In this week's episode of Canonical Chronicle, our weekly roundup of all things search, we discuss:
Google understanding English queries in non-English sites
If semantic markup highlighting content of a page makes a difference
Can we stop Google rewriting our titles? Why do you do that?
And much, much more...
✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net
A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.
🎙️ Our podcast: https://anchor.fm/canonical-chronicle
💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube
I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.
I’d love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on [email protected]
Google understands the language differences but it recommends that you have a primary language on the page.
Noindex is a signal that tells Google to remove things from the index so it gets a reduced crawl rate. So it will take longer for the redirects to work and get processed.
They attach the content to the page but don’t provide context to the image so the preferred method is to add an image to a noscript element below the lazy load itself. Remember alt attributes, captions and text around the image to give Google context.
It’s been removed due to it being 2018. If you try and fax or mail or telegram in a list of your links that will also no longer work.
Surprisingly John confirmed bold, highlighted and italicized text give Google extra information about the page. John says not to worry about the way in which you do it, Google will look at the text and see that the bold text is particularly important.
Google has algorithms that rewrite the titles of your site if they think the title is not suitable or not clear. For example, keyword stuffed or super long titles will be rewritten.
Don’t do it. Kill it with fire.
Use the mobile friendly test or fetch and render
Just remember they dont process ES6 code so they won't be able to process that. It needs to be written in ES5.
Yes. Hell yes.
Try and make the experiences as similar as possible. Google use links to find pages and understand importance. So they need to be there
If it’s on .co.uk or .ca then the content is getting served to the UK or Canada. If you use hreflang to specify another country with href lang they don't change the rankings they just switch out the URLs for the most relevant versions.