Canonical Chronicle - Episode 37 - Google to run background check on local business owners to root out cowboy traders

In this video

In the latest episode of Canonical Chronicle, we discuss:

  • Google testing highlighting content

  • The “Google Guaranteed” program

  • New image traffic filter on Google Search Console

  • And much, much more!

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I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.


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Ross: 00:00 Ever since I was a young boy, I played the silver ball.

Ross: 00:03 From Soho down to Brighton, I must've played them all.

Ross: 00:06 Welcome to The Canonical Chronical, Episode Two Million and Six.

Ross: 00:10 Let's get into it.

Ross: 00:20 A couple of eagle-eyed SEOs have spotted Google Testing.

Ross: 00:24 highlighting content in featured snippets and putting them straight into.

Ross: 00:28 that bit inside your content.

Ross: 00:32 So Google are now kind of like...

Speaker 2: 00:34 Hey! Hey! Hey! Look over here! Look at that!

Ross: 00:38 It's only a test, so no big deal, but if it is rolled out,

Ross: 00:42 you may need to significantly change the way you optimize for conversions,

Ross: 00:47 because now people are going to be steaming past all that perfectly written,

Ross: 00:50 and curated content that you've got. So maybe your conversion rate team might be like...

Speaker 3: 00:56 Where did Hannah go?

Ross: 01:00 Oh-

Ross: 01:00 So AMP, or Accelerated Mobile Pages, are a very polarizing subject.

Ross: 01:05 Some SEOs love them, and some SEOs are a little bit like...

Ross: 01:14 But the good news is that you can now use JavaScript on AMP pages.

Ross: 01:18 This is really good news for developers that want their AMP pages to be a bit more interactive.

Ross: 01:24 So some things you should know. It's compatible with React,

Ross: 01:28 Preact, Angular, Vue.js, jQuery and D3 frameworks,

Ross: 01:33 and the script must be less than 150 kilobytes.

Ross: 01:36 So the next time you're speaking to a dev, just drop in that little bit.

Ross: 01:40 of knowledge and maybe they'll stop taking tech support calls like this...

Speaker 4: 01:44 Hello, IT. Have you tried turning it off and on again?

Ross: 01:50 Google now wants to run background checks on.

Ross: 01:52 local business owners to route out cowboy traders.

Ross: 01:57 Have you ever heard that big brother is watching you?

Ross: 01:59 Well, it appears that big brother is in fact watching you, and they're called Google.

Speaker 5: 02:05 There's what I call the "creepy line", and the Google policy about

Ross: 02:08 a lot of these things is to get right up to the creepy line but not cross it.

Ross: 02:12 Whatever, dude.

Ross: 02:13 You guys do more surveillance than an actual surveillance company.

Ross: 02:17 However, the new Google Guaranteed Program actually

Ross: 02:20 might be quite useful.

Ross: 02:22 Essentially, it does background checks on businesses to see if

Ross: 02:25 certain professional qualifications have been met by the business.

Ross: 02:29 It's going to apply to service businesses like locksmiths,

Ross: 02:32 cleaners, landscapers, et cetera, and it guarantees

Ross: 02:35 a $2,000 refund if something doesn't go well.

Ross: 02:39 It's kind of cool and will hopefully reduce the amount of cowboy traders out there.

Speaker 6: 02:43 Look at this tiling here, madam.

Speaker 6: 02:46 Look, just come off in me hand.

Ross: 02:53 So, if you're an eCommerce business you no doubt have lots.

Ross: 02:56 of images of your lovely products, and you're probably getting

Ross: 03:00 a bunch of custom images done to tell everyone about it.

Ross: 03:03 Your new organic duck down chaise lounge, imperial wall throws with unicorn fibers.

Ross: 03:09 But as far as you're concerned, your customers are like...

Speaker 7: 03:13 You only work in a shop, you know. You can drop the attitude.

Ross: 03:16 But fear not.

Ross: 03:17 Now you can see the traffic and adoration your product images

Ross: 03:21 are getting inside Search Console.

Ross: 03:24 Simply go to the performance report,

Ross: 03:26 and under filters you can now filter by Google image traffic.

Ross: 03:31 Now you can optimize your product image much more effectively

Ross: 03:35 and you can know what traffic each images are getting,

Ross: 03:38 and then your customers will eventually be like...

Speaker 8: 03:41 You can never have enough hats, gloves, and shoes.

Ross: 03:44 That's everything for this week's Canonical Chronicle.

Ross: 03:46 We hope you've liked it.

Ross: 03:47 If you have, please do follow us on social, and until next time.

Ross: 03:50 we will see you later.