# Law firms AI Visibility Index: UK, Q2 2027

Type A Media F.E.E.D. report. Source page: https://typeamedia.net/reports/ai-visibility-index-law-firms/uk/

**65%** of UK law firms are invisible in AI search.

Method: 384 answers to 128 questions, 3 samples each, 248 companies checked, model gpt-5.1.

## Which companies appear most often?

88 of 248 companies appear in at least one answer (35%).

| Company | Mentions | Buyer types |
|---|---:|---:|
| Slater and Gordon | 47 | 4 of 6 |
| Irwin Mitchell | 47 | 6 of 6 |
| Settlement Agreement | 32 | 3 of 6 |
| Lawhive | 31 | 6 of 6 |
| Stowe Family Law | 31 | 3 of 6 |
| Rothera Bray | 28 | 2 of 6 |
| Leigh Day | 27 | 4 of 6 |
| DLA Piper | 26 | 6 of 6 |
| Nelsons Law | 25 | 2 of 6 |
| Thompsons Solicitors | 24 | 4 of 6 |
| The Employment Law Solicitors | 19 | 1 of 6 |
| Winston Solicitors | 19 | 3 of 6 |

### Visible share by category

| Category | Companies | Visible | Share |
|---|---:|---:|---:|
| National consumer firms | 56 | 35 | 62% |
| Immigration | 26 | 2 | 8% |
| Conveyancing specialists | 26 | 5 | 19% |
| Employment law | 25 | 9 | 36% |
| Personal injury & claims | 24 | 8 | 33% |
| Commercial & corporate | 24 | 10 | 42% |
| Family law | 21 | 9 | 43% |
| Wills, probate & estates | 19 | 3 | 16% |
| Online legal platforms | 11 | 2 | 18% |
| Other specialists | 6 | 1 | 17% |
| Medical negligence | 6 | 2 | 33% |
| Barristers' chambers | 3 | 1 | 33% |
| Criminal defence | 1 | 1 | 100% |

## Does the buyer's situation change the companies AI names?

### The Injury Claimant (First-time no-win-no-fee claimants, 66 answers)

- Irwin Mitchell: 13 of 66 answers (20%)
- Leigh Day: 11 of 66 answers (17%)
- Switalskis: 11 of 66 answers (17%)
- Slater and Gordon: 10 of 66 answers (15%)
- Thompsons Solicitors: 9 of 66 answers (14%)

### The Divorcing Parent (Mid-income family-law consumers, 66 answers)

- Stowe Family Law: 17 of 66 answers (26%)
- Nelsons: 15 of 66 answers (23%)
- Rothera Bray: 15 of 66 answers (23%)
- Sills & Betteridge: 10 of 66 answers (15%)
- Bhatia Best: 7 of 66 answers (11%)

### The Home Mover (Price-comparing conveyancing shoppers, 63 answers)

- JS Law: 6 of 63 answers (10%)
- Barcan+Kirby: 4 of 63 answers (6%)
- Winston Solicitors: 4 of 63 answers (6%)
- Irwin Mitchell: 4 of 63 answers (6%)
- Muve: 4 of 63 answers (6%)

### The Exiting Employee (Senior professionals facing settlement agreements, 63 answers)

- Settlement Agreement: 17 of 63 answers (27%)
- Slater and Gordon: 15 of 63 answers (24%)
- The Employment Law Solicitors: 12 of 63 answers (19%)
- DPH Legal: 9 of 63 answers (14%)
- Settlement-Advice.com: 5 of 63 answers (8%)

### The SME Owner (Small-business owners without in-house counsel, 63 answers)

- Mills & Reeve: 4 of 63 answers (6%)
- Sprintlaw UK: 4 of 63 answers (6%)
- Browne Jacobson: 4 of 63 answers (6%)
- Irwin Mitchell: 4 of 63 answers (6%)
- Lawhive: 4 of 63 answers (6%)

### The Estate Planner (HNW wills, trusts and IHT planners, 63 answers)

- TWM Solicitors: 9 of 63 answers (14%)
- Farrer & Co: 8 of 63 answers (13%)
- Withers: 8 of 63 answers (13%)
- Moore Barlow: 6 of 63 answers (10%)
- Penningtons Manches Cooper: 6 of 63 answers (10%)

## Where does AI find the sources it cites?

208 of 384 answers (54%) include at least one source link. 1480 citations point to 673 exact URLs on 304 domains.

| Domain | Citations | Share | Answers | Exact URLs |
|---|---:|---:|---:|---:|
| reviewsolicitors.co.uk | 148 | 10% | 80 | 44 |
| uk.trustpilot.com | 143 | 10% | 59 | 35 |
| chambers.com | 120 | 8% | 59 | 42 |
| reddit.com | 76 | 5% | 60 | 53 |
| sra.org.uk | 71 | 5% | 34 | 17 |
| en.wikipedia.org | 70 | 5% | 45 | 28 |
| legal500.com | 40 | 3% | 22 | 20 |
| justicedirectory.co.uk | 29 | 2% | 19 | 8 |
| citehawk.com | 23 | 2% | 12 | 5 |
| lawhive.co.uk | 22 | 1% | 16 | 3 |
| solicitor.info | 20 | 1% | 18 | 6 |
| resolution.org.uk | 18 | 1% | 9 | 6 |
| all other domains | 700 | | | |

Country receipts: 384 matched, 0 mismatched, 0 unavailable.