.ta-seo{--color-text: #111827;--color-body: #374151;--color-bg: #ffffff;--color-muted: #6b7280;--color-border: #e5e7eb;--color-surface: #f9fafd;--color-surface-grey: #f5f5f5;font-family:var(--font-sans);color:var(--color-body);line-height:1.6}.ta-seo a{color:inherit;text-decoration:none}.ta-seo img{max-width:100%;height:auto;display:block}.ta-seo h1,.ta-seo h2,.ta-seo h3,.ta-seo h4,.ta-seo h5,.ta-seo h6{font-weight:700;line-height:1.25;letter-spacing:-.01em;color:var(--color-text);margin:0}.ta-seo p{margin:0}.ta-seo a:focus-visible,.ta-seo button:focus-visible,.ta-seo summary:focus-visible{outline:2px solid var(--color-primary);outline-offset:3px;border-radius:var(--radius-sm)}.ta-seo .ta-btn-pill{gap:.55rem;padding:.85rem 1.75rem;font-size:var(--font-size-sm);border:2px solid var(--color-primary);transition:background .2s ease,transform .15s ease,border-color .2s ease}.ta-seo .ta-btn-pill:hover{border-color:var(--color-primary-dark)}.ta-seo .ta-btn-pill-ghost{background:var(--color-dark);color:#fff;border:2px solid var(--color-primary)}.ta-seo .ta-btn-pill-ghost:hover{background:var(--color-primary);border-color:var(--color-primary)}.ta-seo .ta-btn-pill-ghost .ta-btn-pill-icon{width:18px;height:18px;border-radius:50%;background:var(--color-primary);color:var(--color-dark);display:inline-flex;align-items:center;justify-content:center;font-size:.55rem;padding-left:2px;flex-shrink:0;transition:background .2s ease,color .2s ease}.ta-seo .ta-btn-pill-ghost:hover .ta-btn-pill-icon{background:#fff;color:var(--color-primary)}.ta-seo .seo-band{padding:3.5rem 1.25rem}.ta-seo .seo-band-dark h2,.ta-seo .seo-band-dark h3,.ta-seo .seo-band-dark h4{color:#fff}.ta-seo .seo-hero{background:var(--color-dark);color:#fff;padding:4rem 1.25rem 3rem}.ta-seo .seo-hero-inner{max-width:var(--wide-width);margin:0 auto;text-align:center}.ta-seo .seo-hero-title{font-size:var(--font-size-3xl);color:#fff;max-width:22ch;margin:0 auto}.ta-seo .seo-hero-sub{max-width:60ch;margin:1.25rem auto 0;font-size:var(--font-size-base);color:#fff;opacity:.85}.ta-seo .seo-hero-actions{margin:2rem auto 0;display:flex;flex-wrap:wrap;gap:.75rem;align-items:center;justify-content:center}.ta-seo .seo-video-modal{position:fixed;inset:0;z-index:1000;display:flex;align-items:center;justify-content:center;padding:1.25rem;background:#111827d9;opacity:0;pointer-events:none;transition:opacity .25s ease}.ta-seo .seo-video-modal:target{opacity:1;pointer-events:auto}.ta-seo .seo-video-modal-backdrop{position:absolute;inset:0}.ta-seo .seo-video-modal-frame{position:relative;z-index:1;width:100%;max-width:960px;aspect-ratio:16 / 9;background:#000;border-radius:var(--radius);overflow:hidden;box-shadow:0 30px 60px #00000080}.ta-seo .seo-video-modal-frame img{width:100%;height:100%;object-fit:cover;display:block}.ta-seo .seo-video-modal-poster-play{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;background:linear-gradient(to bottom,#2b303d00,#2b303d59)}.ta-seo .seo-video-modal-poster-play span{width:80px;height:80px;border-radius:50%;background:var(--color-primary);color:#fff;display:inline-flex;align-items:center;justify-content:center;font-size:1.6rem;padding-left:6px;box-shadow:0 10px 30px #29cfa866}.ta-seo .seo-video-modal-close{position:absolute;top:1rem;right:1rem;z-index:2;width:40px;height:40px;display:flex;align-items:center;justify-content:center;background:#ffffff1a;border:1px solid rgba(255,255,255,.2);border-radius:50%;color:#fff;font-size:1.4rem;line-height:1;transition:background .2s ease}.ta-seo .seo-video-modal-close:hover,.ta-seo .seo-video-modal-close:focus-visible{background:#fff3}.ta-seo .seo-framework-header{text-align:center;margin-bottom:2.5rem}.ta-seo .seo-framework-eyebrow{font-size:var(--font-size-xs);font-weight:600;letter-spacing:.18em;margin:0 0 .6rem}.ta-seo .seo-framework-title{font-size:var(--font-size-2xl);color:var(--color-text);max-width:28ch;margin:0 auto}.ta-seo .seo-framework-lead{max-width:64ch;margin:1rem auto 0;color:var(--color-body)}.ta-seo .seo-card-grid{display:flex;gap:1rem;overflow-x:auto;overflow-y:hidden;scroll-snap-type:x mandatory;scroll-padding-inline:1.25rem;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--color-primary) var(--color-surface-grey);margin-inline:-1.25rem;padding:.25rem 1.25rem 1.25rem}.ta-seo .seo-card-grid>.seo-card{flex:0 0 78%;max-width:320px;scroll-snap-align:center}.ta-seo .seo-card-grid::-webkit-scrollbar{height:6px}.ta-seo .seo-card-grid::-webkit-scrollbar-track{background:var(--color-surface-grey);border-radius:var(--radius-full)}.ta-seo .seo-card-grid::-webkit-scrollbar-thumb{background:var(--color-primary);border-radius:var(--radius-full)}.ta-seo .seo-card-grid::-webkit-scrollbar-thumb:hover{background:var(--color-primary-dark)}.ta-seo .seo-card{background:#fff;border:1px solid var(--color-border);border-radius:var(--radius);padding:1.5rem 1.25rem 1.75rem;text-align:center;transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}.ta-seo .seo-card:hover{transform:translateY(-3px);box-shadow:0 12px 24px -12px #1118272e;border-color:var(--color-primary-light)}.ta-seo a.seo-card{display:block;cursor:pointer}.ta-seo a.seo-card:hover .seo-card-title{color:var(--color-primary-dark)}.ta-seo .seo-card-img-wrap{aspect-ratio:1 / 1;max-width:180px;margin:0 auto 1rem}.ta-seo .seo-card-img{width:100%;height:100%;object-fit:contain}.ta-seo .seo-card-overline{font-size:var(--font-size-xs);font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--color-primary);margin:0 0 .4rem}.ta-seo .seo-card-title{font-size:var(--font-size-base);font-weight:700;color:var(--color-text);line-height:1.35;margin:0}.ta-seo .seo-feature{display:grid;grid-template-columns:1fr;gap:2rem;align-items:center}.ta-seo .seo-feature-title{font-size:var(--font-size-2xl);color:var(--color-text);margin:0 0 1.25rem;max-width:22ch}.ta-seo .seo-feature-list{display:flex;flex-direction:column;gap:1.25rem}.ta-seo .seo-feature-item{border-left:3px solid var(--color-primary);padding-left:1rem}.ta-seo .seo-feature-item-title{font-size:var(--font-size-lg);font-weight:700;color:var(--color-text);margin:0 0 .4rem}.ta-seo .seo-feature-item-body{font-size:var(--font-size-base);color:var(--color-body);margin:0}.ta-seo .seo-deliver{max-width:1200px;margin:0 auto}.ta-seo .seo-deliver-title{font-size:var(--font-size-2xl);color:#fff;text-align:center}.ta-seo .seo-deliver-lead{max-width:64ch;margin:1.25rem auto 2.25rem;text-align:center;font-size:var(--font-size-base);color:#fff;opacity:.85}.ta-seo .seo-deliver-stage{list-style:none;margin:0 -1.25rem;padding:.5rem 1.25rem 1.5rem;display:flex;gap:1rem;overflow-x:auto;overflow-y:hidden;scroll-snap-type:x mandatory;scroll-padding-inline:1.25rem;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--color-primary) rgba(255,255,255,.12)}.ta-seo .seo-deliver-stage::-webkit-scrollbar{height:6px}.ta-seo .seo-deliver-stage::-webkit-scrollbar-track{background:#ffffff14;border-radius:var(--radius-full)}.ta-seo .seo-deliver-stage::-webkit-scrollbar-thumb{background:var(--color-primary);border-radius:var(--radius-full)}.ta-seo .seo-deliver-stage::-webkit-scrollbar-thumb:hover{background:var(--color-primary-dark)}.ta-seo .seo-deliver-card{flex:0 0 86%;max-width:460px;min-height:320px;scroll-snap-align:center;background:#ffffff0a;border:1px solid rgba(255,255,255,.1);border-radius:var(--radius);padding:2rem 1.75rem 1.75rem;display:flex;flex-direction:column;gap:1.25rem;position:relative;overflow:hidden}.ta-seo .seo-deliver-card:before{content:"";position:absolute;left:0;top:0;bottom:0;width:3px;background:var(--color-primary);opacity:.6}.ta-seo .seo-deliver-num{font-family:var(--font-mono);font-size:clamp(72px,14vw,140px);line-height:.9;font-weight:600;color:var(--color-primary);letter-spacing:-.02em;margin:0}.ta-seo .seo-deliver-text{font-size:clamp(20px,2.4vw,28px);line-height:1.3;color:#fff;margin:0;text-wrap:pretty}.ta-seo .seo-deliver-close{max-width:64ch;margin:2.5rem auto 1.75rem;text-align:center;font-size:var(--font-size-base);color:#fff;opacity:.92}.ta-seo .seo-deliver-cta{display:block;width:max-content;margin:0 auto}.ta-seo .seo-folder{max-width:960px;margin:0 auto;scroll-margin-top:80px}.ta-seo .seo-folder-tablist{display:flex;flex-wrap:wrap;gap:4px;padding:0;margin:0;position:relative;z-index:2}.ta-seo .seo-folder-tab{appearance:none;cursor:pointer;flex:1 1 0;min-width:0;padding:.85rem .75rem .95rem;font-family:var(--font-sans);font-size:var(--font-size-sm);font-weight:600;color:var(--color-body);background:var(--color-surface-grey);border:1px solid var(--color-border);border-bottom:0;border-radius:var(--radius) var(--radius) 0 0;transition:background .18s ease,color .18s ease;text-align:center;line-height:1.2;margin-bottom:-1px;position:relative}.ta-seo .seo-folder-tab:hover{background:var(--color-surface);color:var(--color-text)}.ta-seo .seo-folder-tab[aria-selected=true]{background:#fff;color:var(--color-primary-dark);border-color:var(--color-border);z-index:3;box-shadow:0 -4px 12px -8px #1118272e}.ta-seo .seo-folder-tab[aria-selected=true]:after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:2px;background:#fff}.ta-seo .seo-folder-tab-label{display:block}.ta-seo .seo-folder-body{background:#fff;border:1px solid var(--color-border);border-radius:0 var(--radius) var(--radius) var(--radius);padding:2rem 1.5rem;box-shadow:0 8px 24px -16px #1118271f;position:relative;z-index:1}.ta-seo .seo-folder-panel{display:none}.ta-seo .seo-folder-panel[data-active=true]{display:block;animation:taSeoFolderFade .28s ease}@keyframes taSeoFolderFade{0%{opacity:0;transform:translateY(4px)}to{opacity:1;transform:none}}.ta-seo .seo-folder-panel .seo-feature-title{margin-top:0;max-width:32ch}.ta-seo .seo-deep-section-eyebrow{font-size:var(--font-size-xs);font-weight:600;letter-spacing:.18em;margin:0 0 .6rem;text-align:center}.ta-seo .seo-deep-section-title{font-size:var(--font-size-2xl);text-align:center;max-width:24ch;margin:0 auto}.ta-seo .seo-deep-section-lead{max-width:60ch;margin:1rem auto 2.5rem;text-align:center;color:var(--color-body)}.ta-seo .seo-deep{max-width:800px;margin:0 auto 2.5rem;scroll-margin-top:80px}.ta-seo .seo-deep:last-child{margin-bottom:0}.ta-seo .seo-deep-h5{font-size:var(--font-size-xl);color:var(--color-text);padding-bottom:.6rem;margin:0 0 1rem;border-bottom:1px solid var(--color-border)}.ta-seo .seo-deep-h6{font-size:var(--font-size-base);color:var(--color-text);margin:1.25rem 0 .5rem}.ta-seo .seo-deep-p{font-size:var(--font-size-base);color:var(--color-body);line-height:1.65;margin:0 0 .75rem}.ta-seo .seo-deep-layout .seo-deep-content .seo-deep{display:none;margin-bottom:0;margin-left:0;margin-right:0;max-width:none}.ta-seo .seo-deep-layout .seo-deep-content .seo-deep:target{display:block}.ta-seo .seo-deep-layout:not(:has(.seo-deep-content .seo-deep:target)) .seo-deep-content .seo-deep#research,.ta-seo .seo-deep-layout:not(:has(.seo-deep-content .seo-deep:target)) .seo-deep-content .seo-deep#broken-site{display:block}.ta-seo .seo-deep-layout:not(:has(.seo-deep-content .seo-deep:target)) .seo-deep-rail-link[href="#research"],.ta-seo .seo-deep-layout:not(:has(.seo-deep-content .seo-deep:target)) .seo-deep-rail-link[href="#broken-site"]{background:var(--color-primary);border-color:var(--color-primary);color:#fff}.ta-seo .seo-deep-layout{max-width:900px;margin:0 auto}.ta-seo .seo-deep-content{min-width:0}.ta-seo .seo-deep-rail{margin:0 auto 2.5rem;padding:.6rem;background:var(--color-surface);border:1px solid var(--color-border);border-radius:var(--radius-full);display:flex;align-items:center;gap:.5rem;flex-wrap:wrap;justify-content:center}.ta-seo .seo-deep-rail-eyebrow{font-family:var(--font-mono);font-size:var(--font-size-xs);font-weight:700;letter-spacing:.16em;margin:0;padding:0 .75rem 0 1rem}.ta-seo .seo-deep-rail-list{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:.35rem}.ta-seo .seo-deep-rail-link{display:inline-flex;align-items:center;padding:.55rem 1.1rem;background:#fff;border:1px solid var(--color-border);border-radius:var(--radius-full);font-size:var(--font-size-sm);font-weight:500;color:var(--color-text);line-height:1.2;transition:background .18s ease,border-color .18s ease,color .18s ease,transform .18s ease}.ta-seo .seo-deep-rail-link:hover{background:var(--color-primary);border-color:var(--color-primary);color:#fff;transform:translateY(-1px)}.ta-seo .seo-deep-layout:has(.seo-deep#research:target) .seo-deep-rail-link[href="#research"],.ta-seo .seo-deep-layout:has(.seo-deep#evaluation:target) .seo-deep-rail-link[href="#evaluation"],.ta-seo .seo-deep-layout:has(.seo-deep#strategy:target) .seo-deep-rail-link[href="#strategy"],.ta-seo .seo-deep-layout:has(.seo-deep#tactics:target) .seo-deep-rail-link[href="#tactics"],.ta-seo .seo-deep-layout:has(.seo-deep#broken-site:target) .seo-deep-rail-link[href="#broken-site"],.ta-seo .seo-deep-layout:has(.seo-deep#on-page:target) .seo-deep-rail-link[href="#on-page"],.ta-seo .seo-deep-layout:has(.seo-deep#off-page:target) .seo-deep-rail-link[href="#off-page"],.ta-seo .seo-deep-layout:has(.seo-deep#measurement:target) .seo-deep-rail-link[href="#measurement"]{background:var(--color-primary);border-color:var(--color-primary);color:#fff}.ta-seo .seo-services-title{font-size:var(--font-size-2xl);text-align:center}.ta-seo .seo-services-lead{max-width:60ch;margin:1rem auto 2rem;text-align:center;color:var(--color-body)}.ta-seo .seo-services{max-width:800px;margin:0 auto;display:flex;flex-direction:column;gap:.75rem}.ta-seo .seo-services-group,.ta-seo .seo-services-sub{background:#fff;border:1px solid var(--color-border);border-radius:var(--radius);overflow:hidden}.ta-seo .seo-services-group-summary,.ta-seo .seo-services-sub-summary{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:1rem 1.25rem;cursor:pointer;list-style:none;transition:background .18s ease}.ta-seo .seo-services-group-summary:hover,.ta-seo .seo-services-sub-summary:hover{background:var(--color-surface)}.ta-seo .seo-services-group-summary::-webkit-details-marker,.ta-seo .seo-services-sub-summary::-webkit-details-marker{display:none}.ta-seo .seo-services-group-summary::marker,.ta-seo .seo-services-sub-summary::marker{content:""}.ta-seo .seo-services-group-label{font-size:var(--font-size-base);font-weight:600;color:var(--color-text)}.ta-seo .seo-services-sub-summary span:first-child{font-size:var(--font-size-sm);color:var(--color-text);font-weight:500}.ta-seo .seo-services-group-icon,.ta-seo .seo-services-sub-icon{font-size:1.1rem;color:var(--color-primary);font-weight:400;transition:transform .2s ease;flex-shrink:0}.ta-seo .seo-services-group[open]>.seo-services-group-summary .seo-services-group-icon,.ta-seo .seo-services-sub[open]>.seo-services-sub-summary .seo-services-sub-icon{transform:rotate(45deg)}.ta-seo .seo-services-group-body{padding:.5rem 1rem 1rem;display:flex;flex-direction:column;gap:.5rem}.ta-seo .seo-services-sub{background:var(--color-surface)}.ta-seo .seo-services-sub-list{list-style:none;padding:0 1.25rem 1rem;margin:0;display:grid;grid-template-columns:1fr;gap:.4rem}.ta-seo .seo-services-sub-list a{font-size:var(--font-size-sm);color:var(--color-link)}.ta-seo .seo-services-sub-list a:hover{text-decoration:underline}.ta-seo .seo-faq-title{font-size:var(--font-size-2xl);text-align:center;margin-bottom:2rem}.ta-seo .seo-faqs{max-width:800px;margin:0 auto;display:flex;flex-direction:column;gap:.75rem}.ta-seo .seo-faq{background:var(--color-surface);border:1px solid var(--color-border);border-radius:var(--radius)}.ta-seo .seo-faq-summary{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:1.1rem 1.25rem;cursor:pointer;list-style:none;transition:background .18s ease}.ta-seo .seo-faq-summary:hover{background:var(--color-surface-grey)}.ta-seo .seo-faq-summary::-webkit-details-marker{display:none}.ta-seo .seo-faq-summary::marker{content:""}.ta-seo .seo-faq-q{font-size:var(--font-size-base);font-weight:600;color:var(--color-text)}.ta-seo .seo-faq-icon{font-size:1.4rem;color:var(--color-primary);transition:transform .2s ease;flex-shrink:0}.ta-seo .seo-faq[open] .seo-faq-icon{transform:rotate(45deg)}.ta-seo .seo-faq-a{padding:0 1.25rem 1.1rem;color:var(--color-body);line-height:1.65}.ta-seo .seo-cta{background:var(--color-dark);color:#fff;padding:4rem 1.25rem}.ta-seo .seo-cta-inner{max-width:720px;margin:0 auto;text-align:center}.ta-seo .seo-cta-title{font-size:var(--font-size-2xl);color:#fff}.ta-seo .seo-cta-sub{max-width:56ch;margin:1rem auto 1.75rem;font-size:var(--font-size-base);color:#fff;opacity:.85}@media(min-width:720px){.ta-seo .seo-card-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1.5rem;overflow:visible;scroll-snap-type:none;margin-inline:0;padding:0}.ta-seo .seo-card-grid>.seo-card{flex:initial;max-width:none}.ta-seo .seo-services-sub-list{grid-template-columns:repeat(2,1fr)}}@media(min-width:960px){.ta-seo .seo-band{padding:5rem 1.5rem}.ta-seo .seo-hero{padding:6.5rem 1.5rem 5rem}.ta-seo .seo-hero-title{font-size:var(--font-size-4xl)}.ta-seo .seo-hero-sub{font-size:var(--font-size-lg);max-width:64ch}.ta-seo .seo-framework-title{font-size:var(--font-size-3xl)}.ta-seo .seo-card-grid{grid-template-columns:repeat(4,1fr);gap:1.75rem}.ta-seo .seo-card-img-wrap{max-width:200px}.ta-seo .seo-card-title{font-size:var(--font-size-lg)}.ta-seo .seo-feature{grid-template-columns:1.15fr 1fr;gap:4rem}.ta-seo .seo-feature-title{font-size:var(--font-size-3xl)}.ta-seo .seo-deliver-stage{padding-bottom:1.75rem}.ta-seo .seo-deliver-card{flex-basis:380px;min-height:360px;padding:2.25rem 2rem 2rem}.ta-seo .seo-deliver-title,.ta-seo .seo-deep-section-title,.ta-seo .seo-services-title,.ta-seo .seo-faq-title,.ta-seo .seo-cta-title{font-size:var(--font-size-3xl)}.ta-seo .seo-deep-h5{font-size:var(--font-size-2xl)}.ta-seo .seo-deep-h6{font-size:var(--font-size-lg)}.ta-seo .seo-cta{padding:6rem 1.5rem}}