CC-Google-Algorithm-update-orange.png

CANONICAL CHRONICLE

Canonical Chronicle - Episode 46 - How to Optimise for the Google BERT algorithm update?

In this video

In this week's episode of the Canonical Chronicle, we discuss:

😉 Optimising for the Google BERT algorithm

📚 Resources to learn more about natural language processing

😲 Page Speed and CrUX at Scale with Screaming Frog 12.0

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.

🎙️ Our podcast: https://anchor.fm/canonical-chronicle

💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube

WHO AM I?

I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.

GET IN TOUCH

I’d love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on [email protected]

BECOME A CLIENT

If you’re interested in becoming a client, you can request a proposal or email [email protected] and we’ll get back to you ASAP to see how we can help you achieve your business goals.

Timestamps

0:21 What is Google BERT?

0:54 Examples of BERT changing the SERPs

1:22 Keywords as 'transformers' in the query

1:43 How to optimise for the Google BERT algorithm......lol

2:24 Resources to Learn about How Google's BERT algorithm works

3:00 Things you can "kind of" do to "optimise" for BERT

4:00 Free Google sheet to do Natural Language Processing (NLP) and Search Console analysis

4:33 New Screaming Frog version 12 update is a banger

5:20 Getting page level page speed insight at scale with Screaming Frog

5:53 How to extract data from a webpage with Screaming Frog with Custom Extraction

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.

🎙️ Our podcast: https://anchor.fm/canonical-chronicle

💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube

WHO AM I?

I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.

GET IN TOUCH

I’d love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on [email protected]

BECOME A CLIENT

If you’re interested in becoming a client, you can request a proposal or email [email protected] and we’ll get back to you ASAP to see how we can help you achieve your business goals.