 33 | NatWest | 9 | 2% |
| 34 | Regus | 9 | 2% |
| 35 | The Trusted Agent | 9 | 2% |
| 36 | William H Brown | 9 | 2% |
| 37 | AXA | 8 | 2% |
| 38 | Santander | 8 | 2% |
| 39 | Beauchamp Estates | 7 | 2% |
| 40 | IWG plc | 7 | 2% |

#### Companies with the highest overall AI visibility for Btl investor

Answers: how many of this persona's 69 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 69. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rightmove | 22 | 32% |
| 2 | Zoopla | 21 | 30% |
| 3 | OnTheMarket | 15 | 22% |
| 4 | Connells Group | 9 | 13% |
| 5 | Purplebricks | 9 | 13% |
| 6 | Aviva | 9 | 13% |
| 7 | Alan Boswell Group | 9 | 13% |
| 8 | AXA | 8 | 12% |
| 9 | OpenRent | 7 | 10% |
| 10 | Just Landlords | 6 | 9% |
| 11 | Direct Line for Business | 6 | 9% |
| 12 | Arthur Online | 6 | 9% |
| 13 | Landlord Vision | 6 | 9% |
| 14 | Hammock | 6 | 9% |
| 15 | Simply Business | 5 | 7% |
| 16 | Hamptons | 4 | 6% |
| 17 | haart | 4 | 6% |
| 18 | HomeLet | 4 | 6% |
| 19 | Allsop | 3 | 4% |
| 20 | Countrywide | 3 | 4% |
| 21 | Spicerhaart | 3 | 4% |
| 22 | Yopa | 3 | 4% |
| 23 | Offagent | 3 | 4% |
| 24 | Paragon | 3 | 4% |
| 25 | BM Solutions | 3 | 4% |
| 26 | Accord | 3 | 4% |
| 27 | Fleet | 3 | 4% |
| 28 | Landbay | 3 | 4% |
| 29 | Mouseprice | 3 | 4% |
| 30 | Nationwide | 3 | 4% |
| 31 | Hometrack | 3 | 4% |
| 32 | The Trusted Agent | 3 | 4% |
| 33 | Zurich | 3 | 4% |
| 34 | RSA | 3 | 4% |
| 35 | Hamilton Fraser | 3 | 4% |
| 36 | LV= | 3 | 4% |
| 37 | CIA | 3 | 4% |
| 38 | August | 3 | 4% |
| 39 | Lendlord | 3 | 4% |
| 40 | Landlord Studio | 3 | 4% |
| 41 | SDL | 2 | 3% |
| 42 | Auction House | 2 | 3% |
| 43 | Strike | 2 | 3% |
| 44 | Foxtons | 2 | 3% |
| 45 | LSL | 2 | 3% |
| 46 | Your Move | 2 | 3% |
| 47 | PropertyData | 2 | 3% |
| 48 | The Mortgage Works | 2 | 3% |
| 49 | Kent Reliance | 2 | 3% |
| 50 | Pepper | 2 | 3% |

#### Companies with the highest overall AI visibility for Commercial tenant

Answers: how many of this persona's 69 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 69. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rightmove | 20 | 29% |
| 2 | Zoopla | 19 | 28% |
| 3 | OnTheMarket | 12 | 17% |
| 4 | CBRE | 11 | 16% |
| 5 | Savills | 11 | 16% |
| 6 | JLL | 11 | 16% |
| 7 | Regus | 9 | 13% |
| 8 | Connells Group | 8 | 12% |
| 9 | Purplebricks | 7 | 10% |
| 10 | IWG plc | 7 | 10% |
| 11 | Knight Frank | 6 | 9% |
| 12 | Spaces | 6 | 9% |
| 13 | WeWork | 6 | 9% |
| 14 | Cushman | 5 | 7% |
| 15 | Hamptons | 4 | 6% |
| 16 | LSL | 4 | 6% |
| 17 | Yopa | 4 | 6% |
| 18 | Countrywide | 3 | 4% |
| 19 | Bairstow Eves | 3 | 4% |
| 20 | Foxtons | 3 | 4% |
| 21 | haart | 3 | 4% |
| 22 | HQ | 3 | 4% |
| 23 | CityFlex | 2 | 3% |
| 24 | Spacebly | 2 | 3% |
| 25 | Office Freedom | 2 | 3% |
| 26 | Your Move | 2 | 3% |
| 27 | Reeds Rains | 2 | 3% |
| 28 | Offagent | 2 | 3% |
| 29 | LoopNet UK | 2 | 3% |
| 30 | CommercialUK | 2 | 3% |
| 31 | PrimeLocation | 2 | 3% |
| 32 | Realla | 2 | 3% |
| 33 | RICS | 2 | 3% |
| 34 | CoStar | 2 | 3% |
| 35 | RCA | 2 | 3% |
| 36 | Newmark | 2 | 3% |
| 37 | International Workplace Group | 2 | 3% |
| 38 | Signature | 2 | 3% |
| 39 | Zipcube | 1 | 1% |
| 40 | OfficeZen | 1 | 1% |
| 41 | Your Property Search | 1 | 1% |
| 42 | DirectSpace | 1 | 1% |
| 43 | LoopNet | 1 | 1% |
| 44 | Instant Offices | 1 | 1% |
| 45 | Hubble | 1 | 1% |
| 46 | Kontor | 1 | 1% |
| 47 | Carter Jonas | 1 | 1% |
| 48 | Deskfinder | 1 | 1% |
| 49 | SquareFoot Flex | 1 | 1% |
| 50 | William H Brown | 1 | 1% |

#### Companies with the highest overall AI visibility for Downsizer

Answers: how many of this persona's 60 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 60. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rightmove | 19 | 32% |
| 2 | Zoopla | 18 | 30% |
| 3 | OnTheMarket | 14 | 23% |
| 4 | Connells Group | 8 | 13% |
| 5 | Hamptons | 6 | 10% |
| 6 | Purplebricks | 6 | 10% |
| 7 | Spicerhaart | 5 | 8% |
| 8 | haart | 5 | 8% |
| 9 | McCarthy Stone | 5 | 8% |
| 10 | Barnard Marcus | 4 | 7% |
| 11 | Countrywide | 4 | 7% |
| 12 | Yopa | 4 | 7% |
| 13 | The Trusted Agent | 3 | 5% |
| 14 | Offagent | 3 | 5% |
| 15 | Audley Villages | 3 | 5% |
| 16 | Anchor | 3 | 5% |
| 17 | LSL | 2 | 3% |
| 18 | Your Move | 2 | 3% |
| 19 | William H Brown | 2 | 3% |
| 20 | Foxtons | 2 | 3% |
| 21 | John D Wood & Co. | 2 | 3% |
| 22 | Jones Robinson | 2 | 3% |
| 23 | Strike | 2 | 3% |
| 24 | eMoov | 2 | 3% |
| 25 | Nationwide | 2 | 3% |
| 26 | Halifax | 2 | 3% |
| 27 | Inspired Villages | 2 | 3% |
| 28 | Retirement Villages | 2 | 3% |
| 29 | Reeds Rains | 1 | 2% |
| 30 | Gascoigne-Pees | 1 | 2% |
| 31 | Bairstow Eves | 1 | 2% |
| 32 | Hannells | 1 | 2% |
| 33 | John D Wood | 1 | 2% |
| 34 | Fox & Sons | 1 | 2% |
| 35 | Dexters | 1 | 2% |
| 36 | Spicerhaart Group Ltd | 1 | 2% |
| 37 | Felicity J Lord | 1 | 2% |
| 38 | Haybrook | 1 | 2% |
| 39 | Howards | 1 | 2% |
| 40 | Chewton Rose | 1 | 2% |
| 41 | Butters John Bee | 1 | 2% |
| 42 | Darlows | 1 | 2% |
| 43 | PrimeLocation | 1 | 2% |
| 44 | Santander | 1 | 2% |
| 45 | NatWest | 1 | 2% |
| 46 | Barclays | 1 | 2% |
| 47 | HSBC | 1 | 2% |
| 48 | Leeds | 1 | 2% |
| 49 | Bath | 1 | 2% |
| 50 | Nottingham | 1 | 2% |

#### Companies with the highest overall AI visibility for First time buyer

Answers: how many of this persona's 69 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 69. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rightmove | 24 | 35% |
| 2 | Zoopla | 24 | 35% |
| 3 | OnTheMarket | 14 | 20% |
| 4 | Purplebricks | 11 | 16% |
| 5 | Foxtons | 11 | 16% |
| 6 | Nationwide | 9 | 13% |
| 7 | Halifax | 9 | 13% |
| 8 | Connells Group | 8 | 12% |
| 9 | OpenRent | 6 | 9% |
| 10 | Countrywide | 6 | 9% |
| 11 | Hamptons | 6 | 9% |
| 12 | Spicerhaart | 5 | 7% |
| 13 | NatWest | 5 | 7% |
| 14 | HSBC | 5 | 7% |
| 15 | Barclays | 5 | 7% |
| 16 | Gumtree | 4 | 6% |
| 17 | Facebook Marketplace | 4 | 6% |
| 18 | Dexters | 4 | 6% |
| 19 | SpareRoom | 4 | 6% |
| 20 | Santander | 4 | 6% |
| 21 | PrimeLocation | 3 | 4% |
| 22 | LSL | 3 | 4% |
| 23 | Yopa | 3 | 4% |
| 24 | haart | 3 | 4% |
| 25 | Offagent | 3 | 4% |
| 26 | KFH | 3 | 4% |
| 27 | PropertyData | 3 | 4% |
| 28 | Lloyds | 3 | 4% |
| 29 | Bairstow Eves | 2 | 3% |
| 30 | Your Move | 2 | 3% |
| 31 | Savills | 2 | 3% |
| 32 | Virgin Money | 2 | 3% |
| 33 | Accord | 2 | 3% |
| 34 | Mouseprice | 2 | 3% |
| 35 | Coventry | 2 | 3% |
| 36 | Leeds | 2 | 3% |
| 37 | Skipton | 2 | 3% |
| 38 | Barnard Marcus | 1 | 1% |
| 39 | William H Brown | 1 | 1% |
| 40 | Strike | 1 | 1% |
| 41 | Fox & Sons | 1 | 1% |
| 42 | John D Wood | 1 | 1% |
| 43 | Reeds Rains | 1 | 1% |
| 44 | Felicity J Lord | 1 | 1% |
| 45 | Darlows | 1 | 1% |
| 46 | Haybrook | 1 | 1% |
| 47 | Howards | 1 | 1% |
| 48 | YooSell | 1 | 1% |
| 49 | The Property Buying Company | 1 | 1% |
| 50 | Winkworth | 1 | 1% |

#### Companies with the highest overall AI visibility for International buyer

Answers: how many of this persona's 57 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 57. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Savills | 26 | 46% |
| 2 | Knight Frank | 26 | 46% |
| 3 | Zoopla | 20 | 35% |
| 4 | Rightmove | 19 | 33% |
| 5 | Chestertons | 16 | 28% |
| 6 | Dexters | 16 | 28% |
| 7 | Strutt & Parker | 16 | 28% |
| 8 | OnTheMarket | 15 | 26% |
| 9 | Foxtons | 12 | 21% |
| 10 | Connells Group | 8 | 14% |
| 11 | Hamptons | 7 | 12% |
| 12 | PrimeLocation | 6 | 11% |
| 13 | John D Wood | 5 | 9% |
| 14 | Purplebricks | 5 | 9% |
| 15 | Beauchamp | 4 | 7% |
| 16 | JLL | 4 | 7% |
| 17 | haart | 4 | 7% |
| 18 | Coutts | 4 | 7% |
| 19 | UBS | 4 | 7% |
| 20 | Credit Suisse | 4 | 7% |
| 21 | Spicerhaart | 3 | 5% |
| 22 | John D Wood & Co. | 3 | 5% |
| 23 | Beauchamp Estates | 3 | 5% |
| 24 | Russell Simpson | 3 | 5% |
| 25 | Arbuthnot Latham | 3 | 5% |
| 26 | Countrywide | 2 | 4% |
| 27 | Bairstow Eves | 2 | 4% |
| 28 | Marsh & Parsons | 2 | 4% |
| 29 | Offagent | 2 | 4% |
| 30 | Yopa | 2 | 4% |
| 31 | LonRes | 2 | 4% |
| 32 | Julius Baer | 2 | 4% |
| 33 | Pictet | 2 | 4% |
| 34 | Lombard Odier | 2 | 4% |
| 35 | Weatherbys Private Bank | 2 | 4% |
| 36 | HSBC Private Banking | 2 | 4% |
| 37 | HSBC Premier | 2 | 4% |
| 38 | Hampden & Co | 2 | 4% |
| 39 | JP Morgan Private Bank | 2 | 4% |
| 40 | Citi Private Bank | 2 | 4% |
| 41 | Standard Chartered Private Bank | 2 | 4% |
| 42 | C. Hoare & Co. | 2 | 4% |
| 43 | Tedworth | 1 | 2% |
| 44 | BNP Paribas Real Estate | 1 | 2% |
| 45 | OpenRent | 1 | 2% |
| 46 | Barnard Marcus | 1 | 2% |
| 47 | William H Brown | 1 | 2% |
| 48 | UK Sotheby’s | 1 | 2% |
| 49 | Wetherell | 1 | 2% |
| 50 | Maskells | 1 | 2% |

#### Companies with the highest overall AI visibility for Relocator

Answers: how many of this persona's 60 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 60. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | Rightmove | 20 | 33% |
| 2 | Zoopla | 20 | 33% |
| 3 | OnTheMarket | 17 | 28% |
| 4 | Hamptons | 10 | 17% |
| 5 | Connells Group | 9 | 15% |
| 6 | Purplebricks | 9 | 15% |
| 7 | Countrywide | 7 | 12% |
| 8 | Yopa | 6 | 10% |
| 9 | Savills | 5 | 8% |
| 10 | Pickfords | 5 | 8% |
| 11 | Spicerhaart | 4 | 7% |
| 12 | Nationwide | 4 | 7% |
| 13 | Halifax | 4 | 7% |
| 14 | Mouseprice | 4 | 7% |
| 15 | PrimeLocation | 3 | 5% |
| 16 | William H Brown | 3 | 5% |
| 17 | Bairstow Eves | 3 | 5% |
| 18 | LSL | 3 | 5% |
| 19 | haart | 3 | 5% |
| 20 | HM Land Registry | 3 | 5% |
| 21 | Barnard Marcus | 2 | 3% |
| 22 | Foxtons | 2 | 3% |
| 23 | Your Move | 2 | 3% |
| 24 | John D Wood | 2 | 3% |
| 25 | Barclays | 2 | 3% |
| 26 | Santander | 2 | 3% |
| 27 | Metro Bank | 2 | 3% |
| 28 | Knight Frank | 2 | 3% |
| 29 | The Trusted Agent | 2 | 3% |
| 30 | Pickfords Move Management Ltd | 2 | 3% |
| 31 | John D Wood & Co. | 1 | 2% |
| 32 | Dexters | 1 | 2% |
| 33 | LSL Property Services | 1 | 2% |
| 34 | Reeds Rains | 1 | 2% |
| 35 | eXp | 1 | 2% |
| 36 | Offagent | 1 | 2% |
| 37 | Clydesdale/Yorkshire BS | 1 | 2% |
| 38 | HSBC | 1 | 2% |
| 39 | NatWest | 1 | 2% |
| 40 | Accord | 1 | 2% |
| 41 | Coventry | 1 | 2% |
| 42 | Clydesdale | 1 | 2% |
| 43 | Virgin Money | 1 | 2% |
| 44 | Platform | 1 | 2% |
| 45 | Kensington | 1 | 2% |
| 46 | Bluestone | 1 | 2% |
| 47 | Pepper | 1 | 2% |
| 48 | PropertyData | 1 | 2% |
| 49 | Strike | 1 | 2% |
| 50 | Boomin | 1 | 2% |

### Where are the invisible companies?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#gap

> **Residential estate agencies hold most invisible firms**
>
> 133 of the 166 mapped firms appeared in no answer. Residential Estate Agencies is the largest invisible group, with 60 firms named in no answer.
>
> Residential Estate Agencies is the most visible group, with 16 firms named. An unnamed firm in that group shares its category with rivals the assistant already names, so absence is not a property of the category.

33 of the 166 companies appear in at least one answer. The other 133 never do.

Visible: 33 (20%). Invisible: 133 (80%).

#### Where the visible companies sit

Companies: how many of the 33 visible companies are in each group. Share: out of 33.

| Group | Companies | Share |
| --- | ---: | ---: |
| Residential Estate Agencies | 16 | 48% |
| Commercial Property Advisers | 6 | 18% |
| Online & Hybrid Agencies | 5 | 15% |
| Property Auction Houses | 3 | 9% |
| Retirement Living Providers | 2 | 6% |
| Lettings & Property Management | 1 | 3% |

#### Where the invisible companies sit

Companies: how many of the 133 invisible companies are in each group. Share: out of 133.

| Group | Companies | Share |
| --- | ---: | ---: |
| Residential Estate Agencies | 60 | 45% |
| Property Auction Houses | 21 | 16% |
| Lettings & Property Management | 17 | 13% |
| Commercial Property Advisers | 11 | 8% |
| Surveyors & Valuers | 8 | 6% |
| Online & Hybrid Agencies | 6 | 5% |
| Buying Agents & Property Search | 5 | 4% |
| Retirement Living Providers | 5 | 4% |

### Which kinds of companies does AI see?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#categories

> **Entire categories went unnamed**
>
> Surveyors & Valuers: 0 of 8 firms were named (0%). Buying Agents & Property Search: 0 of 5 firms were named (0%).
>
> Online & Hybrid Agencies: 5 of 11 firms were named (45.5%), against 19.9% across the market. A surveyor or a buying agent has no named rival to study; the answers skipped those categories entirely, while online and hybrid agencies were named well above the market rate.

Visible: the companies in each category that appear in at least one answer, out of the category's companies. Share: Visible out of the category.

| Category | Visible | Share | Companies in the category |
| --- | ---: | ---: | ---: |
| Online & Hybrid Agencies | 5 | 45% | 11 |
| Commercial Property Advisers | 6 | 35% | 17 |
| Retirement Living Providers | 2 | 29% | 7 |
| Residential Estate Agencies | 16 | 21% | 76 |
| Property Auction Houses | 3 | 12% | 24 |
| Lettings & Property Management | 1 | 6% | 18 |
| Surveyors & Valuers | 0 | 0% | 8 |
| Buying Agents & Property Search | 0 | 0% | 5 |

### Does the size of a company change its AI visibility?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#sizes

> **Visibility falls steeply with firm size**
>
> Largest (traffic 200,000 and over): 15 of 19 firms were named (78.9%), against 19.9% across the market. Small (traffic under 10,000): 4 of 75 firms were named (5.3%), against 19.9% across the market.
>
> A small firm in this market was very likely to appear in no answer at all. Size did not guarantee a mention either; some of the largest firms were still never named.

Visible: the companies in each size tier that appear in at least one answer, out of the tier's companies. Share: Visible out of the tier.

| Size tier | Visible | Companies in the tier | Share |
| --- | ---: | ---: | ---: |
| Largest (traffic 200,000 and over) | 15 | 19 | 79% |
| Large (traffic 50,000 to 199,999) | 5 | 22 | 23% |
| Mid-size (traffic 10,000 to 49,999) | 9 | 50 | 18% |
| Small (traffic under 10,000) | 4 | 75 | 5% |

### Which companies does AI name for almost every buyer?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#universal

> **A small tier was named for every persona**
>
> 12 firms appeared across the widest spread of personas. The list runs from portals such as Rightmove and Zoopla to agencies such as Savills, Hamptons, Foxtons and Spicerhaart.
>
> The tier is not portals alone; named agencies sit in it too. A firm outside it was absent for at least one kind of client the index measured.

The 12 companies in the universal tier: named for most buyer personas. Personas reached: the personas with at least one answer that names the company, out of 6. Answers: how many of the 384 answers name the company.

| Company | Group | Personas reached | Answers |
| --- | --- | ---: | ---: |
| Rightmove | Other national brands | 6 of 6 | 124 |
| Zoopla | Other national brands | 6 of 6 | 122 |
| OnTheMarket | Other national brands | 6 of 6 | 87 |
| Connells | Residential estate agencies | 6 of 6 | 50 |
| Purplebricks | Online & hybrid agencies | 6 of 6 | 47 |
| Savills | Commercial property advisers | 6 of 6 | 46 |
| Hamptons | Residential estate agencies | 6 of 6 | 37 |
| Knight Frank | Commercial property advisers | 5 of 6 | 36 |
| Foxtons | Other national brands | 6 of 6 | 32 |
| Spicerhaart | Other national brands | 6 of 6 | 29 |
| Countrywide | Residential estate agencies | 6 of 6 | 25 |
| Dexters | Residential estate agencies | 4 of 6 | 22 |

### Do companies people search for by name get named by AI?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#demand

> **Visibility rose with searches for the brand name**
>
> The index banded each firm by monthly searches for its own name, and the named share was compared across bands. 101–1,000 a month: 4 of 66 firms appeared in an answer. Over 10,000 a month: 16 of 23 firms appeared in an answer.
>
> Scale is not the only pattern, though. Online & Hybrid Agencies: 5 of 11 firms were named (45.5%), against 19.9% across the market. A firm with a small brand should study the named firms in its own band and category rather than wait for demand to grow.

Visible: the companies in each brand search band that appear in at least one answer, out of the band's companies. Share: Visible out of the band. 163 of 166 companies have a search figure.

| Brand searches a month | Visible | Companies in the band | Share |
| --- | ---: | ---: | ---: |
| No brand searches | 0 | 0 |  |
| 1–100 a month | 1 | 10 | 10% |
| 101–1,000 a month | 3 | 65 | 5% |
| 1,001–10,000 a month | 13 | 65 | 20% |
| Over 10,000 a month | 16 | 23 | 70% |

3 companies have no search figure and sit outside every band: provider returned no figure for this keyword.

### How many companies does AI name that are not on our list?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#offlist

- **326** different companies named in 277 answers
- **36** of them are on the list we checked
- **89%** are not on the list (290)

How the dataset counts a company: distinct firms by the extractor's own norm; a firm the list holds is one with a landscape_firm_id.

#### Named most often, not on our list

Answers: the answers that name the company. Share: out of the 277 answers that name any company.

| Company | Answers | Share |
| --- | ---: | ---: |
| Rightmove | 124 | 45% |
| Zoopla | 122 | 44% |
| OnTheMarket | 87 | 31% |
| Foxtons | 32 | 12% |
| Yopa | 22 | 8% |
| haart | 22 | 8% |
| Spicerhaart | 21 | 8% |
| Nationwide | 19 | 7% |
| Halifax | 18 | 6% |
| PrimeLocation | 16 | 6% |

## Buyer personas

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#buyers

### Does the buyer persona change the results?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#buyers

> **Few firms were named across every persona**
>
> 12 firms appeared across the widest spread of personas. Rightmove appeared for 6 of the 6 personas.
>
> A firm named for one persona can still be absent for every other kind of client the assistant serves. Mapping which personas already produce the firm's name shows where the gap is narrowest.

Each cell: the share of that persona's answers that name the company, then the answers behind it. Each column heading gives the persona's answers. Rows: the 40 companies the dataset's heatmap carries, most named first.

| Company | Btl investor (69) | Commercial tenant (69) | Downsizer (60) | First time buyer (69) | International buyer (57) | Relocator (60) |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| Rightmove | 32% (22) | 29% (20) | 32% (19) | 35% (24) | 33% (19) | 33% (20) |
| Zoopla | 30% (21) | 28% (19) | 30% (18) | 35% (24) | 35% (20) | 33% (20) |
| OnTheMarket | 22% (15) | 17% (12) | 23% (14) | 20% (14) | 26% (15) | 28% (17) |
| Connells | 13% (9) | 12% (8) | 13% (8) | 12% (8) | 14% (8) | 15% (9) |
| Purplebricks | 13% (9) | 10% (7) | 10% (6) | 16% (11) | 9% (5) | 15% (9) |
| Savills | 1% (1) | 16% (11) | 2% (1) | 3% (2) | 46% (26) | 8% (5) |
| Hamptons | 6% (4) | 6% (4) | 10% (6) | 9% (6) | 12% (7) | 17% (10) |
| Knight Frank | 0% (0) | 9% (6) | 2% (1) | 1% (1) | 46% (26) | 3% (2) |
| Foxtons | 3% (2) | 4% (3) | 3% (2) | 16% (11) | 21% (12) | 3% (2) |
| Spicerhaart | 7% (5) | 4% (3) | 12% (7) | 7% (5) | 7% (4) | 8% (5) |
| Countrywide | 4% (3) | 4% (3) | 7% (4) | 9% (6) | 4% (2) | 12% (7) |
| Dexters | 0% (0) | 0% (0) | 2% (1) | 6% (4) | 28% (16) | 2% (1) |
| Yopa | 4% (3) | 6% (4) | 7% (4) | 4% (3) | 4% (2) | 10% (6) |
| Nationwide | 4% (3) | 1% (1) | 3% (2) | 13% (9) | 0% (0) | 7% (4) |
| Chestertons | 0% (0) | 1% (1) | 0% (0) | 1% (1) | 28% (16) | 0% (0) |
| Halifax | 3% (2) | 1% (1) | 3% (2) | 13% (9) | 0% (0) | 7% (4) |
| PrimeLocation | 1% (1) | 3% (2) | 2% (1) | 4% (3) | 11% (6) | 5% (3) |
| Strutt & Parker | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 28% (16) | 0% (0) |
| JLL Residential | 0% (0) | 16% (11) | 0% (0) | 0% (0) | 7% (4) | 0% (0) |
| John D Wood & Co. | 0% (0) | 0% (0) | 5% (3) | 1% (1) | 14% (8) | 5% (3) |
| LSL | 3% (2) | 6% (4) | 3% (2) | 4% (3) | 0% (0) | 5% (3) |
| Offagent | 4% (3) | 3% (2) | 5% (3) | 4% (3) | 4% (2) | 2% (1) |
| OpenRent | 10% (7) | 0% (0) | 0% (0) | 9% (6) | 2% (1) | 0% (0) |
| Bairstow Eves | 1% (1) | 4% (3) | 2% (1) | 3% (2) | 4% (2) | 5% (3) |
| CBRE | 0% (0) | 16% (11) | 0% (0) | 0% (0) | 0% (0) | 0% (0) |
| Barclays | 1% (1) | 0% (0) | 2% (1) | 7% (5) | 2% (1) | 3% (2) |
| Barnard Marcus | 1% (1) | 1% (1) | 7% (4) | 1% (1) | 2% (1) | 3% (2) |
| Your Move | 3% (2) | 3% (2) | 3% (2) | 3% (2) | 0% (0) | 3% (2) |
| Alan Boswell Group | 13% (9) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) |
| Aviva | 13% (9) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) |
| HSBC | 1% (1) | 0% (0) | 2% (1) | 7% (5) | 2% (1) | 2% (1) |
| Mouseprice | 4% (3) | 0% (0) | 0% (0) | 3% (2) | 0% (0) | 7% (4) |
| NatWest | 1% (1) | 0% (0) | 2% (1) | 7% (5) | 2% (1) | 2% (1) |
| Regus | 0% (0) | 13% (9) | 0% (0) | 0% (0) | 0% (0) | 0% (0) |
| The Trusted Agent | 4% (3) | 1% (1) | 5% (3) | 0% (0) | 0% (0) | 3% (2) |
| William H Brown | 1% (1) | 1% (1) | 3% (2) | 1% (1) | 2% (1) | 5% (3) |
| AXA | 12% (8) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) |
| Santander | 1% (1) | 0% (0) | 2% (1) | 6% (4) | 0% (0) | 3% (2) |
| Beauchamp Estates | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 12% (7) | 0% (0) |
| IWG plc | 0% (0) | 10% (7) | 0% (0) | 0% (0) | 0% (0) | 0% (0) |

### Does each buyer see a different market?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#markets

> **Each persona produces its own market of named firms**
>
> Each persona's questions returned its own set of firms, differing in breadth as well as in names. 123 distinct firms were named by the Btl investor persona's answers. 61 distinct firms were named by the Relocator persona's answers.
>
> Rightmove led or shared the lead for most personas, but not all. Savills and Knight Frank shared the lead for the International buyer persona, each named in 26 of that persona's 57 runs (45.6%). Rightmove led the Commercial tenant persona, named in 20 of that persona's 69 runs (29.0%). A firm should pick the persona closest to its strengths and build pages for that persona's questions first.

Different companies named across each persona's answers.

| Persona | Different companies named |
| --- | ---: |
| Btl investor | 123 |
| Commercial tenant | 80 |
| Downsizer | 80 |
| First time buyer | 93 |
| International buyer | 91 |
| Relocator | 61 |

### What does AI actually say?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#quotes

> **What the answers actually said**
>
> The excerpts below are taken verbatim from the assistant's answers, each one naming the firms it put forward. Asked which property portal is best, the assistant named Rightmove for every persona shown, with Savills and Knight Frank appearing for the international buyer.
>
> Reading the answer a firm's own client receives shows exactly which rival was named in its place. Each excerpt here sits beside the persona whose question produced it.

The page shows the opening of real answers in each persona's voice. The excerpts stay on the page: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#quotes. Here: the question and the companies each one names.

#### Btl investor: 3 of 10 answers

- "Which is the best property portal?" Named: Rightmove, Allsop, Zoopla, OnTheMarket, SDL, Auction House.
- "Which is the best property portal?" Named: Rightmove, Allsop, Zoopla, iamsold, OnTheMarket, OpenRent, SDL, Auction House.
- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket.

#### Commercial tenant: 3 of 10 answers

- "Which is the best property portal?" Named: Rightmove Commercial, CBRE, Zoopla Commercial, Savills, OnTheMarket, Knight Frank, LoopNet, JLL, Cushman, Office Freedom, Instant Offices, Hubble, Kontor.
- "Which is the best property portal?" Named: CityFlex, Carter Jonas, Office Freedom, Spacebly, Deskfinder, SquareFoot Flex, Rightmove Commercial, OnTheMarket.
- "Who is the biggest UK estate agent?" Named: JLL, Connells Group, Countrywide, Savills, CBRE, Knight Frank.

#### Downsizer: 3 of 10 answers

- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket.
- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket.
- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket.

#### First time buyer: 3 of 10 answers

- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket.
- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket, PrimeLocation, Gumtree, Facebook Marketplace, OpenRent.
- "Who is the biggest UK estate agent?" Named: Purplebricks, Connells Group, Countrywide.

#### International buyer: 3 of 10 answers

- "Which is the best property portal?" Named: Savills, Knight Frank, Chestertons, Dexters, Strutt & Parker.
- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket, PrimeLocation.
- "Which is the best property portal?" Named: Rightmove, Savills, Zoopla, Knight Frank, PrimeLocation, Dexters, OnTheMarket, Beauchamp, JLL, Tedworth.

#### Relocator: 3 of 10 answers

- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket, PrimeLocation.
- "Which is the best property portal?" Named: Rightmove, Zoopla, OnTheMarket.
- "Who is the biggest UK estate agent?" Named: Barnard Marcus, Connells Group, William H Brown, Bairstow Eves, Hamptons, John D Wood & Co..

### Does the same prompt produce the same results?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#repeats

> **The same question returns a different shortlist each run**
>
> The index asked every question more than once and compared the names that came back. 115 questions were scored. 3 runs were sampled. Repeated asks about the same question overlapped by 31.6% on average.
>
> Rightmove led the Downsizer persona, named in 19 of that persona's 60 runs (31.7%). Even a persona's most named firm was absent from a large share of its runs, so judge the firm's presence across repeated asks, never a single one.

- **32%** average overlap of the companies named when the same prompt runs again
- **115** prompts that named a company in at least one run
- **3** runs of each prompt

#### Example prompt 1: "Who is the largest independent estate agent in the UK?"

| Run | Domains cited |
| ---: | --- |
| 1 | haart.co.uk, skiptongroup.com |
| 2 | haart.co.uk, skiptongroup.com, spicerhaart.co.uk |
| 3 | en.wikipedia.org, haart.co.uk, purplebricks.co.uk, skiptongroup.com |

#### Example prompt 2: "Who is the biggest UK estate agent?"

| Run | Domains cited |
| ---: | --- |
| 1 | No source cited in this answer. |
| 2 | connellsgroup.co.uk, skiptongroup.com |
| 3 | connellsgroup.co.uk |

#### Example prompt 3: "Who is the largest independent estate agent in the UK?"

| Run | Domains cited |
| ---: | --- |
| 1 | haart.co.uk |
| 2 | haart.co.uk, join.guildproperty.co.uk |
| 3 | haart.co.uk, spicerhaart.co.uk |

### Does AI cite a source when it recommends?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#retrieval

> **More answers relied on cited sources than on memory**
>
> The index classified every answer by whether it named a firm and whether it cited a source. 129 of the 384 answers named a firm without citing a source. 148 of the 384 answers named a firm and cited a source. 107 of the 384 answers named no firm at all.
>
> 133 of the 166 firms in the property UK map were named in no answer (80.1%). A firm absent from every answer should start with pages an assistant can retrieve and cite, because a citation is the only route the index can observe a new name arriving by.

Answers: the answers that did each thing. Share: out of the 384 answers.

| What the answer did | Answers | Share |
| --- | ---: | ---: |
| Name a company and cite a source | 148 | 39% |
| Name a company with no source | 129 | 34% |
| Cite a source and name no company | 17 | 4% |
| Name no company and cite no source | 90 | 23% |

### Fame or search: how do companies get into an answer?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#doors

> **Firms enter answers through memory or through cited pages**
>
> An assistant names a firm in one of two measured ways: from its memory, or from a page it retrieves and cites. 206 firms were named from the model's memory alone. 183 firms were named through a cited source.
>
> Largest (traffic 200,000 and over): 15 of 19 firms were named (78.9%), against 19.9% across the market. A firm without that breadth of brand should work on the retrieval route: pages an assistant can find and cite.

An answer that cites no source names companies from what the model already knows. An answer that cites sources names companies it found. A company named both ways counts on both sides.

- **206** companies named in an answer that cites no source
- **183** companies named in an answer that cites sources
- **84%** of the 183 companies named beside sources are not on the list we checked

#### Named with no source

206 companies are named in answers that cite no source; 89% of them are not on our list. Answers: the answers that cite no source and name the company.

| Company | Answers |
| --- | ---: |
| Rightmove | 73 |
| Zoopla | 73 |
| OnTheMarket | 43 |
| Savills | 28 |
| Knight Frank | 21 |
| Nationwide | 19 |
| Halifax | 18 |
| Foxtons | 15 |
| Chestertons | 13 |
| Purplebricks | 12 |
| Dexters | 12 |
| Strutt & Parker | 12 |

### What do AI answers that recommend a company say?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#templates

Answers: the answers that name a company and use the phrase. Share: out of the 277 answers that name a company.

| Structure | Answers | Share |
| --- | ---: | ---: |
| “How to choose” | 8 | 2.9% |
| “Questions to ask” | 7 | 2.5% |
| “Practical next steps” | 5 | 1.8% |
| Offers to draft the email or letter | 3 | 1.1% |

| Fees | Answers | Share |
| --- | ---: | ---: |
| “No win, no fee” | 0 | 0% |
| Fixed or capped fees | 0 | 0% |
| Conditional fee agreement | 0 | 0% |

| Credentials | Answers | Share |
| --- | ---: | ---: |
| Chambers High Net Worth | 0 | 0% |
| Trust and estate practitioners (STEP) | 0 | 0% |

## Sources

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#sources

### What sources are cited the most in AI results?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#sources

#### Site types

Citations: the citations that point to each site type. Share: out of the 683 citations.

| Site type | Citations | Share |
| --- | ---: | ---: |
| Other | 385 | 56% |
| Company sites | 82 | 12% |
| Wiki and reference | 63 | 9% |
| Directories | 58 | 9% |
| Review platforms | 44 | 6% |
| Forums and UGC | 32 | 5% |
| Government | 12 | 2% |
| Aggregators | 6 | 1% |
| News | 1 | 0% |

#### Domains outside the list

The most cited domains that are not one of the companies we checked. Citations: the citations that point to the domain. Share: out of all 683 citations.

| Domain | Citations | Share |
| --- | ---: | ---: |
| en.wikipedia.org | 55 | 8% |
| reddit.com | 31 | 5% |
| propertypassport.uk | 29 | 4% |
| connellsgroup.co.uk | 27 | 4% |
| uk.trustpilot.com | 27 | 4% |
| rightmove.co.uk | 23 | 3% |

- **43%** of answers cite at least one source
- **1.8** citations per answer
- **139** distinct domains cited

Counts: 165 of 384 answers (43%) cite at least one source. 683 citations point to 249 exact URLs on 139 domains. Search location receipts: 384 matched, 0 outside the country, 0 with no record.

### Do online platforms take the recommendations?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#portals

> **Mentions and citations cluster on a few names**
>
> Rightmove was the most-mentioned portal, with 222 mentions. 28.4% of the 683 citations came from 5 of the 139 domains cited.
>
> The sources behind the answers are narrow, and the portals named here sit at the centre of them. A firm should check whether those portals and domains mention it at all.

- **173** online platform mentions per 100 answers, over 384 answers
- **1815** mentions of companies across the answers

Mentions: the times the answers name each online platform, and every other company together. Share: out of the 1815 mentions of companies.

| Named | Mentions | Share |
| --- | ---: | ---: |
| Rightmove | 222 | 12.2% |
| Zoopla | 220 | 12.1% |
| OnTheMarket | 127 | 7% |
| Trustpilot | 26 | 1.4% |
| PrimeLocation | 22 | 1.2% |
| AllAgents | 21 | 1.2% |
| GetAgent | 10 | 0.6% |
| SpareRoom | 7 | 0.4% |
| Home.co.uk | 3 | 0.2% |
| Which? | 3 | 0.2% |
| Realla | 3 | 0.2% |
| HomeOwners Alliance | 1 | 0.1% |
| All other companies | 1150 | 63.4% |

### Which review sites does AI cite, and which of their pages?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#reviews

> **Citations repeat across a short list of domains**
>
> 139 domains were cited. en.wikipedia.org was the most cited domain, with 55 citations. Trustpilot, Reddit, Rightmove and Zoopla sit on the same cited list.
>
> Check the firm's presence on the repeatedly cited domains first; a claimed, current profile there sits among the pages the assistants already read.

#### Review platforms

Citations: the citations that point to each review platform. Share: out of all 683 citations. 122 of the 139 cited sites (480 citations) are not classified by type yet.

| Review platform | Citations | Share |
| --- | ---: | ---: |
| uk.trustpilot.com | 27 | 4% |
| allagents.co.uk | 13 | 1.9% |
| trustpilot.com | 4 | 0.6% |

#### Where the 31 citations of trustpilot.com land

Citations: the citations of trustpilot.com that land in each section of the site, then on each page. Share: out of 31.

| Section of the site | Citations | Share |
| --- | ---: | ---: |
| /review/ | 26 | 84% |
| /categories/ | 5 | 16% |

| Most cited page | Citations | Share |
| --- | ---: | ---: |
| /review/purplebricks.co.uk | 16 | 52% |
| /review/www.yopa.co.uk | 9 | 29% |
| /categories/real_estate_agents | 2 | 6% |
| /categories/retirement_home | 2 | 6% |
| /review/retirementvillages.co.uk | 1 | 3% |
| /categories/retirement_community | 1 | 3% |

#### Where the 13 citations of allagents.co.uk land

Citations: the citations of allagents.co.uk that land in each section of the site, then on each page. Share: out of 13.

| Section of the site | Citations | Share |
| --- | ---: | ---: |
| /league-tables/ | 6 | 46% |
| /agent-awards/ | 4 | 31% |
| /purplebricks.com/ | 1 | 8% |
| /review/ | 1 | 8% |
| / | 1 | 8% |

| Most cited page | Citations | Share |
| --- | ---: | ---: |
| /league-tables/best-firms-in-uk | 6 | 46% |
| /agent-awards | 3 | 23% |
| /purplebricks.com | 1 | 8% |
| /review/NjQwNDk2 | 1 | 8% |
| /agent-awards/2025 | 1 | 8% |
| / | 1 | 8% |

#### Every cited site

All 139 sites the answers cite. Citations: the citations that point to the site. Share: out of the 683 citations.

| Site | Citations | Share | Type |
| --- | ---: | ---: | --- |
| en.wikipedia.org | 55 | 8.1% |  |
| offagent.co.uk | 52 | 7.6% |  |
| reddit.com | 31 | 4.5% |  |
| propertypassport.uk | 29 | 4.2% |  |
| connellsgroup.co.uk | 27 | 4% |  |
| uk.trustpilot.com | 27 | 4% | review platform |
| rightmove.co.uk | 23 | 3.4% |  |
| haart.co.uk | 19 | 2.8% |  |
| quiteright.co.uk | 19 | 2.8% |  |
| yopa.co.uk | 19 | 2.8% |  |
| purplebricks.co.uk | 16 | 2.3% |  |
| zoopla.co.uk | 14 | 2% |  |
| agentkit.pro | 14 | 2% |  |
| thetrustedagent.co.uk | 13 | 1.9% |  |
| allagents.co.uk | 13 | 1.9% | review platform |
| augustapp.com | 13 | 1.9% |  |
| landlordtaxlab.co.uk | 13 | 1.9% |  |
| onthemarket.com | 11 | 1.6% |  |
| ownproperly.com | 9 | 1.3% |  |
| skiptongroup.com | 8 | 1.2% |  |
| citehawk.com | 8 | 1.2% |  |
| readysteadysell.co.uk | 8 | 1.2% |  |
| trustmypolicy.com | 8 | 1.2% |  |
| commerciallist.co.uk | 7 | 1% |  |
| which.co.uk | 7 | 1% |  |
| spicerhaart.co.uk | 6 | 0.9% |  |
| getagent.co.uk | 6 | 0.9% |  |
| investegate.info | 5 | 0.7% |  |
| thenegotiator.co.uk | 5 | 0.7% |  |
| gov.uk | 5 | 0.7% |  |
| help.zoopla.co.uk | 5 | 0.7% |  |
| onlineagentpicker.com | 5 | 0.7% |  |
| sec.gov | 5 | 0.7% |  |
| selflandlord.com | 5 | 0.7% |  |
| seniorshousingawards.com | 5 | 0.7% |  |
| shelterfind.co.uk | 5 | 0.7% |  |
| lse.co.uk | 4 | 0.6% |  |
| homethink.co.uk | 4 | 0.6% |  |
| moneyweek.com | 4 | 0.6% |  |
| trustpilot.com | 4 | 0.6% | review platform |
| uk.collected.reviews | 4 | 0.6% |  |
| committees.parliament.uk | 3 | 0.4% |  |
| headlinemoney.co.uk | 3 | 0.4% |  |
| investegate.co.uk | 3 | 0.4% |  |
| eamasters.co.uk | 3 | 0.4% |  |
| cbre.co.uk | 3 | 0.4% |  |
| mccarthyandstone.co.uk | 3 | 0.4% |  |
| ahrefstop.com | 3 | 0.4% |  |
| selectra.co.uk | 3 | 0.4% |  |
| propell.co.uk | 3 | 0.4% |  |
| popolipopo.com | 3 | 0.4% |  |
| lottie.org | 3 | 0.4% |  |
| finder.com | 3 | 0.4% |  |
| spicerhaartpx.co.uk | 2 | 0.3% |  |
| bricksnewco.co.uk | 2 | 0.3% |  |
| whito.co.uk | 2 | 0.3% |  |
| emoov.co.uk | 2 | 0.3% |  |
| dwellio.co.uk | 2 | 0.3% |  |
| thehousedesk.co.uk | 2 | 0.3% |  |
| officefreedom.com | 2 | 0.3% |  |
| media.rightmove.co.uk | 2 | 0.3% |  |
| cityflex.co.uk | 2 | 0.3% |  |
| spacebly.com | 2 | 0.3% |  |
| coraly.ai | 2 | 0.3% |  |
| assets.publishing.service.gov.uk | 2 | 0.3% |  |
| marketscreener.com | 2 | 0.3% |  |
| fliarbi.com | 2 | 0.3% |  |
| financialfilings.com | 2 | 0.3% |  |
| find-and-update.company-information.service.gov.uk | 2 | 0.3% |  |
| investing.com | 2 | 0.3% |  |
| bisnow.com | 2 | 0.3% |  |
| kingston.gov.uk | 2 | 0.3% |  |
| letsorted.co.uk | 2 | 0.3% |  |
| agentseeker.co.uk | 2 | 0.3% |  |
| propertyweek.com | 1 | 0.1% |  |
| mca.org.uk | 1 | 0.1% |  |
| join.guildproperty.co.uk | 1 | 0.1% |  |
| commercial-uk.co.uk | 1 | 0.1% |  |
| propertyindustryeye.com | 1 | 0.1% |  |
| propertysoup.co.uk | 1 | 0.1% |  |
| foxtonsgroup.co.uk | 1 | 0.1% |  |
| homefinder.ai | 1 | 0.1% |  |
| loopnet.co.uk | 1 | 0.1% |  |
| foxtons.co.uk | 1 | 0.1% |  |
| hubapp13-groupwebsite-cm.azurewebsites.net | 1 | 0.1% |  |
| clicky.co.uk | 1 | 0.1% |  |
| countrywide.co.uk | 1 | 0.1% |  |
| primeresi.com | 1 | 0.1% |  |
| rns-pdf.londonstockexchange.com | 1 | 0.1% |  |
| hannells.co.uk | 1 | 0.1% |  |
| britishpropertyawards.co.uk | 1 | 0.1% |  |
| nationwide.co.uk | 1 | 0.1% |  |
| zipcube.com | 1 | 0.1% |  |
| officezen.uk | 1 | 0.1% |  |
| directspace.co.uk | 1 | 0.1% |  |
| carter-jonas.co.uk | 1 | 0.1% |  |
| wrap.warwick.ac.uk | 1 | 0.1% |  |
| thepropertybuyingcompany.co.uk | 1 | 0.1% |  |
| cdnc.heyzine.com | 1 | 0.1% |  |
| integrations.purplebricks.co.uk | 1 | 0.1% |  |
| yoosell.co.uk | 1 | 0.1% |  |
| semrush.com | 1 | 0.1% |  |
| 6.semrush.com.in | 1 | 0.1% |  |
| spaceandtime.co.uk | 1 | 0.1% |  |
| pickfords.com | 1 | 0.1% |  |
| mytips.com | 1 | 0.1% |  |
| yell.com | 1 | 0.1% |  |
| hoa.org.uk | 1 | 0.1% |  |
| helloagent.com | 1 | 0.1% |  |
| manchesterexperts.co.uk | 1 | 0.1% |  |
| moneysavingexpert.com | 1 | 0.1% |  |
| openrent.co.uk | 1 | 0.1% |  |
| northnorthants.gov.uk | 1 | 0.1% |  |
| plc.rightmove.co.uk | 1 | 0.1% |  |
| privatelandlords.co.uk | 1 | 0.1% |  |
| clutch.co | 1 | 0.1% |  |
| rentalize.com | 1 | 0.1% |  |
| homesearchsales.co.uk | 1 | 0.1% |  |
| theestas.com | 1 | 0.1% |  |
| letcompliance.com | 1 | 0.1% |  |
| elevenflo.com | 1 | 0.1% |  |
| legalclarity.org | 1 | 0.1% |  |
| moneycontrol.com | 1 | 0.1% |  |
| bazaarwatch.com | 1 | 0.1% |  |
| bkalerts.com | 1 | 0.1% |  |
| rentdocs.co.uk | 1 | 0.1% |  |
| savills.co.uk | 1 | 0.1% |  |
| knightfrank.co.uk | 1 | 0.1% |  |
| andersonrose.co.uk | 1 | 0.1% |  |
| octopusventures.com | 1 | 0.1% |  |
| retirementvillages.co.uk | 1 | 0.1% |  |
| housecheckup.co.uk | 1 | 0.1% |  |
| kaeltripton.com | 1 | 0.1% |  |
| defaqto.com | 1 | 0.1% |  |
| home.co.uk | 1 | 0.1% |  |
| lettings.alanboswell.com | 1 | 0.1% |  |
| paymentshield.co.uk | 1 | 0.1% |  |
| alanboswell.com | 1 | 0.1% |  |
| unbiased.co.uk | 1 | 0.1% |  |

## What works

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#whatworks

### What works?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#whatworks

We compared the SEO and AEO tactics to measure which optimisations move the needle.

Using our proprietary in-house framework for AEO called FEED we measured:

- Freshness
- Entities
- Endpoints
- Distribution

Learn more about our FEED framework: https://typeamedia.net/ai-seo-agency/

### What kind of pages does AI cite?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#intent

Pages: the cited pages with each search intent. Share: out of the 249 cited pages. How the dataset labels a page: the label is what the page is for, read by a model from the page's own text; unknown: no label, because the page had no readable text.

| Page intent | Pages | Share |
| --- | ---: | ---: |
| Informational | 82 | 33% |
| Commercial | 78 | 31% |
| Navigational | 18 | 7% |
| Transactional | 5 | 2% |
| Unknown | 66 | 27% |

- **249** cited pages inspected
- **33%** of cited pages are informational
- **31%** of cited pages are commercial

### Which types of page get cited?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#pagetypes

> **Directory listings, Wikipedia and firm blogs led the cited pages**
>
> The index classified each cited page by type. 249 cited pages were classified. Directory listing: 26 pages carried 8.5% of citations. Firm blog article: 3 pages carried 7.5% of citations.
>
> 28.4% of the 683 citations came from 5 of the 139 domains cited. A firm deciding what to publish should start from the page types assistants actually cited, not from the pages it would prefer them to cite.

Pages: the cited pages of each type, share out of the 249 cited pages. Citations: the citations that point to pages of the type, share out of 683 citations. 146 of the pages (399 citations) have no page type yet, so the page-type shares do not add up to 100%.

| Page type | Pages | Share of cited pages | Citations | Share of citations |
| --- | ---: | ---: | ---: | ---: |
| Directory listing | 26 | 10% | 58 | 9% |
| Wikipedia | 17 | 7% | 55 | 8% |
| Firm blog article | 3 | 1% | 51 | 8% |
| Review platform profile | 13 | 5% | 44 | 6% |
| Forum or UGC post | 22 | 9% | 32 | 5% |
| Firm service page | 9 | 4% | 25 | 4% |
| Government regulator | 9 | 4% | 12 | 2% |
| Firm homepage | 3 | 1% | 6 | 1% |
| News article | 1 | 0% | 1 | 0% |

| Schema type | Pages | Share of cited pages | Citations | Share of citations |
| --- | ---: | ---: | ---: | ---: |
| No schema type | 131 | 53% | 288 | 42% |
| Article | 75 | 30% | 271 | 40% |
| Organization | 14 | 6% | 44 | 6% |
| FAQ | 18 | 7% | 42 | 6% |
| Webpage | 8 | 3% | 27 | 4% |
| Product | 3 | 1% | 11 | 2% |

### Do FAQs and schema matter for AEO?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#features

> **Cited pages carried question structure, not sector schema**
>
> The index compared the pages that got firms named, trait by trait, with the homepages of firms no answer named. 165 cited pages that named a firm were compared with 122 invisible homepages. FAQPage schema: held by 18.8% of the cited pages, against 4.9% of the invisible homepages. RealEstateAgent schema: held by 1.2% of the cited pages, against 12.3% of the invisible homepages.
>
> Any schema.org markup: held by 67.3% of the cited pages, against 71.3% of the invisible homepages. When shaping a candidate page, favour question-and-answer structure over adding sector markup; the cited pages carried the former far more often.

Each figure: the share of the pages in the pile that have the feature. Cited pages: 165. Uncited comparison pages: 122.

| Feature | Cited pages | Uncited pages |
| --- | ---: | ---: |
| FAQ | 19% | 5% |
| Schema | 67% | 71% |
| Q&A headers | 52% | 59% |

- **67%** of cited pages have schema
- **19%** of cited pages have FAQ schema
- **52%** of cited pages have Q&A style headers

### Does the technical checklist separate visible companies from invisible ones?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#checklist

> **Schema markup did not separate named firms from unnamed**
>
> The index tested register homepages for the standard technical signals. 147 register homepages were checked: 24 of named firms and 123 of firms the answers never named. Any schema.org markup: held by 62.5% of the named firms' homepages, against 70.7% of the unnamed.
>
> RealEstateAgent schema: held by 0% of the named firms' homepages, against 12.2% of the unnamed. FAQ wording in the page text: held by 25.0% of the named firms' homepages, against 6.5% of the unnamed. A firm can deprioritise markup for this purpose; the signal clearly more common on named homepages was plain FAQ wording in the page text.

A comparison needs at least 30 homepages on each side. This issue has 24 homepages of visible companies and 123 of invisible companies, so the page draws no comparison.

### Does content length and freshness help with AEO?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#freshness

Where the 165 cited pages sit by length (165 with a measured length) and by freshness (88 carrying a date). Pages: the cited pages in each band. Share: out of the cited pages the band was measured on. A description of the cited pages, not a comparison with uncited ones. Measured on 2026-10-10.

| Length | Pages | Share |
| --- | ---: | ---: |
| Under 800 words | 65 | 39% |
| 800 to 2,000 words | 58 | 35% |
| 2,000+ words | 42 | 26% |

| Freshness | Pages | Share |
| --- | ---: | ---: |
| Updated in 90 days | 47 | 53% |
| Updated in 12 months | 36 | 41% |
| Older than 12 months | 5 | 6% |

- **52%** of cited pages give the answer at the start
- **94%** of dated cited pages were updated in the last 12 months

### Does E-E-A-T help AI identify the author and the business?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#entities

Share of pages with a named author. Cited pages: 165. Uncited comparison pages: 122.

| Pages | Named author |
| --- | ---: |
| Cited | 47% |
| Uncited | 20% |

#### Which organisations and places do the cited pages name?

- **34%** of read cited pages name a company from our list
- **91** read cited pages name a person (486 different names)
- **183** of 249 cited pages were read for names

Pages: the read cited pages that name the organisation or place. Share: out of the 183 read cited pages. "on our list" marks a company we checked. The dataset lists the top 10 of each.

| Organisation | Pages | Share | Note |
| --- | ---: | ---: | --- |
| Rightmove | 72 | 39% |  |
| Zoopla | 62 | 34% |  |
| OnTheMarket | 32 | 17% |  |
| Purplebricks | 22 | 12% | on our list |
| Trustpilot | 21 | 11% |  |
| Savills | 21 | 11% | on our list |
| Yopa | 20 | 11% |  |
| Connells Group | 20 | 11% | on our list |
| OpenRent | 16 | 9% |  |
| Knight Frank | 16 | 9% | on our list |

| Place | Pages | Share |
| --- | ---: | ---: |
| UK | 127 | 69% |
| London | 69 | 38% |
| England | 52 | 28% |
| Wales | 42 | 23% |
| Scotland | 30 | 16% |
| United Kingdom | 29 | 16% |
| Manchester | 22 | 12% |
| Birmingham | 16 | 9% |
| Bristol | 15 | 8% |
| Leeds | 15 | 8% |

### Do backlinks to the page or DR affect AEO results?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#authority

Source: dataforseo, domain rank 0-100 (DataForSEO), backlinks to the exact page, as of 2026-10-10.

Sites: the rated cited sites in each band. Share: out of the 139 rated cited sites.

| Domain rating of the cited site | Sites | Share |
| --- | ---: | ---: |
| DR under 10 | 27 | 19% |
| DR 10 to 50 | 54 | 39% |
| DR over 50 | 58 | 42% |

Pages: the rated cited pages in each band. Share: out of the 249 rated cited pages.

| Backlinks to the cited page | Pages | Share |
| --- | ---: | ---: |
| Under 5 links | 183 | 74% |
| 5 to 20 links | 30 | 12% |
| Over 20 links | 36 | 15% |

### Can a company get recommended without its website showing up?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#recommended

- **71%** of named companies are named without their own domain being cited
- **0%** of named companies have a social profile cited
- **47%** of named companies are mentioned on a review platform

Each share is out of the 34 named companies on our list. How the dataset counts: firm-level: never cited on its own domain in any answer naming it; social and review are any co-citation.

### What does a page AI cites look like?

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#inspection

The most cited page in each group, measured as we captured it, beside pages the answers read but did not cite. The page shows each page's opening text: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#inspection. How the dataset picks the pages: the most-cited cited page per cluster; comparison pages are consulted-but-uncited pages of the same page type and cluster, ranked by how often the answers touched them.

#### Commercial, Firm service page: www.savills.co.uk/research_articles/229130/351720-0

Captured 2026-10-10. Cited in 1 answer.

The question it was cited for:

- "What is the best estate agent in the UK?"

| Measure | Value |
| --- | --- |
| Words | 2046 |
| Schema types | None |
| FAQ schema | No |
| Question headings | 0 |
| Named author | None |
| Headings (H2, H3) | 0, 0 |
| Images | 0 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 74 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.cbre.co.uk/services/property-types/office | Not measured | Not measured | 17 | 59 of 100 |
| www.cbre.co.uk/offices/london | Not measured | Not measured | 2 | 59 of 100 |
| www.knightfrank.co.uk/research/reports/uk-real-estate-navigator-2588 | 74 | BreadcrumbList, Report | 0 | 61 of 100 |

#### Online hybrid, Firm blog article: www.offagent.co.uk/blog/yopa-vs-purplebricks

Captured 2026-10-10. Cited in 48 answers.

The question it was cited for:

- "Who is better, Purplebricks or Yopa?"

| Measure | Value |
| --- | --- |
| Words | 591 |
| Schema types | Article, Organization |
| FAQ schema | No |
| Question headings | 0 |
| Named author | OffAgent |
| Headings (H2, H3) | 0, 0 |
| Images | 0 |
| Published | 2026-08-19 |
| Last modified | 2026-08-19 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 39 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.offagent.co.uk/blog/purplebricks-reviews-2026 | 512 | Article, Organization | 0 | 39 of 100 |

#### Residential, Firm service page: www.countrywide.co.uk/about-us/who-we-are/brands/

Captured 2026-10-10. Cited in 1 answer.

The question it was cited for:

- "Who is the most successful estate agent in the UK?"

| Measure | Value |
| --- | --- |
| Words | 465 |
| Schema types | None |
| FAQ schema | No |
| Question headings | 0 |
| Named author | None |
| Headings (H2, H3) | 3, 59 |
| Images | 61 |
| Backlinks to the page | 6 |
| Referring domains | 6 |
| Domain rank | 62 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.countrywide.co.uk/media/vrelwsop/countrywide-prospectus-2013.pdf | 140593 | None | 0 | 62 of 100 |
| www.countrywide.co.uk/media/k2bmecb2/1_22_january_2021_scheme_document.pdf | 59409 | None | 1 | 62 of 100 |
| www.countrywide.co.uk/media/pf2mwf5l/countrywide-annual-report-2014.pdf | 71607 | None | 0 | 62 of 100 |

#### Retirement, Firm homepage: www.mccarthyandstone.co.uk/

Captured 2026-10-10. Cited in 3 answers.

The question it was cited for:

- "Do McCarthy and Stone still exist?"

| Measure | Value |
| --- | --- |
| Words | 1348 |
| Schema types | None |
| FAQ schema | No |
| Question headings | 0 |
| Named author | None |
| Headings (H2, H3) | 8, 74 |
| Images | 30 |
| Backlinks to the page | 3829 |
| Referring domains | 472 |
| Domain rank | 49 of 100 |

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

#### Not on our list, Other: www.haart.co.uk/about-us/

Captured 2026-10-10. Cited in 19 answers.

The questions it was cited for:

- "Who is the largest independent estate agent in the UK?"
- "Who is the biggest UK estate agent?"

| Measure | Value |
| --- | --- |
| Words | 551 |
| Schema types | Organization, WebPage, WebSite |
| FAQ schema | No |
| Question headings | 0 |
| Named author | Haart Estate Agents & Lettings |
| Headings (H2, H3) | 1, 6 |
| Images | 6 |
| Backlinks to the page | 4 |
| Referring domains | 2 |
| Domain rank | 58 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.omniscan.ai/benchmarks/uk-property-portals-estate-agents-2026-h1 | 80 | BreadcrumbList, Dataset, Organization, WebPage | 0 | 0 of 100 |
| www.omniscan.ai/benchmarks/uk-property-portals-estate-agents-2026-07 | 80 | BreadcrumbList, Dataset, Organization, WebPage | 0 | 0 of 100 |
| bar.co.uk/wp-content/uploads/2024/01/20ci-PHMR-EOY-23-Final-Version.pdf | 4208 | None | 0 | 60 of 100 |

This capture records the page at its observation time, not necessarily when the AI answered.

## The data

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#methods

### The data

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#methods

> **A name appeared in an answer or it did not**
>
> 128 questions were asked. 384 answers were analysed.
>
> The index records only whether a firm's name appeared in an answer; it models no traffic and estimates nothing. A firm can check any figure by putting the same questions to the same assistant.

Details on what we measured and our data methodology.

- **384** answers
- **128** questions, 3 samples each
- **166** companies checked
- **gpt-5.1** model

#### Personas

##### Btl investor

- Archetype: 
- Questions in this voice: 5
- Answers: 69

The questions in this voice:

- Who has the best insurance for landlords?
- Who is the best landlord insurance provider in the UK?
- What are the top 5 software for landlords?
- What is the leading landlord software?
- What is the best landlord insurance in the UK?

##### Commercial tenant

- Archetype: 
- Questions in this voice: 5
- Answers: 69

The questions in this voice:

- Who is WeWork's biggest competitor?
- Who is the world's largest provider of flexible workspace solutions?
- Is Regus better than WeWork?
- Is WeWork still struggling?
- How much does a commercial property solicitor cost?

##### Downsizer

- Archetype: 
- Questions in this voice: 2
- Answers: 60

The questions in this voice:

- What is the best retirement village in the UK?
- Do McCarthy and Stone still exist?

##### First time buyer

- Archetype: 
- Questions in this voice: 5
- Answers: 69

The questions in this voice:

- What is the best website to find private landlords in the UK?
- What is the best bank to get a mortgage with in the UK?
- Which is cheaper, a conveyancer or a solicitor?
- Can you trust landlords on OpenRent?
- Is it better to use a solicitor or conveyancer?

##### International buyer

- Archetype: 
- Questions in this voice: 1
- Answers: 57

The questions in this voice:

- Which private bank is best for a mortgage loan?

##### Relocator

- Archetype: 
- Questions in this voice: 2
- Answers: 60

The questions in this voice:

- Are pickfords still working?
- How much do Pickfords charge to move?

#### The 18 questions every persona asked

1. Which is the best property portal?
2. Who is the biggest UK estate agent?
3. Who is the most successful estate agent in the UK?
4. Who is the largest independent estate agent in the UK?
5. Which one is better, Zoopla or Rightmove?
6. Who is better, Purplebricks or Yopa?
7. Which is the best property website in the UK?
8. Who is the most generous mortgage lender in the UK?
9. Can I get my house valued for free?
10. Can I get my property valued for free?
11. Which online property valuation is most accurate?
12. How do I check the value of my house online for free?
13. What's the most accurate site for home value?
14. What is the best way to find out the value of my house?
15. What is the best estate agent in the UK?
16. Which estate agent has the lowest fees?
17. What is the best real estate website in the UK?
18. What is the most popular property website?

#### Data methodology

- A company is "named" when an answer names it. We asked each question 3 times and counted every company named in every answer.

## All companies

Page: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#appendix

### Every company we checked

Page section: https://typeamedia.net/reports/ai-visibility-index-real-estate/uk/#appendix

> **Most of the map never appeared**
>
> 166 firms were registered in the market map. 33 of the 166 registered firms appeared in the index.
>
> The table records, for every firm, whether its name appeared in any answer this quarter. A firm can find its own row and compare it with the visible firms nearest it in size.

All 166 companies on the list, most mentioned first. DR is the domain rating of the company's own site. Mentions count every time the 384 answers name the company, so one answer can count more than once. The same list as JSON: the `landscape` field of https://agency.typeamedia.net/feeds/avi/property/uk/q4-2026-v2.

| Company name | Domain | Category | Size | DR | Mentions | Named by AI |
| --- | --- | --- | --- | ---: | ---: | --- |
| Connells | connells.co.uk | Residential | National |  | 50 | Yes |
| Purplebricks | purplebricks.co.uk | Online hybrid | National |  | 47 | Yes |
| Savills | savills.co.uk | Commercial | National |  | 46 | Yes |
| Hamptons | hamptons.co.uk | Residential | National |  | 37 | Yes |
| Knight Frank | knightfrank.co.uk | Commercial | National |  | 36 | Yes |
| Countrywide | countrywide.co.uk | Residential | Boutique |  | 25 | Yes |
| Dexters | dexters.co.uk | Residential | National |  | 22 | Yes |
| Chestertons | chestertons.co.uk | Residential | Regional |  | 18 | Yes |
| Strutt & Parker | struttandparker.com | Residential | National |  | 16 | Yes |
| JLL Residential | residential.jll.co.uk | Residential | Boutique |  | 15 | Yes |
| John D Wood & Co. | johndwood.co.uk | Residential | National |  | 15 | Yes |
| Offagent | offagent.co.uk | Online hybrid | Micro |  | 14 | Yes |
| Bairstow Eves | bairstoweves.co.uk | Residential | National |  | 12 | Yes |
| CBRE | cbre.co.uk | Commercial | National |  | 11 | Yes |
| Your Move | your-move.co.uk | Residential | National |  | 10 | Yes |
| Beauchamp Estates | beauchamp.com | Residential | Micro |  | 7 | Yes |
| Allsop | allsop.co.uk | Auctioneer | Regional |  | 4 | Yes |
| Auction House | auctionhouse.co.uk | Auctioneer | National |  | 3 | Yes |
| eMoov | emoov.co.uk | Online hybrid | Boutique |  | 2 | Yes |
| Fox & Sons | fox-and-sons.co.uk | Residential | Regional |  | 2 | Yes |
| Inspired Villages | inspiredvillages.co.uk | Retirement | Boutique |  | 2 | Yes |
| Marsh & Parsons | marshandparsons.co.uk | Residential | National |  | 2 | Yes |
| Newmark | nmrk.com | Commercial | Boutique |  | 2 | Yes |
| Retirement Villages | retirementvillages.co.uk | Retirement | Boutique |  | 2 | Yes |
| Sold | sold.co.uk | Online hybrid | Boutique |  | 2 | Yes |
| Acorn Group | acorngroup.co.uk | Residential | Boutique |  | 1 | Yes |
| Belvoir | belvoir.co.uk | Lettings | National |  | 1 | Yes |
| Carter Jonas | carterjonas.co.uk | Commercial | Regional |  | 1 | Yes |
| Colliers | colliers.com | Commercial | Regional |  | 1 | Yes |
| DDRE Global | ddre.global | Residential | Micro |  | 1 | Yes |
| iamsold | iamsold.co.uk | Auctioneer | Boutique |  | 1 | Yes |
| Winkworth | winkworth.co.uk | Residential | National |  | 1 | Yes |
| YooSell | yoosell.co.uk | Online hybrid | Micro |  | 1 | Yes |
| 99home | 99home.co.uk | Online hybrid | Micro |  | 0 | No |
| Acuitus | acuitus.co.uk | Auctioneer | Boutique |  | 0 | No |
| Agents Property Auction | agentspropertyauction.com | Auctioneer | Micro |  | 0 | No |
| Allcott Associates | allcottassociates.co.uk | Surveyor | Micro |  | 0 | No |
| AMS Surveys | amssurveys.co.uk | Surveyor | Micro |  | 0 | No |
| Andrews Online | andrewsonline.co.uk | Online hybrid | Regional |  | 0 | No |
| Anker & Partners | ankerandpartners.co.uk | Residential | Micro |  | 0 | No |
| Aston Chase | astonchase.com | Residential | Micro |  | 0 | No |
| Auction Estates | auctionestates.co.uk | Auctioneer | Boutique |  | 0 | No |
| Auction IQ | auctioniq.co.uk | Auctioneer | Boutique |  | 0 | No |
| Avison Young | avisonyoung.co.uk | Commercial | Regional |  | 0 | No |
| Barnett Ross | barnettross.co.uk | Auctioneer | Micro |  | 0 | No |
| Barney Estates | barneyestates.co.uk | Residential | Micro |  | 0 | No |
| Benham and Reeves | benhams.com | Lettings | National |  | 0 | No |
| Bidwells | bidwells.co.uk | Commercial | Regional |  | 0 | No |
| Bond Wolfe | bondwolfe.com | Auctioneer | Boutique |  | 0 | No |
| Breckon & Breckon | breckon.co.uk | Residential | Boutique |  | 0 | No |
| Brennan Bespoke | brennanbespoke.co.uk | Residential | Micro |  | 0 | No |
| Brown & Lee | brownandlee.com | Residential | Micro |  | 0 | No |
| Bulleys | bulleys.co.uk | Commercial | Boutique |  | 0 | No |
| Butler Homes | butlershomes.co.uk | Residential | Micro |  | 0 | No |
| Cardwells | cardwells.co.uk | Residential | Boutique |  | 0 | No |
| Churchill Living | churchill-living.co.uk | Retirement | Boutique |  | 0 | No |
| CJ Bloor | cjbloor.co.uk | Residential | Micro |  | 0 | No |
| Clive Emson | cliveemson.co.uk | Auctioneer | Boutique |  | 0 | No |
| Cluttons | cluttons.com | Commercial | Regional |  | 0 | No |
| Cognatum | cognatum.co.uk | Retirement | Micro |  | 0 | No |
| Compton | compton.london | Residential | Boutique |  | 0 | No |
| Cooper Adams | cooper-adams.com | Residential | Boutique |  | 0 | No |
| Country Properties | country-properties.co.uk | Residential | Regional |  | 0 | No |
| Country Property | countryproperty.co.uk | Residential | Micro |  | 0 | No |
| Crane & Co | craneandco.co.uk | Residential | Micro |  | 0 | No |
| Cribs Estates | cribsestates.co.uk | Residential | Boutique |  | 0 | No |
| Datum Plus | datumplus.co.uk | Surveyor | Micro |  | 0 | No |
| DBK Estates | dbkestates.com | Residential | Micro |  | 0 | No |
| Dobbin & Sullivan | dobbinandsullivan.com | Residential | Micro |  | 0 | No |
| Domus Nova | domusnova.com | Residential | Regional |  | 0 | No |
| Dwelly | dwelly.group | Lettings | Micro |  | 0 | No |
| Easthaus | easthaus.co.uk | Residential | Micro |  | 0 | No |
| Eddisons | eddisons.com | Commercial | Boutique |  | 0 | No |
| Eden Estates | eden-estates.co.uk | Residential | Micro |  | 0 | No |
| EIG Property Auctions | eigpropertyauctions.co.uk | Auctioneer | Regional |  | 0 | No |
| Emeria Group | emeriagroup.com | Lettings | Micro |  | 0 | No |
| Fine & Country | fineandcountry.co.uk | Residential | National |  | 0 | No |
| Finest | finest.co.uk | Residential | Boutique |  | 0 | No |
| First For Auctions | firstforauctions.co.uk | Auctioneer | Boutique |  | 0 | No |
| Future Property Auctions | futurepropertyauctions.co.uk | Auctioneer | Boutique |  | 0 | No |
| Garrington | garrington.co.uk | Buying agent | Boutique |  | 0 | No |
| Garrington Central | garringtoncentral.co.uk | Buying agent | Micro |  | 0 | No |
| GB Home Surveys | gbhomesurveys.co.uk | Surveyor | Micro |  | 0 | No |
| GuestReady | guestready.com | Lettings | Boutique |  | 0 | No |
| Hardings Surveyors | hardingsurveyors.co.uk | Surveyor | Micro |  | 0 | No |
| Haringtons | haringtons-uk.com | Residential | Boutique |  | 0 | No |
| Haus Homes | haushomes.co.uk | Residential | Boutique |  | 0 | No |
| Haus Lettings | hauslettings.co.uk | Lettings | Micro |  | 0 | No |
| Hawthorns Retirement | hawthornsretirement.co.uk | Retirement | Micro |  | 0 | No |
| Hazells | hazells.co.uk | Residential | Micro |  | 0 | No |
| Hello Letio | helloletio.com | Lettings | Boutique |  | 0 | No |
| HelloGuest | helloguest.co.uk | Lettings | Micro |  | 0 | No |
| Hobbs Parker | hobbsparker.co.uk | Residential | Regional |  | 0 | No |
| House Club | houseclub.co.uk | Residential | Micro |  | 0 | No |
| HouzeCheck | houzecheck.com | Surveyor | Micro |  | 0 | No |
| Hunters | hunters.com | Residential | Regional |  | 0 | No |
| I Am The Agent | iamtheagent.com | Online hybrid | Micro |  | 0 | No |
| JDG | jdg.co.uk | Residential | Micro |  | 0 | No |
| Kire | kire.co.uk | Residential | Micro |  | 0 | No |
| KLM Real Estate | klm-re.com | Commercial | Boutique |  | 0 | No |
| Knightsbridge Prime Property | knightsbridgeprimeproperty.com | Residential | Micro |  | 0 | No |
| Lambert Smith Hampton | lsh.co.uk | Commercial | Regional |  | 0 | No |
| Leaders | leaders.co.uk | Lettings | National |  | 0 | No |
| LettingaProperty | lettingaproperty.com | Lettings | Boutique |  | 0 | No |
| Lewis & Co | lewisco.co.uk | Residential | Micro |  | 0 | No |
| Local Building Surveyor | localbuildingsurveyor.co.uk | Surveyor | Micro |  | 0 | No |
| Location Location | locationlocation.com | Residential | Boutique |  | 0 | No |
| Lovett & Co | lovettco.co.uk | Residential | Micro |  | 0 | No |
| Lux Homes Group | luxhomesgroup.co.uk | Residential | Micro |  | 0 | No |
| Luxury & Prestige | luxuryandprestige.com | Residential | Micro |  | 0 | No |
| Making Moves London | makingmoveslondon.co.uk | Buying agent | Micro |  | 0 | No |
| Mann Countrywide | manncountrywide.co.uk | Residential | Regional |  | 0 | No |
| Mark Jenkinson & Co | markjenkinson.co.uk | Residential | Micro |  | 0 | No |
| Martin & Co | martinco.com | Lettings | National |  | 0 | No |
| Martyn Gerrard | martyngerrard.co.uk | Residential | Regional |  | 0 | No |
| McCarthy Stone | mccarthyandstone.co.uk | Retirement | Regional |  | 0 | No |
| McHugh & Co | mchughandco.com | Auctioneer | Boutique |  | 0 | No |
| No Letting Go | nolettinggo.co.uk | Lettings | Boutique |  | 0 | No |
| Pearl Lemon Properties | pearllemonproperties.com | Residential | Micro |  | 0 | No |
| Prime Land Property | primelandproperty.co.uk | Residential | Micro |  | 0 | No |
| Prime London Residential | primelondonresidential.com | Residential | Boutique |  | 0 | No |
| Prime Property Auctions | primepropertyauctions.co.uk | Auctioneer | Micro |  | 0 | No |
| Prime Property Management | primepm.co.uk | Lettings | Micro |  | 0 | No |
| Probate Auction | probate.auction | Auctioneer | Micro |  | 0 | No |
| Pugh Auctions | pugh-auctions.com | Auctioneer | Boutique |  | 0 | No |
| Pygott & Crone | pygott-crone.com | Residential | Micro |  | 0 | No |
| Rendall & Rittner | rendallandrittner.co.uk | Lettings | Boutique |  | 0 | No |
| Reside Bath | residebath.co.uk | Residential | Boutique |  | 0 | No |
| Ringley | ringley.co.uk | Lettings | Micro |  | 0 | No |
| RMG | rmguk.com | Lettings | Micro |  | 0 | No |
| RX London | rx.london | Commercial | Boutique |  | 0 | No |
| Savoy Stewart | savoystewart.co.uk | Commercial | Micro |  | 0 | No |
| SDL Auctions | sdlauctions.co.uk | Auctioneer | Boutique |  | 0 | No |
| Sell My Home | sellmyhome.co.uk | Online hybrid | Micro |  | 0 | No |
| Sheldon Bosley Knight | sheldonbosleyknight.co.uk | Residential | Micro |  | 0 | No |
| Shepherd Chartered Surveyors | shepherd.co.uk | Surveyor | Boutique |  | 0 | No |
| Shire Living | shireliving.co.uk | Retirement | Micro |  | 0 | No |
| Sotheby's International Realty | sothebysrealty.co.uk | Residential | Regional |  | 0 | No |
| Spiller Brooks | spillerbrooks.co.uk | Residential | Micro |  | 0 | No |
| Stacks Property Search | stacks.co.uk | Buying agent | Micro |  | 0 | No |
| Stirling Ackroyd | stirlingackroyd.com | Residential | Boutique |  | 0 | No |
| Stones Young | stonesyoung.co.uk | Residential | Boutique |  | 0 | No |
| Story of Home | storyofhome.co.uk | Online hybrid | Boutique |  | 0 | No |
| Strettons | strettons.co.uk | Auctioneer | Regional |  | 0 | No |
| SW Property Auctions | swpropertyauctions.co.uk | Auctioneer | Micro |  | 0 | No |
| Symonds & Sampson | symondsandsampson.co.uk | Residential | Regional |  | 0 | No |
| The Auction Company | theauctioncompany.co.uk | Auctioneer | Micro |  | 0 | No |
| The Buying Agents | thebuyingagents.com | Buying agent | Micro |  | 0 | No |
| The Country House Company | countryhousecompany.co.uk | Residential | Micro |  | 0 | No |
| The Country House Department | thecountryhousedepartment.com | Residential | Boutique |  | 0 | No |
| The Good Estate Agent | thegoodestateagent.com | Online hybrid | Micro |  | 0 | No |
| The Letting Game | thelettinggame.co.uk | Lettings | Micro |  | 0 | No |
| The London Office | thelondonoffice.co.uk | Commercial | Micro |  | 0 | No |
| The Norfolk Agents | thenorfolkagents.co.uk | Residential | Micro |  | 0 | No |
| The Online Letting Agents | theonlinelettingagents.co.uk | Lettings | Micro |  | 0 | No |
| Town & Country | towncountry.uk.net | Residential | Boutique |  | 0 | No |
| Town & Country Property Auctions | townandcountrypropertyauctions.co.uk | Auctioneer | Boutique |  | 0 | No |
| Trinity Rose | trinity-rose.co.uk | Residential | Micro |  | 0 | No |
| Turner Properties | turnerproperties.co.uk | Residential | Micro |  | 0 | No |
| Under the Hammer | underthehammer.com | Auctioneer | Boutique |  | 0 | No |
| Vickery Holman | vickeryholman.com | Commercial | Boutique |  | 0 | No |
| Webbers | webbers.co.uk | Residential | Regional |  | 0 | No |
| White Rose Property | whiteroseproperty.co.uk | Residential | Micro |  | 0 | No |
| Whoobid | whoobid.co.uk | Auctioneer | Micro |  | 0 | No |
| Willmotts | willmotts.com | Residential | Micro |  | 0 | No |
| Wilson Hawkins | wilson-hawkins.co.uk | Residential | Micro |  | 0 | No |

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