In this episode we discuss:
Cyrus Shephard’s post for Moz which covered some SEO fundamentals concerning links and link value
A bug is causing Google My Business listings to disappear
Martin Splitt drops some hot info in the new SEO myth busting series that may soon bring API integration to search console.
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I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.
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Ross: 00:00 If there's something strange in your neighborhood, who are you going to call? Ghostbusters.
Ross: 00:05 Welcome to Canonical Chronicle episode 13,009, coming to you live
Ross: 00:10 looking like a deck chair in Brighton. Let's get into it.
Speaker 2: 00:14 (music).
Ross: 00:14 When it comes to SEO, things haven't really changed,
Ross: 00:25 just build good content and then you'll rank.
Speaker 3: 00:27 That suit is black, not.
Borat: 00:31 This suit is not black.
Ross: 00:34 Just kidding, we know that the three pillars of SEO are strong tech, compelling
Ross: 00:39 content, and links. That's right, if you're missing links, then you are the missing link.
Anne Robinson: 00:47 Howard.
Howard: 00:48 Ann.
Anne Robinson: 00:49 Are you more interesting than you look?
Ross: 00:52 So, when I've seen this absolute banger of a post from Cyrus Shephard at Moz,
Ross: 00:55 I just really had to share it.
Ross: 00:57 So, he does cover some fundamentals like links are not created equal,
Ross: 01:01 links inside the main content pass more equity.
Ross: 01:04 Links higher in the page are more important. Anchor text may post more value.
Ross: 01:09 Unique domains are more valuable from a link from the same domain over and over and over again.
Ross: 01:14 You get the picture. Go over to Moz and read it, I promise you will not be disappointed.
Ross: 01:19 Last week Google allowed you to claim your brand name as a part of your Google My Business profile.
Ross: 01:24 So, Type A Media, we could claim the username, "Type A Media,"
Ross: 01:29 instead of, "User1234567."
Ross: 01:32 Or you can do what some webmasters have done, and select something totally random.
Speaker 7: 01:37 Wait, you changed your name to McLovin?
Speaker 8: 01:40 Yeah.
Speaker 7: 01:41 McLovin? What kind of a stupid name is that Fogell? What are you trying to be, an Irish R&B singer?
Ross: 01:48 But, lots of people on Twitter are reporting that it's causing their listing to be suspended.
Ross: 01:53 So, if you're a local business and you drop out of the search, ain't nobody got time for that.
Speaker 9: 01:57 Ain't nobody got time for that. Ain't nobody got time for that.
Speaker 9: 01:57 Ain't nobody got time, ain't nobody got time, ain't nobody got time for that.
Ross: 02:06 So, approach with caution and wait until they iron out the bug.
Ross: 02:09 Otherwise you may find your local traffic falling off a cliff.
Ross: 02:18 Have you been watching the SEO myth busting series by Google?
Speaker 10: 02:22 Who are the myth busters?
Adam Savage: 02:24 Am I missing an eyebrow?
Speaker 10: 02:26 Adam Savage.
Ross: 02:28 No, no, no, not that myth busters, the other busters.
Speaker 12: 02:33 Ghostbusters. Starring Bill Murray, Dan Aykroyd, Sigourney Weaver, Harold Ramis, Rick Moran.
Ross: 02:41 No, that's ...
Ross: 02:43 we're talking about the SEO myth busting series, hosted by the Matt Cutts for the woke generation,
Ross: 02:48 Martin Split. Now, in a recent episode they revealed that they're working on
Ross: 02:52 an API integration for search console and third party providers.
Martin Split: 02:57 We are working on ways of integrating external parties and external content providers
Martin Split: 03:02 and platforms to get the data that we are collecting already for Search Console.
Martin Split: 03:07 So, for instance if you know one of the many larger content management systems
Martin Split: 03:12 or platforms that exist out there, where people are creating content,
Martin Split: 03:15 we don't want them to have to specifically go to Search Console,
Martin Split: 03:18 and now like deal with the interface they're used to, and then deal with something new.
Ross: 03:22 So, there you have it, if you're in on a WordPress website,
Ross: 03:24 expect Search Console data to be piped straight in
Ross: 03:27 to your CMS in the coming months.
Ross: 03:31 That's everything for this week's Canonical Chronicle,
Ross: 03:33 we hope you've liked it.
Ross: 03:34 If you do, please do share this on social,
Ross: 03:36 and until next time, we will see you later.