---
title: "Accountants AI Visibility Index: UK, Q4 2026"
publisher: "Type A Media"
sector: "accountants"
sector_label: "Accountants"
country: "uk"
country_label: "UK"
issue: "q4-2026"
issue_label: "Q4 2026"
published: "2026-10-16T09:26:55Z"
# The dates of the answers the citation overview counts (chapter2.citation_overview.values.answer_window).
answers_collected:
  start: "2026-10-16"
  end: "2026-10-16"
models:
  - "gpt-5.1"
sample:
  answers: 384
  prompts: 128
  shared_prompts_per_persona: 18
  personas: 6
  samples_per_prompt: 3
  companies_checked: 162
version: "sha256:71324ce030a1037b9afd5bc99c2403a5eb5dfeb6e9804f95de0cd2bf0916fcd1"
canonical_url: "https://typeamedia.net/reports/ai-visibility-index-accountants/uk/"
data_url: "https://agency.typeamedia.net/feeds/avi/accountants/uk/q4-2026"
caveats:
  - "One model, gpt-5.1, wrote every answer."
  - "Each question ran 3 times; the 384 answers are 128 questions times 3 samples."
---

# Accountants AI Visibility Index: UK, Q4 2026

**80%** of UK accountancy firms are invisible in AI search.

Type A Media AI Visibility Index. This file is the plain-text version of the report page https://typeamedia.net/reports/ai-visibility-index-accountants/uk/: the same sections in the same order, with the same figures. The data behind it, as JSON: https://agency.typeamedia.net/feeds/avi/accountants/uk/q4-2026

## Get this analysis for your own business

Type A Media offers a free analysis of how AI assistants see your business against this industry report. Get your free report and start tracking your prompts for free: https://report.typeamedia.net/free-analysis/start/1?utm_source=typeamedia.net&utm_medium=avi_report&utm_campaign=accountants-uk

## Contents

- [Overview](https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#verdict)
- [AI winners](https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#industry)
- [Buyer personas](https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#buyers)
- [Sources](https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#sources)
- [What works](https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#whatworks)
- [The data](https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#methods)
- [All companies](https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#appendix)

## Overview

Page: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#verdict

### Most UK accountancy firms were never named in AI answers

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#verdict

The verdict, from the writer's copy:

Type A asked an AI assistant the questions accountancy clients actually ask, and most of the market never appeared in a single answer. 80% of the 162 firms surveyed appeared in no answer.

130 of the 162 firms in the accountants UK map were named in no answer (80.2%). The names that did appear sit almost entirely among the biggest firms. Largest (traffic 100,000 and over): 12 of 14 firms were named (85.7%), against 19.8% across the market. The Big Four and the global networks show the same concentration. Big Four & Global Accounting Networks: 8 of 10 firms were named (80.0%), against 19.8% across the market.

### How do companies show up in AI?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#overview

> **Most firms in this market were never named**
>
> The index records one thing: whether an AI assistant named a firm when a person asked it a real accountancy question. 130 of the 162 firms surveyed appeared in no answer.
>
> 80% of UK accountancy firms are invisible in AI search. The first question for any firm in this market is whether a single answer names it at all.

We compared 162 companies across 128 prompts and 6 personas.

- **80%** of companies never appear in an AI answer
- **20%** appear at least once
- **12** companies appear for most buyer types
- **86%** of largest (traffic 100,000 and over) companies are visible, the highest share of any size
- **7** online platform mentions per 100 answers
- **384** answers analysed, 3 per prompt

## AI winners

Page: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#industry

### Which companies appear in AI most often?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#industry

> **PwC led almost every persona measured**
>
> PwC led every persona measured except the Family Wealth Planner, where EY took the lead. EY led the Personal wealth planner persona, named in 33 of its 54 runs.
>
> PwC led the Small business owner persona, named in 37 of its 72 runs. A firm should read the table for the persona closest to its best client and note which names appear before its own.

- **20%** of companies appear (32 of the 162 companies on the list are named in at least one answer)
- **90%** of answers name a company from our list
- **10%** of answers name no company

#### Companies with the highest overall AI visibility for all buyer types

Answers: how many of the 384 answers name the company. Share: Answers out of 384. The dataset's heatmap carries 40 companies: the universal tier, then the companies named most often. 130 companies on the list never appear.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | PwC | 220 | 57% |
| 2 | EY | 219 | 57% |
| 3 | KPMG | 204 | 53% |
| 4 | Deloitte | 186 | 48% |
| 5 | BDO | 136 | 35% |
| 6 | Grant Thornton | 124 | 32% |
| 7 | RSM | 103 | 27% |
| 8 | Xero | 75 | 20% |
| 9 | Mazars | 65 | 17% |
| 10 | Crowe | 50 | 13% |
| 11 | Evelyn Partners | 44 | 11% |
| 12 | Azets | 42 | 11% |
| 13 | QuickBooks Online | 40 | 10% |
| 14 | Baker Tilly | 35 | 9% |
| 15 | QuickBooks | 35 | 9% |
| 16 | FreeAgent | 34 | 9% |
| 17 | Crunch | 33 | 9% |
| 18 | Forvis Mazars | 33 | 9% |
| 19 | Sage | 33 | 9% |
| 20 | Crowe Global | 23 | 6% |
| 21 | Baker Tilly International | 22 | 6% |
| 22 | RSM UK | 20 | 5% |
| 23 | The Accountancy | 20 | 5% |
| 24 | Nexia International | 17 | 4% |
| 25 | Sage Business Cloud Accounting | 14 | 4% |
| 26 | BrightPay | 12 | 3% |
| 27 | Mazuma | 11 | 3% |
| 28 | Zoho Books | 11 | 3% |
| 29 | Intuit | 9 | 2% |
| 30 | Mazars / Forvis Mazars | 9 | 2% |
| 31 | MHA | 9 | 2% |
| 32 | Moore | 9 | 2% |
| 33 | PKF | 9 | 2% |
| 34 | Saffery | 9 | 2% |
| 35 | Dext | 8 | 2% |
| 36 | GoForma | 8 | 2% |
| 37 | Sage Business Cloud | 8 | 2% |
| 38 | Xero Payroll | 8 | 2% |
| 39 | Gorilla Accounting | 7 | 2% |
| 40 | Taxez | 7 | 2% |

#### Companies with the highest overall AI visibility for The Qualification Crossroads

Answers: how many of this persona's 72 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 72. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | PwC | 52 | 72% |
| 2 | EY | 52 | 72% |
| 3 | KPMG | 50 | 69% |
| 4 | Deloitte | 47 | 65% |
| 5 | BDO | 29 | 40% |
| 6 | Grant Thornton | 27 | 38% |
| 7 | RSM | 20 | 28% |
| 8 | Mazars | 16 | 22% |
| 9 | Crowe | 12 | 17% |
| 10 | Evelyn Partners | 11 | 15% |
| 11 | Forvis Mazars | 10 | 14% |
| 12 | Azets | 9 | 13% |
| 13 | Baker Tilly | 7 | 10% |
| 14 | Xero | 6 | 8% |
| 15 | Sage | 6 | 8% |
| 16 | RSM UK | 6 | 8% |
| 17 | QuickBooks | 4 | 6% |
| 18 | Baker Tilly International | 4 | 6% |
| 19 | Nexia International | 4 | 6% |
| 20 | Saffery | 4 | 6% |
| 21 | QuickBooks Online | 3 | 4% |
| 22 | FreeAgent | 3 | 4% |
| 23 | Crowe Global | 3 | 4% |
| 24 | Moore | 3 | 4% |
| 25 | Crowe UK | 3 | 4% |
| 26 | MHA | 3 | 4% |
| 27 | The Accountancy | 3 | 4% |
| 28 | Crunch | 3 | 4% |
| 29 | McKinsey | 3 | 4% |
| 30 | Audit Group | 2 | 3% |
| 31 | PKF Littlejohn | 2 | 3% |
| 32 | Intuit | 2 | 3% |
| 33 | Dext | 2 | 3% |
| 34 | ApprovalMax | 2 | 3% |
| 35 | PKF | 2 | 3% |
| 36 | Macintyre Hudson | 1 | 1% |
| 37 | Johnston Carmichael | 1 | 1% |
| 38 | Zoho Books | 1 | 1% |
| 39 | FreshBooks | 1 | 1% |
| 40 | QuickBooks Online (Intuit QuickBooks) | 1 | 1% |
| 41 | PKF International | 1 | 1% |
| 42 | HLB International | 1 | 1% |
| 43 | HLB | 1 | 1% |
| 44 | Moore Global | 1 | 1% |
| 45 | Kreston Global / Kreston International | 1 | 1% |
| 46 | Sage Intacct | 1 | 1% |
| 47 | Shopify | 1 | 1% |
| 48 | Stripe | 1 | 1% |
| 49 | Buzzacott | 1 | 1% |
| 50 | BrightPay | 1 | 1% |

#### Companies with the highest overall AI visibility for The Self-Assessment Solo Filer

Answers: how many of this persona's 54 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 54. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | PwC | 30 | 56% |
| 2 | EY | 30 | 56% |
| 3 | KPMG | 27 | 50% |
| 4 | Deloitte | 23 | 43% |
| 5 | BDO | 18 | 33% |
| 6 | Grant Thornton | 15 | 28% |
| 7 | RSM | 14 | 26% |
| 8 | Xero | 10 | 19% |
| 9 | Crowe | 8 | 15% |
| 10 | Mazars | 8 | 15% |
| 11 | Baker Tilly | 7 | 13% |
| 12 | Forvis Mazars | 6 | 11% |
| 13 | Evelyn Partners | 6 | 11% |
| 14 | Taxfix | 5 | 9% |
| 15 | FreeAgent | 5 | 9% |
| 16 | Azets | 5 | 9% |
| 17 | Crunch | 5 | 9% |
| 18 | Penny Ledger | 4 | 7% |
| 19 | QuickBooks | 4 | 7% |
| 20 | Sage | 4 | 7% |
| 21 | Gorilla Accounting | 4 | 7% |
| 22 | Taxez | 4 | 7% |
| 23 | The Accountancy | 4 | 7% |
| 24 | GoForma | 4 | 7% |
| 25 | QuickBooks Online | 3 | 6% |
| 26 | Nexia International | 3 | 6% |
| 27 | Mazuma | 3 | 6% |
| 28 | Intuit QuickBooks | 2 | 4% |
| 29 | Sage Business Cloud Accounting | 2 | 4% |
| 30 | AOne Outsourcing | 2 | 4% |
| 31 | Baker Tilly International | 2 | 4% |
| 32 | Crowe Global | 2 | 4% |
| 33 | Sleek | 1 | 2% |
| 34 | Even Solutions | 1 | 2% |
| 35 | Bohzo Accountants | 1 | 2% |
| 36 | Basetax | 1 | 2% |
| 37 | IPSE | 1 | 2% |
| 38 | Intuit QuickBooks Online | 1 | 2% |
| 39 | QuickBooks Online (Intuit QuickBooks) | 1 | 2% |
| 40 | Crowe (Crowe Global) | 1 | 2% |
| 41 | Moore | 1 | 2% |
| 42 | HLB | 1 | 2% |
| 43 | Moore Global | 1 | 2% |
| 44 | Kreston | 1 | 2% |
| 45 | PKF | 1 | 2% |
| 46 | Smith & Williamson | 1 | 2% |
| 47 | MHA | 1 | 2% |
| 48 | DepoTax | 1 | 2% |
| 49 | The Tax Owl | 1 | 2% |
| 50 | Crowe UK | 1 | 2% |

#### Companies with the highest overall AI visibility for The Growing Ltd Company Owner

Answers: how many of this persona's 72 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 72. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | PwC | 37 | 51% |
| 2 | EY | 36 | 50% |
| 3 | KPMG | 34 | 47% |
| 4 | Deloitte | 32 | 44% |
| 5 | BDO | 24 | 33% |
| 6 | Grant Thornton | 22 | 31% |
| 7 | RSM | 19 | 26% |
| 8 | Xero | 18 | 25% |
| 9 | Mazars | 12 | 17% |
| 10 | Crunch | 12 | 17% |
| 11 | QuickBooks | 12 | 17% |
| 12 | BrightPay | 10 | 14% |
| 13 | Azets | 10 | 14% |
| 14 | FreeAgent | 9 | 13% |
| 15 | Evelyn Partners | 8 | 11% |
| 16 | Sage | 8 | 11% |
| 17 | Xero Payroll | 8 | 11% |
| 18 | The Accountancy | 7 | 10% |
| 19 | Crowe | 6 | 8% |
| 20 | QuickBooks Online | 6 | 8% |
| 21 | Baker Tilly | 6 | 8% |
| 22 | Crowe Global | 6 | 8% |
| 23 | Moneysoft | 6 | 8% |
| 24 | QuickBooks Payroll | 6 | 8% |
| 25 | Baker Tilly International | 4 | 6% |
| 26 | Clever Accounts | 4 | 6% |
| 27 | Staffology | 4 | 6% |
| 28 | Employment Hero | 4 | 6% |
| 29 | Mazuma | 4 | 6% |
| 30 | FreeAgent Payroll | 4 | 6% |
| 31 | Mettle | 4 | 6% |
| 32 | PKF | 3 | 4% |
| 33 | Forvis Mazars | 3 | 4% |
| 34 | Nexia International | 3 | 4% |
| 35 | Dext | 3 | 4% |
| 36 | Hubdoc | 3 | 4% |
| 37 | Gorilla Accounting | 3 | 4% |
| 38 | Ember | 3 | 4% |
| 39 | HMRC Basic PAYE Tools | 3 | 4% |
| 40 | NatWest | 3 | 4% |
| 41 | Sage Payroll | 3 | 4% |
| 42 | Moorepay | 3 | 4% |
| 43 | Intuit QuickBooks | 2 | 3% |
| 44 | GoForma | 2 | 3% |
| 45 | Mazars / Forvis Mazars | 2 | 3% |
| 46 | GoCardless | 2 | 3% |
| 47 | RSM UK | 2 | 3% |
| 48 | Osome | 2 | 3% |
| 49 | Caroola | 2 | 3% |
| 50 | Sage Business Cloud | 2 | 3% |

#### Companies with the highest overall AI visibility for The Family Money Giver

Answers: how many of this persona's 54 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 54. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | EY | 33 | 61% |
| 2 | PwC | 33 | 61% |
| 3 | KPMG | 30 | 56% |
| 4 | Deloitte | 29 | 54% |
| 5 | BDO | 23 | 43% |
| 6 | Grant Thornton | 20 | 37% |
| 7 | RSM | 14 | 26% |
| 8 | Crowe | 9 | 17% |
| 9 | Evelyn Partners | 9 | 17% |
| 10 | Xero | 8 | 15% |
| 11 | Azets | 8 | 15% |
| 12 | Mazars | 7 | 13% |
| 13 | QuickBooks Online | 5 | 9% |
| 14 | Forvis Mazars | 5 | 9% |
| 15 | Baker Tilly International | 5 | 9% |
| 16 | RSM UK | 5 | 9% |
| 17 | Sage | 4 | 7% |
| 18 | Baker Tilly | 4 | 7% |
| 19 | Sage Business Cloud Accounting | 3 | 6% |
| 20 | Crowe Global | 3 | 6% |
| 21 | Mazars / Forvis Mazars | 3 | 6% |
| 22 | Saffery | 3 | 6% |
| 23 | Bishop Fleming | 3 | 6% |
| 24 | MHA | 2 | 4% |
| 25 | QuickBooks | 2 | 4% |
| 26 | Nexia International | 2 | 4% |
| 27 | The Accountancy | 2 | 4% |
| 28 | Sage 50 | 2 | 4% |
| 29 | Shopify | 2 | 4% |
| 30 | Stripe | 2 | 4% |
| 31 | PayPal | 2 | 4% |
| 32 | Crunch | 2 | 4% |
| 33 | Rawlinson & Hunter | 2 | 4% |
| 34 | Moore Kingston Smith | 2 | 4% |
| 35 | Moore | 2 | 4% |
| 36 | Intuit | 1 | 2% |
| 37 | RSM International | 1 | 2% |
| 38 | HLB | 1 | 2% |
| 39 | Sage 200 | 1 | 2% |
| 40 | Sage Business Cloud | 1 | 2% |
| 41 | WooCommerce | 1 | 2% |
| 42 | Mazars (Forvis Mazars) | 1 | 2% |
| 43 | Withers | 1 | 2% |
| 44 | Mercer & Hole | 1 | 2% |
| 45 | James Cowper Kreston | 1 | 2% |
| 46 | BrightPay | 1 | 2% |
| 47 | Moneysoft | 1 | 2% |
| 48 | QuickBooks Online UK | 1 | 2% |
| 49 | GoCardless | 1 | 2% |
| 50 | QuickBooks Payroll | 1 | 2% |

#### Companies with the highest overall AI visibility for The Audit-Anxious Taxpayer

Answers: how many of this persona's 60 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 60. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | PwC | 34 | 57% |
| 2 | EY | 34 | 57% |
| 3 | KPMG | 32 | 53% |
| 4 | Deloitte | 30 | 50% |
| 5 | BDO | 20 | 33% |
| 6 | Grant Thornton | 20 | 33% |
| 7 | RSM | 18 | 30% |
| 8 | Mazars | 14 | 23% |
| 9 | Xero | 11 | 18% |
| 10 | Crowe | 8 | 13% |
| 11 | Evelyn Partners | 7 | 12% |
| 12 | Sage | 6 | 10% |
| 13 | QuickBooks | 6 | 10% |
| 14 | Azets | 6 | 10% |
| 15 | QuickBooks Online | 5 | 8% |
| 16 | Baker Tilly | 4 | 7% |
| 17 | Crunch | 4 | 7% |
| 18 | FreeAgent | 3 | 5% |
| 19 | Forvis Mazars | 3 | 5% |
| 20 | Crowe Global | 3 | 5% |
| 21 | Baker Tilly International | 3 | 5% |
| 22 | RSM UK | 3 | 5% |
| 23 | The Accountancy | 3 | 5% |
| 24 | Qdos | 2 | 3% |
| 25 | Markel | 2 | 3% |
| 26 | Sage Business Cloud | 2 | 3% |
| 27 | Saffery | 2 | 3% |
| 28 | Mazars / Forvis Mazars | 2 | 3% |
| 29 | Sage 50 | 2 | 3% |
| 30 | Sage Business Cloud Accounting | 2 | 3% |
| 31 | PKF | 2 | 3% |
| 32 | PKF Littlejohn | 2 | 3% |
| 33 | More Than Accountants | 2 | 3% |
| 34 | Gorilla | 2 | 3% |
| 35 | TaxScouts | 2 | 3% |
| 36 | Nixon Williams | 2 | 3% |
| 37 | TaxWise | 1 | 2% |
| 38 | Croner-i | 1 | 2% |
| 39 | Intuit QuickBooks | 1 | 2% |
| 40 | Intuit | 1 | 2% |
| 41 | Sage 200 | 1 | 2% |
| 42 | Hubdoc | 1 | 2% |
| 43 | Sage Intacct | 1 | 2% |
| 44 | Haines Watts | 1 | 2% |
| 45 | CLA | 1 | 2% |
| 46 | CliftonLarsonAllen | 1 | 2% |
| 47 | Mazuma | 1 | 2% |
| 48 | Sleek | 1 | 2% |
| 49 | TaxAssist | 1 | 2% |
| 50 | Taxez | 1 | 2% |

#### Companies with the highest overall AI visibility for The Bookkeeping Outsourcer

Answers: how many of this persona's 72 answers name the company, before the sector's name aliases join two spellings of one company. Share: Answers out of 72. The dataset ranks up to 50 companies per persona.

| Rank | Company | Answers | Share |
| ---: | --- | ---: | ---: |
| 1 | PwC | 34 | 47% |
| 2 | EY | 34 | 47% |
| 3 | KPMG | 31 | 43% |
| 4 | Deloitte | 25 | 35% |
| 5 | BDO | 22 | 31% |
| 6 | Xero | 22 | 31% |
| 7 | Grant Thornton | 20 | 28% |
| 8 | RSM | 18 | 25% |
| 9 | QuickBooks Online | 18 | 25% |
| 10 | FreeAgent | 14 | 19% |
| 11 | Zoho Books | 10 | 14% |
| 12 | Mazars | 8 | 11% |
| 13 | Crowe | 7 | 10% |
| 14 | QuickBooks | 7 | 10% |
| 15 | Baker Tilly | 7 | 10% |
| 16 | Sage Business Cloud Accounting | 7 | 10% |
| 17 | Crunch | 7 | 10% |
| 18 | Forvis Mazars | 6 | 8% |
| 19 | Crowe Global | 6 | 8% |
| 20 | Sage | 5 | 7% |
| 21 | Nexia International | 5 | 7% |
| 22 | Sage Accounting | 5 | 7% |
| 23 | Intuit | 4 | 6% |
| 24 | Baker Tilly International | 4 | 6% |
| 25 | Azets | 4 | 6% |
| 26 | FreshBooks | 4 | 6% |
| 27 | Pandle | 4 | 6% |
| 28 | Dext | 3 | 4% |
| 29 | Evelyn Partners | 3 | 4% |
| 30 | RSM UK | 3 | 4% |
| 31 | Sage Business Cloud | 3 | 4% |
| 32 | Wave | 3 | 4% |
| 33 | ANNA | 3 | 4% |
| 34 | MHA | 2 | 3% |
| 35 | Mazars / Forvis Mazars | 2 | 3% |
| 36 | AutoEntry | 2 | 3% |
| 37 | Mazuma | 2 | 3% |
| 38 | Sleek | 2 | 3% |
| 39 | eAccounts | 2 | 3% |
| 40 | Ember | 2 | 3% |
| 41 | QAccounting | 2 | 3% |
| 42 | GoForma | 2 | 3% |
| 43 | QuickFile | 2 | 3% |
| 44 | KashFlow | 2 | 3% |
| 45 | ClearBooks | 2 | 3% |
| 46 | PKF | 1 | 1% |
| 47 | PKF Littlejohn | 1 | 1% |
| 48 | Stripe | 1 | 1% |
| 49 | GoCardless | 1 | 1% |
| 50 | Hubdoc | 1 | 1% |

### Where are the invisible companies?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#gap

> **Local practices make up most of the unnamed firms**
>
> 130 of the 162 mapped firms appeared in no answer. Regional & Local Accountancy Practices is the largest invisible group, with 70 firms named in no answer.
>
> Big Four & Global Accounting Networks is the most visible group, with 8 firms named. A regional or local practice should check which named firms appear in answers to the questions its own clients ask.

32 of the 162 companies appear in at least one answer. The other 130 never do.

Visible: 32 (20%). Invisible: 130 (80%).

#### Where the visible companies sit

Companies: how many of the 32 visible companies are in each group. Share: out of 32.

| Group | Companies | Share |
| --- | ---: | ---: |
| Big Four & Global Accounting Networks | 8 | 25% |
| Online & Cloud Accountants | 8 | 25% |
| National Full-Service Practices | 5 | 16% |
| Payroll, Bookkeeping & Outsourced Finance | 5 | 16% |
| Regional & Local Accountancy Practices | 3 | 9% |
| Tax Advisers & Tax Return Specialists | 2 | 6% |
| Unclassified firms | 1 | 3% |

#### Where the invisible companies sit

Companies: how many of the 130 invisible companies are in each group. Share: out of 130.

| Group | Companies | Share |
| --- | ---: | ---: |
| Regional & Local Accountancy Practices | 70 | 54% |
| Online & Cloud Accountants | 20 | 15% |
| Payroll, Bookkeeping & Outsourced Finance | 16 | 12% |
| Tax Advisers & Tax Return Specialists | 11 | 8% |
| National Full-Service Practices | 8 | 6% |
| Unclassified firms | 3 | 2% |
| Big Four & Global Accounting Networks | 2 | 2% |

### Which kinds of companies does AI see?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#categories

> **Local and specialist categories were rarely named**
>
> Regional & Local Accountancy Practices: 3 of 73 firms were named (4%). Big Four & Global Accounting Networks: 8 of 10 firms were named (80.0%), against 19.8% across the market.
>
> National Full-Service Practices: 5 of 13 firms were named (38.5%), against 19.8% across the market. A firm should measure itself against its own category's rate, because the market average mixes global networks with local practices.

Visible: the companies in each category that appear in at least one answer, out of the category's companies. Share: Visible out of the category.

| Category | Visible | Share | Companies in the category |
| --- | ---: | ---: | ---: |
| Big Four & Global Accounting Networks | 8 | 80% | 10 |
| National Full-Service Practices | 5 | 38% | 13 |
| Online & Cloud Accountants | 8 | 29% | 28 |
| Unclassified firms | 1 | 25% | 4 |
| Payroll, Bookkeeping & Outsourced Finance | 5 | 24% | 21 |
| Tax Advisers & Tax Return Specialists | 2 | 15% | 13 |
| Regional & Local Accountancy Practices | 3 | 4% | 73 |

### Does the size of a company change its AI visibility?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#sizes

> **Visibility falls sharply with firm size**
>
> Firms were grouped into traffic bands and visibility was measured in each. Largest (traffic 100,000 and over): 12 of 14 firms were named (86%).
>
> Small (traffic under 3,000): 1 of 63 firms were named (2%). Below the largest band absence is the norm, so a smaller firm should treat being named as the exception to verify, not the default to assume.

Visible: the companies in each size tier that appear in at least one answer, out of the tier's companies. Share: Visible out of the tier.

| Size tier | Visible | Companies in the tier | Share |
| --- | ---: | ---: | ---: |
| Largest (traffic 100,000 and over) | 12 | 14 | 86% |
| Large (traffic 10,000 to 99,999) | 10 | 29 | 34% |
| Mid-size (traffic 3,000 to 9,999) | 9 | 56 | 16% |
| Small (traffic under 3,000) | 1 | 63 | 2% |

### Which companies does AI name for almost every buyer?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#universal

> **A small tier of firms reached every persona**
>
> 12 firms appeared across the widest spread of personas. The tier runs from PwC, EY, KPMG and Deloitte through BDO, Grant Thornton and RSM to Xero, Mazars, Crowe, Evelyn Partners and Azets.
>
> These firms were named whatever kind of client was asking. The firm on this list closest to your own size is the comparison worth studying, question by question.

The 12 companies in the universal tier: named for most buyer personas. Personas reached: the personas with at least one answer that names the company, out of 6. Answers: how many of the 384 answers name the company.

| Company | Group | Personas reached | Answers |
| --- | --- | ---: | ---: |
| PwC | Big Four & global networks | 6 of 6 | 220 |
| EY | Big Four & global networks | 6 of 6 | 219 |
| KPMG | Big Four & global networks | 6 of 6 | 204 |
| Deloitte | Other national brands | 6 of 6 | 186 |
| BDO | Big Four & global networks | 6 of 6 | 136 |
| Grant Thornton | Big Four & global networks | 6 of 6 | 124 |
| RSM | Other national brands | 6 of 6 | 103 |
| Xero | Other national brands | 6 of 6 | 75 |
| Mazars | Other national brands | 6 of 6 | 65 |
| Crowe | Other national brands | 6 of 6 | 50 |
| Evelyn Partners | Other national brands | 6 of 6 | 44 |
| Azets | National & local practices | 6 of 6 | 42 |

### Do companies people search for by name get named by AI?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#demand

> **Being named rises steeply with brand searches**
>
> 155 firms were placed in a demand band. The share of firms named climbs band by band. 1–100 a month: 3 of 53 firms appeared in an answer. Over 10,000 a month: 10 of 12 firms appeared in an answer.
>
> The pattern repeats at the small end of the register. Small (traffic under 3,000): 1 of 63 firms were named (1.6%), against 19.8% across the market. A firm with little brand demand should assume its name alone will not surface it, and should build pages worth citing.

Visible: the companies in each brand search band that appear in at least one answer, out of the band's companies. Share: Visible out of the band. 155 of 162 companies have a search figure.

| Brand searches a month | Visible | Companies in the band | Share |
| --- | ---: | ---: | ---: |
| No brand searches | 0 | 0 |  |
| 1–100 a month | 3 | 53 | 6% |
| 101–1,000 a month | 7 | 61 | 11% |
| 1,001–10,000 a month | 12 | 29 | 41% |
| Over 10,000 a month | 10 | 12 | 83% |

7 companies have no search figure and sit outside every band: provider returned no figure for this keyword.

### How many companies does AI name that are not on our list?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#offlist

- **214** different companies named in 345 answers
- **32** of them are on the list we checked
- **85%** are not on the list (182)

How the dataset counts a company: distinct firms by the extractor's own norm; a firm the list holds is one with a landscape_firm_id.

#### Named most often, not on our list

Answers: the answers that name the company. Share: out of the 345 answers that name any company.

| Company | Answers | Share |
| --- | ---: | ---: |
| Deloitte | 186 | 54% |
| RSM | 103 | 30% |
| Xero | 75 | 22% |
| Mazars | 65 | 19% |
| Crowe | 50 | 14% |
| Evelyn Partners | 44 | 13% |
| QuickBooks Online | 40 | 12% |
| Baker Tilly | 35 | 10% |
| QuickBooks | 35 | 10% |
| FreeAgent | 34 | 10% |

## Buyer personas

Page: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#buyers

### Does the buyer persona change the results?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#buyers

> **The same few firms reach every kind of client**
>
> The heatmap records which personas each firm appeared for, from the aspiring trainee to the bookkeeping buyer. 12 firms appeared across the widest spread of personas.
>
> PwC appeared for 6 of the 6 personas. A firm named for only a single persona depends on a single kind of question, and the spread, not the total, shows how broad its presence is.

Each cell: the share of that persona's answers that name the company, then the answers behind it. Each column heading gives the persona's answers. Rows: the 40 companies the dataset's heatmap carries, most named first.

| Company | Aspiring Accountant (72) | Sole Trader Filer (54) | Limited Company Owner (72) | Family Wealth Planner (54) | Audit-Anxious Taxpayer (60) | Bookkeeping Buyer (72) |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| PwC | 72% (52) | 56% (30) | 51% (37) | 61% (33) | 57% (34) | 47% (34) |
| EY | 72% (52) | 56% (30) | 50% (36) | 61% (33) | 57% (34) | 47% (34) |
| KPMG | 69% (50) | 50% (27) | 47% (34) | 56% (30) | 53% (32) | 43% (31) |
| Deloitte | 65% (47) | 43% (23) | 44% (32) | 54% (29) | 50% (30) | 35% (25) |
| BDO | 40% (29) | 33% (18) | 33% (24) | 43% (23) | 33% (20) | 31% (22) |
| Grant Thornton | 38% (27) | 28% (15) | 31% (22) | 37% (20) | 33% (20) | 28% (20) |
| RSM | 28% (20) | 26% (14) | 26% (19) | 26% (14) | 30% (18) | 25% (18) |
| Xero | 8% (6) | 19% (10) | 25% (18) | 15% (8) | 18% (11) | 31% (22) |
| Mazars | 22% (16) | 15% (8) | 17% (12) | 13% (7) | 23% (14) | 11% (8) |
| Crowe | 17% (12) | 15% (8) | 8% (6) | 17% (9) | 13% (8) | 10% (7) |
| Evelyn Partners | 15% (11) | 11% (6) | 11% (8) | 17% (9) | 12% (7) | 4% (3) |
| Azets | 12% (9) | 9% (5) | 14% (10) | 15% (8) | 10% (6) | 6% (4) |
| QuickBooks Online | 4% (3) | 6% (3) | 8% (6) | 9% (5) | 8% (5) | 25% (18) |
| Baker Tilly | 10% (7) | 13% (7) | 8% (6) | 7% (4) | 7% (4) | 10% (7) |
| QuickBooks | 6% (4) | 7% (4) | 17% (12) | 4% (2) | 10% (6) | 10% (7) |
| FreeAgent | 4% (3) | 9% (5) | 12% (9) | 0% (0) | 5% (3) | 19% (14) |
| Crunch | 4% (3) | 9% (5) | 17% (12) | 4% (2) | 7% (4) | 10% (7) |
| Forvis Mazars | 14% (10) | 11% (6) | 4% (3) | 9% (5) | 5% (3) | 8% (6) |
| Sage | 8% (6) | 7% (4) | 11% (8) | 7% (4) | 10% (6) | 7% (5) |
| Crowe Global | 4% (3) | 4% (2) | 8% (6) | 6% (3) | 5% (3) | 8% (6) |
| Baker Tilly International | 6% (4) | 4% (2) | 6% (4) | 9% (5) | 5% (3) | 6% (4) |
| RSM UK | 8% (6) | 2% (1) | 3% (2) | 9% (5) | 5% (3) | 4% (3) |
| The Accountancy | 4% (3) | 7% (4) | 10% (7) | 4% (2) | 5% (3) | 1% (1) |
| Nexia International | 6% (4) | 6% (3) | 4% (3) | 4% (2) | 0% (0) | 7% (5) |
| Sage Business Cloud Accounting | 0% (0) | 4% (2) | 0% (0) | 6% (3) | 3% (2) | 10% (7) |
| BrightPay | 1% (1) | 0% (0) | 14% (10) | 2% (1) | 0% (0) | 0% (0) |
| Mazuma | 1% (1) | 6% (3) | 6% (4) | 0% (0) | 2% (1) | 3% (2) |
| Zoho Books | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 14% (10) |
| Intuit | 3% (2) | 0% (0) | 1% (1) | 2% (1) | 2% (1) | 6% (4) |
| Mazars / Forvis Mazars | 0% (0) | 0% (0) | 3% (2) | 6% (3) | 3% (2) | 3% (2) |
| MHA | 4% (3) | 2% (1) | 0% (0) | 4% (2) | 2% (1) | 3% (2) |
| Moore | 4% (3) | 2% (1) | 1% (1) | 4% (2) | 2% (1) | 1% (1) |
| PKF | 3% (2) | 2% (1) | 4% (3) | 0% (0) | 3% (2) | 1% (1) |
| Saffery | 6% (4) | 0% (0) | 0% (0) | 6% (3) | 3% (2) | 0% (0) |
| Dext | 3% (2) | 0% (0) | 4% (3) | 0% (0) | 0% (0) | 4% (3) |
| GoForma | 0% (0) | 7% (4) | 3% (2) | 0% (0) | 0% (0) | 3% (2) |
| Sage Business Cloud | 0% (0) | 0% (0) | 3% (2) | 2% (1) | 3% (2) | 4% (3) |
| Xero Payroll | 0% (0) | 0% (0) | 11% (8) | 0% (0) | 0% (0) | 0% (0) |
| Gorilla Accounting | 0% (0) | 7% (4) | 4% (3) | 0% (0) | 0% (0) | 0% (0) |
| Taxez | 1% (1) | 7% (4) | 1% (1) | 0% (0) | 2% (1) | 0% (0) |

### Does each buyer see a different market?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#markets

> **Each persona names a pool of its own size**
>
> The personas differ sharply in how many firms their answers ever name. 113 distinct firms were named by the Limited Company Owner persona's answers. 55 distinct firms were named by the Family Wealth Planner persona's answers. The leaders differ too. PwC led the Limited Company Owner persona, named in 37 of that persona's 72 runs (51.4%). EY led the Family Wealth Planner persona, named in 33 of that persona's 54 runs (61.1%).
>
> 91 distinct firms were named by the Bookkeeping Buyer persona's answers. A firm choosing where to compete should start with the personas whose answers already name the widest range of firms.

Different companies named across each persona's answers.

| Persona | Different companies named |
| --- | ---: |
| The Qualification Crossroads | 60 |
| The Self-Assessment Solo Filer | 60 |
| The Growing Ltd Company Owner | 113 |
| The Family Money Giver | 55 |
| The Audit-Anxious Taxpayer | 59 |
| The Bookkeeping Outsourcer | 91 |

### What does AI actually say?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#quotes

> **The answers hedge, then name the same large firms**
>
> Asked which firm is best for audit or tax, the assistant declined to pick a winner, then named PwC, Deloitte, EY and KPMG anyway. It told smaller buyers that a local or mid-tier firm would fit better, usually without naming one.
>
> When an answer tells a sole trader that a global network is overkill, the local alternative it recommends often goes unnamed. A regional firm should read these passages to see which questions end without a named rival.

The page shows the opening of real answers in each persona's voice. The excerpts stay on the page: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#quotes. Here: the question and the companies each one names.

#### The Qualification Crossroads: 3 of 10 answers

- "Which company is best for auditing?" Named: PwC, Deloitte, EY, Forvis Mazars, KPMG, RSM, BDO, Grant Thornton, Audit Group.
- "Which company is best for auditing?" Named: PwC, Deloitte, EY, RSM, KPMG, Forvis Mazars, BDO, Crowe, Grant Thornton, Macintyre Hudson, PKF Littlejohn, Johnston Carmichael, Audit Group.
- "Which company is best for auditing?" Named: PwC, Deloitte, KPMG, RSM, EY, Mazars, BDO, Grant Thornton.

#### The Self-Assessment Solo Filer: 3 of 10 answers

- "Which Big 4 firm is best for taxes?" Named: PwC, EY, KPMG.
- "Which Big 4 firm is best for taxes?" Named: PwC, KPMG, EY.
- "Which Big 4 firm is best for taxes?" Named: PwC, EY, KPMG.

#### The Growing Ltd Company Owner: 3 of 10 answers

- "Which company is best for auditing?" Named: PwC, Deloitte, KPMG, RSM, EY, Mazars, BDO, Crowe, Grant Thornton, PKF, Evelyn Partners.
- "Which company is best for auditing?" Named: PwC, Deloitte, KPMG, RSM, EY, Mazars, BDO, Grant Thornton.
- "Which company is best for auditing?" Named: BDO, RSM, Grant Thornton, Mazars, PKF, Haines Watts, Crowe.

#### The Family Money Giver: 3 of 10 answers

- "Which company is best for auditing?" Named: EY, Deloitte, KPMG, Mazars, PwC, RSM, Grant Thornton, Crowe, BDO, MHA.
- "Which company is best for auditing?" Named: PwC, Deloitte, EY, RSM, KPMG, Mazars, BDO, Crowe, Grant Thornton, Evelyn Partners.
- "Which Big 4 firm is best for taxes?" Named: PwC, Deloitte, EY, KPMG.

#### The Audit-Anxious Taxpayer: 3 of 10 answers

- "Which Big 4 firm is best for taxes?" Named: PwC, KPMG, EY.
- "Which Big 4 firm is best for taxes?" Named: PwC, Deloitte, KPMG, EY.
- "Which Big 4 firm is best for taxes?" Named: PwC, Deloitte, KPMG, RSM, EY, BDO, Grant Thornton.

#### The Bookkeeping Outsourcer: 3 of 10 answers

- "Which company is best for auditing?" Named: PwC, Deloitte, KPMG, Forvis Mazars, EY, RSM, Grant Thornton, Crowe, BDO, PKF, MHA.
- "Which company is best for auditing?" Named: PwC, Deloitte, KPMG, Forvis Mazars, EY, RSM, BDO, Grant Thornton, PKF Littlejohn.
- "Which company is best for auditing?" Named: PwC, Deloitte, EY, Mazars, KPMG, RSM, BDO, Crowe, Grant Thornton, MHA.

### Does the same prompt produce the same results?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#repeats

> **The same question does not return the same shortlist**
>
> Each question was asked repeatedly to test how stable the named firms are. 124 questions were scored. 3 runs were sampled. Repeated asks about the same question overlapped by 53.9% on average.
>
> Even the most-named firm misses runs. PwC led the Aspiring Accountant persona, named in 52 of that persona's 72 runs (72.2%). A firm should treat any single answer as one draw and judge its visibility across repeated asks.

- **54%** average overlap of the companies named when the same prompt runs again
- **124** prompts that named a company in at least one run
- **3** runs of each prompt

#### Example prompt 1: "Who is Xero's biggest competitor?"

| Run | Domains cited |
| ---: | --- |
| 1 | No source cited in this answer. |
| 2 | wise.com |
| 3 | calibraaccountancy.co.uk |

#### Example prompt 2: "Who are the top four accounting firms?"

| Run | Domains cited |
| ---: | --- |
| 1 | icaew.com |
| 2 | No source cited in this answer. |
| 3 | No source cited in this answer. |

#### Example prompt 3: "Who is Xero's biggest competitor?"

| Run | Domains cited |
| ---: | --- |
| 1 | techfinitive.com |
| 2 | calibraaccountancy.co.uk |
| 3 | techfinitive.com |

### Does AI cite a source when it recommends?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#retrieval

> **Most answers name a firm and cite a source**
>
> Every answer was sorted by whether it named a firm and whether it cited a source. 384 answers were classified. 229 of the 384 answers named a firm and cited a source. 116 of the 384 answers named a firm without citing a source. 39 of the 384 answers named no firm at all.
>
> 130 of the 162 firms in the accountants UK map were named in no answer (80.2%). For a firm, the question is not whether answers name firms, but whether the cited source is ever one of its own pages.

Answers: the answers that did each thing. Share: out of the 384 answers.

| What the answer did | Answers | Share |
| --- | ---: | ---: |
| Name a company and cite a source | 229 | 60% |
| Name a company with no source | 116 | 30% |
| Cite a source and name no company | 19 | 5% |
| Name no company and cite no source | 20 | 5% |

### Fame or search: how do companies get into an answer?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#doors

> **Two doors into an answer: memory and citation**
>
> A named firm arrived by one of two routes: the model's memory, or a page the assistant fetched and cited. 93 firms were named from the model's memory alone. 171 firms were named through a cited source.
>
> Largest (traffic 100,000 and over): 12 of 14 firms were named (85.7%), against 19.8% across the market. A firm without that scale of brand should aim at the retrieval route and publish pages an assistant can fetch and cite.

An answer that cites no source names companies from what the model already knows. An answer that cites sources names companies it found. A company named both ways counts on both sides.

- **93** companies named in an answer that cites no source
- **171** companies named in an answer that cites sources
- **83%** of the 171 companies named beside sources are not on the list we checked

#### Named with no source

93 companies are named in answers that cite no source; 85% of them are not on our list. Answers: the answers that cite no source and name the company.

| Company | Answers |
| --- | ---: |
| PwC | 65 |
| EY | 65 |
| KPMG | 51 |
| Deloitte | 44 |
| Xero | 43 |
| QuickBooks | 23 |
| Sage | 22 |
| QuickBooks Online | 13 |
| RSM | 12 |
| BDO | 12 |
| Grant Thornton | 12 |
| BrightPay | 12 |

### What do AI answers that recommend a company say?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#templates

Answers: the answers that name a company and use the phrase. Share: out of the 345 answers that name a company.

| Structure | Answers | Share |
| --- | ---: | ---: |
| “How to choose” | 37 | 10.7% |
| “Questions to ask” | 17 | 4.9% |
| “Practical next steps” | 0 | 0% |
| Offers to draft the email or letter | 2 | 0.6% |

| Fees | Answers | Share |
| --- | ---: | ---: |
| “No win, no fee” | 0 | 0% |
| Fixed or capped fees | 0 | 0% |
| Conditional fee agreement | 0 | 0% |

| Credentials | Answers | Share |
| --- | ---: | ---: |
| Chambers High Net Worth | 4 | 1.2% |
| Trust and estate practitioners (STEP) | 5 | 1.4% |

## Sources

Page: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#sources

### What sources are cited the most in AI results?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#sources

#### Site types

Citations: the citations that point to each site type. Share: out of the 1389 citations.

| Site type | Citations | Share |
| --- | ---: | ---: |
| Other | 913 | 66% |
| Wiki and reference | 167 | 12% |
| News | 103 | 7% |
| Forums and UGC | 75 | 5% |
| Company sites | 62 | 5% |
| Government | 46 | 3% |
| Review platforms | 10 | 1% |
| Social | 7 | 1% |
| Directories | 6 | 0% |

#### Domains outside the list

The most cited domains that are not one of the companies we checked. Citations: the citations that point to the domain. Share: out of all 1389 citations.

| Domain | Citations | Share |
| --- | ---: | ---: |
| en.wikipedia.org | 167 | 12% |
| big4accountingfirms.com | 80 | 6% |
| accountancytoday.co.uk | 78 | 6% |
| reddit.com | 74 | 5% |
| contentsnare.com | 71 | 5% |
| big4events.com | 48 | 3% |

- **65%** of answers cite at least one source
- **3.6** citations per answer
- **226** distinct domains cited

Counts: 248 of 384 answers (65%) cite at least one source. 1389 citations point to 391 exact URLs on 226 domains. Search location receipts: 384 matched, 0 outside the country, 0 with no record.

### Do online platforms take the recommendations?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#portals

> **Portals took a small share of mentions**
>
> Portal mentions add up to 7% of the 384 answers. Trustpilot was the most-mentioned portal, with 21 mentions.
>
> 33.8% of the 1389 citations came from 5 of the 226 domains cited. A firm reviewing where the answers draw from should start with Trustpilot and the few domains cited most, not with every directory it holds a profile on.

- **7** online platform mentions per 100 answers, over 384 answers
- **2319** mentions of companies across the answers

Mentions: the times the answers name each online platform, and every other company together. Share: out of the 2319 mentions of companies.

| Named | Mentions | Share |
| --- | ---: | ---: |
| Trustpilot | 21 | 0.9% |
| Yell | 3 | 0.1% |
| Cheaper Accountant | 3 | 0.1% |
| Unbiased.co.uk | 1 | 0% |
| All other companies | 2291 | 98.8% |

### Which review sites does AI cite, and which of their pages?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#reviews

> **Wikipedia is the single most cited domain**
>
> 226 domains were cited. en.wikipedia.org was the most cited domain, with 167 citations. Reddit, the trade title Accountancy Today, and directories such as Pick My Accountant also appear among the cited domains.
>
> A firm should check what these pages say about it — its Wikipedia coverage, its directory entries, the forum threads — and correct what is wrong or missing.

#### Review platforms

Citations: the citations that point to each review platform. Share: out of all 1389 citations. 202 of the 226 cited sites (887 citations) are not classified by type yet.

| Review platform | Citations | Share |
| --- | ---: | ---: |
| uk.trustpilot.com | 8 | 0.6% |
| accountingfirms.co.uk | 2 | 0.1% |

#### Where the 8 citations of trustpilot.com land

Citations: the citations of trustpilot.com that land in each section of the site, then on each page. Share: out of 8.

| Section of the site | Citations | Share |
| --- | ---: | ---: |
| /categories/ | 6 | 75% |
| /review/ | 2 | 25% |

| Most cited page | Citations | Share |
| --- | ---: | ---: |
| /categories/accountant | 3 | 38% |
| /review/theonlineaccountants.uk | 2 | 25% |
| /categories/accounting_firm | 1 | 13% |
| /categories/accounting_tax | 1 | 13% |
| /categories/chartered_accountant | 1 | 13% |

#### Where the 2 citations of accountingfirms.co.uk land

Citations: the citations of accountingfirms.co.uk that land in each section of the site, then on each page. Share: out of 2.

| Section of the site | Citations | Share |
| --- | ---: | ---: |
| /directory/ | 2 | 100% |

| Most cited page | Citations | Share |
| --- | ---: | ---: |
| /directory | 1 | 50% |
| /directory/online-accountants-in-united-kingdom | 1 | 50% |

#### Every cited site

All 226 sites the answers cite. Citations: the citations that point to the site. Share: out of the 1389 citations.

| Site | Citations | Share | Type |
| --- | ---: | ---: | --- |
| en.wikipedia.org | 167 | 12% |  |
| big4accountingfirms.com | 80 | 5.8% |  |
| accountancytoday.co.uk | 78 | 5.6% |  |
| reddit.com | 74 | 5.3% |  |
| contentsnare.com | 71 | 5.1% |  |
| big4events.com | 48 | 3.5% |  |
| statista.com | 42 | 3% |  |
| pickmyaccountant.co.uk | 35 | 2.5% |  |
| icaew.com | 33 | 2.4% |  |
| citehawk.com | 29 | 2.1% |  |
| expertsure.com | 29 | 2.1% |  |
| frc.org.uk | 20 | 1.4% |  |
| obpai.com | 18 | 1.3% |  |
| accountingcompare.co.uk | 18 | 1.3% |  |
| wikipedia.bennettdavid.com | 17 | 1.2% |  |
| accountingstack.co.uk | 16 | 1.2% |  |
| reconcileiq.com | 16 | 1.2% |  |
| accountancyage.com | 15 | 1.1% |  |
| taxfix.com | 13 | 0.9% |  |
| taxez.co.uk | 13 | 0.9% |  |
| henleazetaxconsultancy.com | 12 | 0.9% |  |
| goforma.com | 12 | 0.9% |  |
| accounting.nridigital.com | 11 | 0.8% |  |
| clutch.co | 11 | 0.8% |  |
| smecompare.co.uk | 11 | 0.8% |  |
| serverman.co.uk | 11 | 0.8% |  |
| thegaffer.uk | 11 | 0.8% |  |
| deloitte.com | 10 | 0.7% |  |
| etax.co.uk | 10 | 0.7% |  |
| calibraaccountancy.co.uk | 9 | 0.6% |  |
| uk.indeed.com | 9 | 0.6% |  |
| verifiedaccountants.co.uk | 9 | 0.6% |  |
| www-statista-com.libproxy.pcc.edu | 8 | 0.6% |  |
| ccab.org.uk | 8 | 0.6% |  |
| ey.com | 8 | 0.6% |  |
| uk.trustpilot.com | 8 | 0.6% | review platform |
| linkedin.com | 7 | 0.5% |  |
| legalclarity.org | 7 | 0.5% |  |
| nomorejanuary.co.uk | 7 | 0.5% |  |
| pwc.com | 6 | 0.4% |  |
| pennyledger.co.uk | 6 | 0.4% |  |
| xero.com | 6 | 0.4% |  |
| smallbusiness.co.uk | 6 | 0.4% |  |
| cleveraccounts.com | 5 | 0.4% |  |
| saudiexchange.sa | 5 | 0.4% |  |
| gbsge.com | 5 | 0.4% |  |
| sleek.com | 5 | 0.4% |  |
| aoneoutsourcing.uk | 5 | 0.4% |  |
| chambers.com | 5 | 0.4% |  |
| trustledgeraccounting.co.uk | 5 | 0.4% |  |
| quickbooks.intuit.com | 5 | 0.4% |  |
| bookkeepingaccountantsharrow.co.uk | 4 | 0.3% |  |
| getmoss.com | 4 | 0.3% |  |
| news.bloombergtax.com | 4 | 0.3% |  |
| cincodias.elpais.com | 4 | 0.3% |  |
| privatemarkets-group.com | 4 | 0.3% |  |
| clarpilot.com | 4 | 0.3% |  |
| startups.co.uk | 4 | 0.3% |  |
| nerdnumbers.uk | 4 | 0.3% |  |
| hackingthecaseinterview.com | 4 | 0.3% |  |
| hea.ie | 4 | 0.3% |  |
| levels.fyi | 4 | 0.3% |  |
| thebusinesskit.co.uk | 4 | 0.3% |  |
| accoru.com | 4 | 0.3% |  |
| topsourceworldwide.com | 4 | 0.3% |  |
| zmartly.co.uk | 4 | 0.3% |  |
| techfinitive.com | 3 | 0.2% |  |
| wiki.jamain.dev | 3 | 0.2% |  |
| assets.lsegissuerservices.com | 3 | 0.2% |  |
| auditgroup.co.uk | 3 | 0.2% |  |
| nubiapage.com | 3 | 0.2% |  |
| koltin.com | 3 | 0.2% |  |
| alto-accounting.com | 3 | 0.2% |  |
| bishopfleming.co.uk | 3 | 0.2% |  |
| taxadvicenetwork.co.uk | 3 | 0.2% |  |
| visionconsulting.co.uk | 3 | 0.2% |  |
| icaew-sitecore-dev-cm-as.azurewebsites.net | 3 | 0.2% |  |
| carequest.mashreqdevelopments.com | 3 | 0.2% |  |
| crunch.co.uk | 3 | 0.2% |  |
| bookkeepertools.uk | 3 | 0.2% |  |
| numerawisesolutions.com | 3 | 0.2% |  |
| bookkeepers.org.uk | 3 | 0.2% |  |
| techyorker.com | 3 | 0.2% |  |
| qaccounting.com | 3 | 0.2% |  |
| demo.capitalise.com | 3 | 0.2% |  |
| smebusinessadvice.co.uk | 3 | 0.2% |  |
| rankings.economy.ac | 3 | 0.2% |  |
| yell.com | 3 | 0.2% |  |
| tiapayroll.co.uk | 3 | 0.2% |  |
| accountantsearch.co.uk | 3 | 0.2% |  |
| taxley.co.uk | 3 | 0.2% |  |
| g2.com | 2 | 0.1% |  |
| 6sense.com | 2 | 0.1% |  |
| researchbriefings.files.parliament.uk | 2 | 0.1% |  |
| gov.uk | 2 | 0.1% |  |
| rsm.global | 2 | 0.1% |  |
| even-solutions.co.uk | 2 | 0.1% |  |
| contractoruk.com | 2 | 0.1% |  |
| kiwix.drnathanhutchins.com | 2 | 0.1% |  |
| devmaster.icaew.com | 2 | 0.1% |  |
| focusfuturemagazine.com | 2 | 0.1% |  |
| efinancialcareers.com | 2 | 0.1% |  |
| accountantcompare.uk | 2 | 0.1% |  |
| accountingfirms.co.uk | 2 | 0.1% | review platform |
| find.icaew.com | 2 | 0.1% |  |
| crowe.com | 2 | 0.1% |  |
| convert-ixbrl.co.uk | 2 | 0.1% |  |
| saffery.com | 2 | 0.1% |  |
| moneyweek.com | 2 | 0.1% |  |
| taxratehub.co.uk | 2 | 0.1% |  |
| depotax.co.uk | 2 | 0.1% |  |
| thetaxowl.co.uk | 2 | 0.1% |  |
| cledger.co.uk | 2 | 0.1% |  |
| assets.publishing.service.gov.uk | 2 | 0.1% |  |
| bohzoaccountants.co.uk | 2 | 0.1% |  |
| digitalasset.intuit.com | 2 | 0.1% |  |
| e-accounts.co.uk | 2 | 0.1% |  |
| theaccountancy.co.uk | 2 | 0.1% |  |
| contractoraccountants.co.uk | 2 | 0.1% |  |
| itcontracting.com | 2 | 0.1% |  |
| hollowaydavies.co.uk | 2 | 0.1% |  |
| qbdesktopstore.com | 2 | 0.1% |  |
| preplounge.com | 2 | 0.1% |  |
| dualentry.com | 2 | 0.1% |  |
| bestaiaccounting.com | 2 | 0.1% |  |
| levelcfo.com | 2 | 0.1% |  |
| tryatlaso.com | 2 | 0.1% |  |
| centsiq.com | 2 | 0.1% |  |
| accountaire.com | 2 | 0.1% |  |
| smallbusinessguide.co.uk | 2 | 0.1% |  |
| connections.villanova.edu | 2 | 0.1% |  |
| pilot-portal.tax.org.uk | 2 | 0.1% |  |
| startupedit.co.uk | 2 | 0.1% |  |
| workforce.com | 2 | 0.1% |  |
| freeagent.com | 2 | 0.1% |  |
| wiki.tyfsadik.org | 1 | 0.1% |  |
| protocol-club.com | 1 | 0.1% |  |
| wise.com | 1 | 0.1% |  |
| opensecrets.org.za | 1 | 0.1% |  |
| bakertilly.global | 1 | 0.1% |  |
| fortune.app | 1 | 0.1% |  |
| autymate.com | 1 | 0.1% |  |
| auditregister.org.uk | 1 | 0.1% |  |
| wiki.ryanmichaelcurry.com | 1 | 0.1% |  |
| commonslibrary.parliament.uk | 1 | 0.1% |  |
| business-awards.uk | 1 | 0.1% |  |
| industrybranding.com | 1 | 0.1% |  |
| files.core.ac.uk | 1 | 0.1% |  |
| unbiased.co.uk | 1 | 0.1% |  |
| selectwealth.co.uk | 1 | 0.1% |  |
| moneysavingexpert.com | 1 | 0.1% |  |
| moneyhelper.org.uk | 1 | 0.1% |  |
| which.co.uk | 1 | 0.1% |  |
| polarisconsulting.uk | 1 | 0.1% |  |
| accounting.h5mag.com | 1 | 0.1% |  |
| assets.taxassistfranchise.co.uk | 1 | 0.1% |  |
| shorts.uk.com | 1 | 0.1% |  |
| eliaboutorabi.github.io | 1 | 0.1% |  |
| vouchedfor.co.uk | 1 | 0.1% |  |
| lovewell-blake-assets.s3.eu-west-2.amazonaws.com | 1 | 0.1% |  |
| humph.co.uk | 1 | 0.1% |  |
| comparethefirm.co.uk | 1 | 0.1% |  |
| careers.cam.ac.uk | 1 | 0.1% |  |
| media.frc.org.uk | 1 | 0.1% |  |
| adviser-rankings.com | 1 | 0.1% |  |
| itechguides.com | 1 | 0.1% |  |
| myiva.co | 1 | 0.1% |  |
| fpg.org.uk | 1 | 0.1% |  |
| legitfirms.com | 1 | 0.1% |  |
| informasilengkap.com | 1 | 0.1% |  |
| cpapracticeadvisor.com | 1 | 0.1% |  |
| accountsmadeeasy.co.uk | 1 | 0.1% |  |
| paytoolkit.co.uk | 1 | 0.1% |  |
| ukbusinessstack.co.uk | 1 | 0.1% |  |
| rraccountants.uk | 1 | 0.1% |  |
| landolio.com | 1 | 0.1% |  |
| johnstoncarmichael.com | 1 | 0.1% |  |
| cuttothecase.com | 1 | 0.1% |  |
| basetax.co.uk | 1 | 0.1% |  |
| bayarhughes.co.uk | 1 | 0.1% |  |
| cpsaccountants.com | 1 | 0.1% |  |
| businesstaxation.co.uk | 1 | 0.1% |  |
| appstackguide.com | 1 | 0.1% |  |
| scrase-associates.uk | 1 | 0.1% |  |
| techradar.com | 1 | 0.1% |  |
| spotlight-accounting.co.uk | 1 | 0.1% |  |
| topbusinessblog.co.uk | 1 | 0.1% |  |
| kletta.com | 1 | 0.1% |  |
| accounts-os.com | 1 | 0.1% |  |
| aaahq.org | 1 | 0.1% |  |
| worldofaccountants.com | 1 | 0.1% |  |
| bizzle.ai | 1 | 0.1% |  |
| myaccountingtools.co.uk | 1 | 0.1% |  |
| glassdoor.co.uk | 1 | 0.1% |  |
| find-the-best.co.uk | 1 | 0.1% |  |
| accaglobal.com | 1 | 0.1% |  |
| apa-uk.co.uk | 1 | 0.1% |  |
| bdo.co.uk | 1 | 0.1% |  |
| feministfutures.socialsciences.ucsb.edu | 1 | 0.1% |  |
| themanifest.com | 1 | 0.1% |  |
| nalo.app | 1 | 0.1% |  |
| amdea.org.uk | 1 | 0.1% |  |
| cfobrew.com | 1 | 0.1% |  |
| equated.co | 1 | 0.1% |  |
| jvca.co.uk | 1 | 0.1% |  |
| capitalise.com | 1 | 0.1% |  |
| odaccountants.co.uk | 1 | 0.1% |  |
| businessadvice.co.uk | 1 | 0.1% |  |
| firmflow.uk | 1 | 0.1% |  |
| buffalopayroll.co.uk | 1 | 0.1% |  |
| brytania.co.uk | 1 | 0.1% |  |
| gosmallbusiness.co.uk | 1 | 0.1% |  |
| iris.co.uk | 1 | 0.1% |  |
| bytestart.co.uk | 1 | 0.1% |  |
| bh.indeed.com | 1 | 0.1% |  |
| goldentreeconsulting.co.uk | 1 | 0.1% |  |
| theglobalrecruiter.com | 1 | 0.1% |  |
| taxready.me | 1 | 0.1% |  |
| pocketwise.co.uk | 1 | 0.1% |  |
| mps-accountancy.co.uk | 1 | 0.1% |  |
| plusaccounting.co.uk | 1 | 0.1% |  |
| accountshelp.co.uk | 1 | 0.1% |  |
| sme-shack.co.uk | 1 | 0.1% |  |
| thetaxlead.co.uk | 1 | 0.1% |  |
| aat.org.uk | 1 | 0.1% |  |
| ukprivatewealthmagazine.com | 1 | 0.1% |  |

## What works

Page: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#whatworks

### What works?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#whatworks

We compared the SEO and AEO tactics to measure which optimisations move the needle.

Using our proprietary in-house framework for AEO called FEED we measured:

- Freshness
- Entities
- Endpoints
- Distribution

Learn more about our FEED framework: https://typeamedia.net/ai-seo-agency/

### What kind of pages does AI cite?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#intent

Pages: the cited pages with each search intent. Share: out of the 391 cited pages. How the dataset labels a page: the label is what the page is for, read by a model from the page's own text; unknown: no label, because the page had no readable text.

| Page intent | Pages | Share |
| --- | ---: | ---: |
| Informational | 129 | 33% |
| Commercial | 150 | 38% |
| Navigational | 32 | 8% |
| Transactional | 3 | 1% |
| Unknown | 77 | 20% |

- **391** cited pages inspected
- **33%** of cited pages are informational
- **38%** of cited pages are commercial

### Which types of page get cited?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#pagetypes

> **The most cited page types belong to no firm**
>
> Each cited page was classified by type. 391 cited pages were classified. 33.8% of the 1389 citations came from 5 of the 226 domains cited. The best-represented types sit outside any firm's control. Wikipedia: 21 pages carried 12% of citations. News article: 8 pages carried 7.4% of citations. Forum or UGC post: 43 pages carried 5.4% of citations.
>
> 266 cited pages were left unclassified. A firm should look first at how it appears on Wikipedia, in the trade press and on forums, because those pages carried the citations.

Pages: the cited pages of each type, share out of the 391 cited pages. Citations: the citations that point to pages of the type, share out of 1389 citations. 266 of the pages (920 citations) have no page type yet, so the page-type shares do not add up to 100%.

| Page type | Pages | Share of cited pages | Citations | Share of citations |
| --- | ---: | ---: | ---: | ---: |
| Wikipedia | 21 | 5% | 167 | 12% |
| News article | 8 | 2% | 103 | 7% |
| Forum or UGC post | 43 | 11% | 75 | 5% |
| Government regulator | 20 | 5% | 48 | 4% |
| Firm service page | 17 | 4% | 37 | 3% |
| Firm blog article | 5 | 1% | 14 | 1% |
| Firm homepage | 2 | 1% | 11 | 1% |
| Review platform profile | 7 | 2% | 10 | 1% |
| Directory listing | 2 | 1% | 4 | 0% |

| Schema type | Pages | Share of cited pages | Citations | Share of citations |
| --- | ---: | ---: | ---: | ---: |
| Article | 129 | 33% | 555 | 40% |
| No schema type | 179 | 46% | 448 | 32% |
| Organization | 26 | 7% | 229 | 17% |
| Webpage | 18 | 5% | 74 | 5% |
| FAQ | 32 | 8% | 72 | 5% |
| Product | 2 | 1% | 5 | 0% |
| Qa or forum | 2 | 1% | 3 | 0% |
| Listing | 2 | 1% | 2 | 0% |
| Person | 1 | 0% | 1 | 0% |

### Do FAQs and schema matter for AEO?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#features

> **Cited pages carry question structure, not sector markup**
>
> Pages that got a firm named were compared, trait by trait, with the homepages of firms no answer named. 286 cited pages that named a firm were compared with 124 invisible homepages. Any schema.org markup: held by 71.3% of the cited pages, against 91.1% of the invisible homepages. AccountingService schema: held by 6.3% of the cited pages, against 33.9% of the invisible homepages. FAQPage schema: held by 24.8% of the cited pages, against 13.7% of the invisible homepages.
>
> A firm shaping a page on this evidence would add question-and-answer structure before adding more sector schema; on the markup traits, the gap runs the other way.

Each figure: the share of the pages in the pile that have the feature. Cited pages: 286. Uncited comparison pages: 124.

| Feature | Cited pages | Uncited pages |
| --- | ---: | ---: |
| FAQ | 25% | 14% |
| Schema | 71% | 91% |
| Q&A headers | 59% | 82% |

- **71%** of cited pages have schema
- **25%** of cited pages have FAQ schema
- **59%** of cited pages have Q&A style headers

### Does the technical checklist separate visible companies from invisible ones?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#checklist

> **Markup did not separate named firms from unnamed**
>
> Register homepages were tested against the standard technical checklist. 154 register homepages were checked: 30 of named firms and 124 of firms the answers never named. Any schema.org markup: held by 76.7% of the named firms' homepages, against 91.1% of the unnamed. AccountingService schema: held by 16.7% of the named firms' homepages, against 33.9% of the unnamed. FAQ wording in the page text: held by 26.7% of the named firms' homepages, against 17.7% of the unnamed.
>
> Review or AggregateRating schema: held by 0% of the named firms' homepages, against 0% of the unnamed. A firm can stop treating schema markup as the route in: on almost every test, the unnamed homepages held it at least as often as the named.

Each figure: the share of the homepages that have the feature. 30 homepages of visible companies, 124 of invisible companies. Median words on the homepage: 767 (visible), 799 (invisible). Homepages fetched by 2026-10-16.

| Feature | Visible companies | Invisible companies |
| --- | ---: | ---: |
| Any schema markup | 77% | 91% |
| FAQPage schema | 10% | 14% |
| Review or rating schema | 0% | 0% |
| AccountingService schema | 17% | 34% |
| FAQ text on the page | 27% | 18% |

### Does content length and freshness help with AEO?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#freshness

Where the 286 cited pages sit by length (286 with a measured length) and by freshness (158 carrying a date). Pages: the cited pages in each band. Share: out of the cited pages the band was measured on. A description of the cited pages, not a comparison with uncited ones. Measured on 2026-10-16.

| Length | Pages | Share |
| --- | ---: | ---: |
| Under 800 words | 78 | 27% |
| 800 to 2,000 words | 106 | 37% |
| 2,000+ words | 102 | 36% |

| Freshness | Pages | Share |
| --- | ---: | ---: |
| Updated in 90 days | 96 | 61% |
| Updated in 12 months | 54 | 34% |
| Older than 12 months | 8 | 5% |

- **59%** of cited pages give the answer at the start
- **95%** of dated cited pages were updated in the last 12 months

### Does E-E-A-T help AI identify the author and the business?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#entities

Share of pages with a named author. Cited pages: 286. Uncited comparison pages: 124.

| Pages | Named author |
| --- | ---: |
| Cited | 47% |
| Uncited | 26% |

#### Which organisations and places do the cited pages name?

- **47%** of read cited pages name a company from our list
- **149** read cited pages name a person (6330 different names)
- **314** of 391 cited pages were read for names

Pages: the read cited pages that name the organisation or place. Share: out of the 314 read cited pages. "on our list" marks a company we checked. The dataset lists the top 10 of each.

| Organisation | Pages | Share | Note |
| --- | ---: | ---: | --- |
| HMRC | 146 | 46% |  |
| Xero | 109 | 35% |  |
| Deloitte | 92 | 29% |  |
| KPMG | 90 | 29% | on our list |
| EY | 89 | 28% | on our list |
| PwC | 87 | 28% | on our list |
| QuickBooks | 80 | 25% |  |
| FreeAgent | 74 | 24% |  |
| Sage | 57 | 18% |  |
| ICAEW | 54 | 17% |  |

| Place | Pages | Share |
| --- | ---: | ---: |
| UK | 200 | 64% |
| London | 78 | 25% |
| United Kingdom | 55 | 18% |
| US | 37 | 12% |
| United States | 37 | 12% |
| Canada | 28 | 9% |
| England | 26 | 8% |
| Manchester | 26 | 8% |
| Europe | 24 | 8% |
| Middle East | 24 | 8% |

### Do backlinks to the page or DR affect AEO results?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#authority

Source: dataforseo, domain rank 0-100 (DataForSEO), backlinks to the exact page, as of 2026-10-16.

Sites: the rated cited sites in each band. Share: out of the 222 rated cited sites.

| Domain rating of the cited site | Sites | Share |
| --- | ---: | ---: |
| DR under 10 | 63 | 28% |
| DR 10 to 50 | 94 | 42% |
| DR over 50 | 65 | 29% |

Pages: the rated cited pages in each band. Share: out of the 391 rated cited pages.

| Backlinks to the cited page | Pages | Share |
| --- | ---: | ---: |
| Under 5 links | 315 | 81% |
| 5 to 20 links | 27 | 7% |
| Over 20 links | 49 | 13% |

### Can a company get recommended without its website showing up?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#recommended

- **59%** of named companies are named without their own domain being cited
- **16%** of named companies have a social profile cited
- **16%** of named companies are mentioned on a review platform

Each share is out of the 32 named companies on our list. How the dataset counts: firm-level: never cited on its own domain in any answer naming it; social and review are any co-citation.

### What does a page AI cites look like?

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#inspection

The most cited page in each group, measured as we captured it, beside pages the answers read but did not cite. The page shows each page's opening text: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#inspection. How the dataset picks the pages: the most-cited cited page per cluster; comparison pages are consulted-but-uncited pages of the same page type and cluster, ranked by how often the answers touched them.

#### Big four global, Firm service page: www.ey.com/content/dam/ey-unified-site/ey-com/ja-jp/insights/tax/documents/transforming-tax-and-finance-functions.pdf

Captured 2026-10-16. Cited in 4 answers.

The question it was cited for:

- "Which Big 4 firm is best for taxes?"

| Measure | Value |
| --- | --- |
| Words | 5796 |
| Schema types | None |
| FAQ schema | No |
| Question headings | 0 |
| Named author | None |
| Headings (H2, H3) | 0, 0 |
| Images | 0 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 76 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.moore.co.uk/MediaLibsAndFiles/media/MooreStephensUK/Images/Cloud-Accounting-Brochure-web-ready1.pdf | Not measured | Not measured | 3 | 47 of 100 |
| www.bdo.co.uk/getmedia/41a7929e-f33c-43b6-986f-95e49b708053/Personal-Tax-Planner-2026.pdf | Not measured | Not measured | 0 | 50 of 100 |
| www.bdo.co.uk/getmedia/41a7929e-f33c-43b6-986f-95e49b708053/Tax-Personal-Tax-Planning-Guide.pdf | Not measured | Not measured | 0 | 50 of 100 |

#### Local practice, Firm blog article: www.bishopfleming.co.uk/insights/another-year-national-recognition-bishop-flemings-tax-team

Captured 2026-10-16. Cited in 2 answers.

The question it was cited for:

- "Who are the best accountants in the UK?"

| Measure | Value |
| --- | --- |
| Words | 648 |
| Schema types | None |
| FAQ schema | No |
| Question headings | 0 |
| Named author | None |
| Headings (H2, H3) | 3, 3 |
| Images | 46 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 55 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| corientbs.co.uk/blog/best-uk-bookkeeping-outsourcers-for-xero/ | 1510 | BlogPosting, BreadcrumbList, FinancialService, ImageObject, Organization, Person, Place, WebPage, WebSite | 1 | 44 of 100 |
| www.mercerhole.co.uk/insights/mercer-hole-named-one-of-the-2026-eprivateclient-top-accountancy-firms/ | 634 | Article, BlogPosting, BreadcrumbList, Organization, Person, WebPage, WebSite | 0 | 38 of 100 |
| www.bishopfleming.co.uk/insights/weve-climbed-even-higher-eprivateclient-2025-rankings | 402 | None | 0 | 55 of 100 |

#### National practice, Firm service page: auditgroup.co.uk/big-4-audit-firms/

Captured 2026-10-16. Cited in 2 answers.

The question it was cited for:

- "Which company is best for auditing?"

| Measure | Value |
| --- | --- |
| Words | 2093 |
| Schema types | Article, BreadcrumbList, FAQPage, ImageObject, Organization, Person, Place, WebPage, WebSite |
| FAQ schema | Yes |
| Question headings | 12 |
| Named author | Umar Memon |
| Headings (H2, H3) | 13, 9 |
| Images | 7 |
| Published | 2026-05-07 |
| Last modified | 2026-05-08 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 11 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.sumer.co.uk/sumer-three-years-growth/ | 646 | BlogPosting, ImageObject, Organization, Person, WebPage, WebSite | 0 | 56 of 100 |
| www.azets.com/en-uk/resources/azets-named-as-one-of-the-2026-eprivateclients-top-accountancy-firms | 238 | NewsArticle, Organization, WebPage | 0 | 59 of 100 |

#### Online accountant, Firm homepage: www.goforma.com/

Captured 2026-10-16. Cited in 10 answers.

The questions it was cited for:

- "Which online accountant is the best in the UK?"
- "Who are the best accountants in the UK?"

| Measure | Value |
| --- | --- |
| Words | 1957 |
| Schema types | Organization, WebSite |
| FAQ schema | No |
| Question headings | 2 |
| Named author | None |
| Headings (H2, H3) | 13, 20 |
| Images | 18 |
| Backlinks to the page | 861 |
| Referring domains | 147 |
| Domain rank | 43 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| www.dnsassociates.co.uk/ | 1553 | AccountingService, Organization, WebPage, WebSite | 3433 | 43 of 100 |

#### Payroll bookkeeping, Firm blog article: www.aoneoutsourcing.uk/blog/best-small-business-accountants

Captured 2026-10-16. Cited in 5 answers.

The questions it was cited for:

- "Who are the top four accountants?"
- "Who is the best accountant in the UK?"
- "Who are the best accountants in the UK?"

| Measure | Value |
| --- | --- |
| Words | 3384 |
| Schema types | BlogPosting, BreadcrumbList, ImageObject, Organization, Person, WebPage, WebSite |
| FAQ schema | No |
| Question headings | 18 |
| Named author | adminuk |
| Headings (H2, H3) | 22, 12 |
| Images | 26 |
| Published | 2026-07-08 |
| Last modified | 2026-10-07 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 35 of 100 |

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

#### Unknown, Firm blog article: myiva.co/blog/10-best-accountants-for-contractors-in-uk/

Captured 2026-10-16. Cited in 1 answer.

The question it was cited for:

- "Which online accountant is the best in the UK?"

| Measure | Value |
| --- | --- |
| Words | 2470 |
| Schema types | BlogPosting, ImageObject, Organization, Person, WebPage, WebSite |
| FAQ schema | No |
| Question headings | 9 |
| Named author | Pooja Sail |
| Headings (H2, H3) | 14, 21 |
| Images | 23 |
| Published | 2026-09-22 |
| Last modified | 2026-09-22 |
| Backlinks to the page | 0 |
| Referring domains | 0 |
| Domain rank | 29 of 100 |

The answers read no uncited page of the same type and group (0 candidates), so there is nothing to compare.

#### Not on our list, Other: big4accountingfirms.com/top-10-accounting-firms/

Captured 2026-10-16. Cited in 80 answers.

The questions it was cited for:

- "What are the top 10 biggest accounting firms?"
- "What are the top 10 accounting firms in the world?"
- "Who are the top 10 accounting firms?"
- "What are the top 5 accounting firms worldwide?"
- "What are the top accounting firms in the world?"

| Measure | Value |
| --- | --- |
| Words | 1053 |
| Schema types | Organization, WebSite |
| FAQ schema | No |
| Question headings | 0 |
| Named author | big4accountingfirms |
| Headings (H2, H3) | 0, 0 |
| Images | 2 |
| Backlinks to the page | 79 |
| Referring domains | 45 |
| Domain rank | 36 of 100 |

Pages read but not cited, same type and group:

| Page | Words | Schema types | Backlinks to the page | Domain rank |
| --- | --- | --- | --- | --- |
| 4888323.fs1.hubspotusercontent-na1.net/hubfs/4888323/act0326-top100.pdf | Not measured | Not measured | 1 | 6 of 100 |
| www.youtube.com/watch?v=nBu3y78CEvM | 11 | None | 0 | 100 of 100 |
| www.statista.com/statistics/1710323/big-four-accounting-firms-breakdown-of-revenues/ | 1069 | WebPage | 0 | 79 of 100 |

This capture records the page at its observation time, not necessarily when the AI answered.

## The data

Page: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#methods

### The data

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#methods

> **A fixed question set, read answer by answer**
>
> 128 questions were asked. 3 samples were taken of each question.
>
> 384 answers were analysed. Every figure in this report is a count from those answers: a name either appeared or it did not, and nothing is modelled or estimated.

Details on what we measured and our data methodology.

- **384** answers
- **128** questions, 3 samples each
- **162** companies checked
- **gpt-5.1** model

#### Personas

##### The Qualification Crossroads

- Archetype: Student or early-career professional choosing an accounting qualification and employer
- Age: 18-28
- Questions in this voice: 6
- Answers: 72

The questions in this voice:

- Which Big Four has the best work-life balance?
- Which Big Four is the best to work for?
- Which Big 4 has the best benefits?
- Who are the top 10 accountancy firms in the UK?
- Who pays more, McKinsey or Deloitte?
- Who is the largest Big 4 accounting firm?

##### The Self-Assessment Solo Filer

- Archetype: Newly self-employed person deciding whether to DIY their tax return or pay an accountant
- Age: 25-50
- Questions in this voice: 0
- Answers: 54

##### The Growing Ltd Company Owner

- Archetype: Director of a small limited company deciding how much ongoing accounting and payroll support to buy
- Age: 30-55
- Questions in this voice: 6
- Answers: 72

The questions in this voice:

- Which payroll software is best for small businesses?
- Which AI is best for payroll?
- What are the best accounting services for small businesses in the UK?
- What's the best payroll company for a small business?
- What is the best and cheapest payroll service?
- Which payroll outsourcing companies are the best in the UK?

##### The Family Money Giver

- Archetype: Individual planning to gift or pass on savings who needs to know the tax cost before acting
- Age: 45-75
- Questions in this voice: 0
- Answers: 54

##### The Audit-Anxious Taxpayer

- Archetype: Self-employed person or business owner afraid of an HMRC investigation and deciding whether to pay for protection
- Age: 28-60
- Questions in this voice: 2
- Answers: 60

The questions in this voice:

- Is the audit Shield service worth it?
- How much does audit shield cost?

##### The Bookkeeping Outsourcer

- Archetype: Small business owner or freelancer deciding whether to hire a bookkeeper or manage books with software
- Age: 25-55
- Questions in this voice: 6
- Answers: 72

The questions in this voice:

- What is the best online bookkeeping system?
- What is the best cloud accounting software?
- What is the best online bookkeeping?
- What software is used for bookkeeping?
- How much does QuickBooks Desktop cost in 2026?
- Why are people leaving QuickBooks?

#### The 18 questions every persona asked

1. Which company is best for auditing?
2. Who is Xero's biggest competitor?
3. Which Big 4 firm is best for taxes?
4. Who is the best accountant in the UK?
5. What are the top 10 accounting firms in the world?
6. Who are the top four accounting firms?
7. What are the top 5 accounting firms worldwide?
8. What are the top accounting firms in the world?
9. Which is better, EY or PwC?
10. Which is better, Xero or Sage?
11. Who are the top 10 accounting firms?
12. Who are the top four accountants?
13. Who are the top 10 accountants in the UK?
14. What are the top 10 biggest accounting firms?
15. Which is better, Xero or QuickBooks UK?
16. Which online accountant is the best in the UK?
17. Who is the best Big 4 accounting firm?
18. Who are the best accountants in the UK?

#### Data methodology

- A company is "named" when an answer names it. We asked each question 3 times and counted every company named in every answer.

## All companies

Page: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#appendix

### Every company we checked

Page section: https://typeamedia.net/reports/ai-visibility-index-accountants/uk/#appendix

> **Every firm measured, named or not**
>
> 162 firms were registered in the market map. 32 of the 162 registered firms appeared in the index.
>
> The appendix lists every firm with its domain and whether it appeared. A firm can find its own row, see the named firms nearest to it, and start the comparison there.

All 162 companies on the list, most mentioned first. DR is the domain rating of the company's own site. Mentions count every time the 384 answers name the company, so one answer can count more than once. The same list as JSON: the `landscape` field of https://agency.typeamedia.net/feeds/avi/accountants/uk/q4-2026.

| Company name | Domain | Category | Size | DR | Mentions | Named by AI |
| --- | --- | --- | --- | ---: | ---: | --- |
| PwC | pwc.co.uk | Big four global | National |  | 220 | Yes |
| EY | ey.com | Big four global | National |  | 219 | Yes |
| KPMG | kpmg.com | Big four global | National |  | 204 | Yes |
| BDO | bdo.co.uk | Big four global | National |  | 136 | Yes |
| Grant Thornton | grantthornton.co.uk | Big four global | National |  | 124 | Yes |
| Azets | azets.com | National practice | Regional |  | 42 | Yes |
| Crunch | crunch.co.uk | Online accountant | National |  | 33 | Yes |
| RSM UK | rsmuk.com | Big four global | Regional |  | 20 | Yes |
| The Accountancy | theaccountancy.co.uk | Online accountant | National |  | 20 | Yes |
| Mazuma | mazumamoney.co.uk | Online accountant | Regional |  | 11 | Yes |
| MHA | mha.co.uk | National practice | Regional |  | 9 | Yes |
| Moore | moore.co.uk | Big four global | Boutique |  | 9 | Yes |
| Saffery | saffery.com | National practice | Regional |  | 9 | Yes |
| GoForma | goforma.com | Online accountant | Regional |  | 8 | Yes |
| Gorilla Accounting | gorillaaccounting.com | Online accountant | Regional |  | 7 | Yes |
| PKF Littlejohn | pkf-l.com | Big four global | Boutique |  | 6 | Yes |
| Taxfix | taxfix.com | Tax specialist | National |  | 6 | Yes |
| AOne Outsourcing | aoneoutsourcing.uk | Payroll bookkeeping | Boutique |  | 4 | Yes |
| Bishop Fleming | bishopfleming.co.uk | Local practice | National |  | 4 | Yes |
| More Than Accountants | morethanaccountants.co.uk | Online accountant | Boutique |  | 4 | Yes |
| Sleek | sleek.com | Online accountant | Regional |  | 4 | Yes |
| Audit Group | auditgroup.co.uk | National practice | Boutique |  | 2 | Yes |
| Osome | osome.com | Online accountant | National |  | 2 | Yes |
| TaxAssist Accountants | taxassist.co.uk | National practice | Regional |  | 2 | Yes |
| TaxWise | tax-wise.co.uk | Tax specialist | Regional |  | 2 | Yes |
| TopSource Worldwide | topsourceworldwide.com | Payroll bookkeeping | Boutique |  | 2 | Yes |
| ADP | uk.adp.com | Payroll bookkeeping | National |  | 1 | Yes |
| James Cowper Kreston | jamescowperkreston.co.uk | Local practice | Boutique |  | 1 | Yes |
| Mercer & Hole | mercerhole.co.uk | Local practice | Boutique |  | 1 | Yes |
| My IVA | myiva.co | Unknown | Boutique |  | 1 | Yes |
| Payroll Service UK | payrollserviceuk.co.uk | Payroll bookkeeping | Micro |  | 1 | Yes |
| Zellis | zellis.com | Payroll bookkeeping | National |  | 1 | Yes |
| A-Wise | a-wise.co.uk | Online accountant | Regional |  | 0 | No |
| AAB | aab.uk | National practice | Regional |  | 0 | No |
| AAB Group | aabgroup.com | National practice | Boutique |  | 0 | No |
| Accotax | accotax.co.uk | Online accountant | Regional |  | 0 | No |
| Accountants Up | accountantsup.co.uk | Online accountant | Boutique |  | 0 | No |
| Accounting People | accountingpeople.co.uk | Local practice | Boutique |  | 0 | No |
| Accounting Solutions Mcr | accountingsolutionsmcr.co.uk | Local practice | Micro |  | 0 | No |
| Accounts and Legal | accountsandlegal.co.uk | Online accountant | National |  | 0 | No |
| Accounts Way | accountsway.co.uk | Local practice | Micro |  | 0 | No |
| AcenteUS | acenteus-cca.com | Local practice | Micro |  | 0 | No |
| Acumon | acumon.com | Online accountant | Micro |  | 0 | No |
| Adams Accountancy | adams-accountancy.co.uk | Local practice | Boutique |  | 0 | No |
| Affinia | affinia.co.uk | Local practice | Boutique |  | 0 | No |
| Affotax | affotax.com | Tax specialist | Boutique |  | 0 | No |
| AIMS Accountants for Business | aims.co.uk | National practice | Boutique |  | 0 | No |
| Archimedia Accounts | archimediaaccounts.co.uk | Local practice | Micro |  | 0 | No |
| Armstrong Watson | armstrongwatson.co.uk | Local practice | Regional |  | 0 | No |
| Ask Accountants UK | askaccountantsukltd.co.uk | Online accountant | Regional |  | 0 | No |
| Atkinson SCA | atkinsonsca.co.uk | Local practice | Micro |  | 0 | No |
| B Payroll | bpayroll.co.uk | Payroll bookkeeping | Micro |  | 0 | No |
| B&S Associates | bsassociate.co.uk | Local practice | Micro |  | 0 | No |
| BA Accountants | baaccountants.co.uk | Local practice | Micro |  | 0 | No |
| Braant | braant.co.uk | Local practice | Micro |  | 0 | No |
| Brain Payroll | brainpayroll.co.uk | Payroll bookkeeping | Regional |  | 0 | No |
| Brindleys | brindleys.co.uk | Local practice | Micro |  | 0 | No |
| Butt Miller | buttmiller.co.uk | Local practice | Micro |  | 0 | No |
| Certax | certax.co.uk | National practice | Micro |  | 0 | No |
| CHACC | chacc.co.uk | Local practice | Regional |  | 0 | No |
| Champion Group | championgroup.co.uk | Local practice | Micro |  | 0 | No |
| Cheap Accounting | cheapaccounting.co.uk | Online accountant | Boutique |  | 0 | No |
| Chippendale & Clark | chippendaleandclark.com | Local practice | Micro |  | 0 | No |
| Churchill Tax Advisers | churchill-tax-advisers.co.uk | Tax specialist | Micro |  | 0 | No |
| Cloud Accounting | cloud-accounting.io | Online accountant | Micro |  | 0 | No |
| Cooper Parry | cooperparry.com | National practice | Boutique |  | 0 | No |
| Corient Business Solutions | corientbs.co.uk | Local practice | Boutique |  | 0 | No |
| Cottons Group | cottonsgroup.com | Local practice | Micro |  | 0 | No |
| Crystal HR & Payroll | crystalhrandpayroll.co.uk | Payroll bookkeeping | Micro |  | 0 | No |
| DH Payroll | dhpayroll.co.uk | Payroll bookkeeping | Boutique |  | 0 | No |
| Direct Payroll Services | directpayrollservices.co.uk | Payroll bookkeeping | Boutique |  | 0 | No |
| DJH | djh.co.uk | Local practice | Regional |  | 0 | No |
| DNS Accountants | dnsassociates.co.uk | Online accountant | National |  | 0 | No |
| Doshi Accountants | doshiaccountants.co.uk | Local practice | Micro |  | 0 | No |
| DS Burge & Co | dsburge.co.uk | Local practice | Regional |  | 0 | No |
| E2E Accounting | e2eaccounting.co.uk | Online accountant | Boutique |  | 0 | No |
| Ellacotts | ellacotts.co.uk | Local practice | Micro |  | 0 | No |
| Elver Ecommerce Accountants | elverecommerceaccountants.co.uk | Online accountant | Micro |  | 0 | No |
| Eternity Accountants | eternityaccountants.co.uk | Local practice | Micro |  | 0 | No |
| ETL Global | etl-global.com | Big four global | Micro |  | 0 | No |
| FHP Accounting | fhpaccounting.co.uk | Local practice | Boutique |  | 0 | No |
| Finbridge Advisors | finbridgeadvisors.co.uk | Unknown | Micro |  | 0 | No |
| Fixed Fee Tax Return | fixedfeetaxreturn.co.uk | Tax specialist | Regional |  | 0 | No |
| Fusion Accountants | fusionaccountants.co.uk | Local practice | Boutique |  | 0 | No |
| Gerald Edelman | geraldedelman.com | Local practice | Regional |  | 0 | No |
| Grunberg & Co | grunberg.co.uk | Local practice | Boutique |  | 0 | No |
| GSM Accountants | gsmaccountants.co.uk | Local practice | Micro |  | 0 | No |
| Haggards | haggards.co.uk | Local practice | Boutique |  | 0 | No |
| Harold Sharp | haroldsharp.co.uk | Local practice | Micro |  | 0 | No |
| Hawksford | hawksford.com | Payroll bookkeeping | Boutique |  | 0 | No |
| Hawsons | hawsons.co.uk | Local practice | Boutique |  | 0 | No |
| Hayes Accountants | hayes-accountants.co.uk | Local practice | Micro |  | 0 | No |
| Hayward Wright | haywardwright.co.uk | Local practice | Boutique |  | 0 | No |
| Hazlewoods | hazlewoods.co.uk | Local practice | Boutique |  | 0 | No |
| HMR Accountancy | hmraccountancy.co.uk | Local practice | Micro |  | 0 | No |
| HW Fisher | hwfisher.co.uk | Local practice | Boutique |  | 0 | No |
| HWJA Accountants | hwja-accountants.co.uk | Local practice | Micro |  | 0 | No |
| J W Hinks | jwhinks.co.uk | Local practice | Micro |  | 0 | No |
| James Todd & Co | jamestoddandco.co.uk | Local practice | Micro |  | 0 | No |
| Joanna Bookkeeping | joannabookkeeping.co.uk | Payroll bookkeeping | Micro |  | 0 | No |
| Kirk Rice | kirkrice.co.uk | Local practice | Boutique |  | 0 | No |
| Kreston Reeves | krestonreeves.com | Local practice | Boutique |  | 0 | No |
| LANOP Accountants | lanop.co.uk | Local practice | Regional |  | 0 | No |
| Lawrence Grant | lawrencegrant.co.uk | Local practice | Micro |  | 0 | No |
| Linford & Co | linfordco.com | Local practice | Boutique |  | 0 | No |
| LT Accounting | ltaccounting.uk | Local practice | Boutique |  | 0 | No |
| Marshall Jones | marshalljones.com | Local practice | Micro |  | 0 | No |
| Menzies | menzies.co.uk | National practice | Regional |  | 0 | No |
| Mercian Accountants | mercianaccountants.co.uk | Local practice | Boutique |  | 0 | No |
| Mindspace Outsourcing | mindspaceoutsourcing.co.uk | Payroll bookkeeping | Micro |  | 0 | No |
| Mollan | mollan.co.uk | Local practice | Micro |  | 0 | No |
| Morgan Reach | morganreach.com | Local practice | Micro |  | 0 | No |
| Nail & Co | naailandco.com | Local practice | Boutique |  | 0 | No |
| Naseems | naseems.co.uk | Local practice | Boutique |  | 0 | No |
| Nephos Group | nephosgroup.com | Online accountant | Micro |  | 0 | No |
| One Accounting | oneaccounting.co.uk | Online accountant | Boutique |  | 0 | No |
| Outbooks | outbooks.co.uk | Payroll bookkeeping | Micro |  | 0 | No |
| Paycheck | paycheck.co.uk | Payroll bookkeeping | Boutique |  | 0 | No |
| Payroll Solutions | payroll-solutions.co.uk | Payroll bookkeeping | Micro |  | 0 | No |
| PayStream | paystream.co.uk | Payroll bookkeeping | Regional |  | 0 | No |
| Pearl Lemon Accountants | pearllemonaccountants.com | Online accountant | Micro |  | 0 | No |
| PEM | pem.co.uk | Local practice | Boutique |  | 0 | No |
| Perrys Accountants | perrysaccountants.co.uk | Local practice | Regional |  | 0 | No |
| Phinch | phinch.co.uk | Online accountant | Boutique |  | 0 | No |
| Pineapple Accounts | pineappleaccounts.co.uk | Local practice | Micro |  | 0 | No |
| Price Bailey | pricebailey.co.uk | National practice | Regional |  | 0 | No |
| ProTax | protax.org.uk | Tax specialist | Micro |  | 0 | No |
| QX Accounting | qxaccounting.com | Payroll bookkeeping | Micro |  | 0 | No |
| Rayner Essex | rayneressex.com | Local practice | Boutique |  | 0 | No |
| Reflex Accounting | reflexaccounting.co.uk | Online accountant | Boutique |  | 0 | No |
| RJ Accountancy | rjaccountancy.co.uk | Local practice | Micro |  | 0 | No |
| Robson Laidler | robson-laidler.co.uk | Local practice | Boutique |  | 0 | No |
| Rouse Partners | rousepartners.co.uk | Local practice | Boutique |  | 0 | No |
| Royston Parkin | roystonparkin.co.uk | Local practice | Boutique |  | 0 | No |
| RPG Crouch Chapman | rpgcrouchchapman.co.uk | Local practice | Micro |  | 0 | No |
| Sampson Fielding | sampsonfielding.co.uk | Local practice | Micro |  | 0 | No |
| Simplex Accounting | simplex-accounting.co.uk | Online accountant | Micro |  | 0 | No |
| Skzee | skzee.co.uk | Unknown | Micro |  | 0 | No |
| Smith Brown Accountants | smithbrownaccountants.co.uk | Local practice | Micro |  | 0 | No |
| Smith Butler | smithbutler.co.uk | Local practice | Micro |  | 0 | No |
| Smooth Accounting | smoothaccounting.co.uk | Online accountant | Micro |  | 0 | No |
| Spondoo | spondoo.co.uk | Payroll bookkeeping | Boutique |  | 0 | No |
| Sumer | sumer.co.uk | National practice | Boutique |  | 0 | No |
| SureTax | suretax.co | Tax specialist | Boutique |  | 0 | No |
| Swiftacc | swiftacc.org.uk | Online accountant | Micro |  | 0 | No |
| Taj Accountants | tajaccountants.co.uk | Local practice | Boutique |  | 0 | No |
| Tax Accountant | taxaccountant.co.uk | Tax specialist | Boutique |  | 0 | No |
| TaxAce | taxace.co.uk | Tax specialist | Micro |  | 0 | No |
| TaxCare | taxcare.org.uk | Tax specialist | Regional |  | 0 | No |
| TaxFile | taxfile.co.uk | Tax specialist | Micro |  | 0 | No |
| TaxRoot | taxroot.co.uk | Tax specialist | Boutique |  | 0 | No |
| TaxSet | taxset.co.uk | Tax specialist | Micro |  | 0 | No |
| TFM Centre | tfmcentre.co.uk | Payroll bookkeeping | Micro |  | 0 | No |
| THP | thp.co.uk | Local practice | Regional |  | 0 | No |
| UAN UK | uanuk.co.uk | Unknown | Micro |  | 0 | No |
| UHY UK | uhy-uk.com | Big four global | Regional |  | 0 | No |
| Unicorn Accountants | unicornaccountants.co.uk | Local practice | Boutique |  | 0 | No |
| Whiz Consulting | whizconsulting.net | Payroll bookkeeping | Micro |  | 0 | No |
| Wilkins Southworth | wilkinssouthworth.co.uk | Local practice | Micro |  | 0 | No |
| Wilson Partners | wilson-partners.co.uk | Local practice | Micro |  | 0 | No |
| WIS Accountancy | wisaccountancy.co.uk | Online accountant | Boutique |  | 0 | No |
| Yorkshire Accountancy | yorkshireaccountancy.co.uk | Local practice | Boutique |  | 0 | No |

## Get this analysis for your own business

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