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Welcome to another episode of the Canonical Chronicle!

In this episode we discuss Cyrus Shephard’s post for Moz which covered some SEO fundamentals concerning Links and Link Value; a bug is causing Google My Business listings to disappear; Martin Splitt drops some hot info in the new SEO myth busting series that may soon bring API integration to search console.

Transcript

Ross: 00:00 If there’s something strange in your neighborhood, who are you going to call? Ghostbusters.

Ross: 00:05 Welcome to Canonical Chronicle episode 13,009, coming to you live

Ross: 00:10 looking like a deck chair in Brighton. Let’s get into it.

Speaker 2: 00:14 (music).

Ross: 00:14 When it comes to SEO, things haven’t really changed,

Ross: 00:25 just build good content and then you’ll rank.

Speaker 3: 00:27 That suit is black, not.

Borat: 00:31 This suit is not black.

Ross: 00:34 Just kidding, we know that the three pillars of SEO are strong tech, compelling

Ross: 00:39 content, and links. That’s right, if you’re missing links, then you are the missing link.

Anne Robinson: 00:47 Howard.

Howard: 00:48 Ann.

Anne Robinson: 00:49 Are you more interesting than you look?

Ross: 00:52 So, when I’ve seen this absolute banger of a post from Cyrus Shephard at Moz,

Ross: 00:55 I just really had to share it.

Ross: 00:57 So, he does cover some fundamentals like links are not created equal,

Ross: 01:01 links inside the main content pass more equity.

Ross: 01:04 Links higher in the page are more important. Anchor text may post more value.

Ross: 01:09 Unique domains are more valuable from a link from the same domain over and over and over again.

Ross: 01:14 You get the picture. Go over to Moz and read it, I promise you will not be disappointed.

Ross: 01:19 Last week Google allowed you to claim your brand name as a part of your Google My Business profile.

Ross: 01:24 So, Type A Media, we could claim the username, “Type A Media,”

Ross: 01:29 instead of, “User1234567.”

Ross: 01:32 Or you can do what some webmasters have done, and select something totally random.

Speaker 7: 01:37 Wait, you changed your name to McLovin?

Speaker 8: 01:40 Yeah.

Speaker 7: 01:41 McLovin? What kind of a stupid name is that Fogell? What are you trying to be, an Irish R&B singer?

Ross: 01:48 But, lots of people on Twitter are reporting that it’s causing their listing to be suspended.

Ross: 01:53 So, if you’re a local business and you drop out of the search, ain’t nobody got time for that.

Speaker 9: 01:57 Ain’t nobody got time for that. Ain’t nobody got time for that.

Speaker 9: 01:57 Ain’t nobody got time, ain’t nobody got time, ain’t nobody got time for that.

Ross: 02:06 So, approach with caution and wait until they iron out the bug.

Ross: 02:09 Otherwise you may find your local traffic falling off a cliff.

Ross: 02:18 Have you been watching the SEO myth busting series by Google?

Speaker 10: 02:22 Who are the myth busters?

Adam Savage: 02:24 Am I missing an eyebrow?

Speaker 10: 02:26 Adam Savage.

Ross: 02:28 No, no, no, not that myth busters, the other busters.

Speaker 12: 02:33 Ghostbusters. Starring Bill Murray, Dan Aykroyd, Sigourney Weaver, Harold Ramis, Rick Moran.

Ross: 02:41 No, that’s …

Ross: 02:43 we’re talking about the SEO myth busting series, hosted by the Matt Cutts for the woke generation,

Ross: 02:48 Martin Split. Now, in a recent episode they revealed that they’re working on

Ross: 02:52 an API integration for search console and third party providers.

Martin Split: 02:57 We are working on ways of integrating external parties and external content providers

Martin Split: 03:02 and platforms to get the data that we are collecting already for Search Console.

Martin Split: 03:07 So, for instance if you know one of the many larger content management systems

Martin Split: 03:12 or platforms that exist out there, where people are creating content,

Martin Split: 03:15 we don’t want them to have to specifically go to Search Console,

Martin Split: 03:18 and now like deal with the interface they’re used to, and then deal with something new.

Ross: 03:22 So, there you have it, if you’re in on a WordPress website,

Ross: 03:24 expect Search Console data to be piped straight in

Ross: 03:27 to your CMS in the coming months.

Ross: 03:31 That’s everything for this week’s Canonical Chronicle,

Ross: 03:33 we hope you’ve liked it.

Ross: 03:34 If you do, please do share this on social,

Ross: 03:36 and until next time, we will see you later.

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